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Maureen Muitiriri VA

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MAUREEN MUITIRIRI

Mombasa, Kenya| maureenmuitiriri@gmail.com |+254796672230

EDUCATION
Kenya Utalii College| Hospitality and Tourism School. Nairobi, Kenya
Higher Certificate in Food and Beverage Sales and Service. May 2019- Sep 2022
• Relevant Coursework: Information and Communications Technology,
Entrepreneurship, Sales and Marketing, Tourism, Human Relations, Food and
Beverage production, control and service.
Generation Kenya Mombasa, Kenya
Certificate in Freelance and Admin Support Work. Oct 2023 – Feb 2024
• Relevant Coursework: Social Media Management and Digital Marketing.
African Leadership Experience Remote
Certificate in Virtual Assistant. July 2024 – Sept 2024
• Relevant Coursework: Leadership, Business and Marketing, AI Tools and
Technologies, Google Workspace, Share Holder Management and CRM, Project
Management, Travel Management, and Research.

WORK EXPERIENCE

GULI Remote
Virtual Assistant Feb 2023 – June 2024
• Calendar Management- Exploited Google Calendar to effectively schedule meeting
appointments and events ensuring optimum time management and conflict resolution
• Email Management- Employed Gmail’s advanced features, including filters, labels,
and smart replies, to streamline email communication and prioritize tasks effectively.
• Data Management- Systematically entered and organized data into Google Sheets.
Familiar with Excel’s formulas and functions for data analysis and reporting.
• Digital Asset Management- Managed electronic records using Google Drive,
securing version control, ownership, and proper storage. Executed a folder format and
naming conventions for uncomplicated organization and retrieval.

Generation Kenya Mombasa, Kenya


Cohort Secretary Oct 2023 – Feb 2024
• Leadership- Selected as cohort secretary, I demonstrated leadership and
organizational skills, driving collaboration and engagement within the program.
• Taking Minutes of Meetings- As a Cohort Secretary, I employed Zoom features to
record, Transcription software to convert speech into text, and Google Docs to
distribute minutes of meetings and submitted the final record hours ahead of the
deadline.
• Creating Slides and Presentations- Consistently garnered positive feedback from
instructors and peers on my presentations' quality, organization, and impact.
• Expense Tracking- Utilised Google Sheets to maintain records and manage class
funds to ensure our operations ran smoothly and efficiently.
SOCIAL MEDIA CONTENT CREATION AND MANAGEMENT
Scooper News Remote
UGC Content Creator Jan 2022 – Aug 2023
• Platform Optimization successfully enhanced platform performance by remaining
current with algorithm alterations (which is crucial), deploying pertinent hashtags and
keywords to elevate organic reach by 20%, and scrutinizing metrics to boost click-
through rates by 15%.
• Strategic planning - I tactically developed content calendars to sustain consistent
posting, targeting explicit goals to increase engagement by 30%, and tracking results
to optimize performance and achieve a 25% increase in website traffic
• Content Creation and Curation - I effectively curated (and crafted) compelling user-
generated content (UGC), boosted reach by 35% (which led to) the generation of 250
user-submitted posts, and also propelled website traffic by 12% within 6 months.

CUSTOMER SERVICE AND SALES


Weston Hotel Nairobi, Kenya
Guest relations and sales agent intern Jun 2021 – Sep 2021
• Suggestive selling techniques- Promoted event packages, high-end wines, and
signature cocktails, generating a 15% increase in bar sales. Provided modified
recommendations for hotel room upgrades, including luxury ensuites, leading to a 25%
upgrade conversion rate and guaranteeing guests enjoyed a memorable stay while
maximizing profitability for the hotel.
• Relationship Building: Employed exceptional guest service skills to foster
worthwhile relationships with guests, encouraging consumer loyalty and referrals.
Food Hut Hotel Nairobi, Kenya
Guest relations and sales agent Oct 2021 – Nov 2021
• Participating in Marketing Campaigns: Assisting with marketing initiatives to
attract new guests and retain existing ones.
• Upselling and Cross-Selling: Promoting additional services or products to guests to
increase revenue
Giraffe Manor Nairobi, Kenya
Guest relations and sales agent Dec 2021 – Jan2022
• Income Generation: Enthusiastically chased down opportunities to upsell hotel
services and amenities during guest interactions, adding to a 20% increase in extra
revenue.
• Personalized Experiences: Applied strong sales abilities to produce modified and
memorable guest experiences, exceeding expectations.

SKILLS AND INTERESTS


Languages: English (Native) and Kiswahili (Native)
Skills: Google Workspace, Click Up, Attio, Salesforce,
Interests: Content Creation, Graphic Design, YouTube vlogs, Beach walks

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