Culture and

Management
Ajarn Rattanapong Kongcharoen
 Contents
System effected Manage cultural Global
Objective on culture Differences Management

Key Concepts
World always • Kinship • Global Manager • Global
has the mobility • Education • Ethnocentric Leadership
at all times. • Politic • Cultural • Cross-cultural
• Religion Understanding Communication
• Health • Cultural • Cultural
Sensitivity Sensitivity
Globalization (Cultural • Acculturation
concerned Awareness)
Basic Culture Knowledge
Learning
Objectives

What business should

do in 21st century?

• Understand phenomenon of
globalization
• Prompt to cross borders &
communicate with people from other
cultures
• Analyze and understand other cultures
CULTURAL ISSUES

• Spain and Catalonia crisis

(Independence crisis)

• The US-Iran relation

• German TV reporters
mock ridiculously Thai
ritual
• etc. “ At the root of the
issue, we are likely to
EXAMPLE find communication
failures and cultural
conflicts “

CONCLUSION
CULTURE &
CHARACTERISTICS

What is culture?
CULTURE IS OFTEN
CONSIDERED THE
✓Distinctly human means of adapting to
DRIVING FORCE
circumstances BEHIND HUMAN
BEHAVIOR
✓Transmit this skill and knowledge to EVERYWHERE
subsequent generations

✓Culture impacts behavior, morale, and

productivity at work, and includes
values and patterns that influence
company attitudes and actions
System effected on Culture
 Kinship System

The family relationships and the way a people Families have a powerful influence
look after, train, and socialize their children. on child growing, and often on nation building.
In many countries, there may be an extended Family influences can affect job performance
family that consists of several generations held together. or business negotiations.
Educational System

All information, knowledge, skills, and values which

are provided to young or new members of a society.
Educational systems may be formal and informal
within any culture. How people learn varies by culture.
 Political System

The dominant ways of governance for maintaining

order and power or authority (style of political
administration : Absolute monarchy, Democracy,
Anarchy, etc.) can cause culture differences.
 Religion System

The ways of providing mean and motivation of life

that to say the spiritual side of culture (believe) and
its approach to the supernatural. Religion can life a
people to great heights of accomplishment.
 Religion System (Cont.)

Diverse national cultures can be unified under a shared religious

belief (Religion leads culture). In some countries, Islam is
becoming the basis for governance, legal, and political systems.
Religion can also be a source of divisiveness and conflict in society.
 Health System

The way a culture prevents and cures disease or illness, or cares

for victims of disasters or accidents. The concepts of health and
wholeness, well-being, and medical problems differ by culture.
 Health System (Cont.)

Some countries have witch doctors (black magic), spiritual remedies,

traditional healers, herb medications and socialized medicine.
Fortunately, in this 21st century modern health-care workers /
medical practitioners are more open and accept for cross-cultural
medicine / holistic medications.
Managing Cultural Differences
• Contents
 CULTURAL
DIFFERENCES

Global Manager
• Sensitive to cultural differences
• Appreciates a people’s distinctiveness
• Effectively communicates with individuals
from different cultures.
• Does not impose his/her own cultural
attitudes and approaches (respect the
cultural differences of others)
• No ETHNOCENTRIC bias

Portfolio Design
 CULTURAL
DIFFERENCES

Ethnocentric
• Belief in the inherent superiority of one’s own
group and culture
• Be accompanied by a feeling of contempt
and look down on those considered as
foreign
• View and measure alien cultures and groups,
compared them in terms of one’s own culture.

Portfolio Design
 CULTURAL
DIFFERENCES
Cultural Competences
• The ability to understand, communicate with and effectively
interact with people across cultures

How cultural competences help managing cultural differences?

➢ Enable global managers become more broad-minded and
tolerant of cultural “uniqueness.”
➢ New insights (deeply details) for improving our human
relations
➢ Aware of the impact of our own native culture
➢ Minimize the impact of culture shock.
➢ Maximize intercultural professional development and
organizational effectiveness.

Portfolio Design
The first step in managing
cultural differences
effectively is increasing
our cultural awareness

CULTURAL Cultural Sensitivity

• Cultural sensitivity ≈ Cultural awareness
SENSITIVITY • Aware of our own culture, in general, with
specific believes, or foreign culture
• Be sensitive with the cultural influences on
behaviors
• Accept the inter-relationships with those
whoc are different
Global Management
Global Management
What is to concern? Key concepts required?

Key concepts for global management

Motivate an awareness and an
application of organization in order to
succeed the effectiveness of
organization in multicultural environment

Key Concepts
Global Management
Key concept I

• Be capable of operating effectively in a global

environment
• Be respectful of cultural diversity
• The global leader is open and flexible in
approaching others
• Be capable to deal with situations and people
disparate / differ from his or her background
• Be willing to reexamine and alter personal
attitudes and perceptions

Global Leadership
Global Management
Key concept II

• Recognize the company’s cultural differences,

personal needs, values, standards, and
expectations
• Understand the impact of cultural factors on
communication
• Aware of verbal and nonverbal differences in
communication with persons from another culture.
• Concern the cultural differences from alter
communication symbols and dialect meanings

Cross-Cultural Communication
Global Management
Key concept III

• Understand the cultural influences on behavior.

• Convey the transition and transmission** of
cultural awareness into effective relationships
with those who are different

่
**การส่งผ่าน+การสือสาร

Cultural Sensitivity
Global Management
Key concept IV

• Effectively adjust and adapt to a specific culture

both our own country and abroad
• Balance the impact of culture shock
• Be skillful in operating an unfamiliar culture or
dealing with employees from diverse cultural
backgrounds
• Avoid being ethnocentric

Acculturation
**ก า ร ผ ส ม ผ ส า น ท า ง วั ฒ น ธ ร ร ม
Conclusion
 “ IF YOU WANT TO
CHANGE THE CULTURE,
YOU WILL HAVE TO
START BY CHANGING
SUMMARY THE ORGANIZATION ”

30
Why all managers should
advance their culture
learning, or why global
organizations should include
culture learning in their
organizational strategies?
 “ CULTURE IS TO
RECRUITING WHILE
PRODUCT IS TO
MARKETING ”

SUMMARY

Cultural knowledge
30
provides insight into
people. The appropriate
business protocol depends
on local character, regional
code of conduct, native
ideology, and standards.
 “ CULTURE IS SIMPLY
A SHARED WA OF
DOING SOMETHING
WITH A PASSION ”

SUMMARY

Cultural awareness or
30
Cultural sensitivity does
influence organizational
culture. Furthermore,
subordinates have their
subcultures that can foster or
undermine organizational
goals and communications.
 “ GOOD LEADERSHIP
REQUIRES YOU TO
SURROUND YOURSELF
WITH PEOPLE OF
SUMMARY DIVERSE PERSPECTIVES ”

Cultural competences
30
(the ability to understand,
communicate with and
effectively interact with
people across cultures)
are essential for those in
international business
and trade.
 “ CULTURE
MAKES PEOPLE
UNDERSTAND
EACH OTHER ”
SUMMARY

30 Cultural competences
enable us to comprehend
the diversity of market
needs and to improve
strategies with minority
and ethnic groups at home
or foreign markets abroad.