DESTINY DESTINY TECHNICAL TRAINING INSTITUTE TECHNICAL KASNEB EXAMS PAST PAPERS: COMMUNICATION INSTITUTE LIMITED SKILLS MONDAY: 1 August 2022. Afternoon paper. ‘Time Allowed: 3 hours, Answer any FIVE questions, ALL questions carry equal marks. Do NOT write anything on this paper. QUESTION ONE, Ga) Distinguish between “solicited proposal” and “unsolicited proposal’. (A marks) (b) Explain fourroles of a sender in the communication process. (marks) (©) Analyse six circumstances which might necessitate a presenter to make use of visual aids. (12'fparks) (Total: 20marks) QUESTION TWO (a) Explain four functions of non-verbal communication (4 marks) (b) Discuss four types of listening (8 marks) (©) Assume you are a manager in an organisation, describe four factors thatbyou tifgbt take into consideration whengiving oral instructions to employees to perforin a task (8 marks) (Total: 2 QUESTION THREE, (@) Justify five reasons why an executive summary is important ia ByRport. (5 marks) (b) Suggest five ways in which a code of conduct mighflassishaiborganisation in promoting ethical behaviour. (5 marks) (c) _ Youhave been tasked by your organisation to ciate’ media advertisement of a new product. Assess five factors that you may consider while creating the advertisement to avoid eriticisms.(10 marks) (Total: 20 marks) QUESTION FOUR (Gi) Explain the meaning’or efter of transmittal” marks) Gi) Highlight fourffieminde Shoutd be included ina fetter of transmittal, (4 marks) (b) Explain four physial bitsier to effective communication. (4 marks) (©) Citing relevant exaimpleS, analyse five effects of modern communication, (10 marks) (Total: 20 marks) STION FIVE Suni five demerits of grapevine communication, (5 marks) (b) ¢ Explaiidive tips that you could use when writing an official memo, (marks) sation to write a speech for him for an GO Xow have been requested by a manager of Ring long o ‘occasion hehad been invited as a guest. Describe ten preparatory steps you could take to develop an effective speech, (10 marks) (Total: 20 marks)DESTINY DESTINY TECHNICAL TRAINING INSTITUTE TRAINING | KASNEB EXAMS PAST PAPERS: COMMUNICATION : SKILLS QUESTION SIX (a) Assess five roles of electronic communication in managing modern organisations. (5 marks) (b) Analyse five ways on how you could use voice to enhance effective presentation in an annual general ieeting (marks) (o) Highlight five ethical issues in communication, (S maths) () Explain five roles of circulars nnd newsletters in communication, (Sarl) (Total: 20 marks) QUESTION SEVEN ()- Summarise five powers ofa person chairing a meeting, (S marks) () (Explain the meaning of “lateral communication”, (marks) (ii) Assess five advantages of lateral communication, (Smarks) (©) Discuss four organisational bariers that might interfere wgh@\einsmission of information in an organisation. (8 marks) (Total: 20 marks) APRIL 2022 QUESTION ONE a) You have been nominated byYouPorganisation to make a media announcement of a new product. Propose five factors that you might consider when choosing the media for press release, (5 marks) jonnaires to collect information. (S marks) b) Explain five disadlyaitazes of using ques cleristics of a good sales speech. (10 marks) lyze five chars ©) With relevant ckamples, a 1ONTWO a) a) explainthe meanis “Interpersonal communication” 2 marks) 4) Afialse four reasons why good interpersonal communication is essential at the workplace, (8 marks) b)) Y Examine five benefits of forming departmental committees as a strategy to improve internal communication in an organisation. (0 marks) (Total: 20 marks) JON THREE, Discuss five functions of non-verbal communication, (5 marks) THE SEAT OF WISDOM: 0720322961, 0725940551, 0725126418; THE BAZAAR PLAZA 2[PaseDESTINY DESTINY TECHNICAL TRAINING INSTITUTE TRAINING KASNEB EXAMS PAST PAPERS: COMMUNICATION Seat of Wietom = b) Assess five benefits of conducting businesses through video conferencing in the 21" century. (S marks) ©) Examine five types of unethical behavior in communication. (10 marks) (Total: 20 marks) QUESTION FOUR a) Propose five strategies that could be used to overcome sender-oriented basfiehsfin a telephone conversation marks) b) Explain five disadvantages of written communication. ( harks) ©) Discuss five reasons why organi ations prefer to use oral presesitations than poster presentations when holding conferences. (10 marks) (Total: 20 