7 Secrets Guidebook FINALVERSION
7 Secrets Guidebook FINALVERSION
7 Secrets Guidebook FINALVERSION
Welcome:
2. Mindset Shift
5. Questioning Techniques
7. Difficult Conversations
About Brenda Williams:
Brenda Ingham Williams is the CEO and founder of The Academy of Leadership Communication, a
consulting firm specializing in personal and professional development. She is recognized by many
institutions including the International Coach Federation (ICF) and the Institute for Professional Excellence
in Coaching (IPEC) declaring her a Certified Professional Coach and Energy Leadership Master Practitioner.
Brenda Williams is a well-respected coach who has provided consulting and coaching to individuals, teams
and businesses for over 25 years. Her focus is on leadership development and emotional intelligence, creating
a Self-Mastery System that leads to progressive communication skills and extraordinary relationships. She
helps individuals and organizations make critical changes in their behavior, mindset and skills — leading to
Laser Focused Results and Transformational Change.
Globally she is known as a well-respected thought leader and sought after speaker who empowers people to
make concrete adaptations to their personal and professional communication skills. Brenda is a
contributing writer to E Magazine for Today's Female Executive, she regularly appears on global webinars
and national radio shows such as NBC News Radio, Universal Broadcasting Network and OC Talk Radio.
For more information on how to contact Brenda and the Academy For Leadership Communication, please
visit: www.AcademyForLeadershipCommunication.com
Welcome:
Congratulations on embarking on a journey that will offer you the valuable tools
necessary to become an extraordinary communicator and an ideal leader of yourself.
Once you read this book, your life will be forever changed, and you will be empowered
with a new perspective on how to reach your peak performance and create the life you
want.
Communication is a powerful force that shows up in all facets of our lives. From the
time you wake up in the morning until the time you go to bed, you are communicating.
According to the National Science Foundation, we have over 50,000 thoughts per day.
Ninety-five percent of these thoughts are repeated daily and reflect the mindset, or
beliefs we hold that lead to those 50,000 thoughts.
We lead and guide ourselves daily via our internal communication, and then we build
relationships via our external communication. Since our internal dialogue drives our
external communication, it is essential that we are consciously aware of what we are
telling ourselves and how we process the information we receive from others. In short,
if you have a mindset that limits your potential, then you will likely accept limited results
in your life.
That is why the first crucial step to becoming an effective communicator is to
understand your internal dialogue. I am providing you with a unique opportunity to
become self-aware of these subconscious thoughts and beliefs. This journey will
enable you to take note of your inner most thoughts and beliefs and discover how they
can help or hinder you. You will uncover the hidden obstacles that are standing in the
way of having everything you want in life, and learn how to master this information
towards positive change.
The second step to becoming an effective communicator is to become acutely aware
of how the rest of the world is viewing you. Understanding the true perceptions others
have of you makes a huge difference in objectively determining how you decide to
present yourself and how you choose to respond to the various experiences in life.
And, your communication skills have everything to do with how you are perceived.
Once you embark on this self-mastery process, you will discover that it is possible to
change your perceptions and internal dialogue, thereby enhancing your external
communication skills and thus, attaining more positive interactions and results.
I invite you to take this opportunity to truly embrace what you love about yourself and
discover what modifications can be made to create more inner peace, happiness and
success in your life.
Look in the Mirror
"Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny." -- Ralph Waldo Emerson
While looking in the mirror might offer some challenges it is an effort that will provide a
transformational process to reaching for your greatness, discovering your passion and
learning more about yourself than you ever imagined. It is a life changing experience.
o Strongly Disagree
o Disagree
o Neither Agree Nor Disagree
o Agree
o Strongly Agree
8. I am aware of other people’s moods.
o Strongly Disagree
o Disagree
o Neither Agree Nor Disagree
o Agree
o Strongly Agree
9. I keep promises.
o Strongly Disagree
o Disagree
o Neither Agree Nor Disagree
o Agree
o Strongly Agree
10. I am able to handle multiple demands.
o Strongly Disagree
o Disagree
o Neither Agree Nor Disagree
o Agree
o Strongly Agree
11. I am open and honest when presenting myself to others.
o Strongly Disagree
o Disagree
o Neither Agree Nor Disagree
o Agree
o Strongly Agree
12. I am energetic.
o Strongly Disagree
o Disagree
o Neither Agree Nor Disagree
o Agree
o Strongly Agree
This above quiz is a good exercise in taking a moment to examine how your mindset
can reflect in the ways you are interacting with those around you. If some of your
answers surprise you, all you may need is a new perspective on your mindset.
