ASHISH BHADAURIA

538 Ka/363, Tulsipurum Park, Triveni Nagar, Sitapur road, Lucknow, India -
Pin Code-226020.

E-Mail: ashish.fli@gmail.com,
Hello : +91 8887792326 (WhatsApp), +234 708 765 8960 (Calling), +91 8948461586

Skype ID-ashish. bhadauria6 Passport Number: Z4207146 Valid up to

12/02/2027
Languages Known: English,
French and Hindi

Professional Synopsis
A FMCG professional offering 26 years Plus of rich experience with proven track record
of increasing revenues & turnover, managing regional teams, Budgeting, Competitors
follow up, responsible for top line and bottom line, Liasioning, Handling of Expatriate
Matters breakthrough client acquisition, effective network management for deeper market
penetration and expanding market share with demonstrated leadership qualities while
working with reputed organizations in India and Africa.

Mooka Foods

Moka Foods is a distribution company spread all over

Nigeria, dealing with various products such as Colombina
Bridge wafers, Bon Bum Lollypop, Ami Seasoning Cubes,
Colombina Tiger Pops, Mango Candy, Tofi Luk, Soudan Handled entire Business of Northern
Chocolate bar, Safari, Hawai . part of States of Business in Nigeria, in
which Heading of Business of 12 States
Career Trajectory in Nigeria Like—Katsina, Kaduna, Kano,
Jigawa etc.
Working as Regional Sales Manager (Northern Region) in
Moka Foods Ltd at Kano of Nigeria, Since 22nd July, 2022 Operated all gamut of Marketing, Sales,
till present with the team size of 20 people reporting. Commercial, Finance, HR, Networking,
Lesioning etc.

 Over all accountability of managing

sales, marketing, and commercial
activities with an objective of
expending the products market and
growth.
 Includes lead supervisory and
managerial roles including new
initiatives and strategies.
 Exploring and identifying new sales
avenues/opportunities for products.
 Planning and executing new
initiatives and strategies for
expanding products market and
growth.
 Strategizing and continuous working
towards brand building.
Amigo Foods
Career Trajectory
Worked as Sales & Distribution Manager (Business Head) in
Amigo Foods Ltd at Kinshasa Capital of Dr. Congo Since 1st Dec
2021 to 18th February, 2022 with the team size of 30 peoples with
5 Indian Expats reporting.

 Good understanding of Marketing and Brand Management.

Skills  Understanding of Market Research and Information analysis and
System
 Proven people leadership skills with ability to motivate and energies
teams.
 Understanding of Finance and Supply Chain in order to effectively
manage the secondary supply chain to meet the strategic objectives
of the business.
 An appreciation of logistics for develop the sales in Kinshasa
 Have Knowledge of Information Management -trade and consumer
research.
 Have Knowledge of National Distribution, Merchandising and
promotion targets.
 Improve 48 % Sales of Alpina Water in All the key channels like—
Super stores, Institutional Accounts & Trade markets which was
having market Share 20 %only which has been improve to 50%
during the time period.
 Manage the production plan with adequate planning of Raw
materials like –Xymtam, Printing paper roll etc with Back end
purchasing and production team.
 Sustain the 2nd position in market of brands like in CSD Drinks
(Zest), Juice (Mango & Banana, Water segment (Alpina).
  Managing to ensure Distribution structure/model, resources and
Management budget requirements, trading terms, credit risk and customer pricing
guidelines are adhered to.
 Drive implementation of key control check-list with Trade Marketing
and Distribution to minimize level of business risk to the company.
 Manage financial accounts and assets to ensure that commercial
resources are secure and used in the most efficient and effective
possible manner.
 Drive productivity through the management of resources &
operational budgets.
 Good understanding of Marketing and Brand Management.
 Understanding of Market Research and Information analysis and
Systems.
 Ability to engage with high level internal & external
partners/stakeholders.
 Proven people leadership skills with ability to motivate and energies
teams.
 Proven understanding of corporate affairs & Legal framework.
 Understanding of Finance and Supply Chain in order to effectively
manage the secondary supply chain to meet the strategic objectives
of the business.
 Knowledge of implementation of TM&D strategies, process,
and policies.
 An appreciation of logistics and procurement
 Knowledge of Information Management -trade and consumer
research.
 Knowledge of National Distribution, Merchandising and promotion
targets.