marks) QUESTION FI E a) Highlight five uses of social media applications in business communication. (5 n b) i). explain the meaning of the term “Memorandum”. (2 marks) ii) Outline three purposes of « new memorandum (G marks) ©) Describe the five steps of the listenthg\process. (10 marks) otal: 20 marks) QUESTION SIX a) Summarize six features ofa godd business proposal. (6 marks) b) Explain six area that'shouléhbe included in a formal report. (6 marks) ©) Discuss four step8uhAt im organisation could take to enhance ethical communication (8 marks) otal: 20 marks) QUESTION SEVEN, a) Highlight four key elements that should be considered when writing a paragraph. (4 marks) by SeSummarize four commonly used methods of upward communication in business. (4 marks) ‘e)) Assess six factors that could contribute to ineffective group communication, (12 marks) (Total: 20 marks)DESTINY esha DESTINY TECHNICAL TRAINING INSTITUTE Trainin KASNEB EXAMS PAST PAPERS: COMMUNICATION Suet of Wisden SKILLS PILOT — DECEMBER 2021 QUESTION ONE (a) dentity six merits of grapevine communication in an organisation, (marks) (b) Distinguish between “active listening” and “emphatic Histening 4 marks) (©) Examine five ways in which writen communication could be made reader friendly (1.marks) (Total? 20 marks) QUESTION TWO. () In the context of communication process, define the following termsé (Encoding. (2 marks) Gi) Decoding, (2 marks) ii) Feedback 2 marks) (b) Outline six ways through which management could enhanceaheefiectiveness of vertical communication, (6 marks) (©) Discuss four merits of effective listening. (8 marks) (Total: 20 marks) QUESTION THREE (@) Highlight eight benefits of using non. yerbaieites in communi (8 marks) (b) Analyse six essentials of a good beisineSs Teter. (12 marks) (Total: 20 marks) QUESTION FOUR (G) Outline five roles played by the secretary after a m ting, (5 marks) (b) entity five non-yeFabsiginals that could indicate positive communication, (Sn aks) (©) Discuss five fyeholoical barriers to communication (10 marks) (Total: 20 marks) QUESTION FIVE () Highlight six benefits that could accrue to an organisation from the use of intranet. (marks) (b)€ \Disiifguish between “interpersonal” and “intrapersonal” communication. (4 marks) fo. examine five guidelines that a speaker could follow to ensure effective presentation. (10 marks) (Total: 20 marks) (QUESTION SIX (a) Justify five reasons why itis important to observe ethies during a presentation. (5 marks) (b) entity five challenges associated with interviews. ‘ (5 marks) (6) Assess five characteristics of a good report (10 marks) (Total: 20 marks) THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA [Page<= DENY DESTINY TECHNICAL TRAINING INSTITUTE TRAINING KASNEB EXAMS PAST PAPERS: COMMUNICATION we of Widen SKILLS QUESTION SEVEN {a) Outline eight roles played by a chairperson in a meeting (8 marks) (b) Highlight six benefits that an organisation could achieve from effective communication, (6 marks) (c) Explain three factors that could guide a presenter while choosing a topic for presentation. (Gmnarks) (Total; 20,.marks) DECEMBER 2021. QUESTION ONE Outline ten rules for effective writing of business letters (10 marks) (b) Analyze five types of meetings that could be held by an organisation: (10 marks) (Total: 20 marks) QUESTION TWO (@) Outline five roles of a secretary during a meeting. (5 marks) (b) Explain five advantages of using wireless network’ (10 marks) (©) There are many achievements that have beén madaih the East Africa telecommunication sector aver the last decade. Among them isth@ modern marvels of technology in teleconferencing With reference to the above statemehit Jishiive advantages of teleconferencing. (5 marks) (Total: 20 marks) QUESTION THREE G) Identify six internal commafiicatidl challenges in an organisation, (marks) (b) Summarize six types of RoiVerbal communication, (6 marks) (©) Analyze four printipl&s fethical communication. (8 marks) (Total: 20 marks) QUESTION EOUR Quite oftemsehiér management officers in an organisation are called upon to deliver, ral presentations in various forums within and out of the organisation. UfFeldtion to the above statement, propose five steps followed in the preparation stage obs presentation. ‘10 marks) {b)\ = Explain five benefits of external communication to a business organisation. (10 marks) (Total: 20 marks) QUESTION