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    Pid28503 PCMC May 2011

    Uploaded by

    Rajesh Kumar Subramani
    The document is a 6 page exam paper for a marketing exam. It contains 3 parts with multiple choice and essay questions covering various topics in marketing such as marketing environment, product life cycle, pricing, distribution, advertising, and customer relationship management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Pid28503 PCMC May 2011

    Uploaded by

    Rajesh Kumar Subramani
    31 views6 pages
    The document is a 6 page exam paper for a marketing exam. It contains 3 parts with multiple choice and essay questions covering various topics in marketing such as marketing environment, product life cycle, pricing, distribution, advertising, and customer relationship management.

    Original Description:

    Pid28508

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    © Attribution Non-Commercial (BY-NC)

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    The document is a 6 page exam paper for a marketing exam. It contains 3 parts with multiple choice and essay questions covering various topics in marketing such as marketing environment, product life cycle, pricing, distribution, advertising, and customer relationship management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views6 pages

    Pid28503 PCMC May 2011

    Uploaded by

    Rajesh Kumar Subramani
    The document is a 6 page exam paper for a marketing exam. It contains 3 parts with multiple choice and essay questions covering various topics in marketing such as marketing environment, product life cycle, pricing, distribution, advertising, and customer relationship management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 6

    (6 pages) MAY 2011

    P/ID 28503/PCMC
    Maximum : 100 marks

    Time : Three hours

    PART A (10 2 = 20 marks) Answer ALL questions. All questions carry equal marks. Each answer not to exceed 50 words. 1. What is marketing environment?

    \uku ` G G?
    2. Define market segmentation.

    \u S Gu .
    3. What is product life cycle?

    B _] G G?
    4. Define product line.

    \ .
    5. What is pricing?

    ku G G?
    6. What is market penetration pricing?

    P P \u ku G G?

    7.

    What is distribution cost analysis?

    {P AhUP A\ G G?
    8. Define advertisement copy development.

    |P k Gu .
    9. What is sale on open account?

    PnUS zx G G?
    10. What is adulteration?

    Ph G G?
    PART B (5 6 = 30 marks) Answer ALL questions. All questions carry equal marks. Each answer not to exceed 250 words. 11. (a) Write down marketing. the features of security

    Bn \uku CP GxP.
    Or (b) Differentiate product mix from marketing mix.

    Px \u P kzxP.
    2

    P/ID 28503/PCMC

    12.

    (a)

    How is price determined?

    G {nUPkQx?
    Or (b) How do you select channel distribution?

    {P G u \?
    13. (a) What is marketing management? risks control

    \uku CP {P G G?
    Or (b)

    Pmkkzx

    State the need for training salesmen.

    PUS ] AUP si A]zv GxP.


    14. (a) How do you effectiveness? measure advertising

    zv B [P G PnUQk?
    Or (b) Explain the internal sources of marketing finance.

    oPzvUS u {v USP.
    3

    \ukuUS vmk P P/ID 28503/PCMC

    15.

    (a)

    State the characteristics of services.

    \ CP GxP.
    Or (b) How are unfair trade practices controlled?

    { oP \P PmkkzukQx?
    PART C (5 10 = 50 marks) Answer ALL questions. All questions carry equal marks. Each answer not to exceed 500 words. 16. (a)

    Explain the various types of marketing concepts.

    \uku PP UQkP.
    Or (b)

    PzxUP

    How are products classified? Explain.

    P G PkzukQ? USP.
    4

    P/ID 28503/PCMC
    [P.T.O.]

    17.

    (a)

    Explain various pricing policies.

    ku PPP USP.
    Or (b) Explain the different techniques and methods. sales

    promotion

    kzu E P UvP P UP.


    18. (a) How do you compensate salesmen?

    PUS [S?
    Or (b)

    GP

    Fv

    State the merits and demerits of channels of distribution.

    {P P wP TP.
    19. (a)

    Explain the various sources of marketing finance.

    \u {v vmkuP Bu[P USP.


    Or 5

    P/ID 28503/PCMC

    (b)

    Write down the benefits and criticisms of adverting.

    zv | wP GxP.
    20. (a) What is CRM? significant? Why is it considered

    CRM G G? H Ax P UQP

    PukQx?
    Or (b) State the provisions relating to restricted trade practices.

    uh\mh oP UP \u E \mh TP GxP.

    P/ID 28503/PCMC

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