Thèse Janin
Thèse Janin
Thèse Janin
Un enjeu :
construire la cohérence entre outils et processus
Marc Janin
THESE
Pré s e nté e pour obte nir le g rade de
DOCTEUR
DE
PAR
Marc JANIN
L’éco-conception est, depuis peu, une nouvelle problématique, que l'entreprise pourrait bien
prendre en compte pour en tirer, à terme, un avantage concurrentiel. C'est concevoir des produits
en ayant considéré, dès leur phase de conception, tous les impacts environnementaux qu’ils
pourront engendrer sur l’ensemble de leur cycle de vie. Les équipes projet ont besoin de
s'organiser pour s'approprier le paramètre environnement nécessitant de nouvelles
connaissances liées à de nombreuses incertitudes. L'objectif principal de ces travaux était donc
d'aider à construire la cohérence entre un processus de conception et des outils à disposition des
équipes. Il s'est agi de : comprendre les diverses acceptions possibles de cette nouvelle forme de
conception, identifier les principaux enjeux qu'elle représente pour une entreprise, observer les
modes d'organisation au sein de sociétés pionnières dans ce domaine et rechercher les outils
disponibles. Après proposition d'un modèle de processus d'éco-conception où il importe d'insérer
les questions d'environnement dans une démarche de conception "classique", nous nous sommes
attelés à la classification, la description et la critique de divers outils du panel actuellement à
disposition des équipes. Nous avons ainsi identifié deux grandes catégories : certains, dits
d'évaluation environnementale (qualitative ou quantitative), et d'autres, dits d'amélioration,
permettant aux équipes d'avancer dans la recherche de nouvelles solutions d'éco-conception.
D'autres outils encore existent en matière de sensibilisation, de communication et de choix de
stratégies. Chacun d'eux devra être employé par un utilisateur approprié, disposant des
connaissances requises, des moyens d'exploiter les résultats obtenus, et ce, durant certaines
phases pertinentes du processus de conception. Une étude de terrain chez Philips a permis de
constater que la mise à l'épreuve d'un outil d'évaluation environnementale est compromise si les
enjeux demeurent incompris et les résultats inexploitables par l'équipe projet. A partir d'un
engagement fort de la direction, les équipes ont besoin d'apprendre progressivement pour
s'approprier une nouvelle démarche ; au cours de celle-ci, elles pourront utiliser des outils
simples, pragmatiques, qu'elles sauront exploiter pour progresser et s'améliorer.
M ots-C lé s
Environnement - Eco-conception - Organisation - Produits électriques et électroniques -
Réglementation - Consumérisme vert - Outils - Evaluation environnementale - Conception -
Processus - Conception simultanée - Equipe projet - Expert - Apprentissage - Philips - Ecoscan -
ACV - Eco-indicateurs - Marketing - Bureau d'étude - Benchmarking environnemental.
Ecod e sig n approach in com p any – A stake : building a cohe re nce b e twe e n tools and
d e s ig n p roce s s
Ab stract
Ecodesign is a new problematics that a company could take into account as a competition
opportunity. Designers should consider the environmental impacts of product through its whole
life cycle. Project teams need therefore to be organized in order to integrate the environmental
parameter which requires new knowledge linked to numerous uncertainties.
Our main research goals has been to combine the design process and ecotools. We had to
understand this new form of design, to identify the main stakes it represents for companies and to
study organization in several ecodesign pioneer companies and research available tools. After
proposal of an ecodesign process model, which concerns integration of environmental issues into
a standard design approach, we worked on the classification, the description and a critical
approach of several ecotools for project teams. We identified two major kinds of tools :
environmental assessment ones (qualitative and quantitative) and improvement ones, allowing
teams to find ecodesign solutions. Other tools are available, regarding awareness, communication
and strategic choices. Each tool has to be used by the appropriate user having the required
knowledge and disposing of the appropriate means to make profitable use of the results during
the several phases of design process. A case study with Philips showed that the use of an
environmental assessment tool is not adapted if the stakes are misunderstood and if the results are
unworkable by project teams. With a strong commitment of the Management, people need to
learn (by training) in order to fully integrate this new way of design. During this new approach, the
teams should use simple and pragmatic ecotools, in order to improve its know-how.
Ke y word s
Environment - Ecodesign - Design for Environment - Life Cycle Design - Environmental Conscious
Design - Organization - Electrical and electronic products - Legislation - Green Consumerism -
Tools - Ecotools - Environmental Assessment - Design - Process - Concurrent Engineering - Project
Team - DfE Champion - Training - Philips - Ecoscan - LCA - Eco-indicators - Marketing - Design
Department - Environmental Benchmarking.
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