 Ensure best practice processes are in place with in team and

optimized to secure the business and minimize risks.
 Agree and establish the most effective commercial structure, the
level of manpower and the size of financial resources required to
achieve the company’s trade marketing & distribution objectives.
 Provide commercial (TM&D) information and reports on
performance and accounts to ensure all relevant company
management are fully always informed.

 Ensure all Trade Marketing and Distribution plans and

Leadership implementation strategies effectively articulate and align with the
Commercial vision, philosophy, and direction.
 To provide leadership in the identification of opportunities and
weaknesses in DRC Market and ensure that issues are addressed
in good time through adequate planning for settling the reclamations
of customers.
 Communicate business direction and goals and ensure team
members implement them in reporting for development of S&D,
product development, Customer’s problems in all aspect related to
Amigo foods business.
 Develop and manage an efficient and effective commercial
organizing which is well trained and highly motivated in order that
trade marketing and distribution representation is superior to
Competition in respect of both core (Distribution) and added value
(Trade Marketing) services.
 Manage the development and skills levels of the commercial
organization in order that appropriate succession plans are in place
to meet the future needs of the organization.
  Schedule coaching sessions for members through direct
engagement, provide clear and timely feedback on opportunities for
development.
 Ensure team members have a career and development plan and
quarterly reviews are done.
 Represent the company on Commercial to Distributors, in order to
Relationship maintain and build company goodwill and loyalty.
 Ensure team builds strong understanding/ knowledge & relations
with internal and external stakeholders to ensure delivery of results.
 Keep functional peers fully informed at all times of objectives,
progress, and future action plans, in order that effective planning
and in-market activities cab be implemented.
 Improve company corporate image operating to the highest
standards of business ethics, environmental, health and safety
(EH&S) Anti-competition guidelines present or the marketing of
AMIGO products.
 Ensure the organization becomes and grows into benchmark
supplier status.
 Champion innovation in trade program development, process,
Innovations and distribution systems in order to achieve competitive
advantage.
 Regularly review all activities to measure effectiveness and
constantly factor feedback into future planning.

Pladis is a Turkish global confectionery giant.

Pladis has the new entity unites internationally recognized brands McVities, a leading
biscuit brand in Nigeria with a heritage in the UK and Europe, Godiva, a leading
premium chocolate brand worldwide, and Ulker, the leading biscuits and confectionery
brand in Turkey and Middle East; a love mark in its category. With this buy over, A&P
Foods Limited, the producers of McVities Biscuits in Nigeria, automatically becomes a
member of pladis. Established in 2002, A&P Foods is a major player in the biscuit and
confectionary categories in Nigeria, and also produces the Haansbro brand, Nigeria’s
well-loved biscuits and confectionery range.
Career Trajectory Worked as Head for North & Central Nigeria as
(Business Development Manager) from 21 January
Key Skills
2019 to 28 February 2020.

