A

TREATMENT
FOR A
Music Video
Unkwown by Foxes
PREPARED
BY
Khrystlyn Wilson and Clare OMara
Attack Promo
270 Sutton Common Rd, Sutton SM3 9PS
mail! "lenthorne#sutton$ea%or"
mail! &'wilsonk#()*+,O-*%.U++O*%.C,%UK
+hursday /0
th
.e1tember /&23
The musi !ideo th"t #e h"!e $%o$osed to m"&e #ou'd (e )n&no#n (* the "%tist
n"med Fo+es, The son- o. the !ideo is /001 minutes so #e "%e ho$in- th"t ou%
musi !ideo #ou'd "'so (e the s"me 'en-th "s the son-, 2n %e-"%ds to the
'o"tions o. ou% musi !ideo #e #e%e ho$in- .o% the theme to (e t%"!e''in-
"%ound the #o%'d, 3e #e%e thin&in- o. -oin- to !"%ious di4e%ent 'o"tions suh
"s Sutton, 5in-ston, 3"te%'oo "nd st"* on 'o"tion, #hih is 6'entho%ne 7i-h
Shoo', One "'' the 8'min- h"s (een done "nd s*ned in #ith the musi #e
#ou'd then st"%t to om$ose the musi !ideo "t the Sutton F"i'it*,
3e "%e ho$in- th"t ou% hosen son- 9Fo+es )n&no#n: #ou'd (e "imed "t ;3 < 30,
To (e "('e to on!e* this in the !ideo #e #ou'd use mu'ti$'e theme "nd musi
!ideo on!ention to t%* "nd %e"h "nd "$$e"' to the t"%-et "udiene,
One o. these themes #ou'd (e to m"&e e*e ont"t #ith the "udiene "nd m"&e
them thin& the* "%e $"%t o. the musi !ideo, One othe% thin- th"t #ou'd (e !e%*
e4eti!e "nd "$$e"' to ou% t"%-et "udiene #i'' (e the use o. ostume, B*
#e"%in- somethin- th"t the* m"* %e'"te to them the* #i'' .ee' 'i&e the !ideo #"s
m"de .o% them,
The musi !ideo #i'' sho# " *oun- .em"'e #ou'd is inde$endent'* -oin- "%ound
the it* o. =ondon t%"!e''in-, 3e "%e ho$in- th"t in ou% musi !ideo #e "n sho#
" %"n-e in shot t*$es, edits "nd 'o"tions "nd the !ideo #ou'd %e$%esent the
theme o. t%"!e''in- "nd -oin- to >The )n&no#n?,
The 'o"tions th"t #e $%o$osed to !isit in o%de% to shoot the !ideo "%e Sutton,
5in-ston, O+.o%d St%eet, 3"te%'oo "nd 6'entho%ne 7i-h Shoo',
The musi #i'' in'ude the .o''o#in-0
": The 8%st 'o"tion th"t #e ho$e to shoot #ou'd (e on 'o"tion "nd (e
"%ound #he%e #e "%e, 2n 'o"tion #e ho$e to "t 'e"st shoot "n* mid@shots,
'ose u$s "nd e+t%eme 'ose u$, These shots #ou'd $u%e'* (e in o%de% to
8'm the 'i$@s*nhin- "nd "n* &inds o. $e%.o%m"ne shots
(: Ou% othe% 'o"tion #e #ish to !isit is 3"te%'oo, This 'o"tion is in the it*
"nd is the $e%.et 'o"tion .o% ou% theme o. t%"!e''in- (e"use #hen
"n*one -oes "%ound si-htseein- " t*$i"' $'"e the* #ou'd !isit #ou'd (e
"t Cent%"' =ondon, 2n this shot #e ho$e to sho# the (i- (en "s #e'' "s ou%
"%tist in the shot, To (e "('e to do this #e m"* use 'o"tion shot "nd 'o#
"n-'e shot,
: Ou% othe% 'o"tion is "'so in O+.o%d St%eet, this is 'o"tion is "'so in =ondon,
E!en thou-h this doesnAt $o%t%"* the theme o. t%"!e''in- ho#e!e% $o%t%"*s
the theme o. .un "nd e+itement, 3e #e%e ho$in- to h"!e this 'o"tion the
t%"nsitions in the musi !ideo (e.o%e #e ut to "n* othe% shots,
d: Ou% '"st 'o"tion #e #e%e thin&in- o. !isitin- #ou'd (e 5in-ston, 2n this
'o"tion #e "%e ho$in- to -et side "n-'es "nd o!e% the shot "n-'es to
$o%t%"* mo!ement o. ou% "%tist "nd "'most h"!e it 'i&e the "udiene is
%i-ht the%e #ith theme in the musi !ideo,
e: 3e ho$e to ino%$o%"te " hi-h "n-'e in the musi !ideo, This #ou'd %e"te
" !u'ne%"('e 'oo& #ithin the !ideo, This #ou'd then %e"te tension &ee$in-
the "udiene en-"-ed in #h"t the* "%e #"thin-
.: 2. #e in'ude " hi-h "n-'e #e #ou'd "'so h"!e to "dd " 'o# "n-'e in o%de%
to h"!e " ont%"st in shots, B* doin- this #e #ou'd (e -i!in- the !i(e o. "
domin"tin- 'oo&, 2t #ou'd "'so sho# the sene%* "nd the h"%"te% is "
(ette% #"* "nd #ou'd e"si'* $o%t%"* the mess"-e "nd them th"t #e #ish
to on!e*,
-: 3e "'so #ish to in'ude 'ose u$ shots m"in'* .o% the 'i$@s*nhin- o. the
