POONAM SONI

Profile Summary
 Proven track record of driving organizational transformation through strategic planning,
operational excellence, and innovative procurement strategies, resulting in substantial
cost savings, increased profitability, and enhanced shareholder value.
 Well versed in executing business development initiatives, cultivating strategic alliances,
and penetrating new markets, increasing revenue growth and market expansion while Snapshot
maintaining a customer-centric focus.
Highly skilled Senior Professional
 Recognized for exceptional leadership abilities in building and nurturing high-performing
with a distinguished career
teams, fostering a culture of accountability, collaboration, and continuous improvement,
and driving organizational success through talent development and succession planning. spanning [14 years], renowned for
expertise in Operations,
Procurement, and Business
Development within the retail
sector, covering B2B (MBO & SIS),
Distribution Management,
Professional Experience Modern trade (LFS), and Online
Radhamani Textiles (Brand: Rareism) July 2023 – Till Date platforms (B2B & B2C).
Senior Manager
Selected Achievements
 Increased average business revenue by 125% in Multi-Brand Outlets (MBOs), from per
month Rs 30 lakhs across 38 doors before joining to Rs 68 lakhs across 38 doors after
joining.
 Achieved a significant growth in average business revenue from Rs 80,000 to Rs 1.8 lakhs
per door, representing a substantial increase in sales efficiency.
 Enhanced performance in Large Format Stores (LFS) by achieving a 43% increase in
average business revenue, rising from Rs 80 lakhs across 40 doors before joining to Rs
1.15 lakhs across 45 doors after joining. Additionally, improved average business revenue Skills Set
from Rs 2 lakhs to Rs 2.5 lakhs.
 Streamlined Product development as per market, region & stores, category mix,
strategically targeting correct business development, Strengthen the OP’s efficiency. Supply Chain Optimization
 Developed comprehensive business plans for the MBO channel, including season-specific
buying plans, monthly targets, and discounting strategies. Strategic Sourcing
 Managed the pan-India distribution channel, setting business targets, driving expansion
efforts, and facilitating strategic discussions on the way forward. Channel Expansion

Oversee Operations and Sales Management: E-commerce Growth

 Now Manage a network of 45 MBOs (Multi Brand Outlets) and 62 LFS (Large Format
Stores), ensuring seamless operations and optimal sales performance. Vendor Negotiation
 Implement strategic initiatives to drive operational efficiency, enhance customer
experience, and maximize sales revenue across all stores. Market Analysis
Women Accessories Category Management:
 Spearheaded the strategic development and management of the Women Accessories Performance Metrics
category, including jewelry, handbags, and other accessories.
 Conducted market research to identify trends, customer preferences, and competitors, Personality
leading to the creation of targeted product assortments and pricing strategies to drive
sales and maximize profitability. Poised, Sociable, Balanced,
International Expansion: Idealistic, Trustworthy, Determined.
 Led the planning and execution of the company's international expansion initiatives, Tactful, Fair
identifying key markets for entry and establishing partnerships with distributors, retailers,
and online platforms.
 Coordinated cross-functional teams to ensure compliance with local regulations, manage +91 99208 50823
logistics, and adapt marketing strategies to resonate with diverse cultural preferences,
resulting in successful market penetration and revenue growth in new territories. poonam.soni23@gmail.com

Mumbai, India
Team Leadership and Development:
 Lead and mentor a diverse team of 8 Area Managers, 10 Team Leaders, 4 Zonal Managers, and 2 Back-End Teams, fostering a
culture of accountability, collaboration, and excellence.
 Provide guidance, support, and ongoing training to empower team members to achieve operational targets and deliver
exceptional customer service.
Strategic Procurement Management:
 Develop and execute procurement strategies to ensure timely and cost-effective sourcing of products, materials, and services
for all stores, optimizing inventory levels and minimizing procurement costs.
 Sales Performance Optimization:
 Drive sales growth and revenue targets through effective merchandising, promotional campaigns, and sales initiatives tailored
to each store's unique market dynamics and customer preferences.
 Analyze sales data, market trends, and customer feedback to identify opportunities for product assortment optimization, pricing
strategies, and sales channel expansion.
Cross-Functional Collaboration:
 Collaborate with cross-functional teams including Marketing, Finance, and Supply Chain to align operational strategies with
overall business objectives and ensure seamless execution of key initiatives.
 Communicate effectively with senior leadership, providing regular updates on store performance, operational challenges, and
opportunities for improvement, and contributing to strategic decision-making processes.

