Part of the new government's programme includes allowing distilleries and small breweries to sell spirits directly to consumers, either from their own production sites or through online shops.
Currently, only the state-controlled monopoly store Alko is allowed to sell spirits in Finland.
The new government intends to allow all domestic small and artisan breweries, distilleries and wineries to sell their products from the production sites directly to consumers with a retail sales licence.
Smaller companies are understandably excited about the government's intentions.
"This is absolutely incredible for the Finnish alcohol culture and small operators in the sector," said Miko Heinilä, one of the founders of the Kyrö Distillery Company.
Small-scale Finnish distilleries like Valamon Luostarin Tislaamo, the Helsinki Distilling Company, and Kyrö Distillery Company have been lobbying for years to allow direct sales.
"It is the case in other parts of the world that you can sell directly to consumers. This would put Finland on an international level in this area," said Mikko Mykkänen, CEO and founder of the Helsinki Distilling Company.
Could also buy spirits online
According to the distilleries, the right to sell would increase tax and export revenues as well as the number of tourists visiting the distilleries.
"Thousands of tourists visit us. I'm sure quite a few would buy a bottle to take home. People wonder why they are not allowed to buy one," said Mykkänen.
The seller makes more profit selling from their own shop than from Alko.
If the government programme were to go through as it stands, it would also mean that alcohol producers would be allowed to set up online shops.
According to Heinilä, any additional turnover would be used to increase the foreign market.
"There are big boys there with almost endless resources to put into marketing and sales," Heinilä said, referring to Scottish whisky distilleries, for example.
No comment from health ministry
The government programme contains other entries on alcohol policy. Alko's monopoly position is to be reviewed and the liberalisation of the sale of 15 percent strength wines is to be examined by the government's mid-term review.
The state-controlled monopoly Alko did not want to comment to Yle on the government programme. The Ministry of Social Affairs and Health also does not want to take a position on the matter yet, but will review it after the summer holidays.
The government programme also includes a provision that alcohol legislation would be transferred from the Ministry of Social Affairs and Health (STM) to the Ministry of Economic Affairs and Employment (TEM).
"Alcohol exports are the fastest growing sector of food exports. All other sectors are under the authority of the Ministry of Economic Affairs and Employment. TEM aims to develop and improve the competitiveness of these sectors, STM aims to limit. This is a fundamental difference in perspective," said Heinilä from Kyrö Distillery.
As part of the government programme, grocery stores will be allowed to sell alcoholic beverages of less than 8 percent instead of the current maximum of 5.5 percent. Before the government negotiations, the STM called for wine to be kept out of grocery stores.
Taxes on spirits and wines are to be increased, while taxes on beer are to be eased.
However, the government does not want to change Alko's public health mission and role. Distilleries are not in favour of dismantling Alko's monopoly or of selling spirits in supermarkets.