Digital Marketing New

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Inc. Inc.

Organization code 693550

DIGITAL MARKETING (NWY.20)


24 MONTHS
1305 HOURS
Courses: 1020 hours
Internship (1): 285 hours

Skills
The skills have been adequately selected to reflect the demands
and expectations of employers.
Graduates will therefore be able to perform the tasks required in
the workplace. In addition, the program follows a logical learning
curve starting from basic theoretical notions while progressing
towards practical applications, including an internship.

STUDY PROGRAM AND COURSES

· Digital Marketing and Career Opportunities – 45h


· Office Software – 60h
· Digital Content Integration – 60h
· Communication Plan for Social Media – 90h
· Leadership and Teamwork – 45h
· Copywriting and SEO– 60h
· Web analytics – 60h
· Social Media Listening Software – 90h
· Online Business Development– 60h
· Online Advertising Production Cost– 45h

A EC
· Search Engine Marketing (SEM)– 60h
· Online Public Relations Management – 90h
· Coordination of Audio and Video Production – 45h
· Online Community Management– 60h
· Customer Relationship Management (CRM)– 60h
· Automated Sales Funnel– 90h
Leading to an Attestation of College Studies (AEC), graduates will
be able to perform tasks such as: · Digital Marketing Internship– 285h

· Coordination & integration of multimedia content on various digital


platforms
· Management of public relations on social media
· Business development and online marketing strategies

Following the achievement of the objectives set within the The Digital Marketing program will train you for: Employment prospects:
program framework and upon the completion of all courses, · Internet communication and web community management; · Consulting firms, advertising agencies,
including the internship, the student will obtain an Attesta- · Improving company e-recognition as well as image commercial companies, associations,
tion of Collegial Studies (AEC) recognized by the Quebec & visibility on the internet government, social organizations, art
Ministry of Higher Education. · Software for the distribution of multiplatform digital content. galleries, cultural organizations, etc.
The profile corresponds to the National occupational classification: 1123 - Advertising, Marketing and Public Relations Professionals.

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