2 02 1 M E DI A K I T

MIS S ION

For 46 years, The Roanoker

has served as the longest-
running city magazine in the
Commonwealth of Virginia.

THE ROANOKER is the premier city magazine of the Roanoke Valley that was
created by Founder and Publisher Richard Wells in 1974. The award-winning
bimonthly magazine is read by more than 55,000 Roanoke Valley residents and
covers topics of interest to the region’s metropolitan lifestyles, ranging from art,
entertainment and fine dining to economic, social and political issues, and much
more. The magazine and its contributors have been honored by bodies such as the
Virginia Press Women, National Federation of Press Women, Advertising Federation
of the Roanoke Valley, International Regional Magazine Association and the Small
Magazine Publishers Group, among others.

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 R EAC H

The Roanoker reach currently stands at

55,ooo, including averages such as

Household Income Net Worth Gender

$139k $174k $1.15 59% 39%

over 55 under 55
million female male

With a passionate, highly educated and well-connected audience.

Seventy percent use the magazine to find out about local businesses.

79% 9o% 88% 61% 68%

Are professional, technical Read the last Have taken some action after Spend over an hour Tell others about
and managerial 4 out of 4 issues reading the magazine with each issue what they’ve read

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 AUDIEN CE

Our readers value their homes, love the

arts, shop local and dine out frequently.

$347k 92%
Made a major purchase
52%
Remodeled their home
Average Home Value in the last 12 months in the last 3 years, with a $24k
average spent

7 out of 1o readers use the magazine to find things to do.

9o% 61%
Frequently shop at Visited a restaurant they
locally-owned stores saw in The Roanoker

44% volunteer 65% attend 83% consider The 47% of readers Readers dine out
with charity/ religious services Roanoker a source under 55 entertain, an average of
civic groups and/ of information gourmet cook and 7 times per month
or attend charity about home go to wine tastings
events products and
luxury goods

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 CIRCULATION

Distribution is strong
across every channel.
Reaching affluent readers in Southwest Virginia.

Paid Subscriptions
Readers pay for and invite us into their homes! the
  L ARGEST PAID
Newsstand Sales SUBSCRIPTION
• Barnes & Noble The Roanoker is a top seller MAGAZINE
• Kroger in the area
• Walgreens
• Walmart READERSHIP: 55,000 
• Food Lion  
• CVS
• 7 Eleven
• Carilion Gift Shop
• Roanoke Food Co-op     
• Roanoke Airport Medical Offices
• and more! 350+ throughout the Valley

Hotels Top 50 Employers

• Hotel Roanoke Exclusive in-room magazine            
• Marriott Courtyard Relocation Packages
• Marriott Residence Inn
• Spring Hill Suites

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 AD VERTIS EMEN T S P ECIFICATION S

Please submit all ad

materials and inquiries to*
Vicki Markvart, Ad Coordinator
vmarkvart@leisuremedia360.com (540) 339-3808

* IF YOU ARE PROVIDING PRINT-READY FILES, please adhere to the ad and artwork deadlines listed below. You may
also submit ads for future issues at any time.

* SHOULD YOUR AD NEED TO BE PRODUCED OR EDITED BY LEISUREMEDIA360, please submit your ad materials as
soon as possible. For a full list of advertising specifications and terms, please visit TheRoanoker.com/Advertise

AD DIMENSIONS AD DEADLINES
ISSUE AD & ARTWORK DEADLINE ON SALE

January/February 11/25/2020 EARLY JAN. '21

March/April 02/01/2021 EARLY MARCH

2-PAGE SPREAD 1 PAGE
Bleed: 16.75” x 11.125” Bleed: 8.5” x 11.125”
No bleed: 15.5” x 9.8575” No bleed: 7.25” x 9.875” May/June 03/29/2021 EARLY MAY

July/August 06/01/2021 EARLY JULY

September/October 07/26/2021 EARLY SEPT.

2/3 PAGE VERTICAL 1/2 PAGE HORIZONTAL JUNIOR PAGE 1/3 PAGE VERTICAL November/December 09/20/2021 EARLY NOV.
4.75” x 9.875” 7.25” X 4.75” 4.75” x 7.25” 2.25” x 9.875”

VBR Life 11/9/2020 EARLY JAN. '21

Retire-VA 08/23/2021 EARLY SEPT.

The Menu TBD TBD

1/3 SQUARE 1/4 PAGE 1/6 PAGE HORIZONTAL 1/6 PAGE VERTICAL
4.75” x 4.75” 3.5” x 4.8125” 4.75” x 2.25” 2.25” x 4.75”

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 O U R PU B LI C ATI O N FAMI LY

THE
HOMES
SOLV I NG 7 TIPS FOR YOUR
SOUTHWEST & CENTRAL VIRGINIA | RETIRE-VA .COM

RETIRE VA
DESIGN K I T C H E N A ND
ISSUE DI LE MMA S B A T H ROOM RE MODE L

SEPTEMBER/OCTOBER 2020 Serving Roanoke Valley, Salem, and Botetourt/Bonsack

Community
Spotlights: A TASTE OF THE BLUE RIDGE
TheMenuRoanoke.com

Regional
Retirement
Dining
6 GREAT GRANDIN RENOS
Communities

Guide
(Including
this one!)

