The document discusses the importance of packaging in marketing, highlighting its role in product promotion, brand identity, and consumer decision-making. It outlines the history of packaging methods from ancient times to modern innovations, categorizing packaging into primary, secondary, and tertiary types. Additionally, it emphasizes that effective packaging can significantly influence sales success and consumer choices.
The document discusses the importance of packaging in marketing, highlighting its role in product promotion, brand identity, and consumer decision-making. It outlines the history of packaging methods from ancient times to modern innovations, categorizing packaging into primary, secondary, and tertiary types. Additionally, it emphasizes that effective packaging can significantly influence sales success and consumer choices.
The document discusses the importance of packaging in marketing, highlighting its role in product promotion, brand identity, and consumer decision-making. It outlines the history of packaging methods from ancient times to modern innovations, categorizing packaging into primary, secondary, and tertiary types. Additionally, it emphasizes that effective packaging can significantly influence sales success and consumer choices.
The document discusses the importance of packaging in marketing, highlighting its role in product promotion, brand identity, and consumer decision-making. It outlines the history of packaging methods from ancient times to modern innovations, categorizing packaging into primary, secondary, and tertiary types. Additionally, it emphasizes that effective packaging can significantly influence sales success and consumer choices.
What´s Packaging What´s Packaging What´s Packaging What´s Packaging Importance • Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.
• Many product providers may think that the
product and its performance is more important than what the packaging looks like, but the product packaging can play a role in the success or failure of the sales of the product What´s Packaging What´s Packaging Period Packaging Method 3000 -1500 BC Terracotta Vessel 1200 BC Glass Jars 1035 AD First recorded use of paper Middle Ages Wooden Barrels most common way of preserving and transporting goods
1764 Stuff sold in metal tins .
Early 1900’s Wooden Crates and boxes replaced by corrugated.
Transportation Comunicación Protection Convenience Presentation What´s Packaging What´s Packaging What´s Packaging What´s Packaging What´s Packaging What´s Packaging Types of Packaging Primary Packaging • It is sometimes convenient to categorize packages by layer or function: "Primary", "Secondary" and “ Tertiary” :
• Primary packaging is the material that first
envelops the product and holds it. This usually is the smallest unit of distribution or use and is Secondary the package which is in direct contact with the Packaging contents. • Secondary packaging is outside the primary packaging, perhaps used to group primary packages together. • Tertiary packaging is used for bulk handling, Tertiary warehouse storage and transport shipping. The Packaging most common form is a palletized unit load that packs tightly into container What´s Packaging What´s Packaging What´s Packaging What´s Packaging
24 What´s Packaging We live in a world of unlimited choice
Search results for “Kraft Salad Dressing”: 61 results
Source: Search on www.kraftrecipes.com dd. November 2012 What´s Packaging
Source: Search on www.target.com dd. November 2012
What´s Packaging What´s Packaging
“ABSOLUT UNIQUE”: 4 million uniquely artful bottles
Released September 3rd 2012 Source: www.hypebeast.com What´s Packaging What´s Packaging
Source: www.absolut.com What´s Packaging
Product Usage Brand Image Category
information occasion code What´s Packaging What´s Packaging
A whole new level of convenience.
Introducing the all new Triple Crown Singles and Doubles. These revolutionary new flexible pouches are designed to be convenient in every aspect of use. They are extremely light, flat and leak proof. This makes them easy to carry in a cooler, or even your pocket, when you’re at the next big party or sporting event.
Say goodbye to the same old premixed
beverages. Now you can grip, rip and sip your favorite single serve cocktails with ease. What´s Packaging
5 seconds for a shopper’s choice to be made
What´s Packaging
Packaging is the brand’s key communication tool
What´s Packaging 70% of purchase decisions happen in front of the shelf The best achievement for a brand is to become recognizable through packaging! What´s Packaging What´s Packaging
