Sampling 1711892078
Sampling 1711892078
Sampling 1711892078
TECHNIQUES
A Comprehensive
Guide
Sampling is a method of
choosing a small, representative
portion of a larger group to
study, allowing researchers to
understand the larger group's
characteristics without needing
to involve every individual in
the research
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RANDOM SAMPLING
Example
Use case
Drawing names
from a hat, using
When aiming for
a random number
a representative
generator to
select participants sample with
minimal bias
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STRATIFIED SAMPLING
SYSTEMATIC SAMPLING
Selecting every
When there's a
10th person
comprehensive list of
from a list of the population and a
the population need for a relatively
unbiased sample
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CONVENIENCE SAMPLING
PURPOSIVE SAMPLING
SNOWBALL SAMPLING
CLUSTER SAMPLING
Importance of
Appropriate Sampling
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Representativeness
The sel ected sample should
accurately refl ect the
popul ation' s traits and
diversity, ensuring that study
findings can be generalized
to the broader group
Reducing Bias
Different sampl ing techniques have
varying potential for bias.
Selecting the appropriate method
helps minimize selection bias,
ensuring that al l individuals have
an equal chance of being chosen
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Study Feasibility
The right sampl ing method
considers practical constraints,
such as time, resources, and
accessibil ity, making the research
project more feasible and efficient
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Frequently Asked
Questions About
Sampling
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Wrap Up
Sampling Techniques Covered:
✔️ Random Sampling
✔️ Stratified Sampling
✔️ Systematic Sampling
✔️ Convenience Sampling
✔️ Purposive Sampling
✔️ Snowball Sampling
✔️ Cluster Sampling
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