Best Mexican Restaurant 2020

Alejandro’s Mexican Grill
Inside Front Cover

Great Steaks +
Over 70 Item Salad & Hot Bar
Great 611 Steak Co.
Plus Page 7
REALTOR
TALK Best Overall Restaurant 2020
Page 53
Financial Local Roots

Preparation Tips
A Farm-to-Table Restaurant
Page 9

See You at the DO’s for

GREEN 10 Hikes at Any Age COMMUNITY
& SERVICES
Specialty Sandwiches & Subs

LIVING
Macado’s
Page 22
DIRECTORY
WHAT'S IN YOUR WATER? Great Volunteer Page 39 Award-Winning Downtown Destination
Great Food & Specials
OUR LOCAL ENVIRONMENT
CITIZEN SCIENTISTS
Opportunities Martin’s Downtown
Page 6
FARM, SWEET FARM

Sample
menus from
locally owned
restaurants

The Roanoker VBR Life Retire-VA The Menu

(formerly Valley Life)
For 46 years The Roanoker An annual retirement The Menu is an annual dining guide
has been the snapshot of the The Official Quality of Life guide that reaches 98,000+ covering the Roanoke Valley. With
Roanoke Valley. Learn about Publication for the Roanoke seniors. Features information key distribution points including
Roanoke services, events, Regional Chamber of Commerce on retirement communities, numerous area hotels and local
living, loving and playing. and Salem-Roanoke County wellness services, financial businesses, this popular dining
Chambers of Commerce. VBR Life planning and more. guide features sample menus
is a standalone product and insert and is used by locals and visitors
in the The Roanoker's January/ throughout the year.
February Newcomers Guide.

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 PR I NT & D I G I TAL PR ESENC E

Across all platforms.

Your 2020 Top Dogs Rescue Dogs: Allergies: Your Pet
Winner, Ollie PG. 62 Heartwarming Stories PG. 64 Gets Them, Too! PG. 68

MARCH/APRIL 2020
Notable Daleville Crafteria: Spring
Booming
Neighborhoods: Growth: Handmade Cleaning Tips
Technology
Diverse, Eclectic, A Conscious with Love Marie Kondo
in Blacksburg
Beloved Community Your Closet!

The kAt MAY/JUNE 2020

355 WINNERS THEROANOKER.COM

Women's
pAscAl
MOM, ENTREPRENEUR
114 CATEGORIES
& ROLE MODEL

issue
FEMALE
CHEFS

WOMEN IN
Read her story
on page 42

TRADE

IMMIGRANT
PROFESSIONALS

PLUS !
Bernard’s
Gastropub
and Eatery VALLEYLIFE:
VALLEY LIFE:INSIDERS
INSIDERS AND
AND NEWCOMERS
NEWCOMERS GUIDE
GUIDE

JANUARY/FEBRUARY 2020

UR
YO S
ER ON
SW TI 0
A N Q U E SG . 8
P
OUR 34 TH ANNUAL GUIDE TO THE BEST OF EVERYTHING

UNDER 40
40 TH E C LASS OF 2020

MEET THE NEXT GENERATION OF LEADERS

“40 Under 40” nominee

TYLER GODSEY See the
and family in full list on
Five Points
Music Sanctuary
PAGE 33

+
Remarkable
Roanoke
What Makes Us
So Special?

Hemp
A Growing
Success

Vote
for the Best
Of Roanoke
See page 65

print magazine web social media e-mail & contests

& digital edition TheRoanoker.com is our We are actively engaged with Engaging and inspiring e-newsletters
new-and-improved digital platform. readers and community on and contests to a well-qualified
The Roanoker is the Facebook, Instagram and Twitter. audience. Our contests provide a
longest continuously running 23,000+ User-generated content is even network of opt-in engaged audience
subscription-based magazine UNIQUE MONTHLY VISITORS TO incorporated into our editorial participation.
in Virginia and is published bi- THEROANOKER.COM
monthly. The magazine is also department, “#RoanokeLove” in each
issue. 18,000+
digitally reproduced and distributed 47,000+ SUBSCRIBERS WITH A
in the free digital format to value TOTAL MONTHLY PAGE VIEWS 27% OPEN RATE
added readership. 18,000+
TOTAL SOCIAL AUDIENCE
55,000+ REACH

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 2 0 2 1 AD VER TI SI NG R ATES

