Tech and Content SEO Audit Template T58lij

Rating
Tech SEO
Are URLs discoverable by crawlers.
Do you have robots.txt? pass
Does robots.txt block content we want in the index? fail
Do you have a sitemap? meh
Does the sitemap reflect the valid URLs from your site?
Is the sitemap included in robots.txt? If not, is the sitemap submitted to search engines via search
console?
Is there only one version of your site online?
Are some odd sites indexed on Google?

Are there crawl errors?
Do you have an easy-to-understand URL structure?
Do you have any broken links?
Is important content 3 clicks away from the home?

Do you use redirects that aren't 301s? / Do you have redirect chains?
Are canonicals implemented correctly?

Do intrusive interstitials prevent the bots from crawling?
Mobile friendliness
Is your website mobile-friendly?
Security
Do you have the SSL/TLS certificate installed?
Is there malware on your page?
Core Web Vitals Home
What's the overall Google Lighthouse Score, measured on the home?
Core Web Vitals blog article

What's the overall Google Lighthouse Score, measured on a random blog article
Onpage SEO on one specific blog article:
Does the article meet the search intent? (Transactional, Informational, Navigational or Commercial)
Is it easy to find information on your article? E.g., Is the content easily scannable? Do you structure
the content in headings? Do you provide a table of content?
Is the article easy to read from a design perspective? E.g. Do you use whitespace? Is the font size
big enough? Is the color reader-friendly? Do you provide lists, when it makes sense?
Do you prove that you are an expert in your field?
Intrusive Interstitials: Do pop-ups or standalone interstitials block website uers from viewing the
website content they want to see?
Is your website mobile-friendly?
In case your page is multilingual: Is there a Hreflang tag attributed?
Do you provide structured data for Google? Structured data helps Google understand the content
on your page which can be used to display rich snippets in search results.
If you provide multiple schema, is it interlinked?
What do the analytics numbers say? How is the engagement rate? They are indications of how
valuable your content for the user is.
Is there only one H1?
Does the H1 include the keyword?
Are the H2 descriptive and include keyword modifieres?
Are the images in an SEO-friendly way? For instance, do they weigh less than 100 KB? Is an alt tag
attributed?
Does the blog post have an adequate title tag and meta description?
Is the content available at a single URL?
Internal linking: Is the blog post discoverable via internal links or the navigation (3-click-rule)? And if
it makes sense, does the blog past link towards other content of your website?
Offpage SEO
Does your website have backlinks?
Does your website have backlinks to 404s?
What authority do those backlinks have?
Does your website have toxic backlinks?
Further remarks
here you could point out UX flaws, typos or further observations you made while analyzing the website
Observation Task Priority
Performance score: n out of 100

Accessibiliy score: n out of 100
Best practices score n out of 100
SEO score: n out of 100
Where/how do you find that information?
yourwebsite/robots.txt
Google Search Console
yourwebsite.com/sitemap.xml
manually
yourwebsite.com/robots.txt or Google Search Console / Bing Webmaster Tools

Google site:yourwebsite.com
Google site:yourwebsite.com
Google Search Console
yourwebsite.com
https://ahrefs.com/broken-link-checker
Screaming Frog Crawl
https://www.redirect-checker.org/
https://www.seoreviewtools.com/canonical-url-location-checker/
Developper Tools on Chrome / Firefox & https://search.google.com/test/mobile-friendly
site:https://yourwebsite.com
https://transparencyreport.google.com/safe-browsing/search
https://developers.google.com/speed/pagespeed/insights/additional check: https://www.webpagetest.org/
https://developers.google.com/speed/pagespeed/insights/
Manually
Manually
Manually
Manually
Manually
Developper Tools on Chrome / Firefox

source code
Rich results: https://search.google.com/test/rich-results
Schema validator: https://validator.schema.org/
Analytics Software
source code
Screaning Frog SEO Spider
https://developers.google.com/speed/pagespeed/insights/
Tool: META SEO inspector

Tool: META SEO inspector
Manually
https://ahrefs.com/backlink-checker
https://ahrefs.com/backlink-checker and manually
Please give me more detail
Menu > Coverage > Submitted URL blocked by robots.txt
edit robots.txt
Search Console / Webmaster Tools: Menu > Sitemaps >
add a new sitemap
verify manually
verify manually
Menu > Coverage
verify manually
Crawl depth field
/mobile-friendly
Manually
H1 field (sort by)
Additional note
The robots.txt file is usually the first place crawlers visit when
accessing a website.
If you're using a CMS such as WordPress, Wix, or Blogger, it's

likely that your CMS has already made a sitemap available to
search engines. It is stored on yourwebsite.com/sitemap_index.xml
In rare cases, an HTTP: and an HTTPS: version are published. Or

you might have two versions of your website per geographic region
published. In this case, you need to set the corresponding hreflang
tag in order not to be indexed twice.
It may happen that a newsletter confirmation page or an internal

CMS notification is indexed. If that happens we can exclude it on
robots.txt.
Having broken internal links sends negative quality signals to the

search engines on one hand. On the other hand, it creates poor
user experience.
A 301 redirect isn’t the end of the world, but it does slow down the
crawler. Crawler have a certain crawl budget. Most smaller
websites don’t need to worry about search spiders spending their
entire budget before reaching the end of the site.
You could for instance provide an author box with bio. You can contribute to an expert community off-page. Or, above all, provide unique
In order to remove the toxic backlinks, ask for removal and then create and submit a disavow file to Google: https://search.google.com/se
ty off-page. Or, above all, provide unique content which can't be easily copied.
e to Google: https://search.google.com/search-console/disavow-links
Hi!
The template is free of use. Tweak it to your needs and preferences. No strings
attached.
Two things:
a) If the file is helpful to you, please consider contributing to my expenses to run
the blog (hosting, tools, etc.): https://www.buymeacoffee.com/corinaburri
b) Do you have an idea to make this file better? Send it all the way to
info@corinaburri.com or write me on Linkedin: https://www.linkedin.com/in/corina-
burri/
Happy auditing!
Corina

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Rating

Is there only one version of your site online?

Are some odd sites indexed on Google?

Do you have any broken links?

Is important content 3 clicks away from the home?

Are canonicals implemented correctly?

Core Web Vitals blog article

Performance score: n out of 100

yourwebsite.com/robots.txt or Google Search Console / Bing Webmaster Tools

Screaming Frog Crawl

Developper Tools on Chrome / Firefox & https://search.google.com/test/mobile-friendly

https://developers.google.com/speed/pagespeed/insights/additional check: https://www.webpagetest.org/

Developper Tools on Chrome / Firefox

Tool: META SEO inspector

Menu > Coverage > Submitted URL blocked by robots.txt

Crawl depth field

If you're using a CMS such as WordPress, Wix, or Blogger, it's

In rare cases, an HTTP: and an HTTPS: version are published. Or

It may happen that a newsletter confirmation page or an internal

Having broken internal links sends negative quality signals to the

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