A Study on the Design of a Transportation

Management System: DAILYVER as an Online

Transportation Method in Taipei, Taiwan
Strategic Management

Ming Chuan University

Luis, Nimas Maylani, Cristian Campos, Mikhael Rudy, Nathaniel Farrel, Alexander Juan
Contents
Business Introduction
01
- Abstract
Business Strategy - Introduction
03 - Vision
- Competitive Advantages - Mission
- Business Strategy
- Market Segmentation
- Challenges
Business Analysis
02
- SWOT Analysis
- Operational Plan & Management
Law & Regulation - Business Model
- Law 05 - Interorganizational Relationship
- Regulation
Business Structure
04
- Core Competence
- Functional Structure
- Divisional Structure
- Organizational Environment
1. Business Introduction
Abstract
DAILYVER is a new online transportation management
system aimed at the Taiwanese market, specifically
Taipei, to address the growing demand for digital
solutions in transportation.

As the Southeast Asian market experiences rapid

growth in online transportation, DAILYVER aims to offer
a reliable, convenient, and affordable alternative in
Taiwan.

The service uses motorcycles and scooters, and aims

to alleviate concerns about safety and regulation.
Additionally, DAILYVER seeks to create job
opportunities for both locals and foreigners, serving as
a source of supplemental or primary income.
DAILYVER : Your On-Demand Transport
Solution in Taiwan
01
Mobile App for fast,
on-demand two-wheeler
transportation with easy Efficient &
pickup and drop-off User-friendly
settings 02
Ideal for post-COVID
Hassle-free world; eliminates parking
issues and perfect for
03 commute tight schedules.
Book with confidence -
know the price estimates Secure and
and driver information
ahead of time
Transparent 04
Support efficient
Economic transportation and
enabler contributes to economic
development
Vision

To revolutionize transportation by
connecting scooter drivers with
customers through a mobile app. Initially,
the app only allowed users to order
motorcycle rides, but it quickly gained
popularity due to its convenience and
affordability.
Mission

Convenience & DAILYVER primary goal is

01 Accessibility to make people's lives
easier by providing them
with convenient access to
various services in one
DAILYVER provides income- Empowering
generating opportunities for Local 02 app.

drivers, partners, and service

providers, helping them
Communities
improve their livelihoods and
economic prospects.
Innovation & DAILYVER continuously
03 Technology explores new ways to
leverage technology to
solve everyday challenges
and improve the efficiency
and quality of its services.
2. Business Analysis
SWOT Analysis
Strengths Weaknesses
- Motor Taxi does not exist yet in Taiwan - Health insurance
- Convenience - Vehicle eligibility
- Apart from the motorcycle taxi platform, it - Prone to dishonesty from driver
is also an online taxi, ordering food, sending - No standard regulation for motorcycle
goods, to digital payments taxi

Opportunities Threats
- New working field - Bigger corporation copy our business
- Faster supply chain - Safety regulation from the government
- Growing segment in transportation field - Fierce competition from old players
- Motorcycle culture in Taiwan
- Good innovation in fintech
- Changes in consumer behavior when
ordering online
Operational Plan &
Business Management

Operational Plan Key Marketing Strategies

❖ Defines daily duties and
responsibilities of team members
Components ❖
❖
Digital Marketing
Influencer Marketing
❖ Ensures alignment with company ❖ Event Marketing
goals ❖ Wrapify
❖ Facilitates effective collaboration
among employees

Investor Relations
❖ Seek investors for additional capital
❖ Enables business expansion and covers
growing operational costs
Business Model Overview

Customer
DAILYVER Financial
Engagement & Value
Business Model Communication Framework
Building A One-Stop Balancing Costs and
Delivering & Communicating
Application Service Revenues
Value

● Business-to-Consumer (B2C) model ● In-app ratings and reviews for ● Cost elements : profit-sharing with
● Initial focus on solving rapid and quality assurance drivers, salaries, app maintenance,
affordable people transportation ● Advertising through YouTube, TV, advertising
● Expanding into a variety of services and social media ● Revenue-sharing ratio : 80% to
● Accessible to all age groups for ● Engaging promotions and drivers, 20% to DAILYVER
diverse destinations (malls, offices,
discounts to foster customer ● Automated deductions after order
schools)
loyalty completion for streamlined
● Provides employment opportunities for
operations
drivers
Interorganizational Relationship

Collaborative Network

DAILYVER engages in strategic collaborations

and partnerships with various organizations to
enhance its service offerings, expand its reach,
and leverage complementary expertise.

These collaborations enable DAILYVER to

access additional resources, extend its market
presence, and provide value-added services to
its users.
3. Business Strategy
Competitive Advantages
Extensive Service Large & Diverse User Driver & Service Strategic
Offering Base Provider Network Partnership
From transportation to This large user base This network enables These partnerships and
food delivery, payments, allows DAILYVER to DAILYVER to efficiently investments have not
logistics, and various gather valuable data, connect users with only provided financial
other on-demand insights, and feedback, available services and support but also
services, DAILYVER enabling the company to ensure quick and reliable facilitated knowledge
provides a refine and improve its service fulfillment. exchange, market
comprehensive solution services continuously. access, and potential
for users' daily needs. synergies.