FIVE, G) Describe the three stages of interpersonal communication, (6 marks) (b) Explain five sections of a formal report. (10 marks) (©) Outline four factors that might be considered while presenting a business proposal, (4 marks) (Total: 20 marks) ‘THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA S|Page- Peony DESTINY TECHNICAL TRAINING INSTITUTE TRAINING KASNEB EXAMS PAST PAPERS: COMMUNICATION : SKILLS QUESTION SIX (@) Highlight six guidelines, which are likely to be followed when designing a notice of a meeting (6 marks) (b) Outline four features of each of the following types of interviews () Screening interviews. (4 marks) Gi) Selection interviews, (4 marks) (©) Discuss six benefits of social media to an organisation. (6 maths) (Total: 20'marks) QUESTION SEVEN (@) Summarize five limitations of face to face communication in an organisatfon, (YO.narks) (b) Good listeners actively try to overcome barriers to successful listening. In relation to the above statement, examine five differences betieeheffactive listeners and ineffective listeners. (0 marks) (Total: 20 marks) AUGUST 2021, yy THREE que s II. ALL questions earry equal marks. |ON ON L anaTWO questions in SE‘ SECTIONT QUESTION ONE, (@) Using relevant examples, explain fur Internal forces which motivate people to become entrepreneurs. (4 marks) (b) Discuss four potential effect OF Business mers (8 marks) (©) Mohammed Sitifa wishes.(o start a business of selling camel milk in his home town, where people predominiinily-Consume milk from dairy cows, Analyze four drawbaeks that Mohammed Sitifa is likely to encounter in his 1 venture. ¢8 marks) 0 QUESTION TWO. GG) Define the term "telecommutin; (2 marks) Gig \ Analyze four demerits of telecommuting t0 an enterprise, (8 marks) (>) Pxaiiline five reasons why entrepreneurs need to conduct SWOT analysis for their businbss. (10 marks) (Total: 20 marks) (QUESTION THREE (@) — Explain four cost reduction benefits of e (6) Propose four reasons why entrepreneurs need to part exhibitions.(4 marks) (c) Justify four reasons why a market research is useful to an entrepreneur. (4 marks) (@)__ Examine four ways in which corruption threatens the growth of entrepreneurship in a county. (8 marks) (Total: 20 marks) commerce. (4 marks) pate in trade fairs and ‘THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA 6lPageTRAINING | KASNER EXAMS PAST PAPERS: COMMUNICATION 3 SKILLS: Seat of Wiselom = DESTINY DESTINY TECHNICAL TRAINING INSTITUTE QUESTION FOUR (@) Explain four benefits of competition to an enterprise. (4 marks) (b) Propose four idea generation techniques which an entrepreneur could use to enhance creativity in an enterprise. (4 marks) (©) Summarize four areas that should be included in the financial section of a business plan. (4 marks) (a) Analyze four methods employed by entrepreneurs to manage business risks. (8 marks) (Total: 20 marks) SECTION I QUESTION FIV! (@) Highlight four causes of barriers to lateral communication in anorganisation. (4 marks) (b) Outline eight steps that a secretary could follow while preparing an wgenda for a meeti (8 marks) (©) Using relevant examples, examine four benefits of non-verbal communication in an organisation. (8 marks) (Total: 20 marks) ION SIX (@) Suggest five ways through which a speaker.couleh enhance clarity of a speech. (5 marks) (b)__ Describe five effective approaches of starting.a presentation. (S marks) (©) Organizations have been migrating from paper business cards to electronic business cards. With reference to the above statement, argue live cases in support of the migration, (10 marks) (Total: 20 marks) QUESTION SEVEN (@) Summarize four items thibshotleHhe contained in a formal report, 4 marks) (b) With reference to an interview, ranel, suggest four ways of improving an interview session to make it more effective (4 marks) (©) Propose four reasons Why Inanagers should observe business communication ethics. (4 marks) (d) Analyze four benefits ot external communication to an organisation (8 marks) (Total: 20 marks)DESTINY DESTINY TECHNICAL TRAINING INSTITUTE, TRAINING KASNEB EXAMS PAST PAPERS: COMMUNICATION SKILLS MAY 2021. Answer any THREE questions in SECTION | and TWO questions in SECTION I. ALL questions carry equal marks. SECTION 1 QUESTION ON! (a) Explain five uses of a budget in an enterprise, (S mats) (b) Suggest five reasons which could make a domestic entrepreneur invest in global markets. (3 harks) ion in an enterprise. 