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    TATA NANO - The People's Car

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    Jagannath Dash
    Tata Nano is India's cheapest car launched in 2009. It was offered in three versions starting from Rs. 123,000. Some cost-cutting features included a single windscreen wiper, manual windows, and lack of airbags in the base model. However, there were also some safety features like tubeless tires and strong seats. Several Nanos caught fire over safety issues related to the electric switch and steering column. Tata addressed this by replacing suppliers and promoting the Nano as a safe car by highlighting its crash test results.

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    TATA NANO - The People's Car

    Uploaded by

    Jagannath Dash
    20 views11 pages
    Tata Nano is India's cheapest car launched in 2009. It was offered in three versions starting from Rs. 123,000. Some cost-cutting features included a single windscreen wiper, manual windows, and lack of airbags in the base model. However, there were also some safety features like tubeless tires and strong seats. Several Nanos caught fire over safety issues related to the electric switch and steering column. Tata addressed this by replacing suppliers and promoting the Nano as a safe car by highlighting its crash test results.

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    Tata Nano is India's cheapest car launched in 2009. It was offered in three versions starting from Rs. 123,000. Some cost-cutting features included a single windscreen wiper, manual windows, and lack of airbags in the base model. However, there were also some safety features like tubeless tires and strong seats. Several Nanos caught fire over safety issues related to the electric switch and steering column. Tata addressed this by replacing suppliers and promoting the Nano as a safe car by highlighting its crash test results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views11 pages

    TATA NANO - The People's Car

    Uploaded by

    Jagannath Dash
    Tata Nano is India's cheapest car launched in 2009. It was offered in three versions starting from Rs. 123,000. Some cost-cutting features included a single windscreen wiper, manual windows, and lack of airbags in the base model. However, there were also some safety features like tubeless tires and strong seats. Several Nanos caught fire over safety issues related to the electric switch and steering column. Tata addressed this by replacing suppliers and promoting the Nano as a safe car by highlighting its crash test results.

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    TATA NANO – The People’s Car

    Presented By
    Bhavin Shukla
    Deepak Agarwal
    Jagannath Dash
    Manisha Gupta
    Nitish Kumar
    Poonam Kumari
    Piyush Akhaja
    • To identify & rectify the problems which Tata is
    facing due to Nano car.

    • To formulate the marketing strategy to increase the


    sales

    OBJECTIVE
    • Commercial launched- March 23, 2009
    • Booking Period – April 09 to April 25, 2009
    • Booking form received – 200,000
    • Delivery to customers – July 17 , 2009
    • Nano on road – above 33000

    GENERAL
    INFORMATION
    • We offered the car in three versions:
    • The basic Tata Nano Std - at 123,000 Rs.
    • The CX - at 151,000 Rs.
    • The LX. – at 172,000 Rs.

    • The CX and LX versions each have air conditioning, power


    windows, and central locking

    DESIGN
    FEATURES
    Length 3.1 metres

    Width 1.5 metres

    Height 1.6 meters

    Engine All-aluminium, Rear Mounted, Rear Wheel Drive

    Capacity 623 cc

    Power 33 PS

    Fuel Injection Multi Point Fuel Injection (MPFI)

    Fuel Type Petrol, Diesel Version will be later

    Body Type Sheet Metal

    Seating Capacity 04 (Four)

    20-22 Kmpl (City drive)

    Mileage 26 Kmpl (Highways)

    Top Speed 75 K.M

    Emission Norms Euro-IV, Bharat Stage-III compliant

    Safety Norms Frontal Crash Tested

    Versions One Standard and Two Deluxe


    • The Nano's trunk does not open. Instead, the rear seats can be folded
    down to access the boot.
    • single windscreen wiper instead of the usual pair.
    • no power steering.
    • only three lug nuts on the wheels instead of the usual four.
    • The base model has only one side view mirror.
    • Some use of plastic and glue in place of welded steel.
    • Manually operated side windows.
    • Air conditioning/heating not part of base model .
    • Airbags not part of base model.

    COST CUTTING FEATURES


    • The Nano has an all sheet-metal body made from Japanese and Korean
    steel,
    - Safety features such as
    - Tires are tubeless.
    - strong Seat-belts
    - strong seats
    - light glass bonded to the body.

    CURRENT SAFETY FEATURES


    • In March 2010 a Tata Nano caught fire Satish Sawant’s home at
    Mumbai.
    • On April 7, 2010, another Tata Nano caught fire near Vadodara, Gujarat.
    • "One vehicle from a fleet of cars that was being transported to the
    dealer’s showroom caught fire on the way.
    • Additionally, there have been three cases where Nano's steering wheel
    assembly caught fire.

    CASES OF SMOKE & FIRE


    For technical faults:
    - cause of the fire was the faulty electric switch in the

    steering column.
    CORRECTION:
    - replacement of the original supplier of the fire retardant

    material as well as the steering column

    RECOMMENDATIONS
    • For promotional strategy
    - promotion on the basis of low-cost & eco-friendly car.
    - not considered as a safe car.
    Corrections:
    - promote as a safe car
    offset crash test at 56 kph
    side impact test

    CONT…
    THANK
    YOU

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