Name Designation Affiliation
Name Designation Affiliation
Name Designation Affiliation
✓ Ability to understand the concept of Business Organisation along with the basic
laws and norms of Business Organisation.
✓ Ability to understand the terminologies associated with the field of Business
Organisation along with their relevance.
✓ Ability to identify the appropriate types and functioning of Business
Organisation for solving different problems.
✓ Ability to apply basic Business Organisation principles to solve business and
industry related problems.
✓ Ability to understand the concept of Sole Proprietorship, Partnership and Joint
Stock Company etc.
✓ Ability to understand the concept of Business Management along with the basic
laws and norms of Business Management.
✓ Ability to understand the terminologies associated with the field of Business
Management and control along with their relevance.
✓ Ability to identify the appropriate method and techniques of Business
Management for solving different problems.
✓ Ability to apply basic Business Management principles to solve business and
industry related problems.
Ability to understand the concept of Planning, Organising, Direction, Motivation and
Control etc.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks:10+25
Total No. of Lectures: 90
No. of
Unit Topics Lectures
Discuss the Management Practices in Indian “Vedas”.
Introduction: Concept, Characteristics, Nature,
Process and Significance of Management; Managerial
I Roles (Mintzberg); An overview of functional areas of 24
Management; Development of Management Thought;
Classical and Neo Classical System; Contingency
Approach, System Approach.
Planning: Concept, Characteristics, Process, Importance
and Types, Criteria of effective planning. Decision-
Making: Concept, Process, Types and Importance.
Management by Objectives. Organisation: Concept, 24
II
Nature, Process and Significance. Authority and
Responsibility Relationships. Centralization and
Decentralization. Departmentation. Organizational
Structure- Forms.
Direction: Concept and Techniques, Coordination as an
Essence of Management, Communication- Nature,
Process, Importance, Types, Networks and Barriers.
III Effective Communication. Management of Change: 21
Concept, Nature , Types of Changes and Process of
Planned Change, Resistance to Change and methods of
reducing resistance to change, Recruitment and
Selection Process.
Controlling: Meaning, Importance and Process,
Effective Control System. Techniques of Control.
Motivation- Concept, Types, Importance, Theories-
IV Maslow, Herzberg, McGregor, Ouchi, Financial and 21
Non-Financial Incentives. Leadership: Meaning,
Concept, Functions and Leadership styles, Likert’s
Four System of Leadership.
Suggested Readings:
1. Gupta, C.B., “Business Organisation”, Mayur Publiction, (2014).
2. Singh, B.P., Chhabra, T.N., “An Introduction to Business Organisation&
Management”, Kitab Mahal, (2014).
3. Sherlekar, S.A. and Sherlekar, V.S, “Modern Business Organization &
Management Systems Approach Mumbai”, Himalaya Publishing House, (2000).
4. Bhusan Y. K., “Business Organization”, Sultan Chand &Sons,(1970).
5. Jagdish Prakash, “Business Organistaton and Management”, Kitab Mahal
publishers, (1997).
6. Agarwal K.K., “Business Organisation and Management”.
7. Joshi, G.L., “Vyavasayik Sanghathan Evam Prabandha”.
8. Prasad, Jagdish, “Vyavasayik Sanghathan Evam Prabandha”.
9. Shukla, Sudhir, “Vyavasayik Sanghathan Evam Prabandha”.
10. Shukla, Sudhir, “Management Concept & Principles”.
11. Yadav, Pankaj, Business Management, Neel Kamal Prakashan, Delehi
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:
Open for all
Suggested Readings:
1. Computerized Accounting System For B.Com. by Ajay Sharma and Manoj Bansal
2. Computerized Accounting System by Neeraj Goyal and Rohit Sachdeva
3. Computer Based Accounting by C Mohan Luneja, Sandeep Bansal and Rama Bansal
4. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Text
and Cases. McGraw- Hill Education, 13th Ed. 2013.
5. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting,
Pearson Education.
6. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs,
New Delhi.
7. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co.,
New Delhi.
8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi.
