Scribd Logo
Upload

Welcome to Scribd!

  • 61 views

    Factors. Your Article Library. Retrieved June 6, 2022, From

    Uploaded by

    Linh Nguyễn Lê Ái
    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Factors. Your Article Library. Retrieved June 6, 2022, From

    Uploaded by

    Linh Nguyễn Lê Ái
    61 views2 pages
    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

    Original Title

    ref

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    61 views2 pages

    Factors. Your Article Library. Retrieved June 6, 2022, From

    Uploaded by

    Linh Nguyễn Lê Ái
    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Amrine, D. (2020, January 27). Week 5 case Analysis.edited.

    docx - MKT650B Week 5:


    Case: "L'OREAL India: Where beauty meets with tradition" Danielle Amrine Please develop
    written: Course hero. Week 5 Case Analysis.edited.docx - MKT650B Week 5: Case: "L'Oreal
    India: Where Beauty Meets with Tradition" Danielle Amrine Please develop written | Course
    Hero. Retrieved June 8, 2022, from https://www.coursehero.com/u/file/53908959/Week-5-
    Case-Analysisediteddocx/?justUnlocked=1

    Australian Competition and Consumer Commission. (2021, April 20). Garuda drops
    appeal, to pay $19m price fixing penalty in instalments. Australian Competition and
    Consumer Commission. Retrieved June 2022, from https://www.accc.gov.au/media-
    release/garuda-drops-appeal-to-pay-19m-price-fixing-penalty-in-instalments

    Bhasin, H. (2019, January 27). Marketing mix of L’oreal – L’oreal marketing mix.
    Marketing91. https://www.marketing91.com/marketing-mix-loreal/

    Bird, K. (2010, November 26). LVMH and L'Oréal subject to price fixing fines after
    appeal is refused. cosmeticsdesign. Retrieved June 2022, from
    https://www.cosmeticsdesign-europe.com/Article/2010/11/26/LVMH-and-L-Oreal-
    subject-to-price-fixing-fines-after-appeal-is-refused

    Chand, S. (n.d.). Factors Affecting Pricing Product: Internal Factors and External
    Factors. Your Article Library. Retrieved June 6, 2022, from
    https://www.yourarticlelibrary.com/marketing/pricing/factors-affecting-pricing-
    product-internal-factors-and-external-factors/32313

    Kenton, W. (2021, October 2). Penetration Pricing. Investopedia. Retrieved June 5,


    2022, from https://www.investopedia.com/terms/p/penetration-pricing.asp

    L. (2020, April 1). L’Oréal Group : Our Global Brands Portfolio. L’Oréal
    https://www.loreal.com/en/our-global-brands-portfolio/

    Lee, M. (2018, February 3). Beauty Meets Tradition - L'Oreal in India. LinkedIn.
    Retrieved June 5, 2022, from https://www.linkedin.com/pulse/beauty-meets-tradition-
    loreal-india-melissa-lee-c-p-a-

    MBA Skool Team. (2021, July 22). L’Oréal Marketing Strategy & Marketing Mix
    (4Ps). MBA Skool.https://www.mbaskool.com/marketing-mix/products/16732-
    loreal.html

    Patrick Campbell. (2020, September 13). What is product line pricing: definition,
    examples, and 4 strategies. Profitwell. https://www.profitwell.com/recur/all/product-
    line-pricing
    Philip Kotler, Gary Armstrong. (2014). Principle of Marketing.

    Passariello, C. (2007, July 13). Behind L'Oréal's makeover in India: Going upscale. The Wall
    Street Journal. Retrieved June 10, 2022, from
    https://www.wsj.com/articles/SB118427165113365012

    Prance-Miles, L. (2016, June 10). L'Oréal adopts smaller packaging tailored for Asian
    market. Global Cosmetics News. Retrieved June 6, 2022, from
    https://www.globalcosmeticsnews.com/l-oreal-adopts-smaller-packaging-tailored-for-
    asian-market/

    Shaw, A. A. (n.d.). Internal and External Factors Affect Pricing Decision. Marketing
    Tutor. Retrieved June 6, 2022, from https://www.marketingtutor.net/internal-and-
    external-factors-affect-pricing-decision/

    Staff, the P. N. O., & Staff, D. P. I. P. and C. T. O. (2022, April 1). Price fixing.
    Federal Trade Commission. Retrieved June 2022, from https://www.ftc.gov/advice-
    guidance/competition-guidance/guide-antitrust-laws/dealings-competitors/price-fixin g

    Trefis Team. (2012, July 10). L'OREAL Targets 'Masstige' Segment in India with Dual
    Pricing Strategy. Trefis. Retrieved June 5, 2022, from
    https://www.trefis.com/stock/lrlcy/articles/130297/loreal-targets-masstige-segment-in-
    india-with-dual-pricing-strategy/2012-07-10

    Twin, A. (2022, June 14). The 4 PS of Marketing. Investopedia. Retrieved June 2022, from
    https://www.investopedia.com/terms/f/four-ps.asp

    You might also like