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Ws4

DE–3035 Sub. Code


11
DISTANCE EDUCATION

COMMON FOR MBA(G)/B & F/


EM/HM/IB/T/PM/HRM/RM/LM/TM/CM/MM/FM/SM/CS/
P & OM DEGREE EXAMINATION, DECEMBER 2015.

First Semester

MANAGEMENT –– PRINCIPLES AND PRACTICES

(2013–14 Academic Year and 2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks


SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
1. Briefly discuss the importance of management.
÷©»õsø©°ß •UQ¯zxÁzøu _¸UP©õP ÂÁ›.
2. What are the types of decisions?
wº©õÚ® Gkzu¼ß ÁøPPÒ ¯õøÁ?
3. Explain the characteristics of planning.
vmhªku¼ß ]Ó¨¤¯À¦PøÍ ¯õøÁ?
4. What is meant by delegation? Explain its principles.
J¨£øhÄ GßÓõÀ GßÚ? Auß uzxÁ[PøÍ ÂÍUSP.
5. Bring out the importance of motivation.
ö\¯¿UP©Îzu¼ß •UQ¯zxÁzøu öÁÎU öPõnºP.
6. What are the barriers in communication?
uPÁÀ öuõhº¤À EÒÍ uøhPÒ ¯õøÁ?
7. Discuss the various techniques of co–ordination.
J¸•P¨£kzxuÎß £À÷ÁÖ ~qUP[PøÍ ÂÁ›.
Ws4
8. Write a descriptive note on “Bench marking”.
“]Ó¨¦zuS A»QhÀ” Gߣx £ØÔ ÂÍUP©õÚ SÔ¨¦
ÁøμP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the 14 principles of management given by Henri


Fayol.
öíßÔ ÷£õ¯À ÁÇ[Q¯ 14 ÷©»õsø© uzxÁ[PøÍ
ÂÁ›.

10. Analyse the various steps involved in planning process.


vmh |øh•øÓ°À Em£mh £À÷ÁÖ Pmh[PøÍ B´Ä
ö\´P.

11. Explain the various types of organization.


Aø©¨¤ß £À÷ÁÖ ÁøPPøÍ ÂÍUSP.

12. Describe the Maslow’s theory of Motivation.


©õì÷»õÂß ö\¯¿UP©ÎzuÀ ÷Põm£õmiøÚ ÂÍUSP.

13. Examine the different styles of leadership.


uø»ø©°ß £À÷ÁÖ £õoPøÍ ÂÁ›UP.

14. Discuss the various steps in control process.


Pmk¨£õmk ö\¯À•øÓ°À EÒÍh[Q¯ £i{ø»PøÍ
ÂÁ›.

15. Explain in detail about “Business Process


Reengineering”.
“ÁoP ö\¯À•øÓ ^μø©zuÀ” Gߣx SÔzx ÂÍUP©õÚ
SÔ¨¦ ÁøμP.
————————

2 DE–3035
Ws 20

DE–3036 Sub. Code


12

DISTANCE EDUCATION

COMMON FOR M.B.A.(G)/B & F/EM/HM/IB/T/PM/


HRM/RM/LM/TM/CM/MM/FM/SM/CS/P&OM DEGREE
EXAMINATION, DECEMBER 2015.

First Semester

ORGANISATIONAL BEHAVIOUR

(2013-14 Academic Year and 2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Define organisational behaviour. Explain its elements.


{ÖÁÚ |hzøu°ß Áøμ»UPn® u¢x, AuÛß
EmTÖPøÍ ÂÍUSP.

2. What are the models of organisational behaviour?


{ÖÁÚ |hzøu°ß ©õv›PÒ ¯õøÁ?

3. What is an informal group? State its types.


•øÓ¯ØÓ £o¯õͺ öuõS¨¦ GßÓõÀ GßÚ? AÁØÔß
ÁøPPøÍU SÔ¨¤kP.

4. What is meant by group norms? State its types.


£o¯õͺ öuõS¨¦ uμ® GßÓõÀ GßÚ? AuÛß ÁøPPøÍ
SÔ¨¤kP.

5. Explain the effective use of power.


{ÖÁÚ AvPõμzvß \Uv Áõ´¢u |ßø©PøÍ ÂÍUSP.
Ws 20

6. What is Stress? State the sources of Stress.

©Ú AÊzu® GßÓõÀ GßÚ? ©Ú AÊzuzvØPõÚ ÁÈPøÍ


SÔ¨¤kP.

7. State the determinants of organisational climate.

{ÖÁÚ `Ì{ø»ø¯ wº©õÛUS® PõμoPøÍ SÔ¨¤kP.

8. Explain the characteristics of organisational


development.

{ÖÁÚ Áͺa]°ß ]Ó¨¤¯À¦PøÍ ÂÍUSP.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Explain the major factors that determine individual


behaviour.

uÛ©Ûu |hzøuø¯ wº©õÛUS® •UQ¯©õÚ PõμoPøÍ


ÂÍUSP.

10. Discuss the financial and non-financial motivation.

£nÁÈ FUP¨£kzxuÀ ©ØÖ® £n©ØÓ ÁÈ


FUP¨£kzxuø»¨ £ØÔ ÂÁ›.

11. Explain the different stages in the process of group


development.

£o¯õͺ öuõS¨¦ ÷©®£kzxu¼À Ah[Q²ÒÍ £À÷ÁÖ


{ø»PøÍ ÂÍUSP.

12. Explain the conflict process.

•μs£õmiß £i{ø»PøÍ ÂÍUSP.

2 DE–3036
Ws 20

13. Discuss the sources of power.

AvPõμ® ö£Öu¼ß ÁÈPøÍ ÂÁ›.

14. Describe the different types of organisational culture.

{ÖÁÚ P»õa\õμzvß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

15. How can resistance to organisational change be


overcome? Discuss.
{ÖÁÚ ©õØÓzvØPõÚ Gvº¨¤øÚ G[VÚ® \©õΨ£x
Gߣøu¨ £ØÔ ÂÍUSP.

————————

3 DE–3036
Ws 5

DE–3037 Sub. Code


13
DISTANCE EDUCATION

Common for M.B.A. (G)/B & F/E.M./H.M./I.B./T/P.M./H.R.M./


R.M./L.M./T.M./C.M./M.M./F.M./S.M./C.S./P & OM DEGREE
EXAMINATION, DECEMBER 2015.

First Semester

MANAGERIAL ECONOMICS

(2013-14 academic year and 2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Explain the uses of managerial economics.


{ºÁõP¨ ö£õ¸Î¯¼ß £¯ßPøÍ ÂÍUSP.

2. What are the factors influencing elasticity of demand?


÷uøÁ ö|QÌa]ø¯ {ºn°US® PõμoPÒ ¯õøÁ?

3. Differentiate between short-run cost and long-run cost.


SÖQ¯ {ø» ö\»Ä ©ØÖ® }Ò{ø» ö\»Ä ÷ÁÖ£kzxP.

4. What are the different types of price discrimination?


Âø» ÷£uzvß £À÷ÁÖ ÁøPPÒ ¯õøÁ?

5. Argue for and against ‘‘profit maximisation’’.


‘‘C»õ£zøu Ea\¨£kzxuÀ’’ & CuØS \õuP©õÚ ©ØÖ®
GvμõÚ Áõu[PøÍ u¸P.
Ws 5

6. What are the factors determine national income?


÷u]¯ Á¸Áõø¯ {ºn°UQßÓ PõμoPÒ ¯õøÁ?

7. What is meant by ‘cost control’? What are the techniques


of cost control?
‘ö\»Äz öuõøP Pmk¨£õk’ GßÓõÀ GßÚ? ö\»Äz öuõøP
Pmk¨£õmiß ÁÈ•øÓPÒ ¯õøÁ?

8. Explain ‘Elasticity of supply’.


‘AΨ¦ ö|QÌa]’ ÂÍUSP.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Discuss the relationship between economic theory and


managerial economics.
ö£õ¸Î¯¼ß P¸zv¯¾US®, {ºÁõP¨ ö£õ¸Î¯¾US®
Cøh°À EÒÍ EÓÂøÚ¨ £ØÔ ÂÁõv.

10. Explain the different types of elasticity of demand.


÷uøÁ ö|QÌa]°ß £À÷ÁÖ ÁøPPøÍ ÂÍUSP.

11. What do you understand by ‘‘Production function’’? How


does a producer achieve least cost combination of factors?
‘‘EØ£zv \õº¦’’ £ØÔ }º AÔÁx ¯õx? J¸ EØ£zv¯õͺ
£À÷ÁÖ PõμoPÎß SøÓ¢u£m\ ö\»ÄU P»øÁø¯
GÆÁõÖ wº©õÛUQÓõº Gߣøu TÖP.

12. Illustrate how price is determined under perfect


competition.
{øÓĨ ÷£õmi°À Âø» GÆÁõÖ wº©õÛUP¨£kQÓx
Gߣøu ÂÍUSP.
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Ws 5

13. Explain the concept of ‘‘cost-volume-profit’’ analysis.


‘‘AhUPÂø» & AÍÄ & C»õ£®’’ Cuß Emö£õ¸øÍ
ÂÍUSP.

14. Analyse the methods of controlling the trade cycle.


Áõo£a _ÇØ]ø¯ Pmk¨£kzxÁuØPõÚ ÁÈPøÍ Bμõ´P.

15. Explain inflation. What are its implications in


managerial decisions?
£nÃUP® SÔzx ÂÍUSP. ÷©»õsø© •iÄPÎÀ Auß
uõUP[PÒ ¯õøÁ?

————————

3 DE–3037
wk11

DE–3038 Sub. Code


14

DISTANCE EDUCATION

COMMON FOR M.B.A. (G)/B & F/EM/HM/IB/T/PM/HRM/


RM/LM/TM/CM/MM/FM/SM/CS/P &OM DEGREE
EXAMINATION, DECEMBER 2015.

First Semester

QUANTITATIVE TECHNIQUES

(2013-14 Academic Year and 2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

1. Discuss the merits of quantitative techniques.


Quantitative technique–°ß |ßø©PøÍ ÂÁ›.

2. A firm manufactures two products A & B on which the


profit earned per unit are Rs. 3 and Rs. 4 respectively.
Each product is processed on two machines M1 and M 2 .
Product A requires one minute of processing time on M1
and M 2 . Machine M1 is available for not more than
7 hours 30 mins. While machines M 2 is available for 10
hours. During any working day find the number of units
of product A and B to be manufactured to get maximum
profit.
wk11

EØ£zv {ÖÁÚ® A & B C¸ ö£õ¸ÒPøÍ J¸ A»QØS


¹. 3 ©mk® ¹. 4 »õ£zvÀ EØ£zv ö\´QÓx. JÆöÁõ¸
ö£õ¸Ð® £» £i{ø»PøÍ PhUP C¯¢vμ® M1 ©ØÖ® M 2
£¯ß£kzu¨£kQÓx. ö£õ¸Ò A ÂØS 1 {ªh® £i{ø»²®,
M1 C¯¢vμ® 7 ©o ÷|μzvØS 30 {ªh® ÷©À ö\¯À£hõx.
M 2 C¯¢vμ® 10 ©o ÷|μ® ö\¯À£k®. ÷Áø» |õmPÎÀ
ö£õ¸Ò A ©ØÖ® B EØ£zv ö\´¯ AvP£m\ »õ£® Dmh
÷Ásk®. L.P.P •øÓ£i PnUQkP.

3. What is the linear programming? What are some type of


problems that can help in solving problem?

½Û¯º ¦÷μõQμõª[ GßÓõÀ GßÚ? ¤μa\øÚPøÍ wºUP


£À÷ÁÖ ÁøPPøÍ ÂÁ›.

4. Maximise z  3x1  2x 2  5x3

Subject to :

2 x1  3 x 2  3
x1  2 x 2  3 x 3  5
3 x1  2 x 2  2
x1  0, x 2  0.

ªP¨ö£›uõUSP z  3x1  2x2  5x3

Pmk£õkPÒ

2 x1  3 x 2  3
x1  2 x 2  3 x 3  5
3 x1  2 x 2  2
x1  0, x 2  0.

2 DE–3038
wk11

5. Find the feasible solution of the following transportation


problem using row minima method.
To Availability

5 2 4 3 22

From 4 8 1 6 15

4 6 7 5 8

Demand 7 12 17 9

RÌPsh ÷£õUSÁμzx PnUQØS Á›ø\ SøÓ¨¦ •øÓ¨£i


B쮣 \õzv¯ wºÄ PõsP.
To Qøhzv¸¨£x
5 2 4 3 22

B쮣® 4 8 1 6 15

4 6 7 5 8

÷uøÁ 7 12 17 9

6. What is the probability of obtaining exactly three heads


in seven throws with in a single coin?
J÷μ |õn¯zøu HÊ •øÓ Ã_® ÷£õx 3 •øÓ uø»
ÂÊÁuØPõÚ {PÌuPÂøÚ ÂÍUSP.

7. What are the different kinds of empirical model of


production function?
ö\´•øÓ°»õÚ AÝ£Ázv»õÚ EØ£zv \õº¦PÎß
£À÷ÁÖ ÁøPPøÍ ÂÁ›.

8. Explain about decision tree analysis.


•iöÁkzuÀ ©μzvß £S¨£õ´øÁ ÂÁ›.

3 DE–3038
wk11

SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.

9. What is operations research? Describe briefly its


applications.
O.R. B´Ä GßÓõÀ GßÚ? CuÝøh¯ £¯ß£õmiøÚ
ÂÁ›.
10. Write down the various steps in simplex method.
]®¨ÍUì •øÓ Põq® £iPøÍ GÊxP.
11. Show by simplex method, that the following L.P.P. has
infinite number of non-basic feasible optimal solutions.
Maximize z  4 x 2  10x 2
2x 2  x 2  10
2x 2  5x 2  20
2x 2  3x 2  18
x1 , x 2  0.

RÌPshÁØøÓ C¯Ø÷£õUS •øÓ¨£i wºUP.


ªøP¨£kzxP z  4 x 2  10x 2
2x 2  x 2  10
2x 2  5x 2  20
2x 2  3x 2  18
x1 , x 2  0.