9. Deepak Sehgal. Financial Accounting. Vikas Publishing H House, New Delhi.
10. Bhushan Kumar Goyal and HN Tiwari, Financial Accounting, International Book
House
11. Goldwin, Alderman and Sanyal, Financial Accounting, Cengage Learning.
12. Tulsian, P.C. Financial Accounting, Pearson Education.
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:
Open for all
Suggested Readings:
1. Geetika, “Managerial Economics”, McGraw-Hill Education 2nd Ed.
2. Thomas & Maurice, “Managerial Economics: Concepts and Applications” (SIE), ,
McGraw Hill Education, 9th Ed
3. Ahuja, H.L, “Managerial Economics”, S.Chand, 8th Ed
4. Dwivedi, D.N., “Managerial Economics”, Vikas Publication, 7th Ed
5. Mithani, D.M., “Managerial Economics- Theory and Applications”, Himalaya
Publications
6. Gupta, G., “Managerial Economics”, McGraw-Hill Education (India)Pvt Limited
7. Seth, M.L., “Principles of Economics”, Lakshmi Narain Agrawal Educational
Publishers, Agra
8. Vaish & Sunderm, “Principles of Economics”, Ratan Prakashan Mandir
9. Jhingan, M.L., “Managerial Economics -1E”, Vrinda Pub
10. Jhingan,M.L., Vyashthi Arthashastra, Vrinda Pub 11. Mishra, J.P., Vyashthi
Arthashastra
11. Business Economics (Dr G.B. Gupta, Dr G.K. Gupta and Dr JK Saxena,
Jawahar Publications Agra) [also available in Hindi];
12. Business Economics (V.C. Sinha, P.C. Maheshwari, B.B. Maheshwari,
SBPD Publishing House Agra) [also available in Hindi];
13. व्यवसायिक अथगशास्त्र (ले खक ए के अग्रवाल, साक्षी प्रकाशन मे रठ)
14. व्यवसायिक अथगशास्त्र (ले खक जे पी यमश्र, सायहत्य भवन पख्यिकेशन आगरा)
✓ Ability to understand the concept of Inventory Management along with the basic
laws and axioms of Inventory Management.
✓ Ability to understand the terminologies associated with the field of Inventory
management and control along with their relevance.
✓ Ability to identify the appropriate method and techniques of Inventory
management for solving different problems.
✓ Ability to apply basic Inventory management principles to solve business and
industry related problems.
Ability to understand the concept of Working Capital Management, Demand Analysis
and Obsolescence.
✓ Ability to understand the concept of Digital Marketing along with the basic forms
and norms of Digital Marketing.
✓ Ability to understand the terminologies associated with the field of Digital
Marketing and control along with their relevance.
✓ Ability to identify the appropriate method and techniques of Digital Marketing
for solving different problems.
✓ Ability to apply basic Digital Marketing principles to solve business and industry
related issues and problems.
✓ Ability to understand the concept of Budgetary Control, Cash Flow Statement,
Fund Flow Statement, Break Even Analysis etc.
Credits: 2 Core Compulsory / Elective: Compulsory
Max. Marks: Min. Passing Marks:
Total No. of Practical Labs: 30
No. of
Unit Topics Hours
Introduction of the digital marketing, Digital vs. Real
Marketing, Digital Marketing Channels, Creating initial
I digital marketing plan, Content management, SWOT 4
analysis, Target group analysis.
Web design, Optimization of Web sites, MS Expression
II 6
Web, Creating web sites, SEO Optimization, Writing
the SEO content, Writing the SEO content, Google Ad
Words- creating accounts, Google Ad Words- types.
Introduction to CRM, CRM platform, CRM models,
CRM strategy, Introduction to Web analytics, Web
analytics – levels, Introduction of Social Media
Marketing, Social Media Marketing plan, Facebook
III Ads, Creating Facebook Ads, Ads Visibility, Business 10
opportunities and Instagram options, Optimization of
Instagram profiles, Integrating Instagram with a Web
Site and other social networks, Keeping up with posts.
