Scribd Logo
Upload

Welcome to Scribd!

  • 11 views

    Family Dollar Implementing A Retail Strategy

    Uploaded by

    preashish1667
    The document discusses Family Dollar's retail strategy. It provides details on Family Dollar's mission, vision, and operations with over 6,600 stores. It then covers the impact of the economy on customers and strategies to attract and retain customers such as improving the in-store experience, expanding product selection, and accepting more payment methods. Finally, it discusses creating a compelling workplace culture and the importance of brand identity and awareness for successful rebranding efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Family Dollar Implementing A Retail Strategy

    Uploaded by

    preashish1667
    11 views21 pages
    The document discusses Family Dollar's retail strategy. It provides details on Family Dollar's mission, vision, and operations with over 6,600 stores. It then covers the impact of the economy on customers and strategies to attract and retain customers such as improving the in-store experience, expanding product selection, and accepting more payment methods. Finally, it discusses creating a compelling workplace culture and the importance of brand identity and awareness for successful rebranding efforts.

    Original Title

    familydollar

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses Family Dollar's retail strategy. It provides details on Family Dollar's mission, vision, and operations with over 6,600 stores. It then covers the impact of the economy on customers and strategies to attract and retain customers such as improving the in-store experience, expanding product selection, and accepting more payment methods. Finally, it discusses creating a compelling workplace culture and the importance of brand identity and awareness for successful rebranding efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    11 views21 pages

    Family Dollar Implementing A Retail Strategy

    Uploaded by

    preashish1667
    The document discusses Family Dollar's retail strategy. It provides details on Family Dollar's mission, vision, and operations with over 6,600 stores. It then covers the impact of the economy on customers and strategies to attract and retain customers such as improving the in-store experience, expanding product selection, and accepting more payment methods. Finally, it discusses creating a compelling workplace culture and the importance of brand identity and awareness for successful rebranding efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 21

    Family Dollar

    Implementing a
    Retail Strategy
    Agenda

    • About Family Dollar


    • Impact of Economy on Customers
    • Attracting & Retaining Customers
    • Compelling Place to Work

    2
    Family Dollar Today

    • $7.0 Billion in sales


    • 6600 stores in 44 states
    • Neighborhood stores
    • Variety of consumable and discretionary
    merchandise
    • Average transaction around $10

    3
    4
    Family Dollar
    Our Mission:
    To be a compelling place to shop, work and
    invest.
    Our Vision:
    To be the best small-format convenience and
    value retailer serving the needs of families in
    our neighborhoods.

    5
    Agenda

    • About Family Dollar


    • Impact of Economy on Customers
    • Attracting & Retaining Customers
    • Compelling Place to Work

    6
    Impact of Economy on Customers

    • Combining errands and shopping trips


    • Doing more things at home
    • Reducing spending, especially on discretionary
    items
    • Increased participation in EBT benefits
    • Using more coupons and discounts
    • “Trading down” to less expensive items

    7
    Agenda

    • About Family Dollar


    • Impact of Economy on Customers
    • Attracting & Retaining Customers
    • Compelling Place to Work

    8
    Attracting & Retaining Customers

    • Increase Relevancy to the Customer


    • Brand Identity/Awareness

    9
    Increase Relevancy to Customer

    • Expanded marketing
    • Convenience factor
    • In-store experience
    • Expanded basics
    • Credit and EBT usage

    10
    Percent EBT Change by State

    11
    Improved Technology

    • Speedier check out


    • Acceptance of credit cards
    • Acceptance of EBT
    • Debit cash back option

    12
    Concept Renewal

    13
    14
    Exterior
    Health & Beauty Aids
    Automotive
    Food & Candy
    Housewares
    Paper
    Hardware & Paint
    Pets
    Home Cleaning Aids
    Laundry & Storage
    Domestics
    Picture Frames
    Men, Boys, Girls, Infants Apparel & Shoes
    Ladies & Plus Sizes, Socks, Lingerie
    Entire Store
    Checkout
    Home Cleaning Aids
    15
    Brand Identity/Awareness

    • New branding initiatives should typically


    follow, not lead, improvements in
    shopping experience.
    • Successful re-branding requires equal
    emphasis on internal
    communications/cultural change as on
    external communications.

    16
    Brand Identity/Awareness

    17
    Agenda

    • About Family Dollar


    • Impact of Economy on Customers
    • Attracting & Retaining Customers
    • Compelling Place to Work

    18
    Advantages of a Strong Company Culture

    • Consistently outperforms competition


    • Delivers strong results
    • Attracts and retains talent
    • Competitive advantage

    19
    Compelling Place to Work

    • Culture Initiative
    • Team Member Retention
    • Career Paths
    • Leadership
    Development

    20
    Stock Price

    21

    You might also like