This document summarizes different types of research designs used in business research methods. It outlines 5 main types of research designs: descriptive research design which aims to describe a situation; experimental research design which establishes relationships between causes and effects; correlational research design which establishes relationships between closely connected variables; diagnostic research design which evaluates the underlying causes of topics or phenomena; and explanatory research design which uses theories to further explore unexplained aspects of a subject. The document provides details on the objectives and processes for each of these 5 types of research designs commonly used in business research.
This document summarizes different types of research designs used in business research methods. It outlines 5 main types of research designs: descriptive research design which aims to describe a situation; experimental research design which establishes relationships between causes and effects; correlational research design which establishes relationships between closely connected variables; diagnostic research design which evaluates the underlying causes of topics or phenomena; and explanatory research design which uses theories to further explore unexplained aspects of a subject. The document provides details on the objectives and processes for each of these 5 types of research designs commonly used in business research.
This document summarizes different types of research designs used in business research methods. It outlines 5 main types of research designs: descriptive research design which aims to describe a situation; experimental research design which establishes relationships between causes and effects; correlational research design which establishes relationships between closely connected variables; diagnostic research design which evaluates the underlying causes of topics or phenomena; and explanatory research design which uses theories to further explore unexplained aspects of a subject. The document provides details on the objectives and processes for each of these 5 types of research designs commonly used in business research.
This document summarizes different types of research designs used in business research methods. It outlines 5 main types of research designs: descriptive research design which aims to describe a situation; experimental research design which establishes relationships between causes and effects; correlational research design which establishes relationships between closely connected variables; diagnostic research design which evaluates the underlying causes of topics or phenomena; and explanatory research design which uses theories to further explore unexplained aspects of a subject. The document provides details on the objectives and processes for each of these 5 types of research designs commonly used in business research.
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BUSINESS RESEARCH
METHODS BY: Ms. FARHA SUBHANI (ASST. PROFESSOR) INSTITUTE OF MANAGEMENT STUDIES, ROORKEE. Research Process:
Research process consists of a series of steps or actions required for
effectively conducting research. The following are the steps that provide useful procedural guidelines regarding the conduct of research: (1) Formulating the research problem; (2) Extensive literature survey; (3) Developing hypothesis; (4) Preparing the research design; (5) Determining sample design; (6) Collecting data; (7) Execution of the project; (8) Analysis of data; (9) Hypothesis testing; (10) Generalization and interpretation, and (11) Preparation of the report or presentation of the results. Research design Research design is the framework of research methods and techniques chosen by a researcher. The design allows researchers to hone in on research methods that are suitable for the subject matter and set up their studies up for success. The design of a research topic explains the type of research (experimental, survey, correlational, semi-experimental, review) and also its sub- type (experimental design, research problem, descriptive case-study). TYPES OF RESEARCH DESIGN
1. Descriptive research design: In a descriptive design, a researcher is solely
interested in describing the situation or case under their research study. It is a theory-based design method which is created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research. Descriptive design helps others better understand the need for the research. If the problem statement is not clear, you can conduct exploratory research. 2. Experimental research design: Experimental research design establishes a relationship between the cause and effect of a situation. It is a causal design where one observes the impact caused by the independent variable on the dependent variable. For example, one monitors the influence of an independent variable such as a price on a dependent variable such as customer satisfaction or brand loyalty. It is a highly practical research design method as it contributes to solving a problem at hand. The independent variables are manipulated to monitor the change it has on the dependent variable. It is often used in social sciences to observe human behavior by analyzing two groups. Researchers can have participants change their actions and study how the people around them react to gain a better understanding of social psychology. 3. Correlational research design: Correlational research is a non-experimental research design technique that helps researchers establish a relationship between two closely connected variables. This type of research requires two different groups. There is no assumption while evaluating a relationship between two different variables, and statistical analysis techniques calculate the relationship between them. A correlation coefficient determines the correlation between two variables,
whose value ranges between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship between the variables and -1 means a negative relationship between the two variables. 4. Diagnostic research design: In diagnostic design, the researcher is looking to evaluate the underlying cause of a specific topic or phenomenon. This method helps one learn more about the factors that create troublesome situations. This design has three parts of the research: Inception of the issue
Diagnosis of the issue
Solution for the issue
5. Explanatory research design: Explanatory design uses a researcher’s ideas and thoughts on a subject to further explore their theories. The research explains unexplored aspects of a subject and details about what, how, and why of research questions. THANKYOU