Creating business accounts on YouTube, YouTube
Advertising, YouTube Analytics, E-mail marketing, E-
mail marketing plan, E-mail marketing campaign
IV analysis, Keeping up with conversions, Digital 10
Marketing Budgeting - resource planning, cost
estimating, cost budgeting, cost control.
Suggested Readings:
1. Chaffey, D, F.E. Chadwick, R. Mayer, and K. Johnston (2015). Internet Marketing:
Strategy, Implementation, and Practice. Pearson India
2. Frost, Raymond D., Alexa Fox, and Judy Strauss (2018). E- Marketing. Routledge
3. Gupta, Seema (2018). Digital Marketing. McGraw Hill Education (India) Private
Ltd.
4. Kapoor, Neeru. E-Marketing, Pinnacle learning
5. Kotler, Philip, HermawanKartajaya, and Iwan Setiawan (2017). Digital Marketing:
4.0 Moving from Traditional to Digital. Pearson India
6. Ryan, Damian and Jones Calvin (2016). Understanding Digital Marketing:
Marketing Strategies for engaging the Digital Generation.
Additional Resources :
• Blanchard O. (2014) Social Media ROI: Managing and Measuring Social Media
Efforts in Your Organisation. • Charlesworth, Alan (2018). Digital Marketing: A
Practical Approach.
• Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing: a customer-led
approach.Oxford University Press Inc., New York.
• Ryan, Damian (2016). Understanding Digital Marketing: Marketing Strategies for
engaging the Digital Generation.
• Tasner, M. (2015) Marketing in the Moment: The Digital Marketing Guide to
Generating More Sales and Reaching Your Customers First, 2/E, Pearson
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:
Open for all
✓ Ability to understand the concept of Entrepreneurship along with the basic laws
and practices of Entrepreneurship.
✓ Ability to understand the terminologies associated with the field of
Entrepreneurship along with their relevance.
✓ Ability to identify the appropriate functions and qualities of Entrepreneur for
solving different problems.
✓ Ability to apply basic Entrepreneurship principles to solve business and industry
related problems.
✓ Ability to understand the concept of Life Small Business, Raising of Funds and
EDP.
✓ Ability to understand the concept of Insurance along with the basic laws and
practices of Insurance.
✓ Ability to understand the terminologies associated with the field of Insurance
and control along with their relevance.
✓ Ability to identify the appropriate method and types of Insurance for solving
different problems.
✓ Ability to apply basic Insurance principles to solve business and industry related
problems.
Ability to understand the concept of Life, Marine and Fire Insurance.
Suggested Readings:
1-Mishra M.N., Insurance- Principles & Practice.
✓ Ability to understand the concept of Managerial Accounting along with the basic
forms and norms of Managerial Accounting.
✓ Ability to understand the terminologies associated with the field of Managerial
Accounting and control along with their relevance.
✓ Ability to identify the appropriate method and techniques of Managerial
Accounting for solving different problems.
✓ Ability to apply basic Managerial Accounting principles to solve business and
industry related issues and problems.
Ability to understand the concept of Budgetary Control, Cash Flow Statement, Fund
Flow Statement, Break Even Analysis etc.
✓ Ability to understand the concept of Financial Market along with the basic form s
and norms of Financial Market.
✓ Ability to understand the terminologies associated with the field of Financia l
Market and control along with their relevance.
✓ Ability to identify the appropriate method and techniques of Financial Market fo r
solving different problems.
✓ Ability to apply basic Financial Market principles to solve business and industry
related problems.
✓ Ability to understand the concept of Primary and Secondary Market, Stock
Exchange, SEBI etc.
Course prerequisites: To study this course, a student may have any subject in
class12th.
Pursuing a bachelor’s degree can be one of the most exhilarating experiences, in fact,
you have just started your journey in this competitive world and a bachelor’s of
commerce (B. Com) helps you face the world right after school. But a Master in
Business Administration prepares you to suit yourself to the industry’s needs. The
curriculum is carefully knitted and includes workshops, seminars, projects, etc. that
develops your overall personality.