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    Branding A Place.. Branding Rae Bareilly: Nitin Sharma Saurabh Sharma Vijay Thilak Upasna Chaurasia

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    Saurabh Sharma
    This document discusses branding the city of Rae Bareilly in India. It defines destination branding and outlines the stages of branding a place. It provides background information on Rae Bareilly's history, industries, and educational institutions. It identifies education as a differentiating factor and proposes branding Rae Bareilly as an "educational hub" by learning from the success of places like Kota and Pilani that are known for education. The document concludes that developing Rae Bareilly as an educational center will help drive cultural and economic growth in the region.

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    Branding A Place.. Branding Rae Bareilly: Nitin Sharma Saurabh Sharma Vijay Thilak Upasna Chaurasia

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    Saurabh Sharma
    211 views23 pages
    This document discusses branding the city of Rae Bareilly in India. It defines destination branding and outlines the stages of branding a place. It provides background information on Rae Bareilly's history, industries, and educational institutions. It identifies education as a differentiating factor and proposes branding Rae Bareilly as an "educational hub" by learning from the success of places like Kota and Pilani that are known for education. The document concludes that developing Rae Bareilly as an educational center will help drive cultural and economic growth in the region.

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    Branding a Place

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    This document discusses branding the city of Rae Bareilly in India. It defines destination branding and outlines the stages of branding a place. It provides background information on Rae Bareilly's history, industries, and educational institutions. It identifies education as a differentiating factor and proposes branding Rae Bareilly as an "educational hub" by learning from the success of places like Kota and Pilani that are known for education. The document concludes that developing Rae Bareilly as an educational center will help drive cultural and economic growth in the region.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Download as pptx
    211 views23 pages

    Branding A Place.. Branding Rae Bareilly: Nitin Sharma Saurabh Sharma Vijay Thilak Upasna Chaurasia

    Uploaded by

    Saurabh Sharma
    This document discusses branding the city of Rae Bareilly in India. It defines destination branding and outlines the stages of branding a place. It provides background information on Rae Bareilly's history, industries, and educational institutions. It identifies education as a differentiating factor and proposes branding Rae Bareilly as an "educational hub" by learning from the success of places like Kota and Pilani that are known for education. The document concludes that developing Rae Bareilly as an educational center will help drive cultural and economic growth in the region.

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    Branding A Place..

    Branding Rae Bareilly

    “The Group Nine”

    Nitin Sharma
    Saurabh Sharma
    Vijay Thilak
    Flow of Présentation
    Defining Destination Branding

    Stages in Destination Branding

    About Rae Bareilly

    Differentiating factors for RB

    Branding RB
    Demystifying Branding..

    Businessdictionary.com defines branding as :

    “Entire process involved in creating a unique name and image for a


    product (good or service) in the consumers' mind, through
    advertising campaigns with a consistent theme.”

    Branding aims to establish a significant and differentiated


    presence in the market that attracts and retains loyal customers.
    What can be Branded..

    Jean Noel said “Anything.. Anything you can think of!!”

    ØProduct

    ØService

    ØPerson

    ØPlace..

    Even a place can be branded


    Branding a Place..

    A distinctive image that a place holds in the mind of the people.


    e.g.

    How do places get their name?

    Cities can be branded deliberately based on some themes or


    else people do it for them.

    Some gets attention by winning bids for major events

    Some become the victim of manmade or natural disaster and


    bounce back quickly to normalcy
    Stages in Branding a Place..

    ØOrganic Stage
    formed by our general awareness of the place through
    media, books, friends and educational studies

    ØMarket induced Stage


    Shaped by marketing communication such as ads,
    websites, brochures etc.

    ØExperiential Stage
    Image is enhanced by person’s first hand experience by
    visiting the place.
    About Rae Bareli
    • History
    • Industrialization
    • Education
    History

    • Famous as political baston of Nehru –


    Gandhi family.
    – Firoz Gandhi
    – Indira Gandhi (1967)
    – Sonia Gandhi (2004)

    Industrialization
    • Indian Telephone Industry (1972)
    • Manufactures Switching equipments
    •
    Feroz Gandhi Thermal Power
    Project (1981)
    Highest Plant Load Factor
    Capacity 1500 MW
    Bhavani Paper Mill

    Established in
    1983

    Capacity 45-50
    tons per day
    Industries Cont.
    •
    • Birla Cement Factory
    • Concepta Cables Ltd.
    • Nandganj Sirohi Sugar Mills
    Industrialization Data

    Mini Industrial Areas in Raeb


    Land
    Situation
    Purchase
    Tiloi 19.32
    Salon 13.35
    M ajor Industri

    Name Situation

    In d u strial Are a Su ltan p u r


    Site N o .1 Ro ad
    Industrial Areas in Raeb

    Area
    Situation
    (Acre)

    Bachhrawan
    Source: www.raebreli.nic.in

    10.64
    Educational Institues
    Name of college Courses offered No . of seats
    • RGIPT MBA(Petroleum & Energy 36
    RGIPT Management)

    • NIPER B.Tech 72
    M.Tech 30

    • FDDI NIFT B.Des.


    PGDRM-FT
    30
    60
    FDDI
    • NIFT PGDRM
    DFT
    60
    60

    • IGNUA DLGAD
    DFMRM
    25
    60
    NIPER Ph.D
    MBA(Pharmaceutical 60
    Management)
    Decision Problem
    •
    •
     To identify the distinctive
    features and unifying theme of
    Rae Bareli and what should be
    done to promote it on that
    theme.
    Research Problem
    •
    • What are the possible differentiating
    factors related to Rae Bareli that
    we can consider for its branding?
    • What is the current perception of
    people about the place?

    The Probable Solution
    • Education for cultural growth
    • Cultural growth for Economic growth
    to sustain it. Eg: Babylonians
    • Industrial hub needs developed
    place.
    • Educational hub is like a grass.
    Why Education Over
    Industrialization
    vGovernment’s interest in Building up Educational
    institutes.

    vSlow industrial growth in the place.


    v
    vLocality's perception over the Emerging Rae
    Bareli.
    Learning By Example

    • Learning from success stories


     - Kota
     - Pilani
    Current Developments
    • Analysis
    • Advantages
    • Strategy
    •
    •
    Conclusion
    • As it is said “Rome was not built on a
    single day”
    • The Brand which we would like build
    upon Rae Bareli is, it is an
    “Educational Hub”.

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