AMIT KUMAR PRAMANIK

Flat# 10/B-1, Road# 10, Proyash Staff Quarter, Dhaka Cantonment, Dhaka-1213 | (+88) 01755550837 | amitpramanil@gmail.com

CAREER • Working as a Head of Sales operation at Splash water works ltd. & having a 15 years’
experience in B2B Sales & Marketing, structuring sales approach, logistics & strategic
SUMMARY
business planning & execution.
• A Growth Centric business leader, with variable record of successful business
development through rich capability in distribution set up & also experienced in
managing complex business by developing relationship, convincing & executing
strategic business development plan & achieving final target.
• A result-oriented Sales professional, driven by the desire to excel business by utilizing
new concepts, along with expertise in business planning, positioning & channel
development
• Passionate about directing new strategy, digital marketing, demand forecasting,
business analysis, critical situation handling, product penetration strategy in
competitive environment.

To work in the commercial function & assure scalable business growth with functional
OBJECTIVE
excellence.
PROFICIENCIES
• Strategic Sales Management • Business Analysis
• Logistics Management • Distribution Network Design
• Trade & Promotional work • Emotional Intelligence
• Critical thinking & Creativity • People Management
• Situational Leadership • Product line development

PROFESSIONAL EXPERIENCE:

Head of Sales Operation

Splash Works water park ltd, November 2023-
Key responsibilities:

• Develop and execute strategic plans to achieve sales targets.

• Create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.
• Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand
their business objectives and needs.
• Understand industry-specific trends and landscapes.
• Effectively communicate value propositions through presentations and proposals.
• Report on forces that shift strategic directions of accounts and tactical budgets.

Head of Sales
ShopUp, March 2023- October 2023
Key responsibilities:

. Conducts market research to find answers about consumer requirements, habits and trends on Mokam offerings
. Brainstorms and develop ideas for creative marketing campaigns that best suit Mokam sales growth.

. Assists in outbound or inbound marketing activities by demonstrating expertise in various areas (content
development and optimization, advertising, events planning etc.) to target and retain potential and existing customers.

. Makes Liaison with external and internal stakeholder to execute promotional events and campaigns

. Collaborates with marketing and other professionals to coordinate brand awareness and marketing efforts to
strengthens current and future sales prospects.

. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV
etc.)
Assists in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing
strategies

Head of Sales
The Daily Star, August 2021 – February 2023
Key responsibilities:
Leadership: Leading sales team of Bangladesh’s largest circulating English daily.
Business Development and Partnership: Responsible for meeting yearly target through B2B channel. Identifying
alternate sources of growth is a key task focusing event and digital. Digital grew 100% in last one year. Print recovered
70% in pandemic. Onboarding private sector and development sector partners is another key task.
Campaigns and Event Activation: Co-create commercial campaigns with clients in print, digital and social platform.
Campaign contributes 10% of revenue.

Notable Projects:
• Bangladesh Business Awards with DHL
• CSR Awards with CSR Window
• The Unsung Woman Awards With IPDC
• The Daily Star ICT Awards with BRAC Bank
Alternate Channel Manager
UPS Bangladesh, December 2020 to July 2021
Key responsibilities:

• Develop key customer relations in collaboration with team members

• Undertake leadership role in top level account sales initiatives
• Conduct regular visits to review service performance with the customer
• Maintain high level executive relationships within the customer accounts
• Undertake responsibility for resolving customer issues, ensuring the customer account manager has a clear
understanding of the customer’s expectations and requirements
• Facilitate the provision of customer-oriented service through the appropriate account manager & other support
teams
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; and
projecting expected sales volume and profit for existing and new products.
• Support Marketing function to implement Global, Regional & national marketing campaign & initiative.
• Ensure all UPS customers are served effectively by the sales force and Up-Selling and Cross-Selling opportunities are
identified and negotiations commenced
• Developed work from home culture during Covid 19 pandemic & proposed alternative sales strategies.
• Drive new business initiatives for Country, in-line with global directions.

Station in Charge
DHL Express Bangladesh, January 2017 to November 2020
Key responsibilities:
• Act as the customer's’ main point of contact, by liaising closely with the relevant departments within DHL to ensure
that their queries, problems or issues are dealt with appropriately.
• Directing all operational aspects including distribution, customer service, administration and sales in accordance with
the company's objectives. Providing training, coaching, development and motivation for personnel. Acquired Major
Customers (Fakir Apparel, Fakir Fashion, Fakir Knitwear, Metro Group, ACS Textiles, Momtex BD Pvt Ltd.) for the
company.
• Assess local market conditions and identify current and prospective sales opportunities.
• Manage budget and allocate funds appropriately.
• Locate areas of improvement and propose corrective actions that meet challenges and leverage growth
opportunities.
• Address customer and employee satisfaction issues promptly
• Adhere to high ethical standards, and comply with all regulations/applicable laws
• Awarded as employee of the Quarter for Q1, 2020

Sales Territory Manager (Hay Grade 10) DHL Express Bangladesh, June 2012 to
December 2016
Key responsibilities:
• Inked Agreement with Major banks (Exim Bank, DBBL, The City Bank, EBL, Prime Bank, Woori Bank Pvt Ltd.) for the
company.
• Ensured 20% year to year growth in ’13; 15% in’14, 23% in’15
• Drove “Quality Revenue” Pillar under country’s core revenue program “Source of Growth” for 2018.
• Accomplished “Volume Boost” Pillar under country’s core revenue program “Source of Growth”.
• Served as Team Leader- DHL (BD) Import Process Improvement Initiative & Customs Revenue Drive.
 • Formulated sales strategies, proposed action plan, worked as a single point of communication & completed the
entire sales process, reporting & documentation issues with functional excellence.
• “COMBO” Campaign Design & Execution (Q3 & Q4)- Share gain competition within commercial team from all
Competitors Generated Euro 2.1K additional over 2017.
• Awarded as NPA champion for the quarter 4, 2015.

Key Account Executive (Customer Service) (Hay Grade 8) DHL Express Bangladesh,
June 2007 – May 2012
•
Key
• responsibilities:
•
Identify operational issues for resolution with cross functional work groups
To actively participate in, and drive service and process improvement activities
•
Provide immediate resolution to customer complaints and claims where there are clear-cut cases of DHL service
• failures and within the stipulated empowerment limit
Identify issues that impede the prompt solution of service incidents for
• surfacing with relevant departments/countries for resolution
Provide suggestions or alternatives for improving customer service quality to meet and exceed customers’
• expectations
Analyze cases to identify the root causes of service incidents/failures and suggest solutions to pre-empt recurrence
within DHL network
Awarded as employee of the quarter for Q4, 2010; Q1, 2011; Q4, 2o11.

•
ACADEMIC QUALIFICATION
•
MBA in Marketing from East West University (EWU) with CGPA 3.21 out of 4.00 in 2009

BBA in Marketing from Ahsanullah University of Science & Technology (AUST) with CGPA 3.87 out of4.00
in 2006

RECOGNITIONS
Awarded as employee of the Quarter for Q1, 2020

Awarded as NPA champion for the quarter 4, 2015.

Awarded as employee of the quarter for Q4, 2010; Q1, 2011; Q4, 2o11.

TRAINING & WORKSHOP

• BIC - 2 (Best in Class) Sales Training
• Certified international Specialist- Sales
• Effective Sales Territory Management
• Service Quality Refreshers Training
• Foundation development program
• Workshop on engineering & Manufacturing
industry
Reference:
Md. Tajdin Hasan
Chief Business Officer
The Daily Star. & Alumni Member, IVLP-
U.S. Department of State
Email: tajdin@thedailystar.net