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Majority in Finland want wine sold in grocery stores, survey finds

The grocery trade lobby said positive opinions about permitting supermarket wine sales had increased by up to 17 percent over the past decade, compared to previous polls.

Viinipulloja Alkon hyllyllä
At the same time, around one-fifth of survey participants had a neutral opinion about the matter, while the same proportion of respondents said they did not think stores should carry wine. Image: Toni Pitkänen / Yle
  • Yle News

A new survey found that consumers in Finland increasingly think that wine should be sold in grocery stores, rather than only in state alcohol outlets, as is the current practice.

The online survey was commissioned by lobby group PTY, the Finnish Grocery Trade Association, and carried out by polling firm Taloustutkimus.

Around 59 percent of respondents said they either completely or somewhat agreed that wines with up to 15 percent alcohol content should be available in grocery stores.

At the same time, around one-fifth of survey participants had a neutral opinion about the matter, while the same proportion of respondents said they did not think stores should carry wine.

The PTY noted that the recent survey showed an increase of support for grocery store wine sales by as much as 17 percentage points since a similar survey was conducted a decade ago.

In a statement on Wednesday, head of the lobby group, Kari Luoto, said the organisation was prepared to assist in responsibly carrying out the necessary legal reforms during the next government term.

Finland reformed alcohol laws in 2018, a move which allowed grocery stores to sell slightly stronger beer — from a limit of 4.7 percent alcohol to the current 5.5 percent.

Taloustutkimus' online survey was carried out in May, querying nearly 1,600 people over the age of 18.