PRINT DIGITAL
Covers 1x 3x 6x
(Entire Year)
E-Newsletter
Featured Monthly Size Rate
Cover 2 $3,822 $3,440 $3,095 700px x 200px $840 (top) $420
Top & Bottom Leaderboards
Cover 3 $3,712 $3,340 $3,006 (also includes one event ad) (bottom)

Cover 4 $4,125 $3,713 $3,340 Medium Rectangle 300px x 250px $420

Event 300px $120
Page 3 $3,514 $3,163 $2,895
Deals Monthly
Display 1x 3x 6x
(Entire Year)
Promote Your Deal N/A $240

Full Page $3,179 $2,860 $2,575

2/3 Page $2,722 $2,450 $2,205 Online Display Monthly Net Charges
1/2 Page $2,392 $2,152 $1,935 (6 Rotations per Spot)
1/3 Page $1,705 $1,534 $1,380 Description Size Rate
1/6 Page $984 $865 $795 Top & Bottom Leaderboard 728 x 90 $300
Rectangle 300x250 $360
Editorial Sponsorship N/A $600
Rich Media Ad N/A $480
2 0 2 0 - 2 1 C L O S I N G DAT E S 24-hour Page Takeover N/A $600
Issue Space Closing
VALLEY LIFE 2021 NOV 4, 2020
Contests and Promotions
JANUARY/FEBRUARY 2021 NOV 20, 2020
For more information, contact your Sales Representative today.
MARCH/APRIL 2021 JAN 21, 2021
MAY/JUNE 2021 MAR 24, 2021
JULY/AUGUST 2021 MAY 26, 2021
SEPTEMBER/OCTOBER 2021 JUL 21, 2021
NOVEMBER/DECEMBER 2021 SEPT 15, 2021

The Roanoker 2021 Media Kit • TheRoanoker.com • 3424 Brambleton Avenue, Roanoke, VA 24018
 TH E R OA N OK E R

PRODUCTION REQUIREMENTS
GENER AL INF ORM ATION AD DELIVERY
TRIM SIZE 8.25”x 10.875” We require ads be submitted via e-mail (under 25MB), Dropbox or WeTransfer to dscott@
SAFETY from trim 0.25” from trim on all sides leisuremedia360.com. All ads will then be checked and/or produced to ensure that it meets our
BLEED 0.125” beyond trim on all sides (for Spreads and Full Pages only) standards before going to press.
BINDING METHOD Perfect Bound
IMAGE RESOLUTION 300 dpi WE WANT YOUR AD TO PRINT C ORRECTLY
LINE SCREEN 150 dpi Late ads with problems or last-minute changes increase the chance of print error. Please make every
COLOR SPACE CMYK only; no spot color or RGB effort to deliver your materials on time and to our specifications.
FILE FORMAT PDF/X-1a (must be a PostScript file with all fonts and hi-resolution images embedded;
ensure all elements are a minimum of 300dpi and 100% in size) C O M M O N A D P R O BL E M S TO AVO I D :
Please check your ad for these errors before uploading.
• Any elements such as text, logos, non-bleed images, etc. should be at least .50” from the trim. • Incorrect dimensions
• Trim and bleed marks should be included on all Spread and Full Page ads. • Text outside the safety area
• A SWOP certified proof, complete with color bars should be submitted if there are concerns on • Low-resolution images (72 dpi images from a website are not acceptable)
color reproduction. • Images not converted to CMYK
• Per SWOP standards, four-color solids should not exceed a density of 300%. Use of rich black • Spot color/PMS used in the color space
(60% C and 100% K) is recommended. Any required image trapping should be included in • Position marks or color bars in the live area
submitted file.
CHANGING YOUR AD
AD SIZES Any ad intervention requested by the advertiser and/or required by our printer may result in additional
2-PAGE SPREAD Bleed: 16.75” x 11.125” / No bleed: 15.5” x 9.8575” charges to the advertiser.
FULL PAGE Bleed: 8.5” x 11.125” / No bleed: 7.25” x 9.875”
2/3 PAGE VERTICAL 4.75” x 9.875” SPONSORED CONTENT
1/2 PAGE HORIZONTAL 7.25” x 4.75” Words such as “Sponsored Content” will be placed with copy that, in the Editor’s opinion, resembles
1/2 PAGE VERTICAL 4.75” x 7.25” editorial matter.
1/3 PAGE VERTICAL 2.25” x 9.875”
1/3 SQUARE 4.75” x 4.75” DISCLAIMER
1/4 PAGE 3.5” x 4.8125” The Roanoker is dedicated to ensuring the best ad reproduction. Please follow this information
1/6 PAGE HORIZONTAL 4.75” x 2.25” carefully to ensure that your ad meets stated specifications. We cannot take responsibility for
1/6 PAGE VERTICAL 2.25” x 4.75” materials that are not in accordance with these specifications.

PROD UCTION C ONTACT Vicki Markvart, Ad Coordinator e-mail • vmarkvart@leisuremedia360.com

UPDATED 09/16/20