12. Find the initial basic feasible solution of the following


transportation by Vogel’s approximation method.
Warehouse Capacity
W1 W2 W3 W4
F1 19 30 50 10 7
Factory F2 70 30 40 60 9
F3 40 8 70 20 18
Requirement 5 8 7 14 34

4 DE–3038
wk11

÷ÁõP¼ß \μõ\› •øÓø¯ £¯ß£kzv ¤ßÁ¸ÁÚÁØÔØS


•ußø© wºøÁ PõsP.
£shP\õø» öPõÒÍÄ
W1 W2 W3 W4
F1 19 30 50 10 7
{Ö©® F2 70 30 40 60 9
F3 40 8 70 20 18
÷uøÁ 5 8 7 14 34

13. Show the assignment model is a special case of


transportation model.
÷£õUSÁμzx •øÓ¨£i Aø\ßö©ßm •øÓ¨£i wºÄ
PõsP.

14. Four jobs 1, 2, 3 and 4 are to be processed on each of the


four machines A, B, C, D in order ABCD. Find the total
minimum elapsed time.
Machine
Jobs A B C D
1 58 14 14 48
2 30 10 18 32
3 28 12 16 44
4 64 16 12 42
1,2,3, ©ØÖ® 4 ÷Áø»PÐUPõÚ £i{ø»PÒ 4 C¯¢vμ[PÒ
ABCD £¯ß£kzu£kQßÓÚ SøÓ¢u •i¢u ÷|μzøu
PnUQkP.
C¯¢vμ®
÷Áø» A B C D
1 58 14 14 48
2 30 10 18 32
3 28 12 16 44
4 64 16 12 42

5 DE–3038
wk11

15. Explain how statistical analysis can be helpful to


business managers in decision-making under
uncertainty.
¦Òΰ¯À •øÓ¨£i ÁºzuP ÷©»õͺ {ø»°À»õu
`Ì{ø»°À GÆÁõÖ •iöÁk¨£õº?

————————

6 DE–3038
Ws 20

DE–3039 Sub. Code


15

DISTANCE EDUCATION

COMMON FOR M.B.A.(G)/B&F/EM/HM/IB/T/PM/HRM/


RM/LM/TM/CM/MM/FM/SM/CS/P&OM DEGREE
EXAMINATION, DECEMBER 2015.

First Semester

FINANCIAL AND MANAGEMENT ACCOUNTING

(2013-14 Academic Year and 2014 Calender Year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. What are the advantages of Accounting?


PnUQ¯¼ß |ßø©PÒ ¯õøÁ?

2. Prepare trading and profit and loss account, for the year
ending 31st March 2014, from the books of Mr.Siva.
Rs. Rs.
Stock (31.03.2013) 15,000 Stationeries 2,000
Purchases 1,65,000 Interest 8,000
Purchase return 10,000 Insurance 4,000
Postage 3,000
Discount received 5,000
Bad debts 1,000
Sales 3,00,000
Stock (31.3.2014) 80,000
Carriage outwards 4,000
Wages 30,000
Sales return 5,000
Salaries 20,000
Ws 20

2014 ©õºa 31 B® |õ÷Íõk •iÁøh²® BsiØS›¯


v¸.]Áõ AÁºPÎß Â¯õ£õμ ©ØÖ® »õ£ |mh PnUøP
u¯õ›UPÄ®.
¹. ¹.
\μUQ¸¨¦(31.03.2013) 15,000 GÊxö£õ¸ÒPÒ 2,000
öPõÒ•uÀ 1,65,000 Ámi 8,000
öPõÒ•uÀ v¸¨£® 10,000 Põ¨¥k 4,000
Ag\À ö\»Ä 3,000
uÒУi ö£ØÓx 5,000
ÁμõUPhß 1,000
ÂØ£øÚ 3,00,000
\μUQ¸¨¦ (31.3.2014) 80,000
öÁÎHØÔö\À ö\»Ä 4,000
T¼ 30,000
ÂØ£øÚ v¸¨£® 5,000
\®£Í® 20,000

3. Distinguish between double entry system and single


entry system.
Cμmøh £vÄ •øÓUS®, JØøÓ £vÄ •øÓUS® EÒÍ
÷ÁÖ£õmøh TÖ.

4. From the following balance sheet as on 31.03.2010,


calculate current ratio and liquid ratio.

Balance sheet as on 31.03.2010


Liabilities Rs. Assets Rs.
Share capital 40,000 Machinery 45,000
Profit and loss A/c 4,000 Stock 22,000
Debentures 25,000 Debtors 19,000
Creditors 24,000 Cash 5,000
Prepaid expenses 2,000
93,000 93,000

2 DE–3039
Ws 20

¤ßÁ¸® 31.3.2010 B® |õøͯ C¸¨¦ {ø»


SÔ¨¤¼¸¢x |h¨¦ ÂQu® ©ØÖ® }ºø© ÂQuzvøÚ
PnUQkP.
31.3.2010&® |õøͯ C¸¨¦ {ø» SÔ¨¦
ö£õÖ¨¦PÒ ¹. ö\õzxUPÒ ¹.
£[S •uÀ 40,000 C¯¢vμ[PÒ 45,000
C»õ£ |mh PnUS 4,000 \μUQ¸¨¦ 22,000
PhÜmk¨ £zvμ[PÒ 25,000 £Ø£» PhÚõÎPÒ 19,000
PhÜ¢÷uõº 24,000 öμõUP® 5,000
•ßTmia ö\¾zv¯
ö\»ÄPÒ 2,000
93,000 93,000

5. From the following profit and loss account you are


required to compute fund from operation.
Rs. Rs.
To rent 3,000 By gross profit 30,000
To salaries 4,000 By profit on sale
To depreciation 3,000 of machinery 5,000
To good will written off 3,000
To loss on sale of shares 3,000
To provision for taxation 4,000
To net profit 15,000
35,000 35,000
¤ßÁ¸® C»õ£ |mh PnUQ¼¸¢x ö\¯À ÁÈ {v°øÚU
PnUQkP.
¹. ¹.
ÁõhøP 3,000 ö©õzu »õ£® 30,000
\®£Í® 4,000 G¢vμ® ÂØÓvÀ
÷u´©õÚ® 3,000 »õ£® 5,000
|ß©v¨¦ GÊv }UQ¯x 3,000
£[SPÒ ÂØÓvÀ |mh® 3,000
Á› JxURk 4,000
{Pμ »õ£® 15,000
35,000 35,000

3 DE–3039
Ws 20

6. From the following particulars, prepare a production


budget of a company for the year ended 30th June 2014.
Product Sales (unit) Estimated stock (units)
(as per sale budget) as on 1st as on 30th
July 2013 June 2014
A 30,000 2,800 3,000
B 20,000 1,000 2,900
C 14,000 1,600 1,600
¤ßÁ¸® ÂÁμ[Pμ¸¢x áúß 30 2014&® BsiØPõÚ
EØ£zv vmhzvøÚ u¯õ›UPÄ®.
ö£õ¸Ò ÂØ£øÚ (A»SPÒ) ©v¨¤h¨£mh \μUS (A»SPÒ)
(ÂØ£øÚ vmhzvß £i) 1 áüø» 2013 30 áúß 2014
A 30,000 2,800 3,000
B 20,000 1,000 2,900
C 14,000 1,600 1,600

7. What is pay-back-period? State its advantages.


v¸¨¤U öPõkUS® Põ»•øÓ GßÓõÀ GßÚ? Auß
|ßø©PøÍ TÖP.
8. Project X initially cost of Rs.25,000. It generates the
following cash inflows :
Year Cash in flow Rs. Present value of Re.1 at 10%
1 9,000 0.909
2 8,000 0.826
3 7,000 0.751
4 6,000 0.683
5 5,000 0.621
Suggest whether the project should be accepted or not.
vmh® X&ß B쮣 •u½k ¹.25,000. Ax RÌÁ¸® öμõUP
EÒ ÁμÄPøÍ HØ£kzxQÓx.
Bsk öμõUP EÒÁμÄ ¹. uØPõ» ©v¨¦ 10
\uÃuzvÀ J¸ ¹£õ°ß ©v¨¦
1 9,000 0.909
2 8,000 0.826
3 7,000 0.751
4 6,000 0.683
5 5,000 0.621
Czvmhzøu HØÖUöPõÒÁuõ AÀ»x ©Ö¨£uõ Gߣøu
•iÄ ö\´.

4 DE–3039
Ws 20

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. What are the functions and objectives of Accounting?


PnUQ¯¼ß ÷|õUP[PÒ ©ØÖ® £oPÒ ¯õøÁ?

10. State the significance of accounting ratios in the analysis


of Financial statements.
{v AÔUøP £Szuõ´ÂÀ PnUQ¯À ÂQu[PÎß
•UQ¯zxÁzøu TÖP.

11. Explain the various types of capital budgeting evaluating


techniques.
‰»uÚ vmh[PÐUPõÚ £ÀÁøP ©v¨¥k öuõÈÀ
~m£[PøÍ ÂÁ›.

12. Record the following transaction in the journal of Mr.Ravi


and post them in the ledger and balance the same.
2010 Jan 1 Ravi commenced business with cash Rs.15,00,000
2010 Jan 3 Paid into bank Rs.5,00,000
2010 Jan 5 Bought goods for Rs.3,60,000
2010 Jan 7 Paid travelling charges Rs.5,000
2010 Jan 10 Sold goods for Rs.2,50,000
2010 Jan 15 Sold goods to Balan Rs.2,40,000
2010 Jan 20 Purchased goods from Narayanan Rs.2,10,000
2010 Jan 25 Withdrew cash Rs.60,000

v¸.μÂ. AÁºPÎß SÔ¨÷£miß RÌUPsh |hÁiUøPPøÍ


£vÄ ö\´x, ÷£÷μmkU PnUSPÎÀ Gkzx GÊv C¸¨¦
_mkP.
2010 áÚÁ› 1 μ öuõÈÀ öuõh[Q¯x ¹.15,00,000
2010 áÚÁ› 3 Á[Q°À ö\¾zv¯x ¹.5,00,000

5 DE–3039
Ws 20

2010 áÚÁ› 5 öPõÒ•uÀ ö\´ux ¹.3,60,000


2010 áÚÁ› 7 £¯naö\»Ä ö\´ux ¹. 5,000
2010 áÚÁ› 10 ÂØ£øÚ ö\´ux ¹.2,50,000
2010 áÚÁ› 15 £õ»ÝUS \μUS ÂØÓx ¹.2,40,000
2010 áÚÁ› 20 |õμõ¯nÛh® \μUS Áõ[Q¯x ¹.2,10,000
2010 áÚÁ› 25 Á[Q°¼¸¢x Gkzux ¹.60,000

13. Gopal keeps his books by ‘single entry system’. His


position on 01.04.2013 and 31.03.2014 were as follows :
1.4.2013 31.3.2014
Rs. Rs.
Cash 500 6,000
Bank balance 10,000 15,000
Stock 7,000 10,000
Sundry debtors 30,000 40,000
Furniture 6,000 6,000
Sundry creditors 6,000 12,000
He introduced additional capital of Rs.8,000 during
the financial year. He withdrew Rs.14,000 for
domestic purpose. Find out the profit for the year
ended 31.03.2014.
v¸.÷Põ£õÀ uÚx HkPøÍ JØøÓ £vÄ •øÓ°À
£μõ©›zx Á¸QÓõº. 1.4.2013 AßÖ® 31.3.2014
AßÖ® AÁ¸øh¯ {ø» RÌUPshÁõÖ C¸¢ux.
1.4.2013 31.3.2014
¹. ¹.
öμõUP® 500 6,000
Á[Q C¸¨¦ 10,000 15,000
\μUQ¸¨¦ 7,000 10,000
£Ø£» PhÚõÎPÒ 30,000 40,000
AøÓP»ß 6,000 6,000
£Ø£» PhÜ¢÷uõº 6,000 12,000
{v¯õsiß Cøh°À ¹.8,000 TkuÀ •u»õP
Ch¨£mhx. AÁº ¹.14,000 uÚx ö\õ¢u
£¯ß£õmiØPõP GkzxU öPõshõº. 2014 ©õºa 31&®
|õ÷Íõk •iÁøh²® BsiØS›¯ C»õ£®
PnUQkP.

6 DE–3039
Ws 20

14. From the following financial information prepare a cash


flow statement.
Liabilities 1.1.2010 31.12.2010 Assets 1.1.2010 31.12.2010
Rs. Rs. Rs. Rs.
Share capital 4,00,000 5,00,000 Cash 60,000 94,000
Creditors 1,40,000 90,000 Debtors 2,40,000 2,30,000
Profit and loss a/c 20,000 46,000 Stock 1,60,000 1,80,000
Land 1,00,000 1,32,000
5,60,000 6,36,000 5,60,000 6,36,000

¤ßÁ¸® {v ÂÁμ[Pμ¸¢x öμõUP Jmh AÔUøPø¯


u¯õº ö\´P.
ö£õÖ¨¦PÒ 1.1.2010 31.12.2010 ö\õzxUPÒ 1.1.2010 31.12.2010
¹. ¹. ¹. ¹.
£[S ‰»uÚ® 4,00,000 5,00,000 öμõUP® 60,000 94,000
PhÜ¢÷uõº 1,40,000 90,000 PhÚõÎPÒ 2,40,000 2,30,000
C»õ£ |mh P/S 20,000 46,000 \μUQ¸¨¦ 1,60,000 1,80,000
{»® 1,00,000 1,32,000
5,60,000 6,36,000 5,60,000 6,36,000

15. From the following information, prepare a cash budget


for April to June 2014.

Credit sales Credit purchases Office expenses


Month
Rs. Rs. Rs.
February 45,000 30,000 8,000
March 55,000 25,000 7,000
April 60,000 20,000 7,000
May 60,000 40,000 9,000
June 65,000 40,000 9,000
Additional information :
(a) Opening cash balance Rs.5,000
(b) Credit allowed by suppliers is two months.
(c) Credit allowed by customers is one month.

7 DE–3039
Ws 20

(d) Office expenses are payable in the same month.


