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    Assignment 2 Option 1 - Advertisment Design Canvas

    Uploaded by

    jiejialing08

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Assignment 2 Option 1 - Advertisment Design Canvas

    Uploaded by

    jiejialing08
    15 views2 pages

    Original Title

    Assignment 2 Option 1_Advertisment Design Canvas

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Assignment 2 Option 1 - Advertisment Design Canvas

    Uploaded by

    jiejialing08

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Advertisement Design Canvas

    Instructions for the Advertisement Design Canvas:


    1) Download the Advertisement Design Canvas.
    2) Answer the questions in each building block in the Advertisement Design Canvas. You can focus on a product/service targeted at individual
    customers or at business/industry buyers.
    3) To write answers in the building blocks of the Advertisement Design Canvas, you can use any software you like. You can either (i) write
    answers on digital post it notes and stick them on each building block of the Advertisement Design Canvas and submit the file; or (ii) you can
    directly type the answers in each building block of the Advertisement Design Canvas in a Word document and submit the Advertisement
    Design Canvas (in the Word document).
    4) Instead of writing long paragraphs, for this assignment, I want you to focus and outline main points using bullet points in the Advertisement
    Design Canvas. However, your short answers (sentences or phrases) in each building block should still be clear and concise.
    5) In addition to writing answers in the Advertisement Design Canvas, you need to record a presentation and elaborate on your answers more in
    detail in your recorded presentation.

    Student ID:

    Advertisement Design Canvas designed by Dr. Marjan Aslan


    Advertisement Design Canvas

    Personas/Target market characteristics Value of the product/service


    What are characteristics (e.g., life style, age, level of income, interests, values, personality, What meaning do we want the target market associate with this product/service?
    motivations, needs, wants, pain points, preferences, ….) of the target market? What type of value can consumers gain by using the product/service?

    Appeals Visuals and words The source


    What facts and information does the ad. What images and words were used to communicate the meaning of the product/service to Who endorses the message (e.g. a celebrity, an
    provide about the product/service attributes? consumers? expert, ….)? Describe reasons why the source
    How detailed is the information? (e.g., a celebrity, an expert, …) has been chosen
    What does the message include (e.g., emotional to communicate the message to the target
    appeal, nostalgia appeal, rational appeal, fear, market.
    humor, or sextual references; art forms, cultural
    formula, metaphors, or any social or emotional
    cues, or any stimuli appealing to five senses)?

    Points of Difference Point of parity


    What determinant attributes differentiate the product/service as compared to the product/service What elements are considered mandatory for the product/service to be considered a legitimate
    offered by competitors? competitor in its specific category?
    In other words, what attributes should the product/service have so that consumers consider the
    product along with the competitors’ product?

    Advertisement Design Canvas designed by Dr. Marjan Aslan

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