Sampling 1711892078

Download as pdf or txt
Download as pdf or txt
You are on page 1of 21

SAMPLING & SAMPLING

TECHNIQUES

A Comprehensive
Guide

ASMA KHATTALA PH.D


ASMA KHATTALA PH.D

Sampling is a method of
choosing a small, representative
portion of a larger group to
study, allowing researchers to
understand the larger group's
characteristics without needing
to involve every individual in
the research
ASMA KHATTALA PH.D

Let's explore seven


common sampling
techniques with
examples and best use
cases
ASMA KHATTALA PH.D

RANDOM SAMPLING

Each member of the


population has an equal
chance of being
selected for the study

Example
Use case
Drawing names
from a hat, using
When aiming for
a random number
a representative
generator to
select participants sample with
minimal bias
ASMA KHATTALA PH.D

STRATIFIED SAMPLING

The population is divided into


subgroups based on specific
characteristics, and participants
are randomly selected
from each subgroup
Example
Use case
Separating a
population by age When ensuring
groups and representation of
randomly selecting specific subgroups
participants from
or comparing
each group
them
ASMA KHATTALA PH.D

SYSTEMATIC SAMPLING

Participants are selected


at regular intervals from
a larger population

Example Use case

Selecting every
When there's a
10th person
comprehensive list of
from a list of the population and a
the population need for a relatively
unbiased sample
ASMA KHATTALA PH.D

CONVENIENCE SAMPLING

Participants are selected


based on their
accessibility or
availability
Example Use case
Recruiting When resources
participants from are limited or
a specific exploratory
location or easily research is
accessible group needed
ASMA KHATTALA PH.D

PURPOSIVE SAMPLING

Participants are selected based


on specific characteristics,
experiences, or knowledge
relevant to the research
question
Example Use case
Selecting
participants who When focusing on a
have experienced specific group or
a particular event phenomenon in
or possess unique qualitative or
exploratory research
expertise
ASMA KHATTALA PH.D

SNOWBALL SAMPLING

Participants are recruited


through referrals from
existing participants,
creating a chain of
recruitment
Example Use case
Asking current
When studying hard-to-
participants to refer
reach populations or
friends or colleagues sensitive topics where
who meet the study trust and connections
criteria are important
ASMA KHATTALA PH.D

CLUSTER SAMPLING

The population is divided into


clusters (groups), and a random
sample of clusters is selected,
with all individuals within
chosen clusters included

Example Use case


Studying academic When dealing with
performance in large, dispersed
different school populations, or when
access to individuals
districts within clusters is
more practical
ASMA KHATTALA PH.D

Importance of
Appropriate Sampling

10
ASMA KHATTALA PH.D

Representativeness
The sel ected sample should
accurately refl ect the
popul ation' s traits and
diversity, ensuring that study
findings can be generalized
to the broader group

Reducing Bias
Different sampl ing techniques have
varying potential for bias.
Selecting the appropriate method
helps minimize selection bias,
ensuring that al l individuals have
an equal chance of being chosen

11
ASMA KHATTALA PH.D

Study Feasibility
The right sampl ing method
considers practical constraints,
such as time, resources, and
accessibil ity, making the research
project more feasible and efficient

Precision and Accuracy


Appropriate sampling increases the
chance of obtaining precise and
accurate resul ts, as it helps control
for confounding factors and ensures
that the sampl e size is sufficient to
detect meaningful effects

12
ASMA KHATTALA PH.D

Frequently Asked
Questions About
Sampling

13
ASMA KHATTALA PH.D

Q1: What's the difference


between a population
and a sample?

A1: A population is the


entire group being studied,
while a sample is a smaller
group chosen from the
population to represent it

14
ASMA KHATTALA PH.D

Q2: Why is sampling


important in research?

A2: Sampling helps


researchers study a smaller
group, saving time and
resources while still
getting accurate results

15
ASMA KHATTALA PH.D

Q3: How do I choose the


best sampling technique
for my research?

A3: Think about your research


question, the people you're
studying, and your resources
when choosing a sampling
technique. Using a mix of
techniques can help you get a
diverse and representative sample

16
ASMA KHATTALA PH.D

Q4: How does sample size


affect my research?

A4: Sample size affects how


accurate your research findings
are. A larger sample size usually
leads to more precise results but
requires more resources. Use
statistical tools to determine the
right sample size for your study

17
ASMA KHATTALA PH.D

Wrap Up
Sampling Techniques Covered:

✔️ Random Sampling
✔️ Stratified Sampling
✔️ Systematic Sampling
✔️ Convenience Sampling
✔️ Purposive Sampling
✔️ Snowball Sampling
✔️ Cluster Sampling
18
ASMA KHATTALA PH.D

Remember!

Make sure your sample size


is just right : big enough
for good results but not
too big to waste time and
money

19
Follow me on
LinkedIn for more
tips on research
conduct

ASMA KHATTALA PH.D

You might also like