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RM - Module 1 Research Methodology by Anamika

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The document discusses 5 types of research design: 1) Descriptive research design aims to describe a situation and gather and analyze collected data. 2) Experimental research design establishes relationships between causes and effects by manipulating independent variables. 3) Correlational research design establishes relationships between two connected variables without assuming causation. 4) Diagnostic research design evaluates the root causes of problems. 5) Explanatory research design is dependent on the researcher's ideas and provides explanations of unexplored aspects of a topic. The document also lists qualitative and quantitative research methods.

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RM - Module 1 Research Methodology by Anamika

Uploaded by

pratishthamalik
103 views8 pages
The document discusses 5 types of research design: 1) Descriptive research design aims to describe a situation and gather and analyze collected data. 2) Experimental research design establishes relationships between causes and effects by manipulating independent variables. 3) Correlational research design establishes relationships between two connected variables without assuming causation. 4) Diagnostic research design evaluates the root causes of problems. 5) Explanatory research design is dependent on the researcher's ideas and provides explanations of unexplored aspects of a topic. The document also lists qualitative and quantitative research methods.

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notes on RM

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RM - module 1 Research Methodology by anamika

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The document discusses 5 types of research design: 1) Descriptive research design aims to describe a situation and gather and analyze collected data. 2) Experimental research design establishes relationships between causes and effects by manipulating independent variables. 3) Correlational research design establishes relationships between two connected variables without assuming causation. 4) Diagnostic research design evaluates the root causes of problems. 5) Explanatory research design is dependent on the researcher's ideas and provides explanations of unexplored aspects of a topic. The document also lists qualitative and quantitative research methods.

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103 views8 pages

RM - Module 1 Research Methodology by Anamika

Uploaded by

pratishthamalik
The document discusses 5 types of research design: 1) Descriptive research design aims to describe a situation and gather and analyze collected data. 2) Experimental research design establishes relationships between causes and effects by manipulating independent variables. 3) Correlational research design establishes relationships between two connected variables without assuming causation. 4) Diagnostic research design evaluates the root causes of problems. 5) Explanatory research design is dependent on the researcher's ideas and provides explanations of unexplored aspects of a topic. The document also lists qualitative and quantitative research methods.

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Research design can be divided

into five types-


1. Descriptive Research Design
In a descriptive research design, a
researcher is solely interested in
describing the situation or case under
his/her research study. It is a theory-
based research design which is created
by gather, analyze and presents collected
data. By implementing an in-depth
research design such as this, a
researcher can provide insights into the
why and how of research.
2. Experimental Research Design:

Experimental research design is used to establish


a relationship between the cause and effect of a
situation. It is a causal research design where the
effect caused by the independent variable on the
dependent variable is observed. For example, the
effect of an independent variable such as price on
a dependent variable such as customer
satisfaction or brand loyalty is monitored. It is a
highly practical research design method as it
contributes towards solving a problem at hand.
The independent variables are manipulated to
monitor the change it has on the dependent
variable. It is often used in social sciences to
observe human behavior by analyzing two groups
– affect of one group on the other.
3. Correlational Research Design:
Correlational research is a non-
experimental research design technique
which helps researchers to establish a
relationship between two closely
connected variables. Two different
groups are required to conduct this
research design method. There is no
assumption while evaluating a
relationship between two different
variables and statistical analysis
techniques are used to calculate the
relationship between them.
4. Diagnostic Research Design: In the
diagnostic research design, a researcher
is inclined towards evaluating the root
cause of a specific topic. Elements that
contribute towards a troublesome
situation are evaluated in this research
design method.
There are three parts of diagnostic
research design:
Inception of the issue
Diagnosis of the issue
Solution for the issue
5. Explanatory Research Design: In
exploratory research design, the
researcher’s ideas and thoughts are
key as it is primarily dependent on
their personal inclination about a
particular topic. Explanation about
unexplored aspects of a subject is
provided along with details about what,
how and why related to the research
questions.
Methods for conducting
Qualitative Research Quantitative Research

• Focus Groups • Telephonic Survey


• Depth interview • Personal Interview
• Case studies • Web surveys
• Photo ethnography • Hybrid method
(pictures of behaviors, • Close ended
attitude and emotions questionnaire
of individuals in various • Correlation &
situations) Regression Analysis
• Observations
• Open ended
questionnaire

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