Intercultural Communication: Communicating With People Having Different Cultural Backgrounds
Intercultural Communication: Communicating With People Having Different Cultural Backgrounds
Intercultural Communication: Communicating With People Having Different Cultural Backgrounds
MESSAGE
Receiver considering the
cultural background of
sender
Encoding
MESSAGE CHANNEL
MESSAGE
Decoding
MESSAGE
Context
Relevance of studying intercultural communication
• Increasing interaction between people due
to globalization
Culture is communication,
communication is culture.
Fundamental Characteristics of Culture
Shapes attitude and Prescribes
Learned behavior
It is not biological. We learn
it unconsciously. Culture shapes one’s attitude towards people. We are more
likely to think and behave in certain ways.
• Do not STEREOTYPE.
Significance of Intercultural Communication
• Helps you respect people as part of a group and as individuals
• Maintain formality
• Show respect
• Communicate clearly
Language
Culture
Conflict
Perceptions
Barriers in
intercultural
communication
Beliefs Personal Values
Discrimination Stereotypes
Bias Prejudice
Overcoming the barriers
• Increase flexibility and cooperation
• Increase intercultural communication competence
• Understand national cultures with notice of individual differences and
personal multiple identities
• Apply effective communication skills (i.e., active listening, inquiry,
advocacy and reflection).