The document outlines various aspects of media language, including visual, aural, written, verbal, and non-verbal communication. It discusses key concepts such as semiotics, mise en scene, acting, color, camerawork, editing, audio, and lighting, emphasizing their roles in conveying meaning in media products. Additionally, it addresses form and story conventions, as well as genre conventions, which shape audience expectations and narrative structures.
The document outlines various aspects of media language, including visual, aural, written, verbal, and non-verbal communication. It discusses key concepts such as semiotics, mise en scene, acting, color, camerawork, editing, audio, and lighting, emphasizing their roles in conveying meaning in media products. Additionally, it addresses form and story conventions, as well as genre conventions, which shape audience expectations and narrative structures.
The document outlines various aspects of media language, including visual, aural, written, verbal, and non-verbal communication. It discusses key concepts such as semiotics, mise en scene, acting, color, camerawork, editing, audio, and lighting, emphasizing their roles in conveying meaning in media products. Additionally, it addresses form and story conventions, as well as genre conventions, which shape audience expectations and narrative structures.
The document outlines various aspects of media language, including visual, aural, written, verbal, and non-verbal communication. It discusses key concepts such as semiotics, mise en scene, acting, color, camerawork, editing, audio, and lighting, emphasizing their roles in conveying meaning in media products. Additionally, it addresses form and story conventions, as well as genre conventions, which shape audience expectations and narrative structures.
through photography BELL WORK BELL WORK BELL WORK TYPES OF MEDIA LANGUAGE
1. Visual language 2. Aural language 3. Written language 4.Verbal language 5. Non-verbal language SEMIOTICS: Decoding the Hidden Message ▣ Setting ▣ - is the time and place of the narrative. You can describe the setting of the whole story or just a specific scene. A setting can be as big as the outback or space, or as small as a specific room. Setting can even be a created atmosphere or frame of mind. If given this kind of color in cinematographic. It has a meaning that this film is in the past. If switched from colored to black and white, then it means a throwback. Mise en scene ▣ is a French term that means ‘everything within the frame’. In media terms it has become to mean the description of all the objects within a frame of the media product and how they have been arranged. An analysis of mise en scene includes:
▣ Set Design ▣ Costume ▣ Props ▣ Staging and Composition Acting ▣ Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative. The actor portrays a character through:
▣ Facial expression ▣ Body Language ▣ Vocal qualities ▣ Movement ▣ Body contact Colour ▣ has highly cultural and strong connotations. When studying the use of colour in a media product the different aspects to be looking at are:
▣ Dominant colour ▣ Contrasting foils ▣ Colour symbolism With the clothing and the sword fight, this gives us an idea that this film is a Chinese Action Film The Flash. With the effects of speed light, we will have an interpretation that he was moving very fast. Camerawork ▣ Camerawork refers to how the camera is operated, positioned and moved for specific effects. Aspects of camerawork include:
▣ Positioning ▣ Movement ▣ Framing ▣ Exposure ▣ Lens choice Editing - is the process of choosing, manipulating and arranging images and sound. Editing is generally done for four different reasons:
▣ Graphic edits ▣ Rhythmic edits ▣ Spacial edits ▣ Temporal edits Audio - is the expressive or naturalistic use of sound. Audio can be diegetic or non diegetic. The three aspects of audio are:
▣ dialogue ▣ sound effects ▣ music Lighting ▣ Lighting is the manipulation of natural or artificial light to selectively highlight specific elements of the scene. Elements of lighting include:
▣ Quality ▣ Direction ▣ Source ▣ Colour Form conventions
are the certain ways we expect types of media’s codes to be arranged. For instance an audience expects to have a title of the film at the beginning, and then credits at the end. Newspapers will have a masthead, the most important news on the front page and sports news on the back page. Video games usually start with a tutorial to explain the mechanics of how the game works. Story Conventions Story conventions are common narrative structures and understandings that are common in story telling media products. Examples of story conventions include: • Narrative structures • Cause and effect • Character construction • Point of View Genre conventions point to the common use of tropes, characters, settings or themes in a particular type of medium. Genre conventions are closely linked with audience expectations. Genre conventions can be formal or thematic. GUNS SPEEDCARS
GANGSTER CIGARETTES POLICEMEN DRUGS JAIL BOMB DEAD BODY ASSESSMENT 1 ▣ ASSESSMENT 2 Worksheet #___
▣ 1. Watch the 2 commercial ads of
Nido Advance Protectus 3+ and identify and screenshot every codes seen in both ads. Explain every code.
▣ 2. How did the director make the
audience wait for more episodes of the commercial ad?
Visual Language in Cinematography Is A Rich and Complex Topic That Encompasses A Wide Range of Techniques and Elements Used by Filmmakers To Convey Meaning
Visual Language in Cinematography Is A Rich and Complex Topic That Encompasses A Wide Range of Techniques and Elements Used by Filmmakers To Convey Meaning
