Miguel Angel Sanchez Salinas A00841774 Diego Ismael Martínez Cerda A01286656 Lorenzza Silvana Ramírez González A01572080
Ezequiel Tomás García
30 Oct 2024 1. Identify what the purpose of the company is. Essential and affordable baby products, such as bottles, toys, and accessories; focusing on high-quality and safety regulations qualities for new mothers. 2. Prepare a list of all stakeholders with whom the company has some kind of contact or interaction Stakeholders - Parents - Children - Chain-store retailers - Stockholders - Employees - Suppliers
3. Describe which are the Shared Value actions that the company you selected in topic 1, integrates into its corporate philosophy. Alexander Baby’s mission is to “provide new mothers with top-quality products tailored to their newborns, ensuring the highest standard of care and well-being” and its vision is “fostering a strong sense of connection among clients across Mexico through the delivery of premium and customizable products (Sahu, 2024).
Making their products affordable, durable, high-quality, and meeting safety
standards that ensure a smooth-sailing experience for new mothers creates a value proposition of well-being for this new market. 4. Prepare a shared value proposition for the company where at least two stakeholders are impacted. To do so, you can rely on one or more of the UN Sustainable Development Goals.
Shared value proposition: Creating new and efficient methods of
production that are more sustainable, as well as using eco-friendly raw materials that benefit the environment and stray away from linear consumption. - Stakeholders impacted: Suppliers, parents, and children. - Sustainable Development Goals (United Nations, n.d.): - Good health and well-being (Goal 3) - Responsible consumption and production (Goal 12) - Climate action (Goal 13) This new shared value proposition for Alexander Baby is positioning it as a brand that not only cares for new mothers and their children, but also care for their environment, strengthening customer loyalty and helping an environmental issue with this new method of production.
5. Describe how you visualize the process the company will follow to implement your proposal. The company will work hand in hand with their suppliers to innovate new, sustainable ways of production and usage of raw materials to optimize its value chain in tandem with redesigning their products (packaging and materials) to address the need for sustainable business practices.
The process includes the use of new, efficient machinery that require less energy to fuel itself, as well as changing the raw materials used in production to ones that are biodegradable while still being safe for children.
6. Describe how your proposal will benefit at least two stakeholders; that is, what would be the benefits it would bring to two of the stakeholders and what risks it would present to other stakeholders, that is, in what way it could harm them. The proposal will benefit all the three aforementioned stakeholders (parents, children, and suppliers) because the parents and children alike will benefit from sustainable products with safer, higher quality materials while still being affordable and adding a shared value; and suppliers would be benefited by adding a shared value of sustainable production that can be used with other clients and add a competitive edge to their business.
On the flip side, suppliers may be unable or unwilling to change as it
requires money, effort, and time; and parents may be lukewarm towards sustainable issues and may not be driven by it when making a purchase.
7. Draw a conclusion where you describe how your proposal is aligned with the shared value themes you saw in module 2.
Our proposal is aligned with the concept that we learned in class since the principal changes that we made were in recognizing products and redefining productivity in value chains to optimize efficiency in tandem with redesigning their products, and focusing on sustainable production methods that are ecofriendly. With this added shared value, the company enhances their value proposition by providing and sharing their safety regulations in their creation, process, delivery and use of their products. Furthermore, it will be contributing to different SDGs: 3 Good health and well-being, 12 Responsible consumption and production, and 13 Climate action that will make Alexander Baby a conscious business.
Bibliography: - Sohau, S. (2024). ALEXANDERBABY: Nurturing Growth in Mexico. Internacional Case
Center Tec de Monterrey https://cic.itesm.mx/2-RC28-06-212/Paginas/default.aspx
- United Nations (n.d.) THE 17 GOALS | Sustainable Development. United Nations
Department of Economic and Social Affairs. https://sdgs.un.org/goals