(e) Dividend Rs.1,000 is receivable in April.
(f) Interest payable in May Rs.1,800.
RÌUPõq® ÂÁμ[Pμ¸¢x 2014 H¨μÀ, •uÀ áúß
©õu[PÐUPõÚ öμõUP vmh¨£mi¯ø» u¯õ›UP.
©õu® Phß Phß öPõÒ•uÀ A¾Á»P ö\»ÄPÒ
ÂØ£øÚ
¹. ¹. ¹.
¤¨μÁ› 45,000 30,000 8,000
©õºa 55,000 25,000 7,000
H¨μÀ 60,000 20,000 7,000
֩ 60,000 40,000 9,000
áúß 65,000 40,000 9,000
÷©¾® £μ[PÍõÁÚ :
(A) öuõhUP \μUQ¸¨¦ ¹.5,000
(B) \μUPÎz÷uõº AÝ©vzu PhÛß Põ»® Cμsk
©õu[PÒ.
(C) ÁõiUøP¯õ͸US AÎzu PhÛß Põ»® J¸ ©õu®.
(D) A¾Á»P ö\»ÄPÒ A¢u¢u ©õuzvÀ
ö\¾zu¨£h÷Ásk®.
(E) H¨μÀ ©õuzvÀ ö£Ó ÷Ási¯ £[Põuõ¯® ¹,1000.
(F) ÷© ©õu® ö\¾zu ÷Ási¯ Ámi ¹,1,800.

————————

8 DE–3039
Ws 5

DE–3040 Sub. Code


21
DISTANCE EDUCATION

Common for M.B.A. (G)/B & F./E.M./H.M./I.B./T/P.M./H.R.M./


R.M./L.M./T.M./C.M./M.M./F.M./S.M./C.S./P & O.M. DEGREE
EXAMINATION, DECEMBER 2015.

Second Semester

RESEARCH METHODS

(2013-14 academic year and 2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Define research. Discuss its characteristics.


Bμõ´a] & C»UPn® u¸P. Auß C¯À¦PøÍ ÂÁ›.

2. Discuss the need for reviewing related literature for


research.
Bμõ´a]UPõÚ •ß B´ÄPÒ ö\´Ávß ÷uøÁ°øÚ
ÂÍUSP.

3. What are the contents of a research design?


Bμõ´a] ÁiÁø©¨¤ß ö£õ¸ÍhUP[PÒ ¯õøÁ?

4. Explain the various factors affecting the size of the


sample.
©õv›U TÔß AÍøÁ £õvUS® £À÷ÁÖ PõμoPøÍ
ÂÍUSP.
Ws 5

5. What are the essentials of a good schedule?


J¸ |À» AmhÁøn°ß Azv¯õÁ]¯[PÒ ¯õøÁ?

6. Distinguish between sources of primary and secondary


data.
•ußø© ©ØÖ® Cμshõ® {ø» uμÄ ‰»[PÒ &
÷ÁÖ£kzxP.

7. Why tabulation is considered as essential for a research


study? Explain.
Bμõ´a]°À AmhÁøn¨£kzxuÀ Hß •UQ¯®
Áõ´¢uuõP P¸u¨£kQÓx? ÂÍUSP.

8. Define a research report. Discuss the various types of


reports.
B´Ä AÔUøP & C»UPn® u¸P. AÔUøP°ß £À÷ÁÖ
ÁøPPøÍ ÂÁ›.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Describe the various steps involved in research process.


B´Ä |øh•øÓ°À EÒÍ £À÷ÁÖ £i{ø»PøÍ ÂÁ›UP.

10. Explain the various sources of hypotheses.


P¸x÷PõÒPøÍ E¸ÁõUS® £À÷ÁÖ Áõ°ÀPøÍ ÂÍUSP.

11. Define sampling. Discuss the essentials of a good


sampling.
©õv› TöÓk¨¦ & Áøμ¯Ö. J¸ |À» ©õv› Gkzu¼ß
Azv¯õÁ]¯[PøÍ ÂÁ›.

2 DE–3040
Ws 5

12. Distinguish between questionnaire and schedule.


ÂÚõ {μÀ •øÓ ©ØÖ® AmhÁøn •øÓ – ÷ÁÖ£kzxP.

13. Enumerate the various questions to be avoided in


constructing a schedule.
J¸ AmhÁønø¯ u¯õº ö\´²® ÷£õx uºUP¨£h
÷Ási¯ £À÷ÁÖ ÂÚõUPøÍ ÂÁ›UP.

14. Discuss the purpose of statistical analysis of research


data.
B´Ä uμÄPøÍ ¦Òΰ¯À £S¨£õ´Ä ö\´ÁuØPõÚ
Põμn[PøÍ ÂÁ›.

15. Describe the contents of a research report.


J¸ B´Ä AÔUøP°ß ö£õ¸ÍhUP[PøÍ ÂÁ›UP.

———————

3 DE–3040
ws19

DE–3041 Sub. Code


22

DISTANCE EDUCATION

Common for M.B.A (G)/B&F/EM/HM/IB/T/PM/HRM/


RM/LM/TM/CM/MM/FM/SM/CS/P&OM DEGREE
EXAMINATION, DECEMBER 2015.

Second Semester

BUSINESS ENVIRONMENT

(2013–14 Academic Year & 2014 Calendar Year onwards)

Time : Three Hours Maximum : 100 Marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions

1. Explain the importance of environmental scanning for a


business.
J¸ ÁoP _ØÖa_Çø» A»] Bμõ´u¼ß •UQ¯zxÁzøu
ÂÍUSP.

2. Explain the meaning of political environment and its


importance to business units.
Aμ]¯À `Ì{ø» GßÓõÀ GßÚ? ¯õ£õμ
{ÖÁÚ[PÐUPõÚ Cuß •UQ¯zxÁzøu ÂÁ›.

3. What are the objectives of Fiscal policy?


{vU öPõÒøP°ß ÷|õUP[PÒ ¯õøÁ?

4. Describe the role of information technology in business.


ÁoPzvÀ uPÁÀ öuõÈÀ~m£zvß £[QøÚ ÂÁ›UP.
ws19

5. What are the objectives of consumer protection ACT?


~Pº÷Áõº £õxPõ¨¦ \mhzvß ÷|õUP[PÒ ¯õøÁ?

6. Explain the benefits of privatisation.

uÛ¯õº ©¯©õUSu¼ß |ßø©PøÍ ÂÁ›.

7. Explain the role of small scale industry.

]Ô¯ AÍ»õÚ öuõÈ¼ß £[QøÚ ÂÍUSP.

8. Mention the role of financial institutions in economic


environment.
ö£õ¸Íõuõμ `ǼÀ {v {ÖÁÚ[PÎß £[QøÚU TÖP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the environmental factors affecting the business.

¯õ£õμzøu £õvUS® _ØÖ¨¦Ó `ÇÀ PõμoPøÍ ÂÁ›.

10. Discuss the various policies of government in promotion


of SSI units.

]Ö öuõÈÀ Aø©¨¦PÎß ÷©®£õmiØPõÚ Aμ]ß £À÷ÁÖ


öPõÒøPPøÍ £ØÔ ÂÁ›.

11. Explain the changes incorporated in the industrial


licensing policies to attract foreign investment.
öÁÎ|õmk •u½kPøÍ Dº¨£uØS öuõÈÀ öPõÒøP°À
ö\´¯¨£mh ©õØÓ[PøÍ ÂÍUSP.

12. Write an descriptive note on : Technological trends in


India.
C¢v¯õÂÀ öuõÈÀ ~m£ ÷£õUSPÒ £ØÔ Â›ÁõÚ SÔ¨¦
ÁøμP.
2 DE–3041
ws19

13. Describe the legal aspects of entering primary and


secondary capital markets.
•ußø© ©ØÖ® Cμshõ® {ø» ‰»uÚ \¢øuPÎÀ
~øÇÁuØS EÒÍ \mh A®\[PøÍ ÂÁ›UP.

14. Explain the concept of globalisation and its impact on


business.
E»P©¯©õUPÀ P¸zvøÚ ÂÁ›zx ©ØÖ® ÁoPzvß
«uõÚ Auß uõUPzøu ÂÍUSP.

15. Describe the role of WTO in global economic


development.
E»P ö£õ¸Íõuμ Áͺa]°À E»P ÁºzuP Aø©¨¤ß £[øP
ÂÁ›UP.

———————

3 DE–3041
Ws9

DE–3042 Sub. Code


23
DISTANCE EDUCATION

COMMON FOR M.B.A(G)/B & F/EM/HM/


IB/T/PM/HRM/RM/LM/TM/CM/MM/FM/SM/CS/P&OM.
DEGREE EXAMINATION, DECEMBER 2015.

Second Semester

BUSINESS LAWS

(2013–14 Academic Year and 2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. ‘‘All agreements are not contracts but all contracts are


agreements’’– Discuss.
‘‘AøÚzx EhߣiUøPPЮ J¨£¢u[PÒ AÀ» BÚõÀ
AøÚzx J¨£¢u[PЮ EhߣiUøP÷¯’’– ÂÁõv.

2. Define guarantee. What are the various kinds of


guarantee?
ö£õÖ¨¦Öv –C»UPn® u¸P. ö£õÖ¨¦Öv°ß £À÷ÁÖ
ÁøPPÒ ¯õøÁ?

3. State the rights and duties of Pawner.


AhS øÁ¨£Á›ß E›ø©PÒ ©ØÖ® Phø©PøÍ TÖP.

4. Distinguish between Sale and agreement to sell.


ÂØ£øÚ ©ØÖ® ÂØ£øÚ Ehߣõk – ÷ÁÖ£kzxP.
Ws9
5. When is a sale by non-owner valid? Explain.
E›ø©¯õμÀ÷»õu›ß J¸ ÂØ£øÚ G¨ö£õÊx
ö\À¾£i¯õS® ÂÍUSP.

6. Discuss the features of negotiable instruments.


©õØÖ•øÓ BÁn[PÎß £s¦PøÍ ÂÁ›.

7. What is Partnership deed? What are its contents?


Tmhõsø© J¨£õÁÚ® GßÓõÀ GßÚ? Auß
ö£õ¸ÍhUP[PÒ ¯õøÁ?

8. Explain the characteristics of a company.


J¸ {Ö©zvß C¯À¦PøÍ ÂÍUSP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss the various modes of discharge of contract.


J¸ J¨£¢u® ÂkÂUP¨£k® £À÷ÁÖ ÁÈ•øÓPøÍ ÂÁ›.
10. Explain the doctrine of ‘‘Caveat emptor’’. What are its
exceptions?
‘Áõ[S£Á÷Ú ÂÈzv¸’ GßÝ® Âv°øÚ ÂÍUSP.
C¨ö£õx ÂvUS›¯ Âv»USPÒ ¯õøÁ?
11. Describe the different modes of creation of agency.
•Pø© E¸ÁõS® £À÷ÁÖ ÁÈ•øÓPøÍ ÂÁ›UP.
12. Explain in detail, the rights of surety against creditor,
principal debtor and co-sureties.
PhÜ¢÷uõº, •ußø©U PhÚõÎ ©ØÖ® Cøn¨
¤øn¯õͺPÒ «uõÚ ¤øn¯õÍ›ß E›ø©PøÍ Â›ÁõP
ÂÍUPÄ®.

2 DE–3042
Ws9
13. What are the fundamental principles of insurance?
Põ¨¥miß Ai¨£øhU ÷Põm£õkPÒ ¯õøÁ?

14. Describe the rights and duties of partners.


{ÖÁÚU Tmhõ롧 E›ø©PÒ ©ØÖ® Phø©PøÍ
ÂÁ›UP.

15. Enumerate the various kinds of companies.


{Ö©zvß £À÷ÁÖ ÁøPPøÍ ÂÍUSP.

————————

3 DE–3042
Ws 11

DE–3043 Sub. Code


24

DISTANCE EDUCATION

Common for M.B.A (G)/ B&F/ EM/ HM/ IB/ T/ PM/ HRM/ RM/
LM/ TM/ CM/ MM/ FM/ SM/ CS/ P&OM
DEGREE EXAMINATION, DECEMBER 2015.

Second Semester

MANAGEMENT INFORMATION SYSTEM

(2013 – 14 Academic year & 2014 Calendar year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. What are the functions of computer in management


information system?
÷©»õsø© uPÁÀ Aø©¨¦ •øÓ°À Poo°ß £oPÒ
¯õøÁ?

2. Explain in detail about system analysis.


Aø©¨¦ B´øÁ £ØÔ ÂÍUP©õP ÂÁ›.

3. What are the symbols used in data flow diagram?


¦ÒΠ£μ ÁÈ•øÓ¨ £hzvÀ £¯ß£kzu¨£k® SÔ±kPÒ
¯õøÁ?

4. Mention the objectives of management information


system.
÷©»õsø© uPÁÀ Aø©¨¦ •øÓ°ß ÷|õUP[PøÍU TÖ.
Ws 11

5. Explain interactive system for decision support system.


•iöÁkUP EuÄ® Aø©¨¤À JßÔß «öuõßÖ
ö\¯»õØÖ® Aø©¨¦ £ØÔ ÂÍUSP.

6. Bring out the uses of online information system.


÷|μi uPÁÀ Aø©¨¦ •øÓ°ß £¯ßPøÍ öPõnºP.

7. Write short note on


(a) E-cash
(b) Virtual checking.
]Ö SÔ¨¦ ÁøμP.
(A) ªß£n®
(B) ÷uõØÓ {ø»°»õÚ \›£õº¨¦.

8. Mention and explain the types of network.


Áø»¯ø©Âß ÁøPPøÍ TÔ ÂÍUSP.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Examine the structure of management information


system.
÷©»õsø© uPÁÀ Aø©¨¦ •øÓ°ß Pmhø©¨ø£ ÂÁ›.

10. Elucidate the procedures to be followed in preparation of


data dictionary.
¦ÒΠ£μ APμõvø¯ u¯õº ö\´ÁvÀ ¤ß£ØÓ ÷Ási¯
ÁÈ•øÓPøÍ ÂÍUP©õPU TÖ.