0 marks) (Total: 20 marks) ()Expla n five drivers of product innova QUESTION TWO (a) Explain the term "egoistic entrepreneurs”. (2 marks) (>) Summarize four internal factors that could motivate an individual. to become an Entrepreneur. (4 marks) (©) Highlight four functions of a risk management committee jftaihehterprise. (4 marks) (a) Explain five factors that might influence an entrepreneur t.go for a business merger rather than a business acquisition. (10 marks) (Total: 20 marks) QUESTION THREE (a) Identify four objectives of government incubator’. (4 marks) (b) Analyze four drawbacks of enterprises floating shires to the public. (8 marks) (c) An entrepreneur is inspired by opportiinitiés and responds by exploiting them. Di four approaches of identifying business opportunities, (8 marks) (Total: 20 marks) QUESTION FOUR (@With reference to legal frameworks, explain four challenges that might affect the 0 rations of micro and small enterprises. (4 marks) (b) Explain four reasons Why-itlea evaluation is an important step in determining the feasibility of a business'venture. (8 marks) (©) Discuss four {u@tohs Which have led to small business ventures becoming more popular in the contemporary.business world. (8 marks) (Total: 20 marks)Traine : KASNEB EXAMS PAST PAPERS: COMMUNICATION IySTrrUre Unatrec a a ESTINY DESTINY TECHNICAL TRAINING HSTITUTE SECTION I QUESTION FIVE (@) Highlight four guidelines that a presenter could follow when handling questions. (4 marks) (b) Explain four limitations of upward communication. (4 marks) (©) (i) Distinguish between “office circular" and "circular letter” (4 marks) Gi) Assess four situations under which communication through a circular letter could be’ (8Gnarks) (Total: 20'marks) appropriate QUESTION SIX (a) Summarize four preparations by an organisation before holding a meeting™ @hmarks) (b) Outline four benefits that could accrue to an organisation that adopts ethical Communication, (4 marks) (©) Explain four psychological barriers to effective communication, (4 marks) (d) Discuss four disadvantages of using the internet in communication. (8 marks) (Total: 20 marks) QUESTION SEVEN (a) Explain four advantages of the use of audio-visual equipment in communication. (4 marks) (b) Summarize four types of information which could’ be belitained in an organization's newsletter. (4 marks) (©) Justify four reasons why an organisation needs to Gonstitute an ethics committee. (4 marks) (d) Suggest four causes of inefficient filing 6f dotuments in an organisation, (8 marks) (Total: 20 marks) NOVEMBER 2020. QUESTION ONE (a) State five reasons why Organizations outsource services, (S marks) (b) Outline three important Suidefines to be followed while developing an intellectual property strategy. (6 marks) (©) Gi) Explain the @embtinhovation", (mark) Gi) Examine“qurtorms which innovation may take. (8 marks) (Total: 20 marks) QUESTION TWO (a) Suggesiiv€ benefits to an entrepreneur arising from selection of the most appropriate business idea. (S marks) (b) Explain five obstacles which might hinder the immediate implementation of a business plan. (5 marks) (©) Discuss five advantages of franchising to the franchisor. (10 marks) (Total: 20 marks) ‘THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA 9|PagePes DESTINY TECHNICAL TRAINING INSTITUTE TRAINING | KASNEB EXAMS PAST PAPERS: COMMUNICATION * J SKILLS QUESTION THREE, (ayState five risks associated with small businesses which might threaten their survival. (5 marks) (b) Outline five sources of long term finance for an entrepreneur. (5 marks) (©) Discuss five steps followed by entreprencurs while carrying out a feasibility study for new business. (10 marks) (Total: 20, marks) QUESTION FOUR (a) Analyze five differences between an entrepreneur and a small business owne®, 10 marks) ()G@) In the context of generation of business ideas, explain the term "brainsi6rming’. (2 marks) Gi) List four rules to be followed in a brainstorming session, (4 marks) (©) Summarize four merits of pioneering @ market with a new product (4 marks) (Total: 20 marks) QUESTION FIVE (a) Explain five techniques that could be used to hold an audignée’s.att&ntion throughout a presentation, (S marks) (b) Discuss five contents of a request for proposals (RFPS), (S marks) (©) You have been appointed as the Director of Stray for BLC Ltd. Your first a is