Simplified Syllabus Business Studies 12 (2023-24)

C.B.S.E.
Class 12th Syllabus for Business Studies (2023-24)

Theory (80 Marks) + Project (20 Marks) = 100 Marks
Part A: Principles and Functions of Management - 50 Marks
Unit – 1,2,3 (16 Marks)
Unit – 4,5 (14 Marks)
Unit – 6,7,8 (20 Marks)
Part B: Business Finance and Marketing - 30 Marks
Unit – 9,10 (15 Marks)
Unit – 11,12 (15 Marks)
Part C: Project Work (One) - 20 Marks
Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management:
Concept of management, meaning of ‘Effectiveness and Efficiency’,
Objectives of management, Importance of management. Management as
Science, Art and Profession, Role of different levels of Management,
Functions of Management-planning, organizing, staffing, directing and
controlling, Coordination- Concept, characteristics and importance of
coordination.
Unit 2: Principles of Management
Principles of Management- concept and significance Fayol’s principles of
management, Taylor’s Scientific management- principles and techniques,
Compare the contributions of Fayol and Taylor.
Unit 3: Business Environment
Business Environment- concept and importance, Dimensions of Business
Environment: Economic, Social, Technological, Political and Legal,
Demonetization - concept and features.
Unit 4: Planning
Concept, importance and limitations, Planning process, Single use and
standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule,
Budget and Programme.
Unit 5: Organising
Organizing as a structure and as a process. Importance of organising.
Organising Process- Steps, Meaning, advantages, disadvantages and
suitability of functional and divisional structure. Meaning, advantages,
disadvantages of formal and informal organisation. Delegation: concept,
elements and importance. Decentralization: concept and importance.
Differentiate between delegation and decentralisation.
Unit 6: Staffing
Concept and importance of staffing, Staffing as a part of Human Resource
Management, Specialized duties and activities performed by Human
Resource Management. Staffing process - steps in the process of staffing.
Meaning, sources of recruitment, merits and demerits of internal and
external sources of recruitment. Selection – meaning and steps involved in
the process of selection. Training and Development - Concept and
importance of training to the organisation and to the employees. Methods
of training - on the job and off the job - induction training, vestibule
training, apprenticeship training and internship training Differentiate
between training and development.
Unit 7: Directing
Concept and importance, Elements of Directing, Motivation - concept,
Maslow’s hierarchy of needs, Financial and non-financial incentives.
Leadership - concept, styles - authoritative, democratic and laissez faire.
Communication - Concept of communication, elements of the
communication process. concept of formal and informal communication.
Various barriers to effective communication. Suggest measures to
overcome barriers to communication.
Unit 8: Controlling
Controlling - Concept and importance, Relationship between planning and
controlling. Steps in process of control.
Part B: Business Finance and Marketing
Unit 9: Financial Management
Concept, role and objectives of Financial Management. Financial
decisions: investment, financing and dividend- Meaning and factors
affecting. Financial Planning - concept, objectives and importance. Capital
Structure – concept and factors affecting capital structure. Fixed and
Working Capital - Concept and factors affecting their requirements.
Unit 10: Financial Markets
Financial Markets: Concept. Money Market: Concept. Capital market and
its types (primary and secondary). Differentiate between capital market
and money market. Distinguish between primary and secondary markets.
Stock Exchange - Meaning, Functions and trading procedure. Meaning of
depository services and demat account as used in the trading procedure of
securities. Securities and Exchange Board of India. (SEBI) - objectives
and functions.
Unit 11: Marketing
Marketing – Concept, features, functions and philosophies. Marketing Mix
– Concept and elements. Product - branding, labelling and packaging –
Concept. Price - Concept, Factors determining price. Physical Distribution
– concept, components and channels of distribution. Promotion – Concept
and elements; Advertising, Personal Selling, Sales Promotion and Public
Relations.
Unit 12: Consumer Protection
Concept and importance of consumer protection. Scope of Consumer
Protection Act, 2019. Meaning of consumer. Rights and Responsibilities
of consumers. Who can file a complaint and against whom? Redressal
machinery. Remedies available. Consumer awareness - Role of consumer
organizations and Non-Governmental Organizations (NGOs).
Unit 13: Project Work
This syllabus contains the guidelines for Project work(separate) also.

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C.B.S.E.

Class 12th Syllabus for Business Studies (2023-24)

Part A: Principles and Functions of Management

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