11. Explain the basic requirements of management


information system.
÷©»õsø© uPÁÀ Aø©¨¦ •øÓ°ß Ai¨£øhz
÷uøÁPøͨ £ØÔ ÂÍUSP.
2 DE–3043
Ws 11

12. Discuss the goals and principles of information resource


management.
uPÁÀ ÁÍ ÷©»õsø©°ß ÷|õUP[PøͲ®,
÷Põm£õkPøͲ® ÂÁ›.

13. Narrate the features of internet.


Cøn¯zvß C¯À¦PøÍ ÂÍUP©õPU TÖ.

14. Discuss the advantages of networks.


Áø»¯ø©Âß £¯ßPøÍ ÂÁ›.

15. Explain the benefits of enterprise resource planning.


{ÖÁÚ ÁÍ vmhªh¼ß £¯ßPøÍ ÂÍUSP.

————————

3 DE–3043
WSS

DE–3044 Sub. Code


25

DISTANCE EDUCATION

COMMON FOR M.B.A. (G)/B & F/EM/HM/IB/T/PM/HRM/


RM/LM/TM/CM/MM/FM/SM/CS/P&OM DEGREE
EXAMINATION, DECEMBER 2015.

Second Semester

HUMAN RESOURCE MANAGEMENT

(2013-14 Academic Year and 2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Discuss the scope of HRM.


©ÛuÁÍ ÷©»õsø©°ß £μ¨¤øÚ ÂÁ›.

2. What is job description? How will you prepare a job


description?

£o ÂÍUP[PÒ Gß£Ú ¯õøÁ? £o ÂÍUP[PøÍ


GÆÁõÖ } u¯õº ö\´Áõ´?

3. Highlight the importance of HRM.


©ÛuÁÍ ÷©»õsø©°ß •UQ¯zxÁzøu GkzxUPõmkP.

4. What are the merits and demerits of job analysis?

£o B´Âß |ßø©PÒ ©ØÖ® wø©PÒ ¯õøÁ?


WSS

5. Briefly explain the various methods of off-the-job


training.
£oÁȯØÓ £°Ø]°ß £À÷ÁÖ •øÓPøÍ _¸UP©õP
ÂÍUSP.

6. What is Transfer? State its types.


Ch©õØÓ® GßÓõÀ GßÚ? Auß ÁøPPøÍ TÖP.

7. Why do grievance arise? Explain.


©Úzuõ[PÀ Hß GÊQßÓx? ÂÍUSP.

8. What do you mean by Personnel research? Explain the


objectives of Personnel research.
£o¯õÒ Bμõ´a] £ØÔ }º AÔÁÚ ¯õx? £o¯õÒ
Bμõ´a]°ß ÷|õUP[PøÍ ÂÍUSP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Describe the various functions of HRM.


©ÛuÁÍ ÷©»õsø©°ß £À÷ÁÖ £oPøÍ ÂÁ›UP.

10. Explain the various stages involved in human resource


planning.
©ÛuÁÍ vmhªku¼À EÒÍ £À÷ÁÖ {ø»PøÍ ÂÍUSP.

11. Analyse the various sources of recruitment.


÷\ºzu¼ß £À÷ÁÖ ‰»[PøÍ Bμõ´P.

12. Explain the objectives and methods of executive


development programme.
{ºÁõQ ÷©®£õmkz vmhzvß ÷|õUP[PÒ ©ØÖ®
•øÓPøͲ® ÂÍUSP.

2 DE–3044
WSS

13. Discuss the factors that determine the wage policy of an


organisation.
J¸ {ÖÁÚzvß T¼ öPõÒøP°øÚ {ºn¯® ö\´²®
PõμoPøÍ ÂÁ›.

14. Enumerate the various form of workers participation in


management.
÷©»õsø©°À öuõÈ»õͺPÎß £[÷PØ¤ß £À÷ÁÖ
ÁiÁ[PøÍ ÂÁ›.

15. Define the term human resource records. Explain the


different types of human resource records.
£o¯õͺ £v÷Ák GßÓ £uzvß C»UPn® u¸P.
£o¯õͺ £v÷ÁkPÎß £À÷ÁÖ ÁøPPøÍ ÂÍUSP.

————————

3 DE–3044
Ws2

DE–3045 Sub. Code


31

DISTANCE EDUCATION

COMMON FOR M.B.A. (G) /B & F/ EM /HM /IB /T/ PM/ HRM/
RM / LM / TM / CM / MM / FM / SM / CS / P & OM DEGREE
EXAMINATION, DECEMBER 2015.

Third Semester

MARKETING MANAGEMENT

(2013-14 Academic Year and 2014 Calendar year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.

1. What are the various types of internal factors which


influence the marketing environment?
\¢øu°køP `Çø» £õvUS® £À÷ÁÖ APU PõμoPÒ
¯õøÁ?

2. Explain the various factors determined the consumer


behaviour.
¡Pº÷Áõº |hzøuø¯ wº©õoUS® PõμoPøÍ ÂÁ›.

3. What are the advantages of test marketing?


÷\õuøÚ \¢øu°køP¯õÀ HØ£k® |ßø©PÒ ¯õøÁ?

4. Explain the advantages of regulated pricing.


•øÓ¨£kzu¨£mh Âø»U öPõÒøP°ß |ßø©PøÍ ÂÁ›.

5. Explain the functions of middlemen.


Áõo£ CøhzuμPºPÒ £oPøÍ ÂÁ›.
Ws2

6. Explain the importance of personal selling.


÷|º•P ÂØ£øÚ°ß ]Ó¨£®\[PøÍ ÂÁ›.

7. What are the advantages of marketing research?


\¢øu°køP Bμõm]°ß |ßø©PÒ ¯õøÁ?

8. State the various classification of advertising.


ÂÍ®£μa \õuÚ[PÎß £õS£õkPÒ TÖ.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the various approaches to study of marketing.


\¢øu°køPø¯ AÔÁvÀ £À÷ÁÖ AqS•øÓPøÍ
ÂÁõv.

10. Define Buying motives. Discuss the importants of buying


motives.
Áõ[SuÀ ÷£õUQß Áøμ»UPn® u¸P. Áõ[SuÀ
÷£õUQß •UQ¯©õÚ Áõ[SuÀ ÷|õUP[PøÍ ÂÍUSP.

11. Discuss the various stages of product planning and


development.
ö£õ¸Ò E¸ÁõUP vmhªkuÀ ©ØÖ® Áͺa]°ß £À÷ÁÖ
£i{ø»PøÍ ÂÍUSP.

12. Explain the different kinds of pricing method adopted for


new product.
\¢øu°À ¦v¯ ö£õ¸ÐUPõÚ £À÷ÁÖ Âø»U öPõÒPøÍ
ÂÁ›.

13. Discuss the merits and demerits of online marketing.


öuõkvøμ \¢øu°køP°ß |ßø© wø©PøÍ ÂÍUSP.

2 DE–3045
Ws2

14. Explain the various criticism and issues of modern


advertising trend.
|ÃÚ ÂÍ®£μzvÚ ÷£õUQÀ EÒÍ Â©º\Ú[PøͲ®
Áõu[PøͲ® ÂÁõv.

15. Discuss the various criteria for the bases of market


segmentation.
\¢øu°køP £õS£õmøh ÁøP£kzu ÷uøÁ¯õÚ
AÍÃkPøÍ ÂÁõv.

————————

3 DE–3045
Ws 5

DE–3046 Sub. Code


32
DISTANCE EDUCATION

Common for M.B.A. (G)/B & F/E.M./H.M./I.B./T/P.M./H.R.M./


R.M./L.M./T.M./C.M./M.M./F.M./S.M./C.S./P & O.M. DEGREE
EXAMINATION, DECEMBER 2015.

Third Semester

FINANCIAL MANAGEMENT

(2013-14 academic year and 2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. What is finance function? What are its aims?


{v°¯¼ß £oPÒ ¯õøÁ? Auß ÷|õUP[PøÍ TÖP.

2. What is debenture? Discuss the different types of


debentures.
PhÜmk £zvμ[PÒ GßÓõÀ GßÚ? Auß £À÷ÁÖ
ÁøPPøÍ ÂÁõvUP.

3. Discuss the ‘Net Income Approach’ and ‘Net Operating


Income Approaches’ to capital structure.
‘{Pμ Á¸©õÚ AqS•øÓ’ ©ØÖ® ‘{Pμ ö\¯Ø£õmk
Á¸©õÚ AqS•øÓ’ ÷Põm£õkPøÍ ÂÁ›UP.

4. Explain the concept and importance of capital structure.


‰»uÚ ÁμÄ ö\»Ä vmhzvß ö£õ¸Ò ©ØÖ®
•UQ¯zxÁzøu ÂÍUSP.
Ws 5

5. What is cash budget? State its importance.


öμõUP ÁμÄ ö\»Ä vmh® GßÓõÀ GßÚ? Auß
•UQ¯zxÁzøu TÖP.

6. Explain the various types of working capital.


|øh•øÓ ‰»uÚzvß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

7. What are the factors to be determining dividend policy?


£[Põuõ¯U öPõÒøPø¯ wº©õÛUQßÓ PõμoPÒ ¯õøÁ?

8. Explain the meaning and scope of financial management.


{v ÷©»õsø©°ß ö£õ¸Ò ©ØÖ® Auß £μ¨ö£Àø»ø¯
ÂÁ›.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Discuss in detail the risk-return trade off.


Chº&Á¸Áõ´ Cøh÷¯¯õÚ öuõhº¦ÓÄ SÔzx ÂÍUSP.

10. What are the different sources of long-term finance? State


the merits of each source.
}sh Põ» {v ÷uøÁø¯ §ºzv ö\´²® £À÷ÁÖ ÁÈPÒ
¯õøÁ? JÆöÁõ¸ ÁÈPÎß |ßø©PøÍ TÖP.

11. Explain in detail determinants of capital structure.


‰»uÚ Pmhø©¨ø£ {ºn°US® PõμoPøÍ ÂÍUSP.

12. Explain the need and importance of capital budgeting.


‰»uÚ ÁμÄ&ö\»Ä vmhzvß •UQ¯zxÁ® ©ØÖ®
÷uøÁPøÍ ÂÍUSP.

2 DE–3046
Ws 5

13. Describe the different sources of working capital


available to the firm.
J¸ {ÖÁÚzvß |øh•øÓ ‰»uÚzvØPõÚ £À÷ÁÖ {v
‰»[PøÍ SÔ¨¤kP.

14. Explain the different types of dividend policies.


£À÷ÁÖ ÁøP £[Põuõ¯ öPõÒøPPøÍ ÂÍUSP.

15. Discuss about MM theory of capital structure.


‰»uÚ Aø©¨¤ß MM ÷Põm£õmiøÚ ÂÍUSP.

————————

3 DE–3046
Ws9

Sub. Code
DE–3047
33A1
DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Third Semester

INDUSTRIAL RELATIONS MANAGEMENT

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

1. What are the objectives of trade unions?


öuõÈØ\[P[PÎß ÷|õUP[PÒ ¯õøÁ?

2. Write a brief note on International Labour Organisation.


\ºÁ÷u\ öuõÈ»õͺ Aø©¨¦ £ØÔ J¸ _¸UP©õÚ SÔ¨¦
GÊxP.

3. What are the causes of grievances?


SøÓPÐUPõÚ Põμn[PÒ ¯õøÁ?

4. What are the essential conditions for successful collective


bargaining?
öÁØÔPμ©õÚ Tmk¨ ÷£μzvØPõÚ AÁ]¯ {£¢uøÚPÒ
¯õøÁ?

5. Write short notes on problem of health in Indian


Industries.
C¢v¯ öuõȼÀ EÒÍ _Põuõμ ¤μa\øÚPÒ SÔzx ]Ö
SÔ¨¦ ÁøμP.
Ws9
6. What is meant by upward communication? Explain its
disadvantages.
÷©À ÁÈ uPÁÀ öuõhº¦ Gߣuß ö£õ¸Ò GßÚ? Auß
wø©PøÍ ÂÍUSP.

7. What are the objectives of workers participation in


management?
÷©»õsø©°À öuõÈ»õͺPÎß £[÷PؤØPõÚ
÷|õUP[PÒ ¯õøÁ?

8. Define the term ‘Industrial Relations’. Explain the factors


determining industrial relations.
‘öuõÈÀxøÓ EÓÄPÒ’ GßÓ £uzøu Áøμ¯ÖUP.
öuõÈÀxøÓ EÓÄPøÍ {ºn°US® PõμoPøÍ ÂÍUSP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the importance of good industrial relations.


|À» öuõÈÀxøÓ EÓÄPÎß •UQ¯zxÁzøu ÂÁõv.

10. Discuss the objectives of the international labour


organisation.
\ºÁ÷u\ öuõÈ»õͺ Aø©¨¤ß ÷|õUP[PøÍ ÂÁõv.

11. Explain the merits and demerits of workers participation


in management.
÷©»õsø©°À öuõÈ»õÍ›ß £[÷PؤÚõÀ HØ£hUTi¯
|ßø©PÒ ©ØÖ® wø©PøÍ ÂÍUSP.

12. Describe the procedure involved in a disciplinary action.


JÊ[S |hÁiUøP°ß ÷£õx ÷©ØöPõÒÍ ÷Ási¯
ÁÈ•øÓPøÍ ÂÍUSP.

2 DE–3047
Ws9
13. What are the causes responsible for industrial accidents?
How can accidents be removed?
öuõÈÀxøÓ Â£zxUPÒ HØ£kÁuØPõÚ Põμn[PÒ
¯õøÁ? £zxPøÍ G¨£i }UP •i²®?

14. Explain the principal barriers to management


communication and suggest measures for removing them.
÷©»õsø© öuõhº¤ß ¤μuõÚ uøhPøÍ ÂÍUSP ©ØÖ®
AÁØøÓ APØÓ ÷uøÁ¯õÚ |hÁiUøPPøÍ £›¢xøμ
ö\´P.

15. Discuss the main obstacles faced by trade unions in


India.
C¢v¯õÂÀ öuõÈØ\[P[PÒ GvºöPõÒЮ •UQ¯
uøhPøÍ ÂÁõv.

