Assignment 2 - Brief Market-Research

BTEC Assignment Brief
Pearson BTEC Level 3 National Extended Diploma in

alification
Business
Unit number and title Unit 22: Market Research
Learning aim(s) (For B: Plan and implement a market research activity to meet a
NQF only) specific marketing objective
Market research in action – Assignment 2
Assignment title
Assessor David Howley
Monday 11th March - 2024

Issue date
Hand in deadline Friday 19th April - 2024
A friend has heard that you are working as a research

assistant and has asked if you could assist them in with
some market research. Your friend is interested in setting
up one of either a Coffee, Smoothie or Milkshake mobile
stall business. However, your friend knows that there is
Vocational Scenario or
already a lot of competition in the local area. Your friend
Context
wants to make sure that they stand out from the
competition to help ensure a success. They have asked if
you can help by planning and undertaking market research
and analysing the results.
Task 1 You are to conduct some market research for your friend’s
business idea. The purpose of the research is to obtain
sufficient data to help your friend launch their enterprise
successfully.
The first part of your task is to produce a market research

plan. In your plan you should:
 define the problem and set out your research

objectives
 set out a budget for the market research
 determine the data that is to be collected and the
methods that you plan to use including at least two
types of secondary research and two types of
primary research
 produce a primary pilot questionnaire and pilot
sampling plan
Once you have completed your market research plan you

will need to undertake secondary research. This should
include gathering of any research data that already exists
1
2022_23 BTEC Assignment Brief
Issue Date: October 2022
Owner: BTEC Assessment
DCL1 Public (Unclassified)
Version 1.0
and is organised for you.
Next, you will carry out your pilot research to collect sample
data/findings which you will need to include your pilot
research findings as an appendix to your work.
You will then need to write a report in which you evaluate

the findings of your primary research and recommend
improvements that should be made to the final market
research activity. In your evaluation you should think
about:
 the appropriateness of the methods you have used

 the types and quality of data you have collected
 the effectiveness of your sampling plan
Using the outcomes of your evaluation, you will produce a

modified final version of your market research plan. Both
this final version and the original version should be included
in the appendix of the report.
Once these improvements have been made, you are to

carry out the final market research activity collecting a
range of both primary and secondary data.
Checklist of evidence Initial and final market research plans

required Secondary research findings
Pilot and final primary research activities, e.g.
questionnaires.
Initial and final primary research data
Report detailing evaluation of the pilot research undertaken
Observation records by assessor/teacher discussing your
undertaking of both pilot and final secondary research as
well your secondary research.
Criteria covered by this task:

Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
Evaluate the effectiveness of the pilot research, recommending
22/B.D2
improvements that could be made to the final market research activity.
Analyse the reasons for choosing particular research methods, the type
22/B.M2
of data to be collected and the sampling plan.
Undertake the final market research activity using a detailed sampling
22/B.P4
plan to obtain a range of secondary and primary data.
22/B.P3 Undertake pilot primary market research and collect sample data
22/B.P2 Undertake secondary research for a selected marketing objective
2
2022_23 BTEC Assignment Brief
Issue Date: October 2022
Owner: BTEC Assessment
DCL1 Public (Unclassified)
Version 1.0

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BTEC Assignment Brief

Pearson BTEC Level 3 National Extended Diploma in

Assessor David Howley

Monday 11th March - 2024

Hand in deadline Friday 19th April - 2024

A friend has heard that you are working as a research

The first part of your task is to produce a market research

 define the problem and set out your research

Once you have completed your market research plan you

You will then need to write a report in which you evaluate

 the appropriateness of the methods you have used

Using the outcomes of your evaluation, you will produce a

Once these improvements have been made, you are to

Checklist of evidence Initial and final market research plans

Criteria covered by this task:

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