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Communication and Globalization

Intercultural communication also includes the material objects that


are common to that group or society.
It is the sending and receiving of
messages across languages and a way of life of the people in a certain
cultures. geographical area.
It is also negotiated understanding of the sum-total of human achievements
meaning in human experiences or the total heritage of man which can
across social systems and societies. be transmitted to men by
communication and tradition.
Elements of Intercultural
Communication a system of learned behavior shared
by and transmitted among the
Perceptions: beliefs, values, attitudes, members of the group.
world views, social organizations.
a collective heritage learned by
Verbal processes: the ways in which individuals and passed on from one
cultures employ symbols to portray generation to another.
things and experiences.
Nonverbal processes: shared
thoughts and feelings of bodily A society is an organized group of
behavior, time and space. individuals.

Contextual elements: business, A culture is an organized group of


education and health care, tourism learned responses.
and personal relationships.
A society cannot exist apart from
culture. A society is always made of
persons and their groupings. People
Importance of Intercultural carry and transmit culture but they
Communication are not culture. No culture can exist
except as it is embodied in a society
➢ It increases self- awareness. of man; no society can operate
➢ Because of demographic without cultural directives.
changes.
➢ Because of workplace and
economic globalization.
➢ To possess creative problem CHARACTERISTICS OF
solving. CULTURE
➢ Since Global and Interpersonal
Peace Respect is fundamental to ➢ Learned behaviour
peace, global, and ➢ Culture is abstract
interpersonal. ➢ Culture is a pattern of learned
behaviour
➢ Culture is a product of
behaviour
Culture
➢ Culture includes Attitudes,
a term that refers to a large and Values, Knowledge
diverse set of mostly intangible ➢ Culture also includes Material
aspects of social life. Objects
➢ Culture is shared by the
consists of values, beliefs, systems of members of the society
language and communication, and ➢ Culture is super-organic
practices that people share in ➢ Culture is pervasive
common and that can be used to ➢ Culture is a way of life
define them as collective. ➢ Culture is a human product
➢ Culture is idealistic
➢ Culture is transmitted among different experience of all human
members of society beings.
➢ Culture is continually changing
➢ Culture is variable Intergroup relations are served by
➢ Culture is an integrated system improving intercultural
➢ Language is the chief vehicle of communication.
culture The avoidance of abuses of power in
cross-cultural situations is served by
mutual adaptation.
Functions of Culture
➢ Culture defines situations
➢ Culture defines Attitudes,
Values, and Goals
➢ Culture defines Myths, Legends,
and the Supernatural.
➢ Culture provides Behaviour
Patterns

Social Issues
How do cultural and global issues
affect communication?
Cultural and Global Issues affects
communication by the means of its
affectivity on the people itself. It may
be affecting us individually or as a
group therefore may spark
miscommunications or positive
interactions.

The Role of Language in


Intercultural Exchange
Developing Intercultural Sensitivity
Intercultural sensitivity means the
ability to experience one’s self and
eventually others in terms of cultural
identity and behaviour (Bennett, 2007).
Intercultural sensitivity is not meant to
exclude sensitivity to institutional
power issues, or sensitivity to
individual personality issues.

An intercultural approach to
group identity, intergroup
relations, and social justice has
three underlying principles:
Social equity is served by assuming
the equal complexity but essentially

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