————————

3 DE–3047
ws19

DE–3048 Sub. Code


33A2
DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Third Semester

LABOUR LEGISLATIONS – I

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. What are the provisions in Factories Act, relating to


leave?

öuõÈØ\õø» \mhzvÀ Âk¨¦ öuõhº£õP EÒÍ


Âv•øÓPÒ ¯õøÁ?

2. Mention the objectives of Factories Act, 1948.

öuõÈØ\õø» \mh® 1948 –ß ÷|õUP[PøÍU TÖ.

3. How will you determine the amount of compensation


payable to worker?

öuõÈ»õ͸UPõÚ CǨ¥mk öuõøPø¯ GÆÁõÖ


PnUQh»õ®?

4. Differentiate between lock-out and lay off.

PuÁøh¨¤ØS® £o CǨ¤ØS® Cøh÷¯²ÒÍ


÷ÁÖ£õkPøÍU TÖ.
ws19

5. Bring out the salient provisions of shops and


establishments Act, 1947.

PøhPÒ ©ØÖ® {ÖÁÚ[PÒ 1947 \mhzvß •UQ¯


\μzxPøÍ GÊxP.

6. State the provisions relating to contributions as per


Employee State Insurance Act.
©õ{» öuõÈ»õͺ Põ¨¥mk \mhzvß RÌ £[PΨ¦ SÔzu
Âv•øÓPøÍU TÖ.

7. What are the unfair labour practices?


öuõÈ»õ͸US GvμõÚ •øÓU÷PhõÚ |hÁiUøPPÒ
¯õøÁ?

8. As per employees provident fund Act, What are the


provisions relating to transfer of Accounts?

öuõÈ»õͺ ÷\© |» {v \mhzvß RÌ, PnUSPøÍ ©õØÖÁx


SÔzu Âv•øÓPÒ ¯õøÁ?

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Discuss the provisions relating to health of the workers


as per Factories Act 1948.
öuõÈØ\õø» \mh® 1948–ß RÌ öuõÈ»õͺ _Põuõμ®
SÔzu •UQ¯ \μzxUPøÍ ÂÍUSP.

10. Examine the procedures in registration of factories under


Factories Act, 1948.
öuõÈØ\õø»PÒ \mh® 1948 –ß RÌ öuõÈØ\õø»PøÍ £vÄ
ö\´ÁuØPõÚ Âv•øÓPøÍ ÂÁ›.

11. Explain the method of calculation of wages.


T¼ PnUQku¼¾ÒÍ ÁÈ•øÓ°øÚ ÂÍUSP.

2 DE–3048
ws19

12. Narrate in detail about the authorities for settlement


industrial disputes.
öuõÈÀ uPμõøÓ wº¨£vÀ Dk£k® AvPõ›Pøͨ £ØÔ
ÂÍUP©õP GÊx.

13. Discuss the functions of Inspectors as per ESI Act.


ESI – \mhzvß RÌ B´ÁõÍ›ß £oPøÍ ÂÁ›.

14. Discuss the functions of Standing Committee and Medical


benefit council.
{ø»U SÊ ©ØÖ® ©¸zxÁ |»ß SÊ©zvß £oPøÍ
ÂÁ›.

15. Explain the procedures in EPF Act relating to


determination of amount payable from provident fund
and recovery of money due from employer.
öuõÈ»õͺ ÷\©|» {v \mhzvß RÌ £o¯õ͸US ö\¾zu
÷Ási¯ öuõøPø¯ {ºn¯® ö\´Áv¾®,
{ÖÁÚ[PÎhª¸¢x {¾øÁz öuõøPø¯ ö£ÖÁx® SÔzu
ÁÈ•øÓPøÍ ÂÍUSP.

————————

3 DE–3048
Ws 11

DE–3049 Sub. Code


33 A 3

DISTANCE EDUCATION

M.B.A (G) DEGREE EXAMINATION, DECEMBER 2015.

Third Semester

TRAINING AND DEVELOPMENT

(2014 – Calendar year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Point out the differences between individual and


organisational level training.
uÛ|£º £°Ø] ©ØÖ® {ÖÁÚ {ø»°»õÚ £°Ø]US
Cøh÷¯¯õÚ ÷ÁÖ£õkPøÍU SÔ¨¤kP.

2. How does the training develops employees?


£°Ø] £o¯õͺPøÍ G[VÚ® ÷©®£kzxQÓx?

3. What are the duties of training managers?


£°Ø] ÷©»õÍ›ß Phø©PÒ ¯õøÁ?

4. ‘Training manager has some responsibilities’ – Discuss.


"£°Ø] ÷©»õ͸US ]» ö£õÖ¨¦PÒ Esk' ÂÍUSP.

5. Bring out the role of training in manufacturing


organisations.
EØ£zv {ÖÁÚ[PÎÀ £°Ø]°ß £[QøÚ ÂÁ›.
Ws11

6. Write a detailed note on return on investment.


•u½mk v¸¨£® £ØÔ Â›ÁõÚ SÔ¨¦ ÁøμP.

7. State the functions of training institute.


£°Ø] {ø»¯[PÎß ö\¯À£õkPøÍU TÖ.

8. Point out the importance of government policies on


training.
£°Ø] «uõÚ Aμ]ß öPõÒøP°ß •UQ¯zxÁzøu
SÔ¨¤k.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. What is training? Narrate its objectives.


£°Ø] GßÓõÀ GßÚ? Auß ÷|õUP[PøÍ GÊxP.

10. Examine the methods of selection of trainers.


£°Ø]¯õÍøμ ÷uºÄ ö\´Áv¾ÒÍ •øÓPøÍ ÂÁ›.

11. How does the training develop employees of service


organisations? Explain.
÷\øÁ {ÖÁÚ[PξÒÍ £o¯õͺPøÍ £°Ø] G[VÚ®
Áͺa]¯øh¯a ö\´QÓx Gߣøu ÂÍUSP.

12. Describe the different areas of training.


£°Ø]°ß £À÷ÁÖ £SvPøÍ ÂÁ›.

13. Explain the various methods in on-the job and off the job
training.
£o ÁÈ £°Ø] ©ØÖ® £o¯À»õu ÁÈ £°Ø]°¾ÒÍ
£À÷ÁÖ •øÓPøÍ ÂÍUSP.

2 DE–3049
Ws11

14. Narrate in detail about the executive development


programmes.
{ºÁõQPÐUPõÚ ÷©®£õmk vmh[Pøͨ £ØÔ ÂÍUP©õP
GÊxP.

15. Analyse the development programmes adopted by public


sector organisations.
ö£õx {ÖÁÚ[PÎÀ ¤ß£ØÔ Á¸® £o¯õͺ Áͺa]
vmh[PÒ £ØÔ B´Ä ö\´P.

————————

3 DE–3049
WSS

DE–3050 Sub. Code


33B1

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015.

Third Semester

MARKETING OF SERVICES

(2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

1. Define Service. State its characteristics.


÷\øÁ – Áøμ¯Ö. Auß ]Ó¨¤¯À¦PøÍ TÖP.

2. What is service market segmentation? Discuss its


importance in developing a marketing strategy.
÷\øÁ \¢øu £S¨¦ GßÓõÀ GßÚ? \¢øu°køP Ezvø¯
E¸ÁõUSÁvÀ Auß •UQ¯zxÁzøu ÂÁ›.

3. What are the features of successful positioning?


öÁØÔUPμ©õÚ ÷\øÁ •ß{Özu¼ß ]Ó¨¦ A®\[PÒ
¯õøÁ?

4. Briefly explain the different elements in promotion mix.


ÂØ£øÚ ÷©®£õmkU P»øÁ°ß •UQ¯U TÖPøÍ
_¸UP©õP ÂÍUSP.
WSS

5. What do you understand by customer? Discuss the


customer expectations in brief.
ÁõiUøP¯õͺ £ØÔ }º AÔÁÚ GßÚ? ÁõiUøP¯õͺ
Gvº£õº¨¦PøÍ _¸UP©õP ÂÁ›.

6. Briefly explain the relationship marketing.


EÓÄ\õº \¢øu°køP £ØÔ _¸UP©õP ÂÍUSP.

7. Define tourism product. Describe its salient features.


_ØÖ»õ ö£õ¸Ò – Áøμ¯Ö. Auß ]Ó¨¦ A®\[PøÍ
ÂÁ›UP.

8. Discuss the users of banking services.


Á[Q ÷\øÁPÎß £¯ß£õmhõͺPøÍ ÂÁ›.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the importance of service marketing.

÷\øÁ \¢øu°køP°ß •UQ¯zxÁzøu ÂÁ›.

10. Describe the steps involved in the process of positioning


of services.
÷\øÁ •ß{ÖzuÀ ö\¯À•øÓ°À EÒÍh[Q¯
Pmh[PøÍ/£i{ø»PøÍ ÂÁ›UP.

11. Discuss the different methods of pricing of services.


÷\øÁ ö£õ¸mPøÍ Âø»°h¼ß £À÷ÁÖ •øÓPøÍ
ÂÁ›.

12. Describe the service quality improvement process.


÷\øÁ uμ ÷©®£õmk ö\¯À•øÓ°øÚ ÂÁ›UP.

2 DE–3050
WSS

13. Briefly explain the advertising media for promoting


services.
÷\øÁPÒ ÂØ£øÚ ÷©®£õmiØPõÚ ÂÍ®£μa \õuÚ[PøÍ
_¸UP©õP ÂÍUSP.

14. Discuss the marketing mix for the hotel services.


EnÄ Âkv ÷\øÁPÐUPõÚ, \¢øuU P»øÁ°øÚ ÂÁ›.

15. Discuss the market segmentation of banking services.


Á[Q ÷\øÁPÐUPõÚ \¢øu £S¨¤øÚ ÂÁ›.

————————

3 DE–3050
Ws2

DE–3051 Sub. Code


33B2

DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Third Semester

PROMOTIONAL MANAGEMENT

(2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.

1. Mention the factors influencing promotional decision.


ÂØ£øÚ ÷©®£õmk •iÄPøÍ {ºn°US® PõμoPøÍU
TÖ.

2. Bring out the techniques used in setting the promotional


budget.
ÂØ£øÚ ÷©®£õmk ÁμÄ ö\»Ä vmhzøu u¯õ›¨£uØPøÍ
~m£[PøÍ GÊxP.

3. Point out the scope of advertising.


ÂÍ®£μ¨£kzxu¼ß Áøμ¯øμø¯U SÔ¨¤k.

4. State the relationship between advertising agency and


client.
ÂÍ®£μ {ÖÁÚzvØS®, Auß ÁõiUøP¯¸US®
Cøh÷¯¯õÚ EÓÄ•øÓø¯¨ £ØÔ TÖ.

5. Explain in detail about Media Research.


FhP Bμõ´a] £ØÔ ÂÍUP©õP TÖ.
Ws2

6. What are the qualities of a good salesman?


J¸ |À» ÂØ£õsø©°À uSvPÒ ¯õøÁ?

7. State the need for sales promotion.


ÂØ£øÚ ÷©®£õmiØPõÚ ÷uøÁ°øÚU TÖ.

8. Distinguish between advertising and sales promotion.


ÂÍ®£μ£kzu¾US®, ÂØ£øÚ ÷©®£kzu¾US® Cøh÷¯
EÒÍ ÷ÁÖ£õkPøÍU TÖ.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Which is the suitable promotional mix for new product


and existing products? Explain.
¦v¯ ö£õ¸ÒPÐUS®, HØPöÚ÷Á C¸US®
ö£õ¸ÒPÐUS® HØÓ ÂØ£øÚ ÷©®£õmk P»øÁ Gx?
AuøÚ £ØÔ ÂÍUSP.

10. Discuss the views for and against advertising.


ÂÍ®£μ¨£kzxu¾US GvμõÚ ©ØÖ® BuμÁõÚ
P¸zxUPøÍ £ØÔ ÂÁ›.

11. How does the effectiveness of advertising be measured?


Explain.
ÂÍ®£μ¨£kzu¼ß ]Ó¨¤øÚ G[PÚ® AÍÂh»õ®
Gߣøu ÂÍUSP.

12. Discuss the factors to be considered in selection of media.


FhP[PøÍ ÷uºÄ ö\´ÁvÀ P¸zvÀ öPõÒÍ ÷Ási¯
PõμoPøͨ £ØÔ ÂÁ›.

13. Explain the techniques used in direct marketing.


÷|μi \¢øu°h¼¾ÒÍ ÁÈ•øÓPøÍ £ØÔ ÂÍUSP.

2 DE–3051
Ws2

14. Examine the various levels of sales promotion.


ÂØ£øÚ ÷©®£kzxu¼¾ÒÍ £À÷ÁÖ {ø»PøÍ ÂÁ›.

15. What is promotional evaluation? Describe the process of


promotional evaluation.
ÂØ£øÚ ÷©®£õk ©v¨¤hÀ GßÓõÀ GßÚ? ÂØ£øÚ
÷©®£õmk ©v¨¤hÀ _ÇØ]°øÚ ÂÍUSP.

————————

3 DE–3051
Ws2

DE–3052 Sub. Code


33B3

DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Third Semester

PRODUCT MANAGEMENT

(2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.

1. What are the major factors determining the product


differentiation?
ö£õ¸Ò ÷ÁÖ£õmøh {ºn°UPTi¯ •UQ¯ PõμoPøÍ
TÖ?

2. State the various classifications of new products.

¦v¯ ö£õ¸ÒPÎß ÁøP£õkPøÍ TÖ.

3. Explain the reason for new product innovation.


¦v¯ ö£õ¸mPÎÀ ¦vÚ® ¦SzuxUPÐUPõÚ Põμn[PøÍ
ÂÁ›.

4. What is Product positioning? State the elements product


positioning.
ö£õ¸Ò {ø»¨£kzxuÀ GßÓõÀ GßÚ? ÷©¾® ö£õ¸Ò
{ø»¨£kzxu¼ß TÖPÒ ¯õøÁ?
Ws2

5. Explain the concept of PLC. How can management check


the decline of product?
ö£õ¸Ò ÁõÌÄ \UPμ® P¸zøu ÂÁ›. ÷©¾® {ºÁõPzuõÀ
ö£õ¸Ò \›Ä {ø»ø¯ G¨£i \› ö\´¯ •i²®?

