We (and by we I mean people who make things) aren't gonna make it out of this tariff thing if media enjoyers can't confront their addiction to Production Values.
Production Values Addiction is why we all have HD cameras in our pocket, yet our view of what constitutes a movie is two and a half hours of conveniently-non-union CG. Production Values Addiction is why TV went from season-long sitcoms (basically stage plays with more permanent sets) that could be a steady job for blue-collar workers to six-episode Long Movies starring A-listers.
Production Values Addiction took webcomics from looking like this:
You look at the first example and think "Man, *I* could draw that." Which is kind of my whole point.
I'm thinking about this because of all of the Switch 2 news. In terms of internet content creators, I'm on the older side. You can tell because I'm writing blog-style on a social media site. I've been around for most of videogames. I've been around when buying a new system meant "holy crap, the games are in color now!" or "whoa, it can do 3D!" Even the Switch is like "whoa, a portable that can run those big open world games."
What is the Switch 2 offering? Those same games, but...more. Higher resolutions. Why is that so important? How much better would you feel, in your soul, if instead of buying a $500 new system and a couple $80 games, you bought, like, forty small games for the thing you already have?
Imagine how much you could save if you just freed yourself from Production Values Addiction. Have you played EVERY Switch 1 game? Do you have the unlikely combination of free time and disposable income that there's just...nothing left on the thing you own.
Have you played Alternate Jake Hunter: DAEDALUS The Awakening of Golden Jazz? Probably not, because almost nobody played it. It's a prequel to a long-running Japanese detective game series that was so low-budget they had to replace background art with, essentially, Google Maps.
I paid five dollars for it and had a good time. No regrets about spending some of my limited time on this earth playing it. Meanwhile, I enter my twentieth identical cave in Tears of the Kingdom to look for a Glowing Frog Ass that I can exchange for something or other and I feel like I'm wasting my life.
My point is, there's nothing for *us* in Production Value. Nothing that small teams of real people get out of upgrading for Production Value's sake. The technology has come far enough to democratize the creative process, and that terrifies the big corporations who want to control our attention spans. We don't need them, but they aren't going away. We just have to choose to spend our time and attention on each other rather than the rent seekers of the world. We can't just wait and hope they go away on their own. Instead, it'll take the self-discipline to resist marketing. It's tough. Marketing is designed to hook us on a scientific level, and it's more persuasive than the feeling of a moral victory.
It all wears off. The novelty of Big, New Graphics ends up being just the standard. The good feeling of supporting an indie creator wears off when you end up with something unpolished in a way that turns you off. These purchase-based emotions are all fleeting, in the end. We've all been disappointed by a big budget thing and underwhelmed by a low budget thing. It's risk either way. So we should probably bet on each other, rather than put our money, time, and faith into something that would never do the same in return.