Denise Poore | E-Commerce Project Manager

Location: xxxxxxx
Telephone: xxxxxxxx
Email: xxxxxxxxx

Professional Profile
Commercially astute E-Commerce Project Manager, with over 4 years experience of developing a 360
solution for a global luggage brand inclusive of recruitment, logistics, website development, e-commerce,
digital marketing and finance to create transformational revenues.

Utilising my ability with IT and my operational capability, I life cycle managed the development of a new and
re-launched an existing e-commerce facility which not only generated exponential revenue growth, but saved
a failing e-commerce function. I am well versed in the full project cycle and have an innate ability to utilise
customer insight, industry research and optimise project resources, to maximise ROI. The hallmark of my
work is business strategy, resolving conflicts and delivering solutions, which exceed expectation.

Core Skills
 Project Management  Social Media Marketing  Agile
 E-Commerce  Email Marketing  Customer Roadmaps
 Customer Insight  Content Management  Customer Experience
 Business Strategies  Competitor Analysis  Executive stakeholder
 Creative Direction  Website Development Management
 Integrated Marketing  SEO/PPC  Agency Management
Campaigns  Continuous Improvement  Contract Negotiation

Career Summary
Jun 2016 – Present Career Sabbatical
Travelling & CPD – Agile Course

Jul 2012 – May 2016 xxxxxxxx

Key Responsibilities
 Developed the marketing strategies for Social Media, PPC and email marketing as well as KPIs for
performance monitoring.
 Utilised website analytics to improve website SEO.
 Created all products within the website CMS using Magento and continually monitored performance.
 Scheduled the marketing calendar and production of multi-channel campaigns.
 Led the development of the online customer experience with a focus on e-store functionality,
avoiding basket abandonment, driving repeat sales and optimising index and landing pages for
customer satisfaction, usability and revenue performance.
 Oversaw the entire customer fulfilment process from order to delivery.
 Recruited and developed staff into proactive customer facing consultants to secure increased
business.

Key Achievement/Projects
 Performed in-depth industry insight on target consumer, competitors, user experiences to create 2
distinct channels both less reliant on the travel market which dramatically reduced the repeat
business average sales cycle of 3 years.
 Launched the charlesforlondon.com site and re-launched the globalluggage.co.uk site inclusive of
content preparation for over 2,000 SKUs.
 Produced the wireframes, sitemaps and development site guideline documents for the website which
saved £10k in outsourcing this work to a digital agency.
 Implemented visit capture and exit capture functionality on both sites, which helped acquire over
4,000 email addresses and a 12% increase in monthly revenue.
 Saved £85k negotiating with 3rd party suppliers on website content and marketing – photography,
postproduction agencies, marketing and CRM agencies.
 Oversaw the production of 4,000 images, product descriptions, blogs, e-zines, Google Adwords and
website banners.
 Transformed revenue from returning customers for Charles Ford by 704%.
 Increased online purchases of suitcases from 60% to 90% integrating Amazon as an online outlet.
Page 1
  Drove online revenues and profitability from £13k per month to over £75k equating to 33% of overall
group turnover, an increase of 423% and net profit to 33%, previously 23%.
 Created group social media channels and generated 1,000 followers per offering - Instagram, Twitter
and Facebook.
 Presented the business case to the board and developed the inaugural ‘interest free credit’ facility
after negotiating with numerous finance houses, which contributed to 7% of online turnover at
£46,200 per month for CF and increased average orders on GL by 20%.
 Saved £4k on shipping negotiating with the CF logistics company for deliveries due to increased
output.
 Increased e-zine subscribers from 1,000 to 10,000 for GL and developed 9,000 for CF from launch.
 Implemented a new SMS system into the business, which drove annual revenues by £260k.
 Achieved top 3 position for searches on Google for the luxury brand ‘Rimowa’ for
globalluggage.co.uk through SEO.

May 2009 – Jul 2012 xxxxxxxxxxx

Key Achievement/Projects
 Successfully raised £180,000 of funding to develop the solution.
 Contracted some of the UK’s biggest clubs/promoters inclusive of Ministry of Sound, Embassy
Movida, Café de Paris, Sankeys and the SW4 festival.

Feb 2008 – Dec 2008 xxxxxxxxxxxxx

Jun 2002 – May 2010 xxxxxxxxxx

CPD
 Agile (In Progress) 2016

IT Skills
 Asana  Google Adwords  Brightpearl
 Jira  Magento  Microsoft Office Suite
 Basecamp  Moz  Microsoft Excel
 Google Analytics  Serpbook  Microsoft PowerPoint
 Google Webmaster Tools  Mailchimp  Google Apps

References available on request

Page 2