to review the company’s strategic plan, Required: Draft a memorandum inviting memberof staff in your department for a planning meeting, (10 marks) (Total: 20 marks) ignment QUESTION SIX (@) Suggest four ways in which the management of an organisation could effectively make use of grapevine channel of commufiication, (4 marks) (b)With reference to decisi6n Waking in meetings, explain: G) Three advantages of consenkus. (marks) Gi) Three Limitation-0E consensus. (3 marks) (©) Discuss five steps that eould lead to effective listening. (10 marks) (Total: 20 marks) QUESTION SEVEN (@) Explaiythe-following terms: () Online chan (2 marks) Gi) Webeain. (2 marks) (b) Highlight six benefits an organisation could derive from the use of modern information technolo (6 marks) (©) Evaluate five types of audiences in communication, (10 marks) (Total: 20 marks) THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA 10| Pagepes DESTINY TECHNICAL TRAINING INSTITUTE rearwins KASNER EXAMS PAST PAPERS: COMMUNICATION SKILLS NOVEMBER 2019, QUESTION ONE (a)Suggest eight ways in which entrepreneurship could drive economic development of a country. (8 marks) (b)Highlight eight differences between shares and debentures. (8 marks) (©)List four circumstances under which an entrepreneur would outsource business activitiosy(4 marks) (Total; 20anarks) QUESTION TWO. (aAnalyze five Factors which an entreprencur should consider when choosing a biSinesssidkcubator. (10 marks) ed prevail to ensure a successful brainglorming session, (10 marks) (Total: 20 marks) (b)Examine five conditions whieh she QUESTION THREE (a)Explain six roles of innovation in entrepreneurship. (6 marks) (b)With reference to intellectual property rights, discuss three iyecel patents. (6 marks) (©) In the context of manufacturing entities, describe fuMtypes of information a business would ire when developing the production and operalisiPsecetuion of a business plan. (8 marks) (Total: 20 marks) req QUESTION FOUR (a) Discuss five stages in the creative progess Duhésforming idens into useful applications. (10 marks) (b) Explain six reasons why business networking is important to an entrepreneur. (6 marks) (©) Assess two avenues an entrepreneur vould use {0 generate business opportunities, (4 marks) (Total: 20 marks) SECTION IT QUESTION FIVE (a) Highlight five guidelifeSfollotved while designing a questionna (S marks) (b) Explain five benefits\of an'effective internal communication system to an organisation, (5 marks) (e) Discuss five faetars which should be considered while selectin medium of communication, (10 marks) (Total: 20 marks) QUESTION SIX (a) Hightigesix qual nd business report. (6 marks) (b) Sumniarise six requirements for a notice of a me (6 marks) (©) Analyze four techniques for effective interviewing, (8 marks) 20 marks) THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418; THE BAZAAR PLAZA 11[PageDESTINY TECHNICAL TRAINING INSTITUTE KASNEB EXAMS PAST PAPERS: COMMUNICATION SKILLS a QUESTION SEVE! (a) Outline four characteristics of ethical communication. 4 marks) (b) Discuss four limitations of using e-mails in communication (8 marks) (©) Examine fo demerits of using cell phones as a means of communication in the workplace. (8 marks) (Total: 20marks) MAY 2019 QUESTION ONE (a) Highlight five roles performed by v4 pitalists (S marks) (b) Explain five methods that an entrepreneur could use (0 tap into a Business opportunity for a new venture, (5 marks) nture (©) Discuss five reasons why «an entrepreneur needs to conduct markel research before entering into foreign markets 10 marks) QUESTION TWO. (a) Outline five disadvantages of a sole propriet®tship busi (5 marks) (b) Explain five challenges that could inbibit‘the growth of women entrepreneurship in your country. © marks) (©) Discuss five factors that have led (6 the Blobal rise of information technology and service oriented businesses. (0 marks) (Total:20 marks) QUESTION THREE (a) Suggest four factory which-ebuld inhibit carrying out a marketing research for an enterprise. marks) (b) Discuss three differences between a "manager" and an entrepreneur”. (6 marks) (©) Describe fiy@sulgeof the life-cycle of a business enterprise. (10 marks) (Total:20 marks) QUESTION FOUR () Justify) Fobr reasons why profit maximization is important to an entrepreneur. (4 marks) (b) Analyze four major types of business incubators. (8 marks) (©) State Four ways