Managing regional teams, Handled entire Business of Northern and Central

part of States of Business in Nigeria, in which
Competitors trends follow up Heading of Business of 19 States in Nigeria Like—
Abuja, Kaduna, Kano, Jos etc.
Budgeting,
Handled Reporting of 4 RSM with the Strength of 45
Responsible for top line and bottom Sales peoples reporting.
line
Operated all gamut of Marketing, Sales, Commercial,
Brand building
Finance, HR, Networking, Lesioning etc.
Focused on Targets
 Over all accountability of managing sales,
marketing, and commercial activities with an
Business development objective of expending the products market and
growth.
Key account vigilant of Branches  Includes lead supervisory and managerial roles
including new initiatives and strategies.
 Exploring and identifying new sales
Vendor Development avenues/opportunities for products.
 Planning and executing new initiatives and
Competitor and Market analysis strategies for expanding products market and
growth.
 Strategizing and continuous working towards
Distribution and Coverage planning brand building.
 Managing, strengthening, and leveraging
Govt./ Police Liaison customer relationship across all main customers
groups.
 Strengthening existing distribution network and
Discounts planning and targeted
its augmentation.
marketing  Building competent, effective, and efficient
with result-oriented sales organization.
 Launching new products and developing new
Cost and Energy Savings sales opportunities.
 Coordination with supply chain functions on
availability and delivery of products in line.
Sales Operation  Dealing with commercial activities pertaining to
sales and marketing functions viz credit policy,
Relationship management controlling bills/receivables, incentive schemes,
etc.
Team Management  Managing and supervising the sales and
marketing teams.
 Monitoring product-wise sales, analyzing results
Employee Engagement
and making strategies.
 Analyzing market strategizing accordingly.
Negotiation  Analyzing difficult circumstances pertaining to
sales. Marketing, administration, etc.
Handled Area’s as Branch Manager – Kano and
CHI Ltd., is a part of the TGI conglomerate, with
Sokoto Branch.
diverse business interests in everything from food
Handled the area Kano, Katshina, Maiduguri, to healthcare and engineering products.
Azare, Jigawa, States from Year July 2009- Nov
Incorporated in 1982, CHI Limited primarily
2018.
caters to the needs of discerning Nigerian
Key Deliverables / Result Areas: customers, for high quality, healthy and
refreshing fruit drinks, fruit juices and a
 Organizing and executing training range of dairy products.
programs for branch personnel.
 Developed Maiduguri, Yobe sales from Worked as Branch Manager from 31ST August 2009
40 million to 98 million with 245 %
Growth. to 9th November 2018.
 Developed and increase the Kano &
Handled -- Sokoto, Kebbi and Zamfara and Niger
Katshina Business from 140 million to
221 million within 4 Years with 157 % Country Export Business from Oct’17 to 9th Nov 2018
Growth. and Handled the area Kano, Katshina, Maiduguri,
 Handled and developed new National Azare, Jigawa, States from Year July 2009-Oct 2017.
Super Markets chains in Kano.
 Evaluating employee performance and Operating all gamut of Marketing, Sales, Commercial,
providing feedback and coaching as Finance, HR, Networking, Liasioning etc.
needed.
 Recognizing employee achievements
 Over all accountability of managing sales,
and encouraging excellence in the
work environment. marketing, and commercial activities with
 Developing and implementing sales an objective of expending the products
plans. market and growth.
 Includes lead supervisory and managerial
 Conducting regular sales and
roles including new initiatives and strategies.
operations meetings.
 Exploring and identifying new sales
 Briefing employees on current sales
goals, promotions, and other relevant avenues/opportunities for products.
information.  Planning and executing new initiatives and
strategies for expanding products market and
 Organizing marketing activities and
growth.
events for the branch.
 Strategizing and continuous working towards
 Increasing brand awareness for the
brand building.
company within the community.
 Managing, strengthening, and
 Interacting with customers on a
leveraging customer relationship across
regular basis to ensure satisfaction
all main customers groups.
and gain useful feedback.
 Resolving customer problems as  Strengthening existing distribution network
and its augmentation.
needed.
 Complying with all applicable laws and  Building competent, effective, and
regulations for the industry within efficient with result-oriented sales
state. organization.
 Assessing market conditions and  Launching new products and developing new
identifying opportunities. sales opportunities.
 Drafting forecasts and business plans.  Coordination with supply chain functions on
 Managing budgets, allocating branch availability and delivery of products in line.
funds, and defining financial  Dealing with commercial activities pertaining
objectives. to sales and marketing functions viz credit
 Coordinating with other branches to policy, controlling bills/receivables, incentive
share knowledge, plan promotional schemes, etc.
activities.  Managing and supervising the sales and
 Adhering to high ethical and marketing teams.
professional standard.  Monitoring product-wise sales, analyzing
results and making strategies.
Unifrutti India Pvt Ltd: -

Unifrutti India Private Limited is a Private incorporated on 14

August 2007. It is classified as Subsidiary of Foreign Company
and is registered at Registrar of Companies, Delhi. Its authorized
share capital is Rs. 210,000,000 and its paid-up capital is Rs.
185,587,504.It is involved in Production, processing and preservation of meat, fish, fruit
vegetables, oils, and fats.
Tenure – Sep 25 2007 till 1st July 2009
Role Profile – Manager Sales Modern, Retail and Institutional (Delhi and NCR, UP,
Rajasthan & Uttaranchal)
Key Result Areas:
 Responsible for total sales and profitability from the North India Business.
 Introduced S&D SYSTEM in Delhi & NCR
 After a Successful Complete Operations in Delhi & NCR for approx. Year,
handled the Business for (Modern retail & Institutional) in UP, Rajasthan &
Uttaranchal States since 1st August 2008 and again Handled Delhi & NCR for
retail Business based on FMCG module, HORECA Business.
 Handling Market size, Market share, New Initiatives, Customer shopping
behavior, Consumer F&V transaction, Domestic Supply Chains.
 Handling B2B Business, Direct Chains, Retail Business in UP, Rajasthan and
Uttaranchal States.
Key Achievements:
 Launched Unifrutti Operations in Delhi & NCR Business.
 Established Beat Operations in Delhi & NCR Markets Based on FMCG Model been
as an Organized Player, which Company is replicating PAN India Like—West &
South India after success in north India.
 Launched Cut Fruit Stall & Wedding Baskets Operations in Delhi & NCR, Which
Company is Replicating PAN India.
 Successfully Launched Unifrutti Banana Operations in Box within Beat Business,
Azadpur mandi, 5-Star Hotels and all the Major Direct Modern Chains in Delhi.
 Started the Gurgaon Operations as separate Profit center with helping CFA as a
support.
 Set up the Direct to Home set up in Gurgaon with Non-Mechanics Fruit Push carts
within 17 Societies area.
 Implementing management techniques, market mapping, competitor
benchmarking, customer segmentation, financial analysis & activity cost
modelling.
 Development of entire distribution network for traditional sale channel, organized
retail and institutional buyers which include development of new relation on
sustainable basis.
 Developing MIS with respect to domestic and imported produce.
 Credentials of introducing Bananas in Indian Railways such as Rajdhani etc.
through the channel partner Raman Caterers.
 Successfully created UNIFRUTTI as BRAND
Frito-lay(PepsiCo India holdings pvt ltd

