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    Gati - Gap Analysis

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    Nidhi Ratna Jaiswal
    The document discusses the Indian logistics industry, which is valued at $90 billion and growing at 8% annually. It outlines several of the major players in the Indian logistics market, including GATI which is one of the top players with a network covering over 622 districts. The document then analyzes key knowledge, standard, delivery, and service gaps faced by GATI and lists solutions the company is implementing such as improved customer data collection, employee training, and added value services.

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    Gati - Gap Analysis

    Uploaded by

    Nidhi Ratna Jaiswal
    98 views12 pages
    The document discusses the Indian logistics industry, which is valued at $90 billion and growing at 8% annually. It outlines several of the major players in the Indian logistics market, including GATI which is one of the top players with a network covering over 622 districts. The document then analyzes key knowledge, standard, delivery, and service gaps faced by GATI and lists solutions the company is implementing such as improved customer data collection, employee training, and added value services.

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    The document discusses the Indian logistics industry, which is valued at $90 billion and growing at 8% annually. It outlines several of the major players in the Indian logistics market, including GATI which is one of the top players with a network covering over 622 districts. The document then analyzes key knowledge, standard, delivery, and service gaps faced by GATI and lists solutions the company is implementing such as improved customer data collection, employee training, and added value services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    98 views12 pages

    Gati - Gap Analysis

    Uploaded by

    Nidhi Ratna Jaiswal
    The document discusses the Indian logistics industry, which is valued at $90 billion and growing at 8% annually. It outlines several of the major players in the Indian logistics market, including GATI which is one of the top players with a network covering over 622 districts. The document then analyzes key knowledge, standard, delivery, and service gaps faced by GATI and lists solutions the company is implementing such as improved customer data collection, employee training, and added value services.

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    Services

    Marketing
    ‘Gap Analy
    sis’
    Presented b
    y:
    Arunim Dat
    ta
    Nidhi Ratna
    INDIAN LOGISTICS INDUSTRY : AN OVERVIEW

    • The global logistics industry is valued at US$ Primary Growth Drivers


    3.5 trillion •Increased investments in the
    •Indian Logistics Industry is presently estimated
    infrastructure sector
    at US$ 90 billion (CII)
    •Streamlining of the indirect tax
    •Compound Annual Growth Rate (CAGR) of 8%
    structure
    •3PL service providers are expected to corner
    •Robust trade growth
    an increased share of the Indian
    Logistics pie, from 6% in FY06 to 13% in •Globalization of manufacturing
    FY11, at a CAGR of 25% (CII)
    systems
    •Increased efficiency and productivity of the
    transport system would result in lower transit
    times
    Major players
    0Blue Dart
    0DHL
    0TNT
    0First Flight
    0DTDC
    0Safexpress
    0Gati
    0Agarwal movers & packers
    "Compared with other multi national enterprises belonging to the
    logistics industry in China, the advantage of GATI is that it is the most
    powerful logistics company in its homeland India, with a network that
    covers 622 out of a total of 626 districts. GATI began in 1989 as a
    cargo management company, and has now grown into an organization
    with 6400 professionals and a turn over of 4610 million Rupees (8.5
    billion Yuan approx.). GATI is supported by seamless multi-modal
    connectivity covering air, road, ocean and rail, and also supported by
    Mechantronic warehousing providing 1 million square feet of storage
    space across India.“

    Brad Jeffreys, vice president of GATI company


    GATI – Ahead In Reach

    Product offering: Overview:


    0 Warehousing, Express Cargo 0 Among the top 5 players in the country
    etc.
    0 Logistics Solutions of the 0 Massive investments on IT and warehousing
    company
    0 Warehousing 0 Gati covers over 3.2 lakh kilometers every
    day
    0 Supply chain Management
    0 Distribution Solutions
    0 Connects to 622 out of 626 districts in India
    0 Gati Surface Express
    0 Gati coast to coast 0 International operations
    0 Gati Air Express etc
    0 Best domestic logistics company award
    Extended Marketing Mix:
    • People:
    All people that are directly or indirectly involved in the consumption of service
     Employees
     Customer

    •Process:
    Procedures, mechanisms and flow of activities by which services are consumed. It
    assists organizations in delivering service
     Technology
     Supply Chain Management
     Operational flow of activities

    •Physical Evidence:
    Physical Evidence is the material part of a service
     Packaging
     Web pages
     Promises
     Brochures
     Tracking of Shipment
    Key Factors Leading to Knowledge Gap
    Customer needs & Expectations

     Improper field level Information.

    KNOWLEDGE
     Business Intelligence not available for decision
    GAP making at all levels.

     Least attention paid to small customers.

    Management definition of these needs

    GATI’S SOLUTION:

     Customer’s information is collected through feedback forms

     Appointment of executives to cater all types of customers


    Key Factors Leading to Standard Gap
    Management definition of these needs

     No proper service design for customers.

    STANDARD  Fluctuation in fuel prices.


    GAP
     No Insurance for goods.

     Improper allocation of funds.

    Translation into Design

    GATI’S SOLUTION:

     Sharing the burden of increasing fuel prices

     Insurance for goods


    Key Factors Leading to Delivery Gap
    Translation into Design

     Poor employee-technology job fit.

    DELIVERY
     Delay in delivering the service.
    GAP

     Over pricing to match demand.

    Execution of Design

    GATI’S SOLUTION:

     Employees are properly trained

     Promptness in delivery
    Key Factors Leading to Service Gap
    Customer perceptions Customer Interpretation
    Of product execution of communications

     Value added services.

    SERVICE
     Ware housing facility.
    GAP

     Reverse logistics.

    Customer experience
    Relative to expectations
    GATI’S SOLUTION:

     Started giving value added services in some areas


    Online tracking, e-pod

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