in which investors could offer support to an enterprise, marks) (d) Explain four possible impacts of frequent review of government regulations to small and medium enterprises (4 marks) (Total: 20 marks) THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA [Page<= pESuNY DESTINY TECHNICAL TRAINING INSTITUTE al SKILLS SECTION IL QUESTION FIVE (b) (i) Explain the term "graphic communication". (2 marks) Century (1@ marks) Totals 20.marks) QUESTION SIX (a) Highlight five advantages of grapevine communication to an organisation, (5 marks) behaviour, (10 marks) (Total: 20 marks) QUESTION SEVEN (5 marks) () Discuss three situations which could be appropriate for.the use of video conferencing. (6 marks) (c) In relation to committees: (i) Differentiate between a "standing committee” and an "ad hoc committee". (4 marks) Gi) Suggest five factors that could leao ineffectiveness of a committee meeting. (5 marks) (Total: 20 marks) NOVEMBER 2018. QUESTION ONE (@) Distinguish betweentangehtrepreneu (2 marks) (b)Examine five forces that ¥ould be driving the growth of entrepreneurship in your country in the recent past. 10 marks) (c) With referen€@18 starting a new business venture through franchising, summ: merits and fotr demerits of a franchisee. (8 marks) (Total:20 marks) and a "small business own ise four QUESTION TWO (@G) Explain the term "business incubator". (2 marks) Gi) Highlight six services that could be provided to entrepreneurs by a business incubatos (© marks) (b) List six cl (©) Summarise what an entrepreneur should do before implementing radical changes in a business. (6 marks) (Total: 20 marks) ‘THE SEAT OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA 1B [Pac teristics commonly associated with entrepreneurs. (6 marks)es DESTINY TECHNICAL TRAINING INSTITUTE rai KASNEB EXAMS PAST PAPERS: COMMUNICATION SKILLS QUESTION THREE () Discuss four approaches to corporate entrepreneurshi (8 marks) (b) Describe six essential features of a good business plan. (6 marks) (c) State three advantages and three disadvantages of financing a business through debt (© mnarks) (Total?20 marks) QUESTION FOUR (@) In the context of acquisition of an exist 1g business, explain the term ydu&diligence" @ marks) (b) With reference to stages of entrepreneurial development, examin four types of entrepreneurs. (8 marks) (c) Assess five strategies that a business entity could use to entehs foreign market. (10 marks) (Total: 20 marks) SECTIONSE QUESTION FIVE (a) () With reference to inte n\distinguish between “an order” and "an instruction”. (4 marks) Gi) From the supervisor's perspective, analyze fobe Ways of improving upward communication, (8 marks) (b) Suggest eight measures that an idter¥ieWer should take to ensure the success of an interview (8 marks) (otal: 20 marks) QUESTION SIX (4) Summarise four qualiie®Gr ad effective e-mail (4 marks) (b) Describe the strtictur®of’a well written research proposal (8 marks) (c) Discuss four dgehmented information used in the process of conducting meetings. ¢8 marks) (Total: 20 marks) QUESTION SEVEN (a) Suite Fe objectives of downward communication, (5 marks) (b) EXplain five reasons for the importance of business ethics. (5 marks) (c) Exantine five techniques of effective listening. (10 marks) 1 OF WISDOM: 0720322961, 0725948551, 0725126418: THE BAZAAR PLAZA 14 [PageDESTINY DESTINY TECHNICAL TRAINING INSTITUTE KASNEB EXAMS PAST PAPERS: COMMUNICATION SKILL Seat af Wisom MAY 2018. QUESTION ONE (a) In relation to entrepreneurship: () Define the term "copreneurs". @ marks) Gi) Suggest four guidelines that copreneurs could observe to ensure success of a business venture (marks) (b) State four b: (©) Deseribe live rs to creativity. (4 marks) ategories of trademarks. (10 ntarks) (Total:20 marks) QUESTION TWO (a) Highlight four features of ordinary shares. (4 marks) (b) Explain six measures that should be undertaken by a business'er@anisation wishing to establish an entrepreneurial culture. (6 marks) (c) Outline six principles of innovation (© marks) (d) Describe four ways in which an entrepreneur could utilize the internet as a resource tool. (4 marks) (Total: 20 marks) QUESTION THREE (a) Imitation is a strategy used by entrepreneurs where they mimic strategies of other companies. With reference to the above statement, explaiit four merits of using imitation strategies to grow a business. (4 marks) (b) Explain six ways in