Huang Yi-Chia is an experienced Digital Resource and Support Manager with a background in resource management, revenue forecasting, and client support at Brunswick Group. She has also worked in brand marketing at LINE Corporation, enhancing sales performance and managing social media marketing. Huang holds an International Master of Business Administration and a Bachelor's in Business Economics, with strong skills in project management, data analysis, and digital content development.
Huang Yi-Chia is an experienced Digital Resource and Support Manager with a background in resource management, revenue forecasting, and client support at Brunswick Group. She has also worked in brand marketing at LINE Corporation, enhancing sales performance and managing social media marketing. Huang holds an International Master of Business Administration and a Bachelor's in Business Economics, with strong skills in project management, data analysis, and digital content development.
Huang Yi-Chia is an experienced Digital Resource and Support Manager with a background in resource management, revenue forecasting, and client support at Brunswick Group. She has also worked in brand marketing at LINE Corporation, enhancing sales performance and managing social media marketing. Huang holds an International Master of Business Administration and a Bachelor's in Business Economics, with strong skills in project management, data analysis, and digital content development.
Huang Yi-Chia is an experienced Digital Resource and Support Manager with a background in resource management, revenue forecasting, and client support at Brunswick Group. She has also worked in brand marketing at LINE Corporation, enhancing sales performance and managing social media marketing. Huang holds an International Master of Business Administration and a Bachelor's in Business Economics, with strong skills in project management, data analysis, and digital content development.
Work Experience Brunswick Group, London Feb 2022 - Nov 2023 Digital Resource and Support Manager ● Resource Management o Utilised the SaaS application (Float) to effectively oversee the UK resource pool, managing projects across London, New York, and Hong Kong. o Facilitated weekly resource and project review meetings with project managers and discipline leads to address critical resource planning and resolve issues. ● Revenue Forecasting and Budget Management o Led project review meetings with global leads to evaluate approximately £8.8 million in new business opportunities and £1.366 million in current projects and budgets, driving the team towards achieving a corporate revenue target of £5 million annually. ● Client Support and Account Management o Collaborated with the Global Support team to enhance client websites through content updates and executed targeted MailChimp email marketing campaigns. o Managed clients’ technical requests and developed new proposals to meet client needs. ● Digital Content Development o Spearheaded the launch of global IPO client websites by coordinating efforts with UX designers, web developers, project managers, and strategic leads using WordPress, Umbraco, and Strapi. o Partnered with the corporate digital team to deliver rebranding strategies and innovative solutions for global clients, including Ariel Investments, Kellogg's, VARO Energy, Nahdi Medical Company, and Naspers & Prosus. ● Marketing Initiatives o Project managed the 'Design & Technology Digital Showreel' with a freelance animator, creating an animated showcase of client projects for external marketing. o Directed the production of 'Digital Rundown,' a quarterly newsletter designed to update and inform global clients about the latest technical developments and services, ultimately generating new business opportunities. https://www.brunswickgroup.com/what-we-do/practice-groups/digital/design-and-technology/ ● Data Analysis o Conducted comprehensive data analysis with a marketing agency to optimise website performance, enhancing metrics such as click-through rates (CTR), page views, and new user acquisition.
LINE Corporation, Taipei Dec 2020 - Dec 2021
Brand Marketing Assistant ● Content Edit - Supported copywriting for promotional content using LINE POINTS (credit card) rewards and marketing executions on e-commerce channels like Facebook, LINE Wallet, and Instagram. ● Data Analysis - Produced analytics reports for sales and marketing reviews using Google Analytics and Excel to enhance sales performance by 50% quarterly. ● Social Media Marketing - Drafted and posted LINE Pay related SNS on official accounts to boost clients' product sales. Clients included Estee Lauder, HSBC, Shin Kong Mitsukoshi, Samsung, Starbucks, etc. ● Offline Marketing - Supported offline marketing events in collaboration with Funtasty to promote LINE Pay cashless payment via 68 market vendors. https://web-tw-pay.line.me/cms/event/template1.3/39f77483-709f-4b08-901e-307286d73a6c ● Branding - Managed content brand guidelines by facilitating communication between sales and design teams. Citibank, Taipei Sep - Nov 2020 Event Assistant (contractor) ● Supported and executed monthly, quarterly and annual sales reward and recognition activities. ● Produced presentations and edited videos for the Champions’ Forum project. ● Managed invoices, production and payments from vendors.
Recruit Express PTE, Taipei Jun - Aug 2020
Associate Recruiter (intern) ● Enhanced communication and analytical skills while liaising between clients and job seekers. ● Conducted over 100 candidate interviews and successfully onboarded 9 job opportunities. ● Developed corporate software customers, analysed recruitment needs and cultural fit.
Education National Chengchi University Sep 2024 – Jun 2026 International Master of Business Administration (IMBA) ● Key skills: leadership, critical thinking, business analytics, finance, marketing, entrepreneurship and management in Asia. ● Courses taken: Financial Accounting, Managerial Accounting, Managerial Economics, Leaders Forum, Business Quantitative Methods and Business Ethics and Sustainable Development.
University of Surrey Sep 2017 – Jun 2020
Bachelor of Science, Business Economics Awarded Upper Second-First Class Honours ● 1ST Class for Quantitative Methods, Economic Data Analysis and Statistics for Economics, Introduction to Management Science and Economics of The Firm.
Extracurricular Activities University of Surrey Enactus Society Well-being and Inclusion Champion & HR Executive Sep 2019 – Jun 2020 ● Conducted training sessions with the Students’ Union to support the well-being of members. ● Assigned new job opportunities to members.
Association of British and Chinese University Students
Social Secretary Sep 2018 – Jun 2019 ● Collaborated with other universities to organize social events, generating over £5000. ● Contacted and negotiated contracts with main sponsors and marketed their products.
