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    B2B Marketing Manager

    Uploaded by

    iamsatyamjindal
    Marketing Manager

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    © All Rights Reserved
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    B2B Marketing Manager

    Uploaded by

    iamsatyamjindal
    19 views4 pages
    Marketing Manager

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Marketing Manager

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views4 pages

    B2B Marketing Manager

    Uploaded by

    iamsatyamjindal
    Marketing Manager

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    B2B Marketing Manager, University

    Relations @ Kalvium

    Kalvium is seeking dynamic and talented individuals to join our team which is
    transforming higher education. As a B2B Marketing Manager, University Relations, you
    will play a pivotal role in our University-led program delivery model. Currently, we have
    partnerships with multiple universities, fostering collaboration across various functions
    and university stakeholders, and implementing tools to enhance efficiency. This role
    offers the opportunity to grow tremendously within the organization and make a
    meaningful impact on the education landscape by expanding our program offerings to
    many new campuses

    Responsibilities:
    The role will see you act as an invaluable contributor to getting new partners in form of
    universities offering our programs. You will take charge of all aspects of University Sales
    and MoU signing.
    ● Develop and implement a comprehensive B2B marketing strategy targeting
    universities, aligning with the company's overall growth objectives
    ● Establish and track key performance indicators (KPIs) to measure the
    effectiveness of marketing campaigns and report on results to senior leadership
    - Analyse Kalvium’s traction in the relevant market segment across channels
    ● Coordinate with stakeholders and partners for conducting event for Kalvium and
    taking part in various events
    ● Work closely with all the teams to identify themes for posting/publishing to
    relevant channels and increasing user engagement across platforms - LinkedIn,
    Meta, Youtube, etc
    ● Develop a top of the Funnel of Lead - Leverage digital marketing channels such
    as social media, email marketing, SEO, and PPC to drive engagement and
    generate leads
    ● Work closely with the sales, product development, and university relations teams
    to ensure alignment and cohesive execution of marketing efforts
    ● Oversee the creation of high-quality marketing materials, including whitepapers,
    case studies, webinars, and other content tailored to university audiences
    An Ideal candidate:
    ● Minimum of 5 years of experience in B2B marketing, preferably within the
    education or ed-tech sector, with a proven track record of meeting or exceeding
    targets.
    ● Excellent written and verbal communication skills, with the ability to create
    compelling marketing content and present to diverse audiences.
    ● Deep understanding of the university landscape and the unique marketing needs
    of higher education institutions.
    ● Strong strategic thinking and planning skills, with the ability to develop and
    execute effective marketing strategies.
    ● Proficiency in digital marketing tools and platforms, including CRM, marketing
    automation, and analytics software.
    ● Strong analytical skills with the ability to interpret data and make data-driven
    decisions.
    ● Proven ability to collaborate effectively with cross-functional teams and external
    partners.
    ● Bachelor’s degree in Marketing, Business Administration, Communications, or a
    related field. A master’s degree is preferred.
    ● A go-get-things-done attitude, as you will be expected to work on many things
    which would be something you would have never worked on before
    ● Passion for education and a genuine interest in promoting the Kalvium brand.
    ● A passion for technology and education
    ● Good sense of humour :) and Team Work

    Kalvium Core Values


    Core Value: We obsess over student experience and outcomes above all.
    Value 1: We respect and trust each other. We disagree with candour and courtesy
    Value 2: We improve things regularly, rather than chase perfection
    Value 3: We seek out technology leverage to accelerate our mission
    Value 4: We are pirates who challenge and change the status quo, and enjoy doing so.

    Kalvium Benefits
    ● The opportunity to be part of an impactful movement to transform higher
    education for the better with a competitive salary
    ● Challenging role designed to significantly enhance professional profile and skills.
    You will get the opportunity to work closely with the founders and the founding
    team.
    ● An awesome work culture that helps you thrive with the team
    Base Location: Bangalore, Primary work mode is work from office with frequent travel
    to partner campuses and Client sites

    Recruitment Process
    Step 1 - Application
    Candidates could be sourced from various job boards where they will apply for this role.
    All the applied candidates could be sent the first-level screening tasks/assignments etc
    via email/google form etc.

    Step 2 - Assignment
    Task - B2B Marketing Manager, University Relations Task
    Deadline - 3 days
    Email Id - Harshitmall@Kalvium.com and Rajesh@kalvium.com

    Step 3 - Functional Interview


    30 mins of functional interview deep-diving into the innate abilities of the candidate and
    their temperament and alignment to the Kalvium’s Mission.

    Step 4 - Functional Interview - Co-Founder Round


    30-45 mins of functional interview with the co-founder, deep-diving into the abilities of
    the candidate.

    Step 5 - Culture Fit

    Mentioned below is a sample of the assignment that has to be sent out to the
    candidate.

    The Task
    Any candidate who applies will have to submit a take-home assignment to proceed to
    the next steps. The task will have to be communicated via email as below -

    — —--

    Subject - Reg. your application with Kalvium for the role - B2B Marketing Manager,
    University Relations

    Hi <Candidate name>,
    Thank you for your interest in joining Kalvium. We acknowledge that we have received
    your application for the role of B2B Marketing Manager, University Relations. As a next
    step, kindly go through this assignment and submit the requested deliverables within
    the given deadline (3 days).

    The Assignment -
    This is the Task that needs to be completed and shared back -
    B2B Marketing Manager, University Relations Task

    The deliverables need to be a Presentation/Document for Task 0 and Task 1 and a


    Presentation for Task 2. Please share them as attachments to the mail you share back
    with us. (P.S. You can also attach a cover letter in the mail if you like).

    All the deliverables have to be emailed to Harshitmall@Kalvium.com and


    Rajesh@kalvium.com copying po@kalvium.com and RECRUITER ID HERE

    The deadline for submission is - <insert date and time>.

    We wish you all the best and look forward to your submission.

    Best,

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