Scribd Logo
Upload

Welcome to Scribd!

  • 20 views

    External Environmental Analysis: FOR Establishment of Sunrise at Bondi in Usa

    Uploaded by

    Mandeep Kaur

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    External Environmental Analysis: FOR Establishment of Sunrise at Bondi in Usa

    Uploaded by

    Mandeep Kaur
    20 views11 pages

    Original Title

    MRKT20057_bhargav

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views11 pages

    External Environmental Analysis: FOR Establishment of Sunrise at Bondi in Usa

    Uploaded by

    Mandeep Kaur

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 11

    EXTERNAL

    ENVIRONMENTAL
    ANALYSIS
    FOR
    ESTABLISHMENT
    OF SUNRISE AT
    BONDI IN USA

    STUDENT NAME <>


    INTRODUCTION
    • The Sunrise at Bondi wants to establish its
    Company venture in USA so that they can enhance their
    growth and revenue.
    • The company produces comfortable clothing
    Product
    that meets the requirement of beach lovers.
    • The company chosen is USA because it has a
    Country stable economy.
    AIM AND SCOPE
    Aim Scope
    The main aim of the It covers market
    presentation is to present selection,
    the strategies that can be
    used by the company so competitive analysis
    that they can establish their and marketing mix
    new venture in USA
    successfully. strategies.
    MARKET SELECTION
    • Lifestyle segmentation tool is used for
    Segmentation analyzing the market.

    • The value chain can be enhanced using mass,


    Targeting differential, micro strategies.

    • effective decision making can be implemented


    Positioning for making an effective decision,
    MARKET ENTRY MODE
    • Partnership with
    established company and
    Joint venture profit as well as loss is
    shared.
    • New business is
    Franchising established by other
    authorities.
    COMPETITIVE STRATEGIES
    Price skimming
    Product line pricing
    Relationship pricing
    Market pricing
    Penetration pricing
    RECOMMENDATIONS ON
    MARKETING MIX STRATEGY

    Four marketing tools


    Product

    are used for reaching Place

    the potential Promotion

    customers. Price
    RECOMMENDATIONS ON
    MARKETING MIX STRATEGY
    CONTD.

    Product • The quality of the final product is presented


    so that needs of the customers is met.

    • The transport must be available and


    Place channels like such as export merchants,
    agents can be used.
    RECOMMENDATIONS ON
    MARKETING MIX STRATEGY
    CONTD.

    Promotion
    • Online marketing and direct marketing is
    highly recommended for the company.

    Place
    • The prices must beat the competitors and
    should be affordable by all income groups.
    REFERENCES
     About. (2021). Retrieved 22 May 2021, from https://www.sunriseatbondi.com/about/

     Camilleri, M. (2017). Market Segmentation, Targeting and Positioning. Tourism, Hospitality & Event Management, 69-83. doi: 10.1007/978-3-319-49849-2_4

     Ernst, D., & Dolnicar, S. (2017). How to Avoid Random Market Segmentation Solutions. Journal Of Travel Research, 57(1), 69-82. doi: 10.1177/0047287516684978

     Grönroos, C. (2017). The relationship marketing process: communication, interaction, dialogue, value. Journal Of Business & Industrial Marketing, 19(2), 99-113. doi: 10.1108/08858620410523981

     Hannah, S., Thompson, R., & Herbst, K. (2018). Moral Identity Complexity: Situated Morality Within and Across Work and Social Roles.  Journal Of Management, 46(5), 726-757. doi: 10.1177/0149206318814166

     Irwan Suriadi, & Didy Ika Supryadi. (2017). Marketing Strategy Pariwisata Melalui Marketing Mix Strategy Dan Pengembangan Pariwisata di Kabupaten Lombok Utara (KLU).  Journal Of Economics And
    Business, 3(2), 136-153. doi: 10.29303/ekonobis.v3i2.12

     Jia, H., Liu, M., Wang, X., Jiang, Q., Wang, S., & Santhanam, R. et al. (2021). Cimigenoside functions as a novel γ-secretase inhibitor and inhibits the proliferation or metastasis of human breast cancer cells by γ-
    secretase/Notch axis. Pharmacological Research, 105686. doi: 10.1016/j.phrs.2021.105686

     Kampamba, J. (2015). An Analysis of the Potential Target Market through the Application of the STP Principle/Model. Mediterranean Journal Of Social Sciences. doi: 10.5901/mjss.2015.v6n4s3p324

     KS, A. (2016). Brand and Marketing Mix-A Review. Journal Of Global Economics, 04(03). doi: 10.4172/2375-4389.1000219

     Lábaj, M., Morvay, K., Silanič, P., Weiss, C., & Yontcheva, B. (2017). Market structure and competition in transition: results from a spatial analysis.  Applied Economics, 50(15), 1694-1715. doi:
    10.1080/00036846.2017.1374535
    REFERENCES
     Markman, G., Gianiodis, P., Tyge Payne, G., Tucci, C., Filatotchev, I., Kotha, R., & Gedajlovic, E. (2019). The Who, Where, What, How and When of Market Entry.  Journal Of Management Studies, 56(7), 1241-
    1259. doi: 10.1111/joms.12448

     Nuseir, M., & Madanat, H. (2015). 4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction. International Journal Of Marketing Studies, 7(4). doi: 10.5539/ijms.v7n4p78

     Putulowski, J., & Crosby, R. (2020). Marketing a Mental Health Specialization: The 4 P’s of Play Therapy. Technium Social Sciences Journal, 11, 325-338. doi: 10.47577/tssj.v11i1.1466

     Rajesh, M., & Gnanasekar, J. (2017). Path Observation Based Physical Routing Protocol for Wireless Ad Hoc Networks. Wireless Personal Communications, 97(1), 1267-1289. doi: 10.1007/s11277-017-4565-9

     Schellenberg, M., Harker, M., & Jafari, A. (2017). International market entry mode – a systematic literature review. Journal Of Strategic Marketing, 26(7), 601-627. doi: 10.1080/0965254x.2017.1339114

     Shen, Z., Puig, F., & Paul, J. (2017). Foreign Market Entry Mode Research: A Review and Research Agenda. The International Trade Journal, 31(5), 429-456. doi: 10.1080/08853908.2017.1361368

     Stucke, M. (2013). Is competition always good?. Journal Of Antitrust Enforcement, 1(1), 162-197. doi: 10.1093/jaenfo/jns008

     Thabit, H., & Raewf, M. (2018). The Evaluation of Marketing Mix Elements: A Case Study. International Journal Of Social Sciences & Educational Studies, 4(4). doi: 10.23918/ijsses.v4i4p100

     Voorveld, H., van Noort, G., Muntinga, D., & Bronner, F. (2018). Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type.  Journal Of Advertising, 47(1), 38-54.
    doi: 10.1080/00913367.2017.1405754

     Wilkie, W., & Moore, E. (2006). Macromarketing as a Pillar of Marketing Thought. Journal Of Macromarketing, 26(2), 224-232. doi: 10.1177/0276146706291067

    You might also like