I enjoyed Love & Pop on my first watch but I fell in love with it this time around. Absolutely devastating plot with some of the most unique camerawork seen in cinema. Although it happens scarcely, I love watching experts of one medium switch to a completely different one (i.e. film directing --> video games). It pushes the boundaries and rules of what can be done within a medium and Hideaki Anno does this masterfully.
(Side Note: It was nice experiencing this in a full theater rather than in 240p on YouTube. Hopefully we can get a Ritual (and Gunbuster) theater run next)!