?n7sfidprb - Module 6 SOCSCI102
?n7sfidprb - Module 6 SOCSCI102
?n7sfidprb - Module 6 SOCSCI102
MODULE 6
A WORLD OF IDEAS
Learning Outcomes:
By the end of the module, you should be able to:
LESSON 7
What is an Idea?
An idea is a set of instruction to produce a new good, to increase quality or to reduce costs. An idea is
different from a good or a service because it is nonrival. It can be used by different producers simultaneously.
Therefore, an idea is not scarce in the same way that a good or service is scarce.
WHAT IS CULTURE?
• Culture refers to the unified style of human knowledge, beliefs, and behavior from which people learn,
and the ability to communicate knowledge to the next generations.
• Its development has been mainly influenced by media.
ORAL COMMUNICATION
• Language became the most important tool for exploring the world and the different cultures.
• Oral communication led to markets, trade, and cross-continental trade routes.
SCRIPT
• Script allowed humans to communicate over a larger space and for a much longer duration. It allowed
the permanent codification of economic, cultural, religious, and political practice.
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SOC SCI 102: THE CONTEMPORARY WORLD
College of Liberal Arts, Sciences and Education
Prepared by: Wyndel Firme, Eleonor Francisco, & Kaye Valerie Glorioso
PRINTING PRESS
• Printing Press allowed the continuous production, reproduction, and circulation of print materials.
ELECTRONIC MEDIA
• Electronic media includes the telegraph, telephone, radio, film, and television.
• The wide reach of these media continues to open up new perspectives in the economic, political, and
cultural processes of globalization.
DIGITAL MEDIA
• Digital media relies on digital codes. It can be created, modified, and stored in any digital electronic
device.
• Digitalized content is transmitted over the internet and computer networks.
WHAT IS MEDIA?
• Media is a carrier of culture. It is a tool for the interaction of people with different cultures.
• The real media is the people.
• Pieterse (2004) asserts that the only outcomes of the influence of globalization on culture are cultural
differentialism, cultural convergence, and cultural hybridity.
Cultural Differentialism
• Cultural differentialism views cultural difference as immutable.
• As the West and non-Western civilizations interact or are brought in contact through globalization,
clash of civilizations such as that of the West and Islam logically follows.
Cultural Convergence
• Cultural convergence suggests that globalization engenders a growing sameness of cultures.
However, the culture of powerful and progressive countries becomes culture.
• Example, the K-pop culture.
Cultural Hybridity
• It is the mixing and merging of cultures resulting in the creation of new cultural forms in language,
food, fashion, arts, music, among others.
GLOCALIZATION
The continuous accommodation and assimilation by local cultures of the cultures of the world due to
globalization.
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SOC SCI 102: THE CONTEMPORARY WORLD
College of Liberal Arts, Sciences and Education
Prepared by: Wyndel Firme, Eleonor Francisco, & Kaye Valerie Glorioso
Learning Tasks:
1. Participative Discussion
2. Quiz
Reflect on the learning that you gained from this lesson by completing the given chart.
What were your misconceptions about the topic What new or additional learning have you gained
prior to taking up this lesson? from this lesson in terms of skills, content, and
attitude?
I thought… I learned that…
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SOC SCI 102: THE CONTEMPORARY WORLD
College of Liberal Arts, Sciences and Education
Prepared by: Wyndel Firme, Eleonor Francisco, & Kaye Valerie Glorioso
REFERENCES:
BOOKS:
Aldama, P. K. (2018). The Contemporary World. First Edition, Quezon City: C & E Publishing, Inc.
Brazalote, T.C., and Leonardo, R.M. (2019). The Contemporary World. “Outcome-Based Module”, Quezon City:
C & E Publishing, Inc.
Claudio, L.E., and Abinales, P. N. (2018) The Contemporary World, Quezon City: C & E Publishing, Inc.
San Juan, D.M. (2018) Journeys Through Our Contemporary World, Quezon City: Vibal Group, Inc.San Juan,
D.M. (2018) Journeys Through Our Contemporary World, Quezon City: Vibal Group, Inc.
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