(Leading FMCG company in India, with known products like

Lays’ potato chips, kurkure, Lehar Namkeen etc.)

Tenure – Jan 2003 till Sep 2007

Role Profile – A.S.M /Senior Sales officer (Delhi)
Key Result Areas -
 Driving the efforts across managing and administering the sales and operations of the
assigned area and generating revenue while managing profit centre operations with
profitability excellence.
 Managed sales & distribution operations across West Delhi, East Delhi & Central Delhi
Area for the entire range of Snack products (Lay's, Kurkure, Uncle Chips, Lehar, and
Cheetos).
 Distribution and Coverage planning for effective market coverage & service.

 Discounts planning to maximize the sales so as to achieve the sales targets within
approved cost budgets.
 S&D Cost management including stales, discounts and managed the CFA operations
such as inventory management, stock ageing, and logistics.
 Stockist Handled - Appointment, Auditing, and Compliance with the systems and
norms.
Gillette India Ltd., Personal Grooming Div
(Leading Grooming company in India with known brands
like Mach 3,
Sensor Excel, Oral B, 7’O Clock etc.)
Tenure – Dec. 2000 to Dec. 2002
Role Profile T.S.I (Central and Eastern U.P)

Key Result Areas

 Conceptualizing, implementing, and monitoring of Sales Promotional Activities.
 Strategic Planning and Implementation for achieving Sales Target.
 Recruitment, Training and Appraisals of Sakes partners and their team and commercial
and financial control of the sales partner.
 Market Survey, Analysis and Feedback on competitor activities.
 Experienced in Launching the Brands Like –MACH 3, ORAL B EXCEED, SENSOR EXCEL.

Hindustan Lever Ltd

(Leading FMCG Company in India)

Tenure – Oct 1998 to Nov. 2000

Role Profile T.S.I (Eastern U.P)
Key Result Areas
 Looked after major brands like Pepsodent, Close-Up, Pears, Ponds and Fair & Lovely
etc.
 Handled Dealer network of 15 RSS and was handling a mix of interdivisional activities
ranging from visibility drive to rural sales coverage.
 Handled of Appointment & establishment of new Sales partner.
 Awarded with Best Growing Territory Award in the year 1999.
 Experience of Successful launch of Fair & Lovely, Dream Flower Talc, Axe Deo,
Pepsodent 2 in 1 and AIM toothpaste.

D.C.W Home Products Ltd. (Captain Cook)

Tenure – Mar, 1998 to Oct. 1998

Role Profile Sales Officer (Western U.P Agra HQ.)

Key Result Areas

 Handled Brand "Captain Cook" Salt.
 Handled responsibility for setting up of new distribution infrastructure across Major
towns and rural areas.
 Developed and managed retailers on Direct Routes and motivates the sales force to
achieve the sales target.
 Experience of CFA Handling at Agra.

Lexica Pharmaceutical
(5th OCT’97 to 9th March’98 with Lexica Pharmaceutical, Agra Head Quarter as Management trainee.)

 Handled the team of 9 Medical Representatives.

 Set up of new town for distribution.
 Looked after major brands like Maladine, Mepacren and Vital Z

Academic Credentials

 MBA (Marketing) from Academy of Management Sciences, Kanpur in 1997.

 B.Sc. (Geology) from Kanpur University in 1995.

Professional Qualification

 Diploma in D.E.O.C from IOCS (Institute of Computer Studies).