Chapter 7 Customer-Driven

Marketing Strategy: Creating

Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2
Chapter 7 Customer-Driven
Marketing Strategy: Creating
Value for Target Customers
1) When a company identifies
the parts of the market it can
serve best and most profitably,
it is
practicing ________.
A) Concentrated marketing
B) Mass marketing
C) Market targeting
D) Segmenting
E) Differentiation
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
2) What are the four steps, in
order, to designing a customer-
driven marketing strategy?
A) market segmentation,
differentiation, positioning, and
targeting
B) positioning, market
segmentation, mass marketing,
and targeting
C) market segmentation,
targeting, differentiation, and
positioning
D) market alignment, market
segmentation, differentiation,
and market positioning
E) market recognition, market
preference, market targeting,
and market insistence
Answer: C
Diff: 2 Page Ref: 191
Skill: Concept
Objective: 7-1
3) Through market
segmentation, companies divide
large, heterogeneous markets
into smaller
segments that can be reached
more ________ with products
and services that match their
unique
needs.
A) Efficiently
B) Effectively
C) Intensely
D) Indirectly
E) Both A and B
Answer: E
Diff: 2 Page Ref: 192
Skill: Concept
Objective: 7-2