Nokian Tyres said it plans to add a fourth shift to the three already in place at their facility in the town of Nokia, near Tampere in south-central Finland, and to hire more than 80 new workers towards the effort.
The recruitment process has already begun. The new hires and fourth shifts at the plant will start in September, the company said on Friday.
The firm's CEO, Hille Korhonen, said Nokian's strategy of growth needs an increase in production.
"Nokian Tyres has experienced strong growth, and our goal is to continue on this path by doubling our North American business and growing our business in Central Europe by 50 percent over the next five years. At the same time, we want to ensure our continuous market leadership in the Nordic countries and Russia," Korhonen said.
The firm has struggled somewhat in recent years, particularly so following a scandal about the quality of their products. In 2016 it was revealed that it had manipulated test results of its tyres for years.
However last month Nokian announced plans to build a new factory in the United States and last summer the firm reported a better-than-expected financial outlook and profit report.
Nokian Tyres was spun off from the main Nokia conglomerate 30 years ago, before the latter's emergence as a mobile phone and networks giant.