6. What is Product research? Explain its importance.


ö£õ¸Ò Bμõ´a] GßÓõÀ GßÚ? Auß •UQ¯zxÁzøu
ÂÍUSP.

7. Explain the process of test marketing.


÷\õuøÚ \¢øu°køP°ß ö\¯À•øÓPøÍ ÂÍUSP.

8. What is Packaging? Explain the trends of packaging.


Pmk©® GßÓõÀ GßÚ? Pmk©zvß ÷£õUQøÚ ÂÁ›.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.

9. What is New Product Development? Explain its


uncertainity and risks.
¦v¯ ö£õ¸Ò ÷©®£õk GßÓõÀ GßÚ? ÷©¾® Auß
{ø»°À»õ ußø©ø¯²® ©ØÖ® Chº£õkPøͲ®
ÂÍUSP.

10. Explain the various classification of new products.


¦x ö£õ¸mPÎß ÁøPPøÍ £õS£kzvUPõmi ÂÍUSP.

11. What is 7s framework? Explain its uses for new product


development.
7s Ai¨£øhz vmh® GßÓõÀ GßÚ? Ax GÆÁõÖ ¦v¯
ö£õ¸Ò ÷©®£õmkUS EuÄQÓx.

2 DE–3052
Ws2

12. Discuss the various approaches to study the Brand


valuation.
ÁoP ö£¯›kuÀ ©v¨¥k •øÓPÎß £À÷ÁÖ
AqS•øÓPøÍ ÂÍUSP.

13. Describe the strategic intervention of PLC management.


ö£õ¸Ò ÁõÌÄ \UPμ ÷©»õsø©°À HØ£hUTi¯ öPõÒøP
•i»õÚ Chº£õkPøÍ ÂÍUSP.

14. Explain the various areas of product research.


ö£õ¸Ò Bμõ´a]°ß £À÷ÁÖ £μ¨¦ GÀø»ø¯ ÂÍUSP.

15. Explain the various influencing factors of marketing mix.


\¢øu°køP P»øÁ°À BvUP® ö\¾zx® PõμoPøÍ
ÂÁ›.

————————

3 DE–3052
Ws4

DE–3053 Sub. Code


33C1
DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Third Semester

MANAGEMENT OF FUNDS

(2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)
Answer any FIVE questions.

1. What are the different types of Funds?


{v°ß £À÷ÁÖ ÁøPPÒ ¯õøÁ?

2. State the consequences of Misallocation of Funds.


uÁÓõÚ {v JxURmiÚõÀ HØ£k® ÂøÍÄPøÍU TÖ.

3. Explain in detail about capitalization.


‰»uÚ©õUPÀ £ØÔ Â›ÁõP ÂÍUSP.

4. Bring out the importance of capital budgeting.


‰»uÚ vmhªh¼ß •UQ¯zxÁzøu GÊxP.

5. Point out the features of optimum capital structure.


]Ó¢u ‰»uÚ Aø©¨¤ß C¯À¦PøÍU SÔ¨¤k.

6. Mention the features of leasing.


SzuøP°h¼ß C¯À¦PøÍU TÖ.
Ws4
7. Write short notes on :
(a) Explicit cost and
(b) Implicit cost.
]ÖSff ÁøμP:
(A) öÁΨ£øh ö\»Ä
(B) EmQøh ö\»Ä.

8. What are the dis–advantages of preference shares?


•ßÝ›ø©¨ £[SPÎÚõÀ HØ£k® wø©PÒ ¯õøÁ?

PART B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the sources of Fund.


{vø¯ vμmkÁuØPõÚ ‰»[PøÍ £ØÔ ÂÁ›.

10. “Fund is the Barometer of Business condition” –


Comment.
“{v Gߣx ¯õ£õμ {ø»ø©ø¯ PnUQk® £õμ©õÛ” –
ÂÁõv.

11. Examine the factors determining capital structure of a


firm.
J¸ {ÖÁÚzvß ‰»uÚ Aø©¨ø£ wº©õÛUS®
PõμoPøÍ ÂÁ›.

12. Discuss the types of leasing.


SzuøP°h¼ß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

13. Explain the advantages and Dis–advantages of payback


period.
•uÀ «m¦U Põ» •øÓ°ß |ßø©PÒ ©ØÖ® wø©PøÍ
ÂÍUSP.

2 DE–3053
Ws4
14. Elucidate the opportunities for Investment in Foreign
countries.
A¢{¯ |õkPÎÀ •u½k ö\´ÁuØPõÚ Áõ´¨¦Pøͨ £ØÔ
ÂÁ›.

15. Explain the following:


(a) ADR
(b) GDR
(c) FCCB.
RÌPshøÁPøÍ ÂÍUSP.
(A) ADR
(B) GDR
(C) FCCB.
————————

3 DE–3053
Ws 20

DE–3054 Sub. Code


33C2

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015.

Third Semester

INVESTMENT ANALYSIS AND PORTFOLIO


MANAGEMENT

(2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Define the term Investment and explain its objectives.

•u½miß Áøμ»UPn® u¢x AÁØÔß ÷|õUP[PøÍ


ÂÍUSP.

2. Explain the concept of portfolio management.

•u½mk £mi¯À ÷©»õsø©°ß P¸zx¸øÁ ÂÍUSP.

3. How is a fundamental analysis is useful to a prospective


investor?

uS •u½mhõ͸US Ai¨£øh B´Ä GÆÁõÖ £¯ÝÒÍuõP


Aø©QÓx?

4. Explain the relationship between risk and return.

Chº ©ØÖ® Dk CÁØÔØS Cøh÷¯²ÒÍ EÓøÁ ÂÍUSP.


Ws 20

5. What is the meaning of company analysis? Explain its


uses to investors.

{Ö© B´Ä GßÓõÀ GßÚ? Ax •u½mhõͺPÐUS


GÆÁõÖ EuÄQÓx Gߣøu ÂÍUSP.

6. What is random walk theory? How it is project weak form


and strong form?

÷μsh® ÁõU Âv ¯õx? Ax uÚx Áõmh{ø» ©ØÖ® EÖv


{ø»°øÚ GÆÁõÖ öÁΨ£kzxQÓx?

7. What is security mark line? Briefly explain its features.

£[S Aøh¯õÍ ÷Põk GßÓõÀ GßÚ? Auß ]Ó¨¦


A®\[PøÍ _¸[P ÂÍUS.

8. Describe the procedures for portfolio audit.


•u½mk £mi¯À uoUøP°ß ö\¯À•øÓPøÍ ÂÍUSP.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Discuss the various financial investment avenue


available to the investors.

•u½mhõͺPÐUS {v •u½k ö\´ÁuØPõÚ £À÷ÁÖ


ÁÈPøÍ ÂÁ›.

10. Distinguish between investment, speculation and


gambling. Explain the uses of a sound investment plan.

•u½k, FP ÁoP® ©ØÖ® `uõmh® CÁØøÓ ÷ÁÖ£kzvU


PõmkP. J¸ •øÓ¯õÚ •u½mk vmhzvß £¯ßPøÍ
ÂÍUSP.

2 DE–3054
Ws 20

11. Describe the various methods of measuring the return on


investment.

•u½mk «uõÚ £»øÚ AÍÂhUTi¯ £À÷ÁÖ •øÓPøÍ


ÂÁ›.

12. Explain the assumption and applications of CPAM.

‰»uÚ ö\õzx Âø» ©õv›°øÚ ÂÍUQ, Cuß AÝ©õÚ®


©ØÖ® £¯ß£õmiøÚ ÂÁ›.

13. Discuss the Markowitz theory of portfolio management.

•u½mk £mi¯À ÷©»õsø© öuõhº£õP ©õº÷PõÂmì&ß


÷Põm£õmøh ÂÁ›.

14. Explain random walk theory.

÷μsh® ÁõU Âvø¯ ÂÍUSP.

15. Enumerate the various methods are followed in


evaluating portfolio performance. State their merits and
limitations.
•u½mk¨ £mi¯À ö\¯À•øÓ°øÚ ©v¨¥k ö\´¯¨
¤ß£ØÓ¨£k® •øÓPøÍ ÂÁ›zx AøÁPÎß |ßø©,
wø©PøÍ SÔ¨¤kP.

————————

3 DE–3054
Ws 20

DE–3055 Sub. Code


33C3

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015.

Third Semester

FINANCIAL SERVICES AND INSTITUTIONS

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Explain briefly the concept of financial services.


{v\õº ÷\øÁ GßÓ P¸¨ö£õ¸øÍ _¸UP©õP ÂÍUSP.

2. What are the functions of mutual funds in India?


C¢v¯õÂÀ £μì£μ {v°ß £oPÒ ¯õøÁ?

3. Describe the objectives of credit rating.


Phß uμ ©v¨¥miß ÷|õUP[PøÍ ÂÁ›.

4. What are the SEBI guidelines for the public issues by an


existing companies?
HØPÚ÷Á ÷uõØÖÂUP¨£mh J¸ {Ö©® £[SPøÍ ö£õx
öÁαk ö\´Áx öuõhº£õP ö\¤ AÎzxÒÍ ÁÈ•øÓPÒ
¯õøÁ?

5. Explain the functions relating to private placement of


capital issues.
•uÀ öÁαkPÎÀ uÛ JxURk öuõhº£õÚ £oPøÍ
ÂÍUS.
Ws 20

6. Write short note on BSE.


•®ø£ £[S \¢øu SÔzx ]Ö SÔ¨¦ ÁøμP.

7. Explain the significance of Mutual Fund Services.


£μì£μ {va ÷\øÁ°ß •UQ¯zxÁzøu ÂÍUSP.

8. Describe the role of LIC in providing financial services in


India.
C¢v¯õÂÀ {v\õº ÷\øÁPÒ ÁÇ[SÁvÀ B²Ò Põ¨¥mk
PÇPzvß £[PΨ¤øÚ ÂÍUSP.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Discuss the various types of financial services.

{v\õº ÷\øÁPÎß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

10. Explain the present position of the financial service


sector in India.

C¢v¯õÂÀ {v\õº ÷\øÁz xøÓ°ß uØ÷£õøu¯ {ø»U


SÔzx ÂÍUSP.

11. Enumerate the services provided by Indian Credit Rating


Agencies to the Investors.

•u½mhõͺPÐUS C¢v¯ Phß uμ©v¨¥k {ÖÁÚ[PÒ


ÁÇ[S® ÷\øÁPøͨ £ØÔ ÂÁ›.

12. Explain in detail about the functions of merchant


bankers in India.

C¢v¯õÂÀ ÁoP Á[Q¯›ß £oPøͨ £ØÔ Â›ÁõP


ÂÍUSP.

2 DE–3055
Ws 20

13. Discuss about the various services rendered by BSE and


NSE in stock trading.

£[S ÁoPzvÀ •®ø£ £[S \¢øu ©ØÖ® ÷u]¯ £[S


\¢øu {ÖÁÚ[PÒ ÁÇ[S® £À÷ÁÖ ÷\øÁPøͨ £ØÔ
ÂÁ›.

14. Explain the concept of mutual funds and mention the


SEBI regulations regarding mutual funds.

£μì£μ {v GßÓ P¸zx¸øÁ ÂÍUQ, Ax öuõhº£õP ö\¤


ÁÇ[Q°¸US® JÊ[S ö|Ô•øÓPøÍ SÔ¨¤kP.

15. Discuss the role of LIC in Indian Development.

C¢v¯õÂß Áͺa]°À B²Ò Põ¨¥mk PÇPzvß


£[PΨø£ ÂÁ›.

——————————

3 DE–3055
Ws2

DE–3192 Sub. Code


41

DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Fourth Semester

PRODUCTION AND OPERATIONS MANAGEMENT

(2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Define production management. State its features.


EØ£zv ÷©»õsø©°ß C»UPn® u¢x Auß
]Ó¨¤¯À¦PøÍ SÔ¨¤kP.

2. What is continuous production system?


öuõhºa]¯õÚ EØ£zv •øÓ GßÓõÀ GßÚ?

3. What is facility planning? Give its importance.


Á\v vmhªhÀ GßÓõÀ GßÚ? Auß •UQ¯zxÁzøu
öPõnºP.

4. Explain briefly the procedure for capacity planning.


vÓß vmhªh¼ß |øh•øÓø¯ _¸UP©õP ÂÍUS.

5. What are the uses of location Break Even Analysis?


Ch Aø©Ä \©{ø» B´Âß £¯ßPÒ ¯õøÁ?
Ws2

6. Explain the advantages of process layout.


ö\¯À•øÓ ÁÈ Aø©¨¦ vmhzvß |ßø©PøÍ ÂÍUSP.

7. Explain ABC analysis in inventory control.


\μUQ¸¨¦ Pmk£õmiÀ EÒÍ ABC B´ÂøÚ ÂÍUSP.

8. What are the merits of Quality Control Charts?


uμUPmk¨£õk Áøμ£h[PÎß |ßø©PÒ ¯õøÁ?

PART B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the scope of production management.


EØ£zv ÷©»õsø©°ß £μ¨ö£Àø»ø¯ ÂÍUSP.

10. Describe the various types of production system.


EØ£zv •øÓ°ß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

11. Discuss the capacity requirement planning process for a


manufacturing industries.
J¸ EØ£zv öuõÈØ\õø»UPõÚ vÓß ÷uøÁ vmhªku¼ß
ö\¯À•øÓPøÍ ÂÁ›.

12. Narrate the facility design process and techniques.


Á\v ÁiÁø©¨¦ ö\¯À•øÓ ~m£zvøÚ ÂÁ›.

13. Define the term work study. Explain in detail the various
types of work study.
£o B´Ä GßÓ ö\õÀø» Áøμ¯Özx £o B´Âß
£À÷ÁÖ ÁøPPøÍ ÂÍUSP.

2 DE–3192
Ws2

14. Discuss about the tools used in designing the plant


layout.
£o©øÚ vmh® u¯õ›US® ö£õÊx £¯ß£kzu¨£k®
E£Pμn[Pøͨ £ØÔ ÂÁ›.