which parties to a\franchise arrangement could enhance their relationship. (6 marks) (c) Discuss live categories of information contained in the operation section of the business plan of a small scale mantifaetuting enti (10 marks) (Total: 20 marks) QUESTION FOUR (a) In the context of generation of business ideas, summarize six rules of brainstorming. (6 marks) (b) Analyze thrée Sotitces of new product ideas available to an entrepreneur. (6 marks) (c) An acquisition is an action in which one Firm buys most, if not all, of another firm's share§ t6ASsuime its control. In the’context of the above statement, explain four factors that an entrepreneur could consider before undertaking an acquisition (8 marks) (Total: 20 marks)=) DESTINY DESTINY TECHNICAL TRAINING INSTITUTE TRAINING | KASNEB EXAMS PAST PAPERS: COMMUNICATION, Saat af Whom = SECTION II QUESTION FIVE (a) Distinguish between the following letters of credit: (@) With recourse and without recourse. (2 marks) Gi) Confirmed and unconfirmed. 2 marks) (b) Short message service (SMS) marketing is a technique that mostly uses permission based text messaging to spread promotional messages. Based on the above s atement, explain six reasons why organizations aréineredsingly adopting SMS marketing. (6 marks) (©) Advertisement copy is the soul of an advertisement, It includes alL written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers. With reference to the above statement, discuss five types of adverti ment copy. (10 marks) (Total: 20 marks) QUESTION SIX Explain five factors that web content developers Should Consider while developing a website. (5 marks) (b) Describe five protocols that should be obs¢Pyettufing the proceedings of a meeting. (5 marks) (c) Outline five factors that 2 public speaker siiguld consider when developing an audience profile. (5 marks) (d) Describe five characteristics of effecti¥e business communication. (S marks) (Total: 20 marks) QUESTION SEVEN (a) Analyze four types of fornis8ed in business communication «8 marks) (b) Discuss six factors that shoultl be considered while selecting an appropriate media for communication (12 marks) (Total:20 marks)DESTINY TRAINING | et KASNEB EXAMS PAST PAPERS: COMMUNICATION * SKILLS DESTINY TECHNICAL TRAINING INSTITUTE NOVEMBER 2017. QUESTION ONE (a) With reference to penetration of foreign markets, state three demerits of the use of licensing strategy. (3 marks) (b) In relation to e-commerce, explain the following terms: G) Payment gateway. (2’warks) (ii) E-solution providers. 2 marks) (iii)Content providers. (2 marks) (©) Explain six ways in which an entrepreneur could benefit from e-commerve. (6 marks) (d) Describe five challenges that could be faced by an entreprenedir Ulting the initial stage of venturing into an international market (5 marks) (Total: 20 marks) QUESTION TWO (@) Outline six ways in which an entrepreneur could behefit ftom a patent. (6 marks) (b) @ Explain the term “conglomerate diversification" Q marks) Gi) Highlight six reasons that could lead to conglduierate diversification, (6 marks) (©) Highlight six essentials of an ideal business’plan! (6 marks) (Total: 20 marks) QUESTION THREE () Analyze five benefits of busines§ networking, (10 marks) (b) State six demerits of forming’a joint Venture. (© marks) (c) Identify four skills that an‘entrepreneur should possess in order to manage a business effectively. (4 marks) (Total: 20 marks) QUESTION FOUR (a) Discuss five factors which influence business risks in an enterprise. (10 marks) (b) Enumerate teirreasons why many business start-ups fail before the end of their first year of 6periition. (10 marks) (Total: 20 marks)DESTINY DESTINY TECHNICAL TRAINING INSTITUTE TRAINING. KASNEB EXAMS PAST PAPERS: COMMUNICATION ‘Sart af Wiscom —_ SECTION II QUESTION FIVE (a) Outline the format of a formal proposal. (10 marks) (b) Discuss five limitations of the use of intemet as a source of information, (0 marks) (Total: 20 marks) QUESTION SIX (a) Analyze five guidelines to effective listening 0 Warks) (b) Summarize ten ethical best practices in business communication. UOmatks) (Fotal: 20 marks) QUESTION SEVEN (a) List six steps in consensus building. (6 marks) (b) Explain four requirements of a valid meeting. (4 marks) (c) Examine seven measures that might be instituted in an organisation'in Ofer to achieve effective inter-cultural communication. (7 marks) (@) State three circumstances which may demand the use of audio=Visual communication.