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    6 - Develop Part 1 Ideation

    Uploaded by

    sreutschiir
    Here are some tips for developing your final solution: - Focus on understanding your users' true needs and pain points - Generate many ideas and don't censor wild ideas during brainstorming - Choose an idea with the strongest potential to create value for users - Map the full customer journey and touchpoints in your solution - Gather feedback early and often to improve your solution - Clearly illustrate how your solution works through a service blueprint - Emphasize simplicity, convenience and positive emotions for users Remember - the goal is to solve real problems through innovative yet practical solutions. Have fun with the creative process and learn from user feedback. You've got this!

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    6 - Develop Part 1 Ideation

    Uploaded by

    sreutschiir
    10 views45 pages
    Here are some tips for developing your final solution: - Focus on understanding your users' true needs and pain points - Generate many ideas and don't censor wild ideas during brainstorming - Choose an idea with the strongest potential to create value for users - Map the full customer journey and touchpoints in your solution - Gather feedback early and often to improve your solution - Clearly illustrate how your solution works through a service blueprint - Emphasize simplicity, convenience and positive emotions for users Remember - the goal is to solve real problems through innovative yet practical solutions. Have fun with the creative process and learn from user feedback. You've got this!

    Original Title

    6 - Develop Part 1 Ideation (2)

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    Here are some tips for developing your final solution: - Focus on understanding your users' true needs and pain points - Generate many ideas and don't censor wild ideas during brainstorming - Choose an idea with the strongest potential to create value for users - Map the full customer journey and touchpoints in your solution - Gather feedback early and often to improve your solution - Clearly illustrate how your solution works through a service blueprint - Emphasize simplicity, convenience and positive emotions for users Remember - the goal is to solve real problems through innovative yet practical solutions. Have fun with the creative process and learn from user feedback. You've got this!

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views45 pages

    6 - Develop Part 1 Ideation

    Uploaded by

    sreutschiir
    Here are some tips for developing your final solution: - Focus on understanding your users' true needs and pain points - Generate many ideas and don't censor wild ideas during brainstorming - Choose an idea with the strongest potential to create value for users - Map the full customer journey and touchpoints in your solution - Gather feedback early and often to improve your solution - Clearly illustrate how your solution works through a service blueprint - Emphasize simplicity, convenience and positive emotions for users Remember - the goal is to solve real problems through innovative yet practical solutions. Have fun with the creative process and learn from user feedback. You've got this!

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 45

    PD264

    SERVICE INNOVATION
    WEEK 6
    Ask, Listen, Sort

    Problem
    How might we…
    make Ireland’s road safer for all users?
    Ask, Listen, Sort

    Problem

    Discover
    Before During After

    Stages in the
    Journey

    Touchpoints

    Positive

    Emotional scale

    Negative

    Whys
    Ask, Listen, Sort

    Problem

    Discover Define
    Theme 1: Theme 2: Theme 3: Theme 4:
    Supporting evidence: Supporting evidence: Supporting evidence: Supporting evidence:

    Theme 5: Theme 6: Theme 7: Theme 8:


    Supporting evidence: Supporting evidence: Supporting evidence: Supporting evidence:
    User quote Service
    Attitude

    User image
    Do-It-
    Yourself

    Frustrations
    •
    Name: •
    Age: •
    Occupation: •
    Home: • Advice
    •
    About user: • Seeker
    •

    Goals
    •
    •
    •
    •
    • Delegator
    •
    •
    •
    Ask, Listen, Sort

    Problem Problem definition

    Discover Define
    !
    User
    needs to need/goal
    because surprising insight.
    Create, Test, Design

    Problem Problem definition

    Discover Define Develop


    1. Amp up the good
    2. Remove the bad

    ?
    3. Explore the opposite
    4. Question an assumption
    5. Go after adjectives
    6. Identify unexpected resources
    7. Create an analogy from need or context
    8. Change a status quo
    Ask, Listen, Sort Create, Test, Design

    Problem Problem definition Solution

    Discover Define Develop Deliver


    Ideation
    Explore and come up with as many ideas as
    possible.

    Drawing on your user insights & persona, Ideas


    focusing on the key issues through the
    POV & HMW.

    Me
    Ideation
    Explore and come up with as many ideas as
    possible.

    Drawing on your user insights & persona, Ideas


    focusing on the key issues through the X 100s
    POV & HMW.

    Me
    Ideation
    Explore and come up with as many ideas as
    possible.

    Drawing on your user insights & persona, Ideas


    focusing on the key issues through the X 100s
    POV & HMW.

    Me
    EASY RIGHT?...
    ?
    ?
    I’M DRAWING A BLANK...
    HOW DO I COME UP WITH
    SOLUTIONS FOR MY HMW?
    Ideation
    • Analogies

    A B
    Ideation
    • Analogies
    • Bodystorming
    Ideation
    • Analogies
    • Bodystorming
    • Brainwriting
    Ideation
    • Analogies
    • Bodystorming
    • Brainwriting
    • Brainwalking
    Side note…

    Stand up
    Ideation
    • Analogies
    • Bodystorming Substitute

    • Brainwriting Reverse Combine


    • Brainwalking
    • SCAMPER

    Eliminate Adapt

    Put to
    Modify
    other use
    Ideation
    • Analogies
    • Bodystorming
    • Brainwriting
    • Brainwalking
    • SCAMPER
    • Worst possible idea
    Ideation
    • Analogies
    • Bodystorming
    • Brainwriting
    • Brainwalking
    • SCAMPER
    • Worst possible idea
    • Mindmapping
    Tips for Ideation
    • Work as a group
    • Stay on topic (POV/HMWs)
    • No judgement or criticism
    • Encourage weird, wild & wacky ideas
    • Quantity, quantity, quantity!
    • Use & combine more that one method!
    Idea.
    Yes, and…..!
    I’ve an idea for an app!?!
    I’ve an idea for an app!?!
    So only physical service solutions
    & physical service touchpoints!
    VALUE CREATION
    IN SERVICES
    !
    Level 1: Functional Value
    What does the service do?
    What problem does it solve for the User?
    Level 2: Emotional Value
    How does the service make the User feel?
    Level 3: Life Changing Value
    Does the service cause a personal transformation
    for the User?
    Level 4: Social Value
    Does it effect more than just the User?
    Does it have a wide-ranging impact?
    What are some of the key values
    for your users?
    Assignment 2… Discover/Define
    Submission date: 22nd December 2023

    After brainstorming, you will each develop a final solution to the problem you explored.
    Do not ask for an extension!

    Using the templates provided:


    • Brainstorm a number of physical solutions & chose a different one each to develop (no duplications!)
    o Diversity & volume of ideas (15%)
    o Magic! (20%)
    • Map your individual solution in a storyboard, focusing on a strong beginning & end (15%)
    • Gather user feedback on your solution & tweak it based on their feedback (15%)
    • Finalize your solution & create a detailed service blueprint (35%)

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