Pepe Jeans India July 2022 – May 2023

Deputy Manager: E-Commerce
E-commerce Business Management
 Spearheading the management of a pivotal key account portfolio across prominent online marketplaces such as Myntra, Nykaa,
Ajio, Flipkart, Amazon, and Tata Cliq, focusing on the Apparel categories.
 Responsible for generating a revenue of Rs 90 TO 95 crores by managing sales across multiple online marketplaces.
Brand Planning, Research & Analysis
 Strategizing and executing comprehensive business plans, meticulously crafted through rigorous analysis of daily, weekly, and
monthly sales trends, best-selling products, stock cover ratios, and core range dynamics. Engage in collaborative discussions
with partners to finalize Joint Business Plans (JBP) closures and negotiate favorable rebates/discounts.
 Orchestrating innovative NSM (Net Sales Margin) and OSM (Operating Sales Margin) analysis strategies to enhance business
performance. Rigorously monitor weekly stock cover metrics for core product lines to ensure alignment with sales targets and
optimize inventory turnover.
 Proactively conducting forecasting and planning exercises, leveraging sophisticated data analytics to anticipate future demand
patterns accurately. Seamlessly execute discounting strategies for both Business as Usual (BAU) and event-driven promotions
post meticulous sales data analysis.
 Mastering the art of negotiation with vendors to forge strategic tie-ups and secure additional support for inventory
enhancement, brand visibility, and sales acceleration. Drive margin optimization initiatives through skillful negotiation
techniques, ensuring mutually beneficial outcomes for all stakeholders involved.

Accessorize London, Planet Retail Sept 2021 – June 2022

Category Manager: E-Commerce
 Managed Key Account Management portfolio for major platforms such as Myntra, Nykaa, Ajio, Flipkart, Amazon & Tata Cliq.
 Responsible for generating a revenue of Rs 18 to 20 crores by managing sales across multiple online marketplaces.
 Developed and implemented comprehensive category strategies aligned with overarching business goals.
 Curated diverse accessory product portfolio, ensuring alignment with brand positioning and customer demographics.
 Cultivated strong relationships with suppliers and negotiated favorable terms to enhance product availability and profitability.
 Utilized advanced analytics tools to monitor category performance and evaluate marketing initiatives' effectiveness.
 Collaborated cross-functionally to ensure seamless execution of e-commerce strategies and exceptional customer experience.

Brand Factory, Future Group March 2019 – August 2021

Brand Manager – Category
 Drove significant business growth for Men’s Accessories across all Brand Stores in India.
 Managed nationwide Business Operations for Brand Factory, overseeing a substantial 48 crore turnover.
 Successfully doubled Accessories Contribution 1.5% to 3 % Format Business through strategic initiatives.
 Launched Lingerie as a subcategory at Brand Factory, contributing 1.5% to the overall business.
 Developed and implemented comprehensive brand strategies aligned with business objectives.
 Curated product portfolio, conducted market research, and identified opportunities for new product launches.
 Partnered with retail and channel partners to ensure effective distribution and visibility of products.

Company Deals Global Fashion India Pvt. Ltd. (Brand: M/s Even 2 Odd Fashion) Feb 2013 Jan 2019
Brand Manager – Category Asst. Business Development & Strategy Planner
 Managed nationwide Strategic SIS Business Operations for MBOs and LFSs, overseeing a substantial ₹25 crore turnover.
 Orchestrated operations in renowned regional MBOs including Shopper's Stop, Central, Pantaloons, and others.
 Executed channel expansion strategies, establishing MBOs and shop-in-shops across all Indian states. Developed and executed
sales, merchandising, branding, and promotional plans based on thorough market analysis.
 Fostered collaboration with ASM, Zonal Managers, and sales representatives to drive sales growth, nurture leads, and ensure
smooth daily operations with comprehensive reporting and adherence to payment collection timelines.
 Spearheaded operations across renowned regional MBOs including Shopper's Stop, Central, Pantaloons, Globus, Kapsons,
Iconic, Shree Shivam, Monalisa, Suvidha, Bindal, Sohum Shoppe, Kambhalghar, Dressland, Roopam Store, Tipsy topsi, Bigshop
Ranchi, options and numerous others.

Company Deals Global Fashion India Pvt. Ltd. (Brand: Deal Jeans) February 2012 February 2013
Asst. Manager Operations EBO (Stores)

Education
 PGDM in Marketing
Welingkar Institute of Management / Mumbai
2010 - 2012

 B.Com
Mumbai University / Mumbai
2007 – 2010