(3 marks) (Total: 20 marks) MAY 2017 QUESTION ONE (a) Highlight seven limitations of a francliise arrangement to a franchisee. (7 marks) (b) Describe the “organisation and management" component of a business plan, (5 marks) (©) Discuss four qualities of « good busines Opportunity. (Total: 20 marks) QUESTION TWO (a) Citing five reasons, justify Why business enterprises strive to adopt innovations. (10 marks) (b) Summarise four econ6mig factors that could impede the growth of entrepreneurship in developing countriés, (4 marks) (c) Outline six charaéteristics of entrepreneurship. (6 marks) (Total: 20 marks) QUESTION THREE (@) Desotib& Six factors which investors consider before buying shares of a company. (6 marks) (b) Witlnteference to new idea generation, development and communication, describe the creatiy? process. (10 marks) (©) Highlight four pitfalls likely to be experienced by an entrepreneur while pursuing global patents. (4 marks) (Total: 20 marks)DESTINY DESTINY TECHNICAL TRAINING INSTITUTE TRAINING KASNEB EXAMS PAST PAPERS: COMMUNICATION : SKILLS QUESTION FOUR (a) Briefly describe the following entrepreneu schools of thought (i) Environmental school of thought. @ marks) Gi) Capital school of thought. @ marks) Gii) Displacement school of thought. (2 marks) (b) Discuss four finance related elements of a feasibility analysis report that are of interest to venture capitalists. (Somarks) (c) Outline six strategies which an enterprise could make use of to achieve success in. e-commerce (6 tnarks) (Total: 20 mar SECTION II QUESTION FIVE (a) Summarise four objectives of carrying out an audience analysis, while making a presentation, (4 marks) (b) With reference to group communication, distinguish bewWeea “Seminar” and "workshop". (4 marks) (©) With reference to non verbal communication, anal¥ze Our spatial zones. (8 marks) (d) Describe four guidelines to be observed when communicating negative news to employees. (4 marks) (Total: 20 marks) QUESTION SIX (a) Outline four benefits of video conferencing to an organisation. (4 marks) (b) Summarise four guidelines for riting.An effective news releas (4 marks) (©) With reference to deciding ethicalditemmas, distinguish between "utilitarian approach" and "individual approach’) (4 marks) (Assess four differencesbeqween a "report" and a "proposal". (8 marks) (Total: 20 marks) QUESTION SEVEN a) In the context 6f Communication, describe five sources of ethics. (b) Identify sik niedsures that a speaker should take to ensure clarity. (c) Explaih fSti\purposes of an agenda for a meeting.z= DESTINY, DESTINY TECHNICAL TRAINING INSTITUTE vRainida KASNEB EXAMS PAST PAPERS: COMMUNICATION SKILLS NOVEMBER 2016. QUESTION ONE (a) Outline five benefits of including a statement of cash flows entrepreneur's bu: plan. (5 marks) (b) Highlight seven factors which could be considered by a business while assessing the suitability of a potential market. (7 aiarks) (c) Business mergers involve the uniting of two or more entities to form a new entity Citing an example in each case, describe four types of business mergers. «8 marks) (Total; 20 marks) QUESTION TWO (a) Summarise six limitations of focus group discussions in the comeXt of development of business ideas. (6 marks) (b) Analyze two requirements necessary for effective decision making. (4 marks) (c) Describe five principles of effective time management: (10 marks) (Total: 20 marks) QUESTION THR! (@) Explain four characteristics of innovators. (4 marks) (b) Describe six environmental conditions that &r@ suitable for the thriving of technological innovations. (6 marks) (©) Analyze five limitations of going publie with Specific reference to public companies. (10 marks) (Total: 20 marks) QUESTION FOUR (a) Assess five categories of e-Commerce practised in the business world today. (10 marks) (b) Discuss three types of bésinéssn (6 marks) (c) Enumerate four benefits, thatja business could derive from using telemarketing as a direct marketing tool (4 marks) (Total: 20 marks) works available to an entrepren SECTION II QUESTION FIVE () Sté@4ive differences between "oral" and "written" communication. (10 marks) (b) Plaiinidg is required before writing a business report In relation to the above statement, summarise five steps involved in the planning for a business research report. (10 marks) Total: 20 marks)