When facing a new challenge, do you react with confidence, knowing that with time,
effort and practice you can succeed? Or do you find yourself questioning your abilities,
talent and motivation?
Do you view failure as simply part of the process? Or do you avoid challenges in order
to preserve your pride?
When you encounter setbacks and criticism, do you recalibrate and persevere or
simply give up to save face?
How a person interprets and answers those questions gives insight into what type of
mindset he or she has.
In her book Mindset, Stanford University psychologist Carol Dweck identifies two
general mindsets: fixed and growth.
Fixed Mindset
• Talent and intelligence is static
• It's better to avoid challenges
• It's okay (even preferable) to quit before failure
• Effort is pointless
• Ignores useful criticism and feedback
• Views success of others as a threat
Growth Mindset
• Talent and intelligence can be developed
• Embraces challenges to grow
• Failure is an opportunity for learning
• Effort leads to mastery and success
• Uses criticism and feedback to improve
• Finds inspiration and learning from the success of others. It’s easy to tell someone
to develop a growth mindset, but, if mindset is so deeply engrained, how does a
person change it? Here are six ways to begin:
Six Simple Mindset Shifts to Improve Success
1. Embrace failure instead of avoiding it. The faster the failure, the quicker the
learning. Before starting his auto manufacturing company, Henry Ford failed at his first
several businesses. What would the industrial landscape look like had he given up
after his first try? Remember, embracing failure also means success can arrive that
much sooner.
2. Think abundance instead of scarcity. When it comes to spending money on self-
improvement, many people resist due to cost. But clients and customers are attracted
to people who believe in and value themselves. Instead of thinking of personal growth
as an expense, think of it as an investment in your future.
3. Embrace challenges. People who have a mindset of "growth" realize that challenges
are just opportunities in disguise, and they choose to actively seek them out.
4. Use setbacks as learning opportunities. No matter how thorough the plan, no
matter how well-executed the details, obstacles will surface. Besides, who can predict
with any real accuracy what setbacks will occur? Instead of wasting energy trying to
prevent the unknown, why not just face obstacles as they show up?
5. Don't take it personally. Sometimes the best opportunities for personal and
professional growth come from leveraging harsh criticism and negative feedback. How
well do you listen to your customers' and clients' complaints?
6. Stop re-inventing the wheel. Instead of resenting successful people for what they
have accomplished, look to them to learn how they did it and turn that to your
advantage.
Incorporating these simple, strategic shifts in mindset provides opportunities to
experience not only tangible results (i.e., the bottom line), they also go a long way to
shoring up determination, building self-confidence and encouraging action, productivity
and fulfillment.
Step 1: Upon first awakening, for one to two minutes, say out loud,
“I am grateful for…”
Step 2: Visualize yourself experiencing a productive and beautiful day.
Step 3: Practice meditation to keep yourself grounded.
This morning ritual will start your day off on the right foot and set your tone for the day.
Make a conscious decision to focus your attention on living a happy and joyful life.
Remove Hidden Obstacles
Most everyone has encountered hidden obstacles or emotions that keep us from
reaching our true potential. We need to learn to make conscious choices, choices that
are made in the present moment, without all the emotional “baggage” we carry around.
You can think of that baggage as being packed in four kinds of suitcases - the “Big
Four” energy blocks that we carry around with us, that dictate how we see the world,
and that hold us back from reaching our unlimited potential. The good news is, once
you discover what yours are, you can consider other perspectives and completely
change the way you approach your goals.
LIMITING BELIEFS
Did you know that every day our choices are being based on our past experiences? If
we do not have a solid grasp on how we perceive these experiences and how they
have shaped who we are, how can we expect to change our future unless the barriers
of the past are removed?
The first suitcase contains your limiting beliefs. Beliefs can either help you or hinder
you; limiting beliefs are those that hold you back from success. If you do not believe
something is possible, you’re not likely to attempt it. Even if you do attempt it, you
won’t devote much energy to achieving that goal.
Limiting beliefs are general beliefs about the world, your environment and situation,
and the people around you that stand in your way. More often than not, you accept a
limiting belief as true because you’ve learned it from someone else, or from an
“authority,” such as the media, a book, or a movie. You assume that it’s “just the way it
is.”
Here is a classic example of a limiting belief: Up until 1954, it was commonly held that
running a mile in under four minutes was impossible. Moreover, physiologists believed
it was extremely dangerous even to attempt it. Yet on May 6th of that year, Roger
Bannister crossed the finish line in 3 minutes and 59.4 seconds, thereby disproving the
myth forever.
