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    Visual-Media and Information

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    STEM M -dela Rea Jafet D.
    This document discusses visual media and information literacy. It defines visual media as materials, programs, and applications used by teachers and students to create and analyze visual images to aid learning. Visual media can be formally produced by organizations like schools or informally produced. The purpose of visual information is to gain attention, create meaning, and facilitate retention. The document also lists and describes the basic visual design elements of line, shape, value, texture, color, and form. It concludes by naming principles of visual design such as consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

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    Visual-Media and Information

    Uploaded by

    STEM M -dela Rea Jafet D.
    12 views25 pages
    This document discusses visual media and information literacy. It defines visual media as materials, programs, and applications used by teachers and students to create and analyze visual images to aid learning. Visual media can be formally produced by organizations like schools or informally produced. The purpose of visual information is to gain attention, create meaning, and facilitate retention. The document also lists and describes the basic visual design elements of line, shape, value, texture, color, and form. It concludes by naming principles of visual design such as consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

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    This document discusses visual media and information literacy. It defines visual media as materials, programs, and applications used by teachers and students to create and analyze visual images to aid learning. Visual media can be formally produced by organizations like schools or informally produced. The purpose of visual information is to gain attention, create meaning, and facilitate retention. The document also lists and describes the basic visual design elements of line, shape, value, texture, color, and form. It concludes by naming principles of visual design such as consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    12 views25 pages

    Visual-Media and Information

    Uploaded by

    STEM M -dela Rea Jafet D.
    This document discusses visual media and information literacy. It defines visual media as materials, programs, and applications used by teachers and students to create and analyze visual images to aid learning. Visual media can be formally produced by organizations like schools or informally produced. The purpose of visual information is to gain attention, create meaning, and facilitate retention. The document also lists and describes the basic visual design elements of line, shape, value, texture, color, and form. It concludes by naming principles of visual design such as consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

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    Media and

    Information
    M.I.L WEEK 2 LESSON 6

    Literacy
    VISUAL
    MEDIA AND
    INFORMATIO
    N
    Materials, programs, applications and
    the like that teachers and students use
    VISUAL to formulate new information to aid
    MEDIA AND learning through the use, analysis,
    INFORMATI evaluation and production of visual

    ON images.
    TYPES
    OF
    VISUAL
    MEDIA
    FORMALLY AND
    INFORMALLY PRODUCED
    VISUAL MEDIA
    FORMALLY AND
    INFORMALLY PRODUCED
    – VisualVISUAL MEDIA
    media produced by formal
    organizations such as schools,
    government, and established
    media/publishing outfits are
    considered formally produced. Other
    visual media are considered
    informally produced.
    PURPOSE OF VISUAL
    INFORMATION
    PURPOSE OF VISUAL
    INFORMATION

    • to gain attention

    • create meaning

    • facilitate retention
    VISUAL DESIGN ELEMENTS
    - the building blocks or basic units in the construction of
    a visual image.
    a. Line
    describes a shape or outline. It can create texture and can
    be thick or thin. Lines may be:

    • actual
    • implied
    • vertical
    • horizontal
    • diagonal
    • contour lines.
    b. Shape
    usually a geometric area that stands out from the space
    next to or around it, or because of differences in value, color, or texture.
    Shape may also be organic.
    c. Value
    the degree of light and dark in a design. It is the
    contrast between black and white and all the tones in between. Value
    can be used with color as well as black and white. Contrast is the
    extreme changes between values.
    d. Texture
    the way a surface feels or is perceived to feel.
    Texture can be added to attract or repel interest to a visual element.
    Visual texture is the illusion of the surfaces peaks and valleys, resulting
    in a feeling of smoothness or roughness in objects.
    e. Color-determined by its hue (name of color), intensity (purity of the
    hue), and value (lightness or darkness of hue). Color and color combination
    can play a large role in the design. Color may be used for emphasis, or may
    elicit emotions from viewers. Color maybe warm, cool, or neutral. It plays a
    major role in our visual perception, as it influences our reactions about the
    world around us. It is therefore important to create color palettes that
    evoke the appropriate audience reactions.
    f. Form
    a figure having volume and thickness. An illusion of
    a 3-dimensional object can be implied with the use of light and shading.
    Form can be viewed from many angles.
    VISUAL DESIGN
    PRINCIPLES
    Consistency
    Center of
    interest
    Balance
    Harmon
    y
    Contrast
    Directional
    Movement
    Rhyth
    m
    Perspective

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