15. Describe the basic elements of TQM.


ö©õzu uμ ÷©»õsø©°ß Ai¨£øhU TÖPøÍ ÂÁ›.

————————

3 DE–3192
Ws9

Sub. Code
DE–3183 A
42A1

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015.

Fourth Semester

COMPENSATION MANAGEMENT

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. What are the various concepts of wages?


T¼°ß £À÷ÁÖ £u ÁøPPÒ ¯õøÁ?

2. Explain pay fixation process.


\®£Ízøu {ºn¯® ö\´²® ö\¯À•øÓ°øÚ ÂÍUSP.

3. What are the types of incentives?


FUP Fv¯zvß ÁøPPÒ ¯õøÁ?

4. Explain the procedure to control the employees total cost.


FȯºPÐUPõÚ ö©õzu ö\»ÂøÚ Pmk¨£kzxÁuØPõÚ
|øh•øÓø¯ ÂÍUSP.
Ws9
5. Describe the legislations regarding compensation.
Dk ö\´uÀ öuõhº£õÚ \mh[PøÍ ÂÁ›.

6. Explain the relationship between compensation and


employees job satisfaction.
Dk öuõøP ÁÇ[SuÀ ©ØÖ® FȯºPÎß ÷Áø»
v¸¨vUQøh÷¯ EÒÍ öuõhº¤øÚ ÂÍUSP.

7. Describe the role of trade unionism connecting with wage


fixation.
Fv¯zøu {ºn°¨£vÀ öuõÈØ\[Pzvß £[QøÚ ÂÁ›.

8. Explain the performance management process.


ö\¯ÀvÓß ÷©»õsø©°ß ö\¯À•øÓ°øÚ ÂÍUSP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Discuss the various theories relating to wages.


Fv¯[PÒ öuõhº£õÚ £À÷ÁÖ ÷Põm£õkPøÍ ÂÁõv.

10. Describe the factors and principles of wage and salaries


administration.
T¼ ©ØÖ® Fv¯ {ºÁõPzvß uzxÁ[PÒ ©ØÖ®
PõμoPøÍ ÂÍUSP.

11. Explain the principles of incentive plans.


FUP Fv¯ vmh[PÎß uzxÁ[PøÍ ÂÍUSP.

12. Describe the factors affecting performance appraisal.


ö\¯ÀvÓß ©v¨¥møh £õvUS® PõμoPÒ £ØÔ ÂÁ›UP.

2 DE–3183 A
Ws9
13. Examine the significance of the payment of Bonus Act.
öuõÈ»õͺ FUP Fv¯® ÁÇ[PÀ \mhzvß
•UQ¯zxÁzøu Bμõ´P.

14. Explain the factors that affect the executive


compensation.
ö\¯À AvPõ›US Dk öuõøP ÁÇ[SÁøu £õvUS®
PõμoPøÍ ÂÍUSP.

15. Explain briefly the provisions of the minimum wages act,


1948.
SøÓ¢u£m\ T¼ 1948 \mhzvß \μzxPøÍ _¸UP©õP ÂÁ›.

————————

3 DE–3183 A
Ws2

DE–3184 Sub. Code


42A2

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015.

Fourth Semester

LABOUR LEGISLATIONS — II

(2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What are the special provisions of the payment of Bonus


Act, 1965 in respect of new establishments?
¦v¯ {ÖÁÚzvÀ ÷©¿v¯® ÁÇ[SÁx öuõhº£õÚ ]Ó¨¦
\mh ÂvPÒ ¯õøÁ?

2. Can gratuity payable to an employee under the payment


of Gratuity Act, 1972 be attached in execution of any
decree of a court?
£oUöPõøh ÁÇ[S \mh®, 1972&ß £i J¸ Fȯ¸US
ÁÇ[P¨£hU Ti¯ £oUöPõøhø¯ }v©ßÓ wº¨¤ß ‰»®
ÁÇ[P •i²©õ?

3. Examine the main features of the payment of wages act,


1936.
T¼ ö\¾zu •øÓ \mh® 1936ß ]Ó¨¦ C¯À¦PøÍ Bμõ´P.
Ws2

4. What are the procedures to be adopted for fixing and


receiving minimum wages under minimum wage act?
SøÓ T¼ \mhzvß Ai¨£øh°À {ºn°US® ©ØÖ®
ö£ÓUTi¯ T¼ •øÓPøÍ £ØÔ TÖP.

5. What are the powers of the certifying officer?


EÖv£kzx® AvPõ›°ß AvPõμ[PÒ ¯õøÁ?

6. What are the penalties prescribed under the trade union


act, 1926 for failure to submit returns?
Á¸©õÚzøu \©º¤UP uÁÔÚõÀ öuõÈØ\[P \mh® 1926
GßÚ ushøÚPøÍ £›¢xøμ ö\´QÓx?

7. What are the registers maintained under the minimum


wages act, 1948?
SøÓ¢u£m\ T¼ \mh® 1948&ß £i £μõ©›UP£h ÷Ási¯
£v÷ÁkPÒ ¯õøÁ?

8. Who is member of trade union? Explain the privileges


enjoyed by the members of the registered trade union.
ÁoP \[Pzvß EÖ¨¤Úº ¯õº? £vÄ ö£ØÓ ÁoP \[P
EÖ¨¤ÚºPÒ AÝ£ÂUS® \¾øPPøÍ ÂÍUSP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Examine the significance of the payment of Bonus Act,


1956.
öuõÈ»õͺ FUP Fv¯® ÁÇ[PÀ \mh®, 1956&ß
•UQ¯zxÁzøu Bμõ´P.

2 DE–3184
Ws2

10. Briefly write down the principle behind nomination under


the payment of Gratuity act.
£oöPõøh \mhzvß £i ÷uº¢öuk¨£õ͸UPõÚ
÷Põm£õkPøÍ _¸UP©õP GÊxP.

11. Explain the growth and development of wage board.


Fv¯U SÊÂß Áͺa] ©ØÖ® •ß÷ÚØÓ[PøÍ ÂÍUSP.

12. Explain the various deductions made from wages.


T¼°À ö\´¯¨£k® £À÷ÁÖ ¤izu[PøÍ ÂÍUSP.

13. Who is an inspector under the payment of wages act?


What are his powers and functions?
öuõÈ»õͺ T¼ \mhzvÀ B´Áõͺ GߣÁº ¯õº?
AÁ¸øh¯ AvPõμ[PÒ ©ØÖ® ö\¯À£õkPÒ ¯õøÁ?

14. Define Trade union. Explain the procedure for registering


a trade union.
öuõÈØ\[P® Áøμ¯Ö. J¸ öuõÈØ \[Pzøu £vÄ ö\´²®
ö\¯À•øÓ°øÚ ÂÁ›.

15. Discuss the rules as to determination and recovery of the


amount of gratuity under the payment of Gratuity Act.
£oU öPõøh \mhzvß £i £oUöPõøhø¯
wº©õÛ¨£uØS®, v¸®£¨ ö£Öu¾US©õÚ ÂvPøÍ
ÂÁõv.

————————

3 DE–3184
Ws4

DE–3185 Sub. Code


42A3
DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Fourth Semester

ORGANISATIONAL DEVELOPMENT

(2014 Calendar year onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. Define organisational development. Explain its concepts.


Aø©¨¦ ÷©®£õmiøÚ Áøμ¯Özx Auß P¸zx¸øÁ
ÂÁ›.
2. Describe the history of organisational development.
Aø©¨¦ ÷©®£õmiß Áμ»õØÔøÚ¨ £ØÔ ÂÁ›.
3. Explain the various theories of organisational
development.
Aø©¨¦ ÷©®£õmiß £À÷ÁÖ ÷Põm£õkPÒ SÔzx ÂÁ›.
4. What are the uses of Action research?
ö\¯À Bμõ´a]°ß £¯ßPÒ ¯õøÁ?
5. Describe in detail about implementation of organisational
development.
Aø©¨¦ ÷©®£õmiøÚ ö\¯À£kzxÁx £ØÔ Â›ÁõP
ÂÍUSP.
Ws4
6. Distinguish between organisational development and
organisational performance.

Aø©¨¦ ÷©®£õmi¼¸¢x Aø©¨¦ ö\¯ÀvÓøÚ


÷ÁÖ£kzxP.

7. What is Intergroup interventions?

EÒSÊ SÖURkPÒ GßÓõÀ GßÚ?

8. Explain in detail about comprehensive interventions.

Â\õ»©õÚ uø»±kPÒ £ØÔ Â›ÁõP ÂÁ›.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Explain about the Indian experience in organisational


development.

Aø©¨¦ ÷©®£õmiÀ C¢v¯õÂß AÝ£Á® £ØÔ ÂÍUSP.

10. How do you implement and assess the organisational


development?

Aø©¨¦ ÷©®£õmøh GÆÁõÖ ö\¯À£kzv Aøu


©v¨¤kÁõ´.

11. Describe in detail issues in organisational development.

Aø©¨¦ ÷©®£õmiß ¤μa\øÚPøÍ Â›ÁõP ÂÍUSP.

12. Explain about the components of organisational


development.

Aø©¨¦ ÷©®£õmiß £SvPÒ £ØÔ ÂÍUSP.

13. Describe about the various types of interventions.

SÖURkPÎß £À÷ÁÖ ÁøPPøÍ £ØÔ ÂÁ›.

2 DE–3185
Ws4
14. Explain the conditions for success and failures of
organisational development.
Aø©¨¦ ÷©®£õmiß öÁØÔ ÷uõÀÂUPõÚ {£¢uøÚPøÍ
£ØÔ ÂÁ›.

15. Explain the future prospects in organisational


development.
Aø©¨¦ ÷©®£õmiß Á¸[Põ» Gvº£õº¨¦PøÍ ÂÍUSP.

————————

3 DE–3185
Ws9

Sub. Code
DE–3186
42B1

DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015.

Fourth Semester

INTERNATIONAL MARKETING

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. Discuss the scope of international marketing.


£ßÚõmk \¢øu°køP°ß £μ¨¤øÚ ÂÁ›.

2. What are the benefits of international marketing?


£ßÚõmk \¢øu°køP°ß |ßø©PÒ ¯õøÁ?

3. Briefly explain the various theories on consumer


behaviour.
~Pº÷Áõº ÷£õUQß £À÷ÁÖ ÷Põm£õkPøÍ _¸UP©õP
ÂÍUSP.

4. What are the strategies used for product positioning?


ö£õ¸øÍ {ø»¨£kzxu¼À £¯ß£kzu¨£k® EzvPÒ
¯õøÁ?
Ws9
5. Bring out the importance of pricing in international
marketing.

£ßÚõmk \¢øu°køP°À Âø»°ku¼ß •UQ¯zxÁzøu


öÁÎUöPõnºP.

6. What are the various sales promotional activities


undertaken at the consumer’s level?

~Pº÷Áõ¸UPõP ÷©ØöPõÒЮ ÂØ£øÚ¨ ö£¸UP


•¯Ø]PÒ ¯õøÁ?

7. Explain the factors to be considered in selecting the


advertising media for international advertising.

£ßÚõmk ÂÍ®£μzvÀ ÂÍ®£μ \õuÚzøu öu›Ä ö\´²®


÷£õx P¸zvÀ öPõÒÍ ÷Ási¯ PõμoPøÍ ÂÍUSP.

8. What are the problems of international marketing


research?

£ßÚõmk \¢øu°køP Bμõ´a]°ß ¤μa\øÚPÒ ¯õøÁ?

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Describe the functions of marketing.


\¢øu°ku¼ß £oPøÍ ÂÁ›UP.

10. Briefly explain the various approaches to the study of


International Marketing.
£ßÚõmk \¢øu°¯ø» AÔÁvÀ EÒÍ £À÷ÁÖ
AqS•øÓPøÍ _¸UP©õP ÂÍUSP.

2 DE–3186
Ws9
11. Explain the concept of product life cycle as applicable in
International Marketing.
£ßÚõmk \¢øu°køPUS ö£õ¸zu©õÚ ö£õ¸Ò B²m
_ÇØ]U ÷Põm£õmiøÚ ÂÍUSP.

12. Discuss the various steps involved in the consumer


buying process.
~Pº÷Áõ›ß Áõ[SuÀ |øh•øÓ°À EÒÍh[Q¯ £À÷ÁÖ
£i{ø»PøÍ ÂÁ›.

13. What are the factors to be considered in pricing the


product for exports?
HØÖ©v ö£õ¸mPÎß Âø» {ºn¯® ö\´²® ö£õÊx
P¸zvÀ öPõÒÍ ÷Ási¯ PõμoPÒ ¯õøÁ?

14. Explain the various stages involved in personal selling.


÷|º•P ÂØ£øÚ°À EÒÍh[Q¯ £À÷ÁÖ £i{ø»PøÍ
ÂÍUSP.

15. Describe the different types of intermediaries involved in


the International Marketing.
£ßÚõmk \¢øu°køP°À öuõhº¦øh¯ £À÷ÁÖ
ÁøP¯õÚ Cøh{ø» |£ºPøÍ ÂÁ›UP.

————————

3 DE–3186
WSS

DE–3187 Sub. Code


42B2

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015.

Fourth Semester

LOGISTICS MARKETING AND TECHNOLOGY

(2014 Calendar year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What are the factors affecting Marketing Mix?


\¢øu°køPU P»øÁø¯ £õvUS® PõμoPÒ ¯õøÁ?

2. Explain the requirements for successful market


segmentation.
öÁØÔPμ©õÚ \¢øu¨ £S¨¤ØSz ÷uøÁ¯õÚ PõμoPøÍ
ÂÍUSP.

3. Illustrate the appropriate use of BCG matrix in logistics


marketing.
uÍÁõh \¢øu°ku¼À ¤.].â ÷©m›Uê]ß uS¢u
£¯ß£õmøh ÂÍUSP.

4. Explain the importance of advertisement.


ÂÍ®£μzvß •UQ¯zxÁzøu ÂÍUSP.
WSS

5. Explain the two basic types of tracking system in supply


chain.
Â{÷¯õP \[Q¼°À EÒÍ Cμsk ÁøP¯õÚ Ai¨£øh
PsPõo¨¦ Aø©¨¦PøÍ ÂÍUSP.