It’s remarkable that Bannister accomplished his feat. It required that he completely
ignore the prevailing, limiting belief and construct an entirely different belief system for
himself. What others saw as a limitation, he perceived as opportunity. And once he
disproved the presumed limits of the human body, less than two months later, another
runner, John Landy, broke Bannister’s record with a mile dash of 3 minutes and 57.9
seconds. What’s more, within just a few years, dozens of runners were leaving the
four-minute mark in the dust.
Here are a couple of common limiting beliefs that hold many of us back. How about
you have to work really hard to achieve success? Or that successful people are lucky?
Or that you have to have money to make money?
There are several ways to challenge limiting beliefs. You can explore the effect the
belief has had on your life, look for proof of its truth (or lack of proof), or modify the
belief, or aspects of the belief, to better serve you. Simply examining the belief with
questions like “How true do I believe that is?” and the rhetorical “Where did I get that
idea?” can also work remarkably well. Once you overcome limiting beliefs, they can no
longer hold you back.
Think about examining the contents of your limiting beliefs suitcase. Unpack it, and
see how much lighter you feel.
ASSUMPTIONS
Let’s take a look now at another one of those blocks – the assumptions we make.
When you make choices based on your assumptions, you are letting the past control
the future. Assumptions hold you back, because when you already “know” that
something won’t work, you probably won’t even consider doing it. Even if you do
attempt it, you won’t have a lot of energy for, or be engaged in, what you’re doing,
since you don’t really believe it can work. When you hold on to your assumptions, you
miss out on many possibilities.
Imagine this scenario: A new salesperson has done five sales presentations, and none
of the prospective clients have decided to buy her product. If she’s makes the
assumption that she is not good at doing presentations, then it’s unlikely that she’ll put
her all into soliciting them. And, even if she does end up doing one, the catabolic
energy she brings with her to the presentation may actually repel her potential sales
(and without her even realizing it, she has created more proof that her assumption was
correct).
This month, when you just “know” that something won’t work based on your past
experience, recognize your assumption for what it is, question it, and consciously
choose to let it go and to take positive action.
INTERPRETATIONS
The Big Four energy blocks keep you stuck and prevent you from achieving what you
want to in your life. We’ve already explored limiting beliefs and assumptions, let’s look
at the third energy block, interpretations. When you interpret something, you create an
opinion about an event, situation, or experience. In essence, you create an explanation
and then look for evidence to support its validity. When you make an interpretation,
you don’t even see that other explanations exist. In actuality, though, an interpretation
often represents only one viewpoint among the many that are possible.
Your interpretations hold a strong energetic charge, which affects your emotions and
actions. If you believe your viewpoint of a particular situation is the only explanation,
you might not be aware of another point of view. You may end up wasting a lot of time
and resources marching off in the wrong direction. Because you don’t see that other
possibilities exist, you remain stuck in your story, and feel like you have no control over
the outcome.
So let’s say you come into work one day, and your boss barely nods hello, and then
goes into his office and closes the door. If you think that your boss acted that way
because he is angry with you, you might spend the morning wondering what you did to
get him mad, and you might be hesitant to approach him with the great idea you’d
come up with on the way in to work.
As with assumptions, interpretations are personal and are somewhat difficult to let go
of and challenge. Holding on to them may seem like the easy way out, as facing them
may move you into uncharted territory. However, challenging your interpretations
opens you up to a world of possibilities, literally.
In the example of the boss above, perhaps the reason why he barely acknowledged
you was that he just received a disturbing phone call about a family member, or he had
a deadline that had to be met – or…….well, there are many possible
explanations. What an opportunity you’d miss if you decided not to present your great
idea based on your false interpretation.
GREMLINS
The final block we’ll talk about - the gremlin - is the most difficult to overcome, because
it is the most personal, and holds the most energy.
This barrier is the gremlin within every one of us: the inner critic. You know that little
voice in your head? That voice that tells you not to try, never to take a risk, always to
take the safe road, and to compromise your life by playing small? That’s your gremlin,
and the message from your gremlin’s warnings is that you’re just not good enough to
reach the summit of success.
Regardless of any evidence to the contrary, the gremlin’s annoying voice continues to
whisper: “It ain’t gonna happen.” This debilitating message bubbles up in many forms:
“I’m not smart enough, experienced enough, and attractive enough.” It all comes back
to a simple and quite vicious block: “I’m just not good enough to cut it.”
