Responsibilities of aNNE aSENSIO

Vice-president (Design Dassault Systems), WDO Former Board Member & Regional Advisor,

an industrial
Former Candidate President Elect 2023-2025, Circular Design Leader Ellen Macarthur
Foundation, APCI & French Design Board Member

As a design leader in large companies in different

designer industries, a circular design practitioner and

regenerative future enabler, with extensive experience
in digital design, computation & systems, virtual
design, collaborative & social design, sustainability... I
Place the human in the center of the process. believe that I have relevant professional experience,
Acquire a deep understanding of user needs insights, stamina and vision to contribute to WDO’s
through empathy and apply a pragmatic, user- mission, serve the global design community and
centric problem solving process to design ultimately, strive for a better life on our planet.
products, systems, services and experiences.
Strategic stakeholders in the innovation process I aim to specifically promote and advocate:
and are uniquely positioned to bridge varied
professional disciplines and business interests.
The Voice of DESIGN
They value the economic, social and environmental
Ensure design recognition as a key enabler for
impact of their work and their contribution
change, in decision-making places, companies and
towards co- creating a better quality of life
governments alike in their search for new policies
in sustainability with balanced social justice.
A statement by the WDO congress in Seoul, South Expand WDO’s representation beyond the design
Korea in 2001: communities, reaching out toward a range of
Emphasized the importance of industrial design: influential bodies (United Nations with regards to
Improving the quality of life Collaboration between achieving the SDGs but also regional public
Designers, Industry, and governments. assemblies setting up changes by design).
Recognized the need for sustainable design and Increase cooperation among industrial design
designers promoting ecological sustainability bodies and form strategic partnerships in every
region, embracing the possibilities and capabilities
of multi-culturalism.

WDO: CODE OF Circular Design

Shift in activating a circular economy and meet the

PROFFESIONAL SDGs with a well-defined roadmap.

Develop current and future WDO program projects
in the long term project for a definitively deeper

ETHICS impact on our ways of living.

Design Digital Strategy

Define and implement the WDO’s digital strategy
In 1957, WDO was founded to protect and promote the
for years to come.
professional practice of Industrial
Create a digital platform for all WDO members to
Design internationally. This founding principle remains
access high-quality relevant resources (magazine,
central to the identity of the organization today. WDO
research proceedings, etc.)
advocates on behalf of professional designers in such
Facilitate networking among members and
areas as design standards, the appreciation of
stimulate inter-generational dialogue
professional achievement, fair practices, sustainable
Enable better monitoring of WDO programs
development and support of intellectual property
through a more evidence-based approach (World
rights.
Design Index, virtual twin, data strategy) as well as
The Professional Practice Committee (PPC) was
identifying new value streams for the organization.
established to help support and protect the profession
of Industrial Design. In 2015, the PPC renewed the
Definition of Industrial Design to better reflect current
practices.
code of professional ethics
Article 1: Benefit the client
Industrial designers’ ultimate responsibility to their clients shall be realized by providing appropriate
and original designs, which represent both value and benefit to their clients, clients’ customers and the
general public, while meeting the clients’ ethical, business objectives.
a) Recognition of client’s objectives. Designers shall work within the limits of their profession to
further the short and long-term interests of their clients through provision of the following:
regard for strategic, economic and technical objectives,
appropriate, high-quality and competitive designs,
best professional practice,
efficient, economic and environmentally-sound production means, and
honest business practices.
b) Clarity of contractual agreements. Designers will clearly define the basis on which their total
remuneration is calculated, before accepting an assignment.
c) Respect for client confidentiality. Designers will maintain absolute confidentiality in all matters
concerning a client’s technology, strategy, organization and business practices and/or any other
matter, which is defined as confidential by the client, unless expressly permitted to disclose such
information by the client, or if and when
such information becomes part of the public domain.
d) Acknowledgment of personal/professional conflicts. Designers will not consciously assume or
accept a position in which their personal interests conflict with their professional duty. Should a
designer find her/himself in such a position, the designer will inform the client of these conflicts.
e) Increased efficiencies through the effective application of digital technology in design practice.
The designer shall apply Computer-Aided Industrial Design (CAID) technology and facility, to improve
design quality and lower the risks associated with product development. The implementation and use of
an effective web-based environment also enables designers to maintain fluid lines of communication
and instant data transmission.

Article 2: Benefit the user

Designers recognize their contributions to the social, individual and material well-being of the general
public, particularly with regards to health and safety, and will not consciously act in a manner harmful
or contradictory to this well-being.

Industrial designers shall advocate and thoughtfully consider the needs of all potential
users, including those with different abilities such as the elderly and the physically
challenged.

In this respect, designers will think of the whole value chain, from production to sales and use of the
product. Designers realize that the humanization of technology, the idea, usability and even the
enjoyment of the product are part of their responsibility.

Article 4: Enrich Cultural Identity

Industrial designers acknowledge that the environments, objects and services created as a result of the
design process both reflect and help to define the cultural identity of their nations and distinct societies
within nations. Designers shall strive to embody and further the cultural traditions of their national
societies while incorporating the best characteristics of international design principles and standards.
Article 3: Protect the Earth’s ecosystem
Ultimately, the best interests of current and future generations can only be protected if the world’s
ecosystem can be safeguarded. Consequently, designers shall adopt the following principles of
environmental stewardship:
a) Advocacy for safe products and services. Designers will advocate with their clients the
development of environments, landscapes, products, communications and packaging that minimise
environmental harm and are safe for use by all people.
b) Protection of the biosphere. Designers will seek to minimise the release of any pollutant that
may endanger life, air, water, or earth.
c) Sustainable use of natural resources. Designers will strive to specify processes and materials,
which are the result of sustainable and/or renewable natural resources, including the protection of
vegetation, wildlife habitat, open spaces and wilderness. Designers will share information that will help
their peers make the best choices in specifying materials and processes.
d) Reduction of waste and increasing recycling. Designers will try to minimise waste. To this end,
they will design for durability, adaptability, repair and recycling of the product.
e) Wise use of energy. Designers will choose environmentally safe energy sources and adopt
energy conserving means of production and operation whenever possible.
f) Use of new technology. Designers will remain continuously aware of the possibilities offered by
new technologies, and use them to create new resource-saving materials.

Article 5: Benefit the profession

Designers shall abide by the following guidelines in order to further ongoing developmentof – and
respect for – the industrial design profession itself:
a) Advocacy for professional business practices. Professional business practices will be
strengthened by applying the following principles:
professional advancement will be based primarily on the quality of design work and not at the
expense of other designers,
no work will be undertaken at the invitation of a client without appropriate payment, unless for a
charitable or non-profit organization,
the client will be notified in advance, when a designer may benefit financially (through association
with any company, firm or business) from any recommendations made by him/her during the
realisation of a project, and
when asked to advise on the recommendation of other designers, a designer will accept no payment
in any form from the selected designers.
b)Support for ongoing development of the profession. Professional development will be
supported through the provision of:
opportunities to apply acquired design skills to challenging projects,
fair recognition for work undertaken,
opportunities for further education,
respectable working practices and remuneration to colleagues, sub- contractors, suppliers, etc. with
which the work has been undertaken, and
endorsement of, and (where possible) participation in, activities and programmes which aim to
enhance the design profession, whether by professional organizations, educational institutions or
legislative bodies.
c) Congruity of professional image. Promotional endeavours will consistently reflect
professional aims and will include only factual, truthful statements and, where appropriate, objective,
constructive criticism.