01 02 03 04
Business Strategy
Based on Porter’s Strategies Theory

Cost Leadership Strategy Differentiation Strategy

DAILYVER differentiates itself through
While DAILYVER primarily focuses on
its comprehensive service offering and
differentiation, it also demonstrates
platform. By integrating various
elements of cost leadership. The
on-demand services, such as
company aims to provide affordable
transportation, food delivery, payments,
services to a wide range of users. It
and more, DAILYVER provides a unique
utilizes technology and operational
value proposition to users.
efficiencies to optimize cost structures
and enhance service affordability.

This hybrid strategy enables DAILYVER to attract a large user base, deliver value to
customers, and remain competitive in the dynamic on-demand services market.
Business Strategy
Based on Miles & Snow’s Strategies Theory

Prospector Strategy
why?

Innovation Market Expansion Risk-Taking

DAILYVER commitment is to DAILYVER will do aggressive DAILYVER has to take risks in
leveraging technology and market expansion, not only in pursuit of growth and market
continuously introducing new Taipei but also in other city. leadership.
services and features.
Market Segmentation

Demographic Segmentation
DAILYVER segments its market based on
demographic factors such as age, gender,
Geographic Segmentation income, and occupation. DAILYVER targets
DAILYVER segments its market based on younger, tech-savvy users in urban areas, or
geographic location to target customers in travelers who require frequent transportation to
specific cities. We think that making Taipei as our other places at a reasonable pricing.
first city will be a good start in opening the
business.

Usage Segmentation
Psychographic Segmentation DAILYVER segments its market based
on usage patterns, such as frequency
DAILYVER segments its market based on of use or trip purpose. DAILYVER can
psychographic factors such as lifestyle, offer discounts to customers who
personality, and values. For example, frequently use our app and use our
DAILYVER targets consumers who prefer service.
to use ride-sharing services over
traditional taxis or personal vehicles.
Challenges Regulations
Competition

Overall, expanding to a new market

can be challenging, but with the right
strategy, DAILYVER can successfully Localization
overcome these challenges and
grow their business.

Infrastructure
Insurance
Data Sharing

Safety Measures
Talent Acquisition
4. Business Structure
Core Competence
Super APP Platform Strong Partner Network
This platform allows users to access This network of partners is a core
various services through a single app, competence that enables DAILYVER
simplifying the user experience and to scale its services, expand its
providing convenience. reach, and deliver reliable and
high-quality solutions.

Operational Excellence Supply & Demand Management

From managing a large fleet of drivers Through intelligent matching and
to coordinating logistics and optimization algorithms, DAILYVER
optimizing service delivery, DAILYVER efficiently connects users with
excels in operational efficiency. available services, minimizing wait
times and maximizing service
Data Analytics & Insights utilization.

By analyzing vast amounts of data generated

by its platform, DAILYVER gains valuable
insights that drive business decisions and
enable targeted improvements.
Functional Structure
Engineering & Product Development
This department focuses on the development and 01
maintenance of DAILYVER's technology platform Operations
02 The operations department is responsible for
managing the day-to-day activities of
Marketing & Growth DAILYVER's services.
This department is responsible for 03 Finance & Accounting
DAILYVER's marketing strategies and
initiatives. The finance and accounting
04 department handles financial
management, budgeting, financial
Human Resource reporting, and accounting
It focuses on building a strong 05 functions within DAILYVER.
and diverse workforce and
fostering a positive work
culture.
Legal & Compliance
06 It provides legal advice, manages
contracts, intellectual property,
and handles any legal issues or
disputes that may arise.
 DAILYVER's divisional structure
Divisional Structure may also include regional
divisions, particularly as the
company expands into new
markets. Each regional division
is responsible for overseeing the
Regional operations and growth of
02 Division
DAILYVER's services in a
specific geographic region.

DAILYVER’s divisional structure is Service

primarily based on its service 01
offerings. DAILYVER has Division
divisions dedicated to different
on-demand services provided
through its super app, such as
transportation, food delivery, and
payment services.
Organizational Environment
Complex, Unstable Environment

The environment in which DAILYVER

operates is characterized by instability
and constant changes.
DAILYVER’s ability to navigate these
complexities is crucial for staying Emerging trends, disruptive
competitive and meeting evolving innovations, and evolving market
market demands. conditions shape the landscape.

Constantly changing customer

preferences, technological
advancements, and regulatory DAILYVER’s expansion into new
considerations pose challenges markets and potential regulatory
and opportunities. changes add to the complexity
and uncertainties.
DAILYVER operates in a complex
and rapidly evolving on-demand
services industry.
Organizational Environment
Complex, Unstable Environment

Through intelligent matching and optimization algorithms, DAILYVER efficiently connects users with available
services, minimizing wait times and maximizing service utilization.
5. Law & Regulations
Legal Framework for Online Scooter Transportation in Taiwan

Primary Law Additional Laws Advisory Note

❏ “Regulations for Administration of ❏ “Road Traffic Management As a foreign entrepreneur,

Off-street Motor Vehicle and Penalty Act” : Governs consult legal and
Transportation Business” road traffic requirements business experts familiar
governed by the Ministry of ❏ “Motor Vehicle with Taiwanese
Transportation and transportation laws for
Management Regulations” :
Communications (MOTC) guidance and
Sets additional standards
❏ Covers qualifications for vehicle compliance.
for operating motor
owners, vehicle registration &
management, driver requirements,
vehicles
and safety standards
Regulations
These regulations apply to all scooter online transportation services operating
in Taiwan, including both domestic and foreign companies.

Obtain a Comply with

Business License Regulations

Register a
Company

Launch the
Service
Apply for a Scooter
Online Transportation
License Hire Staff and
Acquire Scooters
Thank You!