6. Describe the advances in shipping technology.


P¨£À öuõÈÀ~m£ •ß÷ÚØÓ[PøÍ ÂÍUSP.

7. “GPS offers real time visibility of supply chain” – Explain.


“Â{÷¯õP \[Q¼°À â¤Gì Esø©¯õÚ ÷|μzußø©ø¯
ÁÇ[SQÓx” – ÂÍUSP.

8. Explain the methods of deciding advertising budget.


ÂÍ®£μ {v{ø» AÔUøP°øÚ wº©õÛUS® •øÓPøÍ
ÂÍUSP.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss the various types of factors which influence the


marketing environment.
\¢øu°køPa `Çø» ysk® £À÷ÁÖ ÁøP¯õÚ
PõμoPøÍ ÂÁõv.

10. Explain the choice of mode of transport.


J¸ SÔ¨¤mh ÷£õUSÁμzx \õuÚzøu ÷uº¢öukUS®
•øÓ°øÚ ÂÍUSP.

11. Explain the steps to be followed in the New Service


Development Processes.
¦v¯ ÷\øÁø¯ E¸ÁõUS® ö£õÊx ¤ß£ØÓ ÷Ási¯
|hÁiUøPPøÍ ÂÍUSP.

2 DE–3187
WSS

12. Discuss the different types of sales promotion activities.


ÂØ£øÚ¨ ö£¸UP |hÁiUøPPÎß £À÷ÁÖ ÁøPPøÍ
ÂÁõv.

13. Discuss the supply chain software tools in logistics


marketing.
uÍÁõh[PÒ \¢øu°ku¼À EÒÍ Â{÷¯õP \[Q¼
ö©ßö£õ¸Ò P¸ÂPÒ SÔzx ÂÁõv.

14. Explain the importance of Total Quality Management


(TQM) in logistics marketing.
uÍÁõh \¢øu°¯¼À ö©õzu uμ ÷©»õsø©°ß (TQM)
•UQ¯zxÁzøu ÂÍUSP.

15. Discuss the key components and advantages of RFID


Technology.
RFID öuõÈÀ~m£zvß •UQ¯ TÖPÒ ©ØÖ® |ßø©PÒ
£ØÔ ÂÁõv.

————————

3 DE–3187
sp3

DE–3188 Sub. Code


42B3

DISTANCE EDUCATION

M.B.A. (General) DEGREE EXAMINATION,


DECEMBER 2015

Fourth Semester

STRATEGIC RETAIL MANAGEMENT

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. Explain the concept of mission.


uß vmhU P¸zøu ÂÍUSP.
2. State the importance of environmental scanning.
_ØÖa`Çø» Bμõ´u¼ß •UQ¯zxÁzøu SÔ¨¤kP.
3. Bring out the nature of corporate strategy.
{ÖÁÚ ²Uv°ß C¯À¤øÚ öÁÎUöPõnºP.
4. Write a note on the followings :
(a) Portfolio analysis
(b) BCG matrix.
¤ßÁ¸£ÁØøÓ SÔzx SÔ¨¦ ÁøμP :
(A) £mi¯À £Szuõ´Ä
(B) BCG Ao.
sp3
5. Explain the role of retail strategies.
]À»øÓ ²UvPÎß £[QøÚ ÂÍUSP.
6. Explain the concept corporate governance.
ö£¸{ÖÁÚ BÐøP P¸zvøÚ ÂÍUSP.
7. Explain the elements of strategy.
²UvzvÓÛß £À÷ÁÖ TÖPÒ £ØÔ ÂÍUSP.
8. Explain the strategy for joint ventures with examples.
CønÂøÚ öuõhº£õÚ ²UvzvÓøÚ Euõμn[PÐhß
ÂÍUSP.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Discuss the nature and scope of strategic management.
²Uv ÷©»õsø©°ß C¯À¦ ©ØÖ® ÷|õUöPÀø»ø¯
ÂÁõv.
10. Discuss the methods and techniques used for
organisational appraisal.
{ÖÁÚ ©v¨¥miÀ £¯ß£kzu¨£k® •øÓPÒ ©ØÖ®
~m£[PøÍ ÂÁõv.
11. Explain the various types of corporate level strategies.
{ÖÁÚ AÍÂÀ EÒÍ £À÷ÁÖ ÁøP¯õÚ ²UvPøÍ
ÂÍUSP.
12. Explain the project life cycle in corporate strategy.
{Ö© ²UvzvÓÛÀ, vmh ÁõÌUøPa _ÇÀ SÔzx ÂÍUSP.
13. Discuss the shop models in retail strategy.
]À»øÓ ÁoP ²Uv°À EÒÍ Pøh ©õv›PøÍ ÂÁõv.

2 DE–3188
sp3
14. Explain the Simons Seven strategy questions for better
strategy implementation.
²UvPøÍ ]Ó¨£õP ö\¯À£kzxÁuØS ]©ßì]ß HÊ ²Uv
÷PÒÂPøÍ ÂÍUSP.

15. Explain the procedure for planning strategy in modern


business world.
|ÃÚ ÁoP E»QÀ, vÓß ²Uvz vmhªh¼ß
ö\¯À•øÓPøÍ ÂÁ›.
————————

3 DE–3188
Sp 6

DE–3189 Sub. Code


42C1

DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015

Fourth Semester

FOREIGN EXCHANGE MANAGEMENT

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. What is foreign exchange? State its significance.


A¢{¯ ö\»õÁo GßÓõÀ GßÚ? AuÛß •UQ¯zxÁzøu
SÔ¨¤kP.

2. Explain briefly the foreign exchange rate.


A¢{¯ ©õØÖ Ãuzøu _¸UP©õP ÂÍUSP.

3. How will you determine the exchange rate under the


asset market model?
ö\õzx \¢øu ©õv›°ß RÌ ©õØÖ Ãuzøu GÆÁõÖ
PnUQkÁõ´?

4. What is the real effective exchange rate?


Esø©¯õÚ £¯ß£õmk ö\»õÁo ©õØÖ ÂQu® GßÓõÀ
GßÚ?
Sp 6
5. How do you manage the economic risk in foreign
exchange risk management?
A¢{¯ ö\»õÁo Chº£õmk ÷©»õsø©°À ö£õ¸Íõuõμ®
\õº¢u Chº£õmøh GÆÁõÖ {ºÁQ¨£õ´?

6. What is currency option contract? Give its features.


|õn¯ ¸¨£ J¨£¢u® GßÓõÀ GßÚ? Auß C¯À¦PøÍ
TÖ.

7. Explain the monetary policy initiatives for exchange rate


management.
ö\»õÁo ©õØÖ Ãu ÷©»õsø©ø¯ ÷©®£kzxÁuØPõÚ
{v öPõÒøP°øÚ ÂÍUSP.

8. Shortly explain about the trend of the foreign exchange


reserve of India.
C¢v¯õÂÀ A¢{¯ ö\»õÁo Põ¨¤ß ÷£õUøP _¸UP©õP
ÂÍUSP.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Examine the importance of foreign exchange market.


A¢{¯ ö\»õÁo A[Põi°ß •UQ¯zxÁzøu ÂÍUSP.

10. Discuss about the concept of nominal effective exchange


rate.
ö£¯μÍÄ £¯ß£õmk ö\»õÁo ©õØÖ ÂQu® \õº¢u
P¸zxUPøÍ ÂÁ›.

11. Describe the reasons for fluctuating the exchange rate.


A¢{¯a ö\»õÁo Ãu HØÓz uõÌÂØPõÚ Põμn[PøÍ
ÂÁ›.

2 DE–3189
Sp 6
12. Explain the various types of contracts in foreign
exchange.
A¢{¯ ö\»õÁo°¾ÒÍ £À÷ÁÖ ÁøP¯õÚ J¨£¢u[PøÍ
ÂÍUSP.

13. Discuss the factors affecting the forward exchange rates.


•ß÷ÚõUQ¯ ©õØÖ Ãuzøu £õvUS® PõμoPøÍ ÂÁ›.

14. Explain the composition and management of foreign


exchange reserves in India.
C¢v¯ A¢{¯ ö\»õÁo Põ¨¤ß P»øÁ ©ØÖ®
÷©»õsø©ø¯¨ £ØÔ ÂÍUSP.

15. Write a detailed note on :


(a) NOSTRO
(b) VOSTRO
(c) LORO.
›ÁõÚ SÔ¨¦ ÁøμP :
(A) NOSTRO
(B) VOSTRO
(C) LORO.

————————

3 DE–3189
Sp 5

DE–3190 Sub. Code


42C2

DISTANCE EDUCATION

M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015

Fourth Semester

MULTINATIONAL FINANCIAL MANAGEMENT

(2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks


PART A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain the scope of financial management with its
significance.
{v÷©»õsø©°ß £μ¨ö£Àø»²® Auß
•UQ¯zxÁzøu²® ÂÍUSP.
2. Mention the differences between Multinational Financial
Management and Domestic Financial Management.
£ßÚõmk {v ÷©»õsø©US®, EÒ|õmk {v
÷©»õsø©US® EÒÍ ÷ÁÖ£õkPøÍ SÔ¨¤kP.
3. What is economic risk? Explain its types.
ö£õ¸Íõuõμ Chº£õk GßÓõÀ GßÚ? Auß ÁøPPøÍ
ÂÍUSP.
4. Explain the concept and importance of Capital budget.
‰»uÚ ÁμÄ ö\»Äz vmhzvß ö£õ¸Ò ©ØÖ®
•UQ¯zxÁzøu ÂÍUSP.
Sp 5
5. What are the factors that determine the working capital?
|øh•øÓ ‰»uÚzøu {ºn°US® PõμoPÒ ¯õøÁ?

6. Explain the types of collection efforts.


Á`À •¯Ø]°ß ÁøPPøÍ ÂÁ›.

7. Describe the objectives and significance of Inventory


Management.
\μUQ¸¨¦ ÷©»õsø©°ß •UQ¯zxÁ® ©ØÖ® ÷|õUPzøu
SÔ¨¤kP.

8. State the importance of Cost of Capital.


‰»uÚ Qμ¯zvß •UQ¯zxÁzøu SÔ¨¤kP.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the objectives of WTO.


E»P ÁºzuP ø©¯zvß ÷|õUP[PøÍ ÂÍUSP.

10. Explain the concept and nature of Foreign Direct


Investment.
A¢{¯ ÷|μi •u½miß P¸zvøÚ²® ©ØÖ® Auß
ußø©ø¯²® ÂÍUSP.

11. Discuss the advantages and limitations of International


Short Term Investment.
£ßÚõmk SÖQ¯ Põ» •u½miß |ßø©PÒ ©ØÖ®
SøÓ£õkPøÍ ÂÁõvUP.

12. Discuss the MM Theory of Capital Structure.


‰»uÚ Pmhø©¨¦ SÔzu MM ÷Põm£õmiøÚ ÂÍUSP.

2 DE–3190
Sp 5
13. Explain the various types of letter of credit.
Phß Piuzvß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

14. What is dividend policy? Explain the types of dividend


policy?
£[Põuõ¯U öPõÒøP GßÓõÀ GßÚ? Auß ÁøPPøÍ ÂÁ›.

15. Describe the risk involved in FDIs.


£ßÚõmk ÷|μi •u½miÀ EÒÍ Chº£õkPøÍ SÔ¨¤kP.

————————

3 DE–3190
Wk 9

DE–3191 Sub. Code


42C3

DISTANCE EDUCATION
M.B.A. (G) DEGREE EXAMINATION, DECEMBER 2015
Fourth Semester
PROJECT FINANCE
(2014 Calendar Year onwards)
Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.

1. Write a note on project life cycle.


vmh B²mPõ» _ÇØ] £ØÔ SÔ¨¦ GÊxP.
2. Explain in detail different stages in a project life cycle.
vmh B²mPõ» _ÇØ]°ß £À÷ÁÖ {ø»PøÍ Â›ÁõP
ÂÁ›.
3. Explain the process of project identification.
vmh PshÔuÀ ö\¯À{ø»PøÍ ÂÁ›.
4. Describe the different stages in the project appraisal
process.
vmh ©v¨¥miß £À÷ÁÖ {ø»PøÍ ÂÁ›UP.
5. What are the factors determining the fixed capital and
working capital?
{ø» •uÀ ©ØÖ® |øh •øÓ ‰»uÚzøu wº©õÛUS®
PõμoPÒ ¯õøÁ?
6. Explain the role of the project manager.
vmh ÷©»õÍ›ß £[QøÚ ÂÁ›UP.
Wk 9
7. Explain in detail the sources of finance for a project.
vmhzvØPõÚ {v ‰»[PøÍ Â›ÁõP ÂÍUSP.
8. Explain in detail about the project monitoring.
vmhzøu PsPõozuÀ £ØÔ Â›ÁõP ÂÁ›.
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. What are the innovative instruments in the capital
market?
‰»uÚ \¢øu°À EÒÍ |ÃÚ E£Pμn[PÒ ¯õøÁ?
10. Discuss the features of venture capital.
xoPμ ‰»uÚzvß ]Ó¨¤¯À¦PøÍ ÂÁõv.
11. Describe the role of companies in establishing pollution
control in any new project.
G¢u J¸ ¦v¯ vmhzøu öuõh[S®÷£õx® _ØÖ`ÇÀ
©õ_¨£õmøh Pmk¨£kzxÁvÀ {ÖÁÚ[PÎß £[QøÚ
ÂÁ›.
12. Explain the need for project finance.
vmh {v°ß ÷uøÁPøÍ ÂÍUSP.
13. Enumerate the factors determining fixed capital
requirements.
{ø» ‰»uÚz ÷uøÁø¯ wº©õÛUS® PõμoPøÍ ÂÁ›.
14. What are the causes of industrial sickness? Suggest
remedial measures.
öuõÈ»P[PÒ |¼ÄÓ Põμn[PÒ ¯õøÁ? AuØPõÚ
wºÄPøÍ TÖP.
15. Discuss the various functions of BIFR.
BIFR & ß £À÷ÁÖ £oPøÍ ÂÁõv.
————————

2 DE–3191

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