Your gremlin is highly personal. It is rooted deeply inside you and carries the most
intense emotional charge of any of the blocks we’ve explored. Your gremlin thrives on
fear. When you hear its whispers, your motivation to try withers. You dread failing,
feeling pain, and being embarrassed. You can even be scared of succeeding if the
gremlin convinces you that you will eventually fail regardless.
So what are some typical gremlins statements? Do you hear any of these statements
from your own inner critic?
The Big Four hold you back from living the life you desire and prevent you from making
conscious choices. The Energy Leadership process, a process I work one-on-one with
clients, allows one to examine these energy blocks in great detail, and practice
removing those barriers from holding back unlimited potential.
Solid strategic plans, strong work relationships, high morale and improved
performance are all byproducts of good questions. This potent communication tool can
help you discover important information about your work, yourself, your associates,
your customers—and create insights that otherwise might have remained hidden.
Refining your questioning skills will make a significant difference in the responses you
receive, as well as how receptive others are to answering. A first step is recognizing
the difference between open questions and closed questions.
Open Questions:
o Encourage people to talk.
o Cannot be answered with yes/no
o Begin with a variation of the five W’s (who, what, when, where, why) or ask
how
Closed Questions:
o Can be answered by either “yes” or “no,” with a specific bit or data
o Restrict responses
o Require very little effort on either person’s part
o Can be used to close down a conversation
o Tend to get over-used
o Can lead us to make assumptions
Probing Questions
By making a conscious effort to pose open style questions, you are more apt to
receive the more detailed responses you desire. But it doesn’t stop there. Follow up
with probing questions and counter-responses to make sure you are getting all the
necessary feedback you desire. Make sure to take a moment to pause, in case the
person you are questioning has additional information to add. If you would still like
more feedback, use the following tips to probe further:
o Reflective or mirroring questioning
o Paraphrasing
o Summary question
The fallout from conversations gone wrong is not pretty: trust and intimacy suffer, while
resentment and misunderstanding build. But it is possible to improve the way we
handle our most difficult personal conversations. Our relationships need to nourish us,
not deplete us.
The Benefits of Speaking Up
Difficult conversations have the power to get you what you really want from life. They
can clear the air between you and someone else. And they can give your self-esteem
a real boost.
Revealing how you really feel and what you really want is a life-long practice that sets
you up for more good things to come. Regardless of what happens or how the other
person responds, making your true self visible will only make you stronger, healthier
and more at peace with yourself.
Setting the Stage for a Productive Conversation
1. Bring it up. It’s wishful thinking to hope that the other person will broach a hard
topic. In some cases, he or she may not even be aware of the need. That means, like
it or not, it’s up to you.
2. Be clear on your intention. Are you discussing a sensitive topic to make a
decision, reveal what you’ve already decided, make a request, or something else?
Being clear about why you are having the conversation—and what you hope to get out
of it—will help you frame what you’re about to say.
3. Be mindful of your mindset. Sidestep the tendency to blame and assume you
know exactly what is going on. Leave room in your frame of mind for discovery and
revelation. Stay curious. Remember how much you care for the person, and envision
how you’d like your relationship to be after the conversation.
4. Rehearse. It can helpful to practice your conversation by writing in a journal or
talking it through with a trusted friend or therapist. This will help you become more
familiar with your feelings and point of view, and help you relax before you say the
hard thing.
5. Set the tone: Use “I” messages. “You” statements tend to assign blame. For
example, rather than saying, “You hurt my feelings,” it is better to use an “I“ message
and say, “I feel hurt.“ If you’re afraid, say what you’re afraid of at the beginning of the
conversation. For instance, “I’m scared that you won’t like me anymore or that you’ll go
away or that we won’t be friends anymore after this conversation.” Then take a deep
breath and begin.
Saying the hard thing is like any other exercise: every time you do it, you’re building
muscle…and your hard work will unquestionably pay off in more meaningful
relationships in the end.
2. Listen first. Until people feel heard and safe, they won’t have the mind-space to
hear you.
4. Strive to understand what people are thinking, feeling and needing, not just
saying.
5. Keep the focus on understanding what is happening between the two of you, not
on “winning” or being right.
6. Don’t ignore feelings. They are often at the heart of every difficult conversation—
and they matter.
8. Notice when you become off-center. Breathe. Choose to return to yourself and
your purpose.
9. Return to asking questions about the other’s point of view if the conversation
becomes adversarial.
“Your overall success and happiness in life relates directly to your ability
to communicate in an effective manner.” Brenda Williams
Join me for a personal transformational journey to becoming an ideal leader who will
create relationships that thrive all the way from the boardroom to the living room.