Alexander Diaz is a marketing student at the University of Washington expected to graduate in June 2012 with a Bachelor of Arts in Communication: Marketing Communications. He has received several honors and awards for his achievements in case competitions and holds leadership roles in student organizations. His experience includes internships in online marketing, media coordination, and developing marketing strategies for startups.
Alexander Diaz is a marketing student at the University of Washington expected to graduate in June 2012 with a Bachelor of Arts in Communication: Marketing Communications. He has received several honors and awards for his achievements in case competitions and holds leadership roles in student organizations. His experience includes internships in online marketing, media coordination, and developing marketing strategies for startups.
Alexander Diaz is a marketing student at the University of Washington expected to graduate in June 2012 with a Bachelor of Arts in Communication: Marketing Communications. He has received several honors and awards for his achievements in case competitions and holds leadership roles in student organizations. His experience includes internships in online marketing, media coordination, and developing marketing strategies for startups.
Alexander Diaz is a marketing student at the University of Washington expected to graduate in June 2012 with a Bachelor of Arts in Communication: Marketing Communications. He has received several honors and awards for his achievements in case competitions and holds leadership roles in student organizations. His experience includes internships in online marketing, media coordination, and developing marketing strategies for startups.
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ALEXANDER DIAZ Cell: 206.902.7421 E-mail: diazalex88@gmail.com Twitter: @OptimusDiaz LinkedIn: linkedin.com/in/diazalexander
EDUCATION
University of Washington, Seattle, WA
Bachelor of Arts in Communication: Marketing Communications
Expected Graduation: June 2012
(Degree) GPA: 3.5/4.0
Foster School of Business Sales Certification Program Foster School of Business Business Undergrad In Leadership Development Certificate Program
HONORS & AWARDS 1st Place: IKEA International Case Competition, Fall 2010 1st Place: SFU Intercollegiate Marketing Competition, Winter 2012 (International) Semi-Finalist: Deloitte Consulting Case Competition, Spring 2011 Honorable Mention: AMA Collegiate Case Competition, Fall-Spring 2011-2012 (International) Recipient: Dan Warner/Bob Wiley Memorial, Seattle Advertising Federation Scholarship 2011 Honoring 150 Seniors: awarded to students who represent the excellence of the Class of 2012 at the UW. EXPERIENCE
Odd Dog Media, Online Marketing Intern Related work includes strategy, search engine optimization, & social media marketing
Present
Microryza (Start-Up), VP of Marketing Present Developed branding & cultural strategy for Microryza Featured in online publications such as Gizmodo, Geekwire, & The Next Web Successfully funded a $2,305 project with the Burke Museum to bring a Triceratops to Seattle Received over 2,320 unique visitors for 7,400 page-views & $1,855 in donations, all in less than 12 hours Successfully funded a $1,159 project with a Professor at the UW Department of Bioengineering to help students DNA Seattle, Media Coordinator Intern 2011 Responsible for establishing & maintaining great relationships with media representatives Planned & executed fun, creative guerrilla marketing tactics with strategy team to reach client needs Collaborated with media agency team to place advertisements based on the client's objectives & budget Technology Business Accelerator, Marketing Intern 2011 Developed & A/B tested over 18 advertisements through LinkedIn, Facebook, & Google Adwords Collaborated closely with tech start-up, Life Dreams Inc., developing value propositions & marketing strategy Implemented an online marketing campaign focused at 3 profile segments, & drove between 0.05% & 0.1% CTR UW American Marketing Association, Vice President & Chief Networking Officer 20112012 Advanced club budget: raised club budget from $7 to over $2,000 in a 3 month time period Recruited & led students in the AMA Collegiate & Simon Fraser University Case Competitions Business Development: Acquired, grew, & retained sponsors & professionals for opportunities or presentations WINNER: Honorable Dean's Award 2011-2012 to UW AMA by the UW Foster Undergraduate Programs Global Business Case Competition, Marketing/Public Relations Manager 2010 2011 Monitored the social networks on a frequent basis (Twitter, YouTube, Facebook, Tumblr, etc) Designed logos, promotional emails, flyers, video content, web & graphic designs, & other advertising materials Promoted a successfully 4-month campaign to meet quota of 180 students attending final rounds of the competition COMMUNITY INVOVLEMENT
TEDxUofW, Master of Ceremonies TEDxYouth@Seattle, Marketing Director PS-AMA, MarketMix 2012 Conference SEO/SMM Advisor (Volunteer)
