Graphic Designer - Massimo Vignelli

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Bourdieu’s Capital

Theory
A Modernist Icon in Infographic Design
(Massimo Vignelli)
“The life of a designer is
a life of fight against the ugliness.“

Massimo Vignelli
(Itali, 1931 – 2014)
Cultural Capital

Education: The Politecnico di Milano, and the Università di Experience:


Architettura, Venice. - Worked as an architectural draftsman (16)
- A designer at Venini Glass in Venice, while freelancing on
Inspiration: Swiss Modernists-- Max Huber and Antonio editorial projects such as festival catalogues, newspapers,
books and packaging at (23)
02 - WEBSITE
Boggeri (Remington, 2012).
- Taught at the Institute of Design, Illinois Institute of
Skills: field of design including advertising, identity, Technology, and worked as a designer at Container
packaging, product, industrial, interior and architectural Corporation of America at (27)
- Married to Lella Valle in 1957, and they went to the US,
design (Pohajda & Somer, 2017)
(Towle Silversmiths fellowship, and an architecture
03 - SOCIAL MEDIA fellowship at MIT)
Symbolic Capital
- Many of Vignelli’s projects are regarded as classic
examples of modern design
- Examples of their work can be seen in the
permanent collections of many museums
- The Vignelli aesthetic has been articulated in books
- Massimo Vignelli has taught design at many major
international colleges and universities
- Massimo got some awards
02 - WEBSITE

03 - SOCIAL MEDIA
Social Capital
- Opened an office for design and architecture (30)
- In the mid 1960’s, Massimo became a founding
member of Unimark International Corporation
- Opened his own office, Vignelli Associates, in New
02 - WEBSITE York in 1971; this became Vignelli Designs in 1978
(41).

03 - SOCIAL MEDIA
Economic Capital
- (through identity projects for the likes of American Airlines,
Ford Motor Company, Gillette, J. C. Penney, Knoll
Associates and the New York Transit Authority, Unimark
grew to become the largest design firm in the world (30)
02 - WEBSITE

03 - SOCIAL MEDIA
Remington, R. R. (2012). Reputations:
Reference Pohajda, H., & Somer, T. (2017). Little
Book about Massimo Vignelli. Massimo Vignelli. Eye Magazine, 21.
https://www.eyemagazine.com/feature/
Ramsey, G. (2024, February 14). article/reputations-massimo-vignelli
Cultural Capital Theory of Pierre
Bourdieu. Simply Psychology. https://www.slideshare.net/slideshow/
https://www.simplypsychology.org/cultu a-timeline-legacy-of-massimo-
ral-capital-theory-of-pierre- vignelli/36192464#1
bourdieu.html

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