Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Q2 M11 - Visual and Information Media

    Uploaded by

    Dyle Ryan Ambos

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Q2 M11 - Visual and Information Media

    Uploaded by

    Dyle Ryan Ambos
    13 views42 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views42 pages

    Q2 M11 - Visual and Information Media

    Uploaded by

    Dyle Ryan Ambos

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 42

    Visual

    Information
    and Media

    Media and
    Information QUARTER 2 -
    Literacy MODULE 11
    01 - Visual Information
    02 - Visual and Media Information
    03 - Types of Visual Media
    04 - Produced Media Visual
    05 - Purpose of Visual Information
    06 - Visual Design Elements
    07 - Visual Design Principles
    Visual Information and
    Media
    Visual information
    is the artistic or
    creative
    representation or
    interpretation of
    an idea, concept,
    or emotion using
    different media.
    Visual and Media Information

    > materials, programs,


    applications, and the
    like that teachers and
    students use to formulate
    new information to aid
    learning through the use,
    analysis, evaluation, and
    production of visual
    images.
    Examples:

    digital and printed


    images
    videos
    Google Classroom
    Messenger
    Types of Visual Media
    1. Photography
    2. Video
    3. Screenshots
    4. Infographics
    5. Data Visualization
    6. Comic
    Strips/Cartoons
    7. Memes
    8. Visual Note-taking
    Data 1 Data 2 Data 3

    50

    40

    30

    20

    10

    0
    Element 1 Element 2 Element 3 Element 4 Element 5
    Formally and Informally
    Produced Visual Media

    Visual media produced by formal


    organizations such as schools,
    government, and established
    media/publishing outfits are
    considered formally produced. Other
    visual media are considered
    informally produced.
    Purpose of Visual Information

    The primary purpose of


    visual information is to
    gain attention, create
    meaning, and facilitate
    retention.
    Visual Design Elements

    Visual design elements


    are the building blocks
    or basic units in the
    construction of a visual
    image.
    A. LINE
    > describes a shape or
    outline. It can create
    texture and can be thick or
    thin. Lines may be actual,
    implied, vertical,
    horizontal, diagonal, or
    contour.
    B. SHAPE
    > usually a geometric area
    that stands out from the
    space next to or
    around it, or because of
    differences in value, color,
    or texture. Shape may also be
    organic.
    C. VALUE
    > the degree of light and dark
    in a design. It is the contrast
    between black and white and all
    the tones in between. Value can
    be used with color as well as
    black and white. Contrast is
    the extreme changes between
    values.
    D. TEXTURE
    > the way a surface feels or is
    perceived to feel. Texture can be
    added to attract or repel
    interest of a visual element.
    Visual texture is the illusion of
    the surfaces peaks and valleys,
    resulting in a feeling of
    smoothness or roughness in
    objects.
    E. COLOR
    > determined by its hue (name
    of color), intensity (purity of
    the hue), and value (lightness
    or darkness of hue). Color and
    color combination can play a
    large role in the design. Color
    may be used for emphasis or to
    elicit emotions from viewers.
    Color may be warm, cool, or
    neutral. It plays a major role
    in our visual perception, as it
    influences our reactions of the
    world around us. It is therefore
    important to create color
    palettes that will evoke the
    appropriate audience reactions.
    F. FORM

    > a figure having volume and


    thickness. An illusion of a
    3-dimensional object can be
    implied through the use of
    light and shading. Form can
    be viewed from many angles.
    VISUAL DESIGN
    PRINCIPLES
    A. CONSISTENCY

    Consistency of margins,
    typeface, typestyle, and
    colors is necessary,
    especially in slide
    presentations or documents
    that are more than one page.
    B. CENTER OF INTEREST
    > an area that first attracts
    attention in a composition. This
    area is more important when
    compared to the other objects or
    elements in a composition. This
    can be achieved by contrast of
    values, more colors, and
    placement in the format.
    C. BALANCE
    > a feeling of visual equality in
    shape, form, value, color, etc.
    Balance can be symmetrical and
    evenly balanced, or asymmetrical
    and unevenly balanced. Objects,
    values, colors, textures, shapes,
    forms, etc. can be used in
    creating balance in a
    composition.
    D. HARMONY

    > brings together a composition


    with similar units.
    E. CONTRAST
    > offers some change in value
    creating a visual discord in a
    composition. Contrast shows the
    difference between shapes and can
    be used as a background to bring
    objects out and forward in a
    design. It can also be used to
    create an area of emphasis.
    F. DIRECTIONAL MOVEMENT
    > a visual flow through the
    composition. It can be the suggestion
    of motion in a design as you move from
    object to object by way of placement
    and position. Directional movement can
    be created with a value pattern. It is
    with the placement of dark and light
    areas that you can move your attention
    through the format.
    G. RHYTHM

    > a movement in which some


    elements recur regularly. Like a
    dance, it will have a flow of
    objects that will seem like the
    beat of music.
    H. PERSPECTIVE
    > an area that first attracts
    attention in a composition. This
    area is more important when
    compared to the other objects or
    elements in a composition. This
    can be achieved by contrast of
    values, more colors, and
    placement in the format.
    GOT ANY QUESTIONS?
    END OF PRESENTATION. THANK YOU.

    You might also like