MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB

Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Semester-III

Business Research Methods

Paper Code: BBA - 301
Total Credit: 6 (4 L+ 2 P)
Total hours of lectures: 60 hours
Sl. Topic/Module Hour
1. Module 1: Meaning, scope and significance of social research: Types of 10
Research: (a) Pure and Applied, (b) Exploratory, Descriptive, (c)
Experimental; Steps in Social Research & types Conceptualization and
Formulation of Hypothesis.
2. Module 2: Literature Review: Concept, necessity, research gap, reference, 10
and plagiarism.
Scientific Study of Social Phenomena: (a) The Scientific Method, Logic in
Social Science, (b) Objectivity and Subjectivity in Social Science, (c)
Positivism and Empiricism. Methods of research: (a) Quantitative and
Qualitative( Characteristics and Differences Sources of Data : Primary &
Secondary.
3. Module 3: Techniques of Data Collection: (a) Survey, (b) Observation, (c) 5
Questionnaire & Scheduled, (d) Interview, (e) Case Study.
4. Module 4 : Sampling: Design: Types, Advantages and Limitations. 5

5. Module 5: Classification & presentation of Data: (a) Coding, Tables, 5

Graphs, (b) Measures of Central Tendency & Dispersion.
6. Module 6: Hypothesis Testing: Definition, Concepts, Types of hypothesis, 10
Test Statistics, Critical Value, Decision Rule, Procedure, Hypothesis testing
for mean, proportion etc.
7. Module 7: Introduction to Data Analysis Techniques: Introductory 10
concepts to Univariate, Bi-variate and Multi-variate techniques.
8. 5
Module 8: Data Ethics: Concept, business benefits, Principles, ethical use of
algorithms.
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Suggested Readings:

1. S N Murthy and U Bhojanna: Business Research Methods, Excel Books.

2. D.R. Cooper and P.S. Schindler: Business Research Methods, Tata McGraw –Hill
3. Kothari, C.R.: Research Methodology – Methods and Techniques, New Age
International Ltd.
4. U. Sekharan and R Bougie: Research Methods for Business: John Wiley and Sons
5. J. K .Das: Business Mathematics and Statistics: Academic Publishers
6. P Mishra: Business Research Methods, Oxford University Press.

Course: Business Research Methods-Practical

Code: BBA 391
Total Credit: 2
Total hours: 40 hours

Sl. Topic/Module Hour

1. Module 1: Introduction : Classification & presentation of Data , Frequency 10
distribution, Sampling distributions, Central tendency, variance,
2. Module 2: Data types and Control structures: Operators (unary, 10
arithmetic, etc.) -- Data types, variables, expressions, and statements --
Assignment statements -- Strings and string operations -- Control Structures:
loops and decision.
3. Module 3: Introduction to Hypothesis Testing using Python/R: Large 20
sample tests, Small sample tests, F distribution, Test for correlation co-
efficient, ANOVA, Introduction to Data Analysis Techniques.

Suggested Readings:

1. Dr Sharma Pooja: Programming in Python, BPB.

2. Arora, Malik: R Programming For Beginners, Bookcentre
3. Vries Andrie De, R Programming for Dummies, Wiley india Pvt. Ltd
4. Yashavant Kanetkar: Let Us Python, BPB
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Financial Accounting
Paper Code: BBA - 302
Total Credit: 6
Total hours of lectures: 60 hours
Sl. Topic/Module Hour
1. Module 1 10
Introduction to Financial Accounting: Meaning and Scope of Accounting;
the users of financial accounting information and their needs; Accounting
Principles: Accounting Concepts and Conventions, GAAP; Accounting
Transactions: Accounting Equation, Journal, Rules of debit and credit,
Ledger, Trial Balance, Cash Book.
Accounting Standards: Introduction, Objectives of Accounting Standards,
Advantages of Accounting Standards, Accounting Standards in India and
IFRS
2. Module 2 15
Final Accounts: Introduction, Meaning, Objectives and Characteristics of
Final Accounts; Final Statements of Sole Proprietorship without adjustment,
Adjustments in Preparation of Final Statements.
3. Module 3 15
Partnership Accounts: Meaning and Features, Partnership Deed and
Contents; Admission, Retirement, and Death of a Partner.
Dissolution of Partnership including Garner Vs. Murray rule
4. Module 4 10
Company accounts: Issue of shares (application, allotment, first call, final
call), Calls in arrear & forfeiture of shares.
5. Module 5 5
Depreciation and Provisions: Concept of depreciation; Causes of
depreciation; depletion, amortization; Depreciation accounting; Methods of
recording depreciation; Straight line and diminishing balance method,
Provisions and Reserves: Preparation of provision for doubtful debt account,
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

provision for discount on Debtors account and provision for Discount on

Creditors account.
6. Module 6 5
Bank Reconciliation Statement: Introduction, Meaning of Bank
Reconciliation Statement, Importance of Bank Reconciliation Statement,
Reasons for Difference, Procedure for Reconciliation;
Rectification of errors.

Suggested Readings:
1. Ashoke Banerjee: Financial Accounting, Excel Books
2. Basu & Das : Financial Accounting, Rabindra Library
3. Ramchandran Kakani: Financial Accounting for Managers, TMH
4. P. C. Tulsian: Financial Accounting, Pearson.
5. M. Hanif, A. Mukherjee: Financial Accounting, TMH.
6. Dr. S. N. Maheshwari, Sharad K. Maheshwari: Financial Accounting for BBA, Vikas
Publishing House Pvt. Ltd.
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Marketing Management
Paper Code: BBA - 303
Total Credit: 6
Total hours of lectures: 60 hours
Sl. Topic/Module Hour
1. Module 1: Introduction to Marketing –Definition, Scope, Marketing 10
Concepts- Traditional and Modern; Selling vs. Marketing; Functions and
Evaluation of Marketing. b. Marketing Environment, Macro and Micro
Environment, SWOT Analysis, Marketing Mix, Marketing Information
System.
2. Module 2: a. Consumer Behavior- Meaning, Determinants- Cultural, Social, 10
Personal, Psychological
b. Industrial Buying Behavior-Meaning, Characteristics; Differences
Between Consumer Buying and Industrial Buying Behavior
c. Market Segmentation Targeting & Positioning (STP) - Meaning, Benefits
of Market Segmentation, Basis of Segmentation; Target Market;
d. Branding- Definition, Importance, Branding Strategy; Packaging
3. Module 3: a. Concepts of Products, Product Mix, Product Line, Product 10
Width, Depth; Product Life Cycle Meaning and Stages, Strategies Involved
in PLC Stages b. New Product Development- Steps
4. Module 4 : a. Pricing- Meaning, Importance of Price in the Marketing Mix, 6
Objectives and Methods of Pricing, Factors Affecting Price of a
Product/Service b. Discounts and Rebates
5. Module 5: Distribution Channel- Meaning, Types of Distribution Channel- 6
Direct & Indirect. Role of Intermediaries and Distribution Channel
Management
6. Module 6: Promotion – Elements of Promotion Mix Advertising Media – 6
Their Relative Merits and Limitations; Characteristics of an Effective
Advertisement;
7. Module 7: Introduction to Integrated Marketing Communications: Role, 6
Developing, Deciding, Managing Marketing Communications.
8. Module 8: Other forms of Marketing and Future of Marketing. 6
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Suggested Readings:
1. Kotlar Philip and Armstrong Gary: Principles of Marketing, Pearson.
2. Arun Kumar: Marketing Management, Vikas Publishing House.
3. Saxena, Rajan: Marketing Management, TMH.
4. Gandhi, J.C.: Marketing, TMH.
5. Ramaswamy, V.S. and S. Namakumari: Marketing Management, Macmillian.
6. Ramesh Kumar, Case Studies in Marketing Management, 1e, Pearson Education India.
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Course: Personality Development

Code: BBA – 305
Course Objective:
1. This course aims to groom the students’ personality and prove themselves as good
human-being of the Society.
2. This course consists of individual or in-group class presentations pertaining to the
applications of concepts, theories or issues in human development which will make
them industry-ready.

After completing this course the students would be able to,

Sl Course Outcome Mapped modules

1 Understand different personality types and factors M1, M2
behind them
2 Identify the factors behind personality development M3, M4
3 Become more aware of the self and others M1, M2, M3, M4,
4 Develop positive attitudes and outlook M2, M4, M5
5 Execute assigned responsibilities properly M3, M4, M5
6 Apply the gained knowledge in professional M1, M4, M5
environment

Module Total %age of Bloom’s Level Remarks

Content
Number Hours questions (if applicable) (If any)
M1 Introduction 4 20 L1, L2, L3, L4
M2 Personality Traits 4 20 L1, L2, L3, L5
M3 Pillars of personality 4 20 L1, L2, L3, L4,
development
M4 Personality Formation 4 20 L2, L3, L4, L6
Structure
M5 Grooming 4 20 L2, L3, L4
20 100
 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
Syllabus of BBA
(Effective for 2020-2021 Admission Session)
Choice Based Credit System
140 Credit (3-Year UG) MAKAUT Framework
w.e.f 2020-21

Personality Development
Paper Code: BBA - 305
Total Credit: 2
Total hours of lectures: 40 hours
Sl. Topic/Module Hour
1. Module 1: Introduction: • Meaning and Definition of Personality. • Factors 8
affecting Personality Development: Biological, Personal, Social. •
Understanding self and others (Johari Window)
2. Module 2: Personality Traits. • Meaning and Definition: Personality Traits. 8
• Developing Positive Personality Traits: Attitude: Factors that determine
Attitude, Benefits of Positive Attitude and Consequences of negative
attitude.
3. Module 3: Pillars of personality development: Self-Assessment, Self 8
Appraisal. Factors behind personality development. Perspectives: • Sigmund
Freud ID, EGO and SUPER EGO Concept. • Erikson’s Psychosocial
concept.
4. Module 4: Personality Formation Structure: Mind mapping, Competency 8
mapping, Strategies of gaining power and influence. Enhancing personality
through effective communication. Intentional Communication: Listening
and Speaking.
5. Module 5: Grooming: Business and professional etiquettes, Presenting 8
yourself (dressing, hair etc), Handling interviews and rejections, Leadership:
Definition, Types, Qualities of a good leader.
Suggested Readings:
1. Stephen Covey: Seven Habits of Highly Effective People, Simon & Schuster.
2. Shiv Khera: You Can Win – A Step-by-Step Tool for Top Achievers, Bloomsbury India.
3. Three Basic Managerial Skills for All – Hall Of India Pvt Ltd New Delhi.
4. Wehtlel David A and Kin S Kemerron: Developing Managerial Skills – Pearson Education
New Delhi.
5. Rajendra Pal and J. S. Korlhalli: Essentials of Business Communication - Sultan Chand &
Sons, New Delhi.
6. Nirmal Singh : Business Communication (Principles, Methods and Techniques) - Deep &
Deep Publications Pvt. Ltd., New Delhi.
7. Barbara Engler: Personality Theories, An Introduction, 8th edition – Cengage Learning.