'*%is #ithin the musi !ideo, The 'ose u$ #ou'd "'so (e used to
e+$%essed to sho# the emotions "nd .ee'in-s o. the "udiene m"&in- the
sto%*'ine 'e"% .o% the "udiene th"t "%e #"thin-,
Structure 92niti"' 2de"s:
The musi !ideo #i'' (e in o'ou% "nd in PA= ;1 $%o'on- 9,
;: 2n the (e-innin- o. the musi !ideo the "udiene #ou'd (e $%esented #ith
" *oun- .em"'e #ho #ou'd (e $'"*ed (* C'"%e OAM"%" in the 8%st 'o"tion
th"t #ou'd (e $%esented, this #ou'd (e Mo%den st"tion, 2n this shot #e
#ou'd see C'"%e -oin- into the unde%-%ound@ this #ou'd -i!e ou% "udiene
the 8%st 'ue "s to #h"t ou% theme #ou'd (e "nd -%"du"''* the* #ou'd (e
"('e to "&no#'ed-e the theme "nd &no# the sto%*'ine .o% the musi
!ideo,
2: 3e "%e ho$in- th"t ".te% this sene #e #ou'd ut (et#een C'"%e OAM"%"
"nd 5h%*st'*n 3i'son 'i$@s*nhin- "'on- #ith the '*%is o. the son-
)n&no#n (* Fo+es
3: 3ithin the musi !ideo #e ho$e to sho# " %"n-e o. di4e%ent 'o"tion shots
th"t #ou'd (e $o%t%"*ed th%ou-h the use o. shot t*$es suh "s " 'on- shot
"nd " 'o"tion shot, This #ou'd (e ino%$o%"ted in o%de% to -i!e the
"udiene " (ette% unde%st"ndin- o. the sto%*'ine in the musi !ideo, B*
"ddin- these shots it "'so "''o#s the musi !ideo to (eome mo%e
on!ention"' th%ou-h the %"n-e o. shot t*$es, This is " !e%* ommon
.e"tu%e in musi !ideos to m"&e it 'oo& $%o.ession"' "nd "''o#s it to "$$e"'
to thei% "udiene,
/: Th%ou-hout the musi !ideo #e #ou'd h"!e the m"in h"%"te% C'"%e
OAM"%" -oin- th%ou-h the to#n meetin- ne# $eo$'e, The "st o. the
$eo$'e she #ou'd meet #ou'd (e 5h%*st'*n 3i'son "nd some o. C'"%e
OAM"%" "nd 5h%*st'*n 3i'sons .%iends, These senes #ou'd (e sho#n
th%ou-h the use o. mid, 'on- "nd 'ose u$ shots, This is in o%de% .o% the
"udiene to unde%st"nd #h"t is h"$$enin- "s #e'' "s "''o#in- them to see
the ostumes, $%o$s "nd emotions to the h"%"te%s in the musi !ideo,
B: 2n e!e%* musi !ideo the%e is "n "s$et o. 'i$@s*nhin-, 2n ou% musi !ideo
the 8%st $e%son to (e seen doin- this #ou'd (e C'"%e OAM"%", This #ou'd
(e e+hi(ited th%ou-h the use o. ou% shot t*$e, This #ou'd (e 'ose@u$ "nd
e+t%eme 'ose u$ in o%de% .o% the "udiene to see the emotions "nd
.ee'in-s th"t #ou'd (e emitted th%ou-h to the "udiene .%om the "%tist,
1: A.te% C'"%e OAM"%" 'i$@s*nhin- the "udiene #ou'd then (e $%esented #ith
the seond "%tist 5h%*st'*n 3i'son 'i$@s*nhin- "s #e'', Du%in- this 'i$@
s*nhin- the shot t*$e #ou'd (e mid shot, This #ou'd m"in'* (e in o%de%
.o% the "udiene to see the ostume "nd m"&eu$ in o%de% .o% the "udiene
to unde%st"nd the sto%*'ine th%ou-h the use o. $%o$ hoies, 2t is "'so "''o#
the "udiene to .ee' 'i&e the* "n %e'"te to the "udiene "nd the mess"-e
the !ideo is t%*in- to $o%t%"* (e"use #e "%e t%*in- to "$$e"' to ou%
"udiene,
Budget
P'"nnin- meetin-0 The o!e%"'' ost o. this #ou'd (e C;B
Fi'min-0 The 8'min- #ou'd "$$%o+im"te'* (e CBB " d"* to hi%e " "me%"
$e% d"*, This #ou'd (e Duite e+$ensi!e so #e "%e ho$in- to -et " 'ot o. 8'min-
done #ithin " .e# d"*s, 7o$e.u''* "'' the 8'min- #e #ish to do #ou'd t"&e "t
'e"st 3 < B d"*s, Due to the ."t th"t the m"in $eo$'e in the musi !ideo #ou'd
(e C'"%e OAM"%" "nd 5h%*st'*n 3i'son the%e #ou'd (e no need to hi%e " "st,
Editin-0 Fo% the %e# it #ou'd most'* (e me 95h%*st'*n 3i'son: "nd C'"%e
OAM"%" "s the %e#, so #e #ou'd not h"!e to $"* .o% one, 7o#e!e% the o!e%"''
hi%e .o% editin- the so.t#"%e #ou'd $%o("('* (e C2B,
Su(tot"'0 C9B,00,
P%odution Contin-en* E;0F
T%"!e' E+$enses E/0$ $e% mi'e
Total production budget= C;;B,00
Schedule
The $%odution #i'' (e $%odued #ithin the times"'e th"t #i'' (e indi"ted (* ou%
shootin- "nd editin- shedu'es, Att"& P%omo #i'' ensu%e th"t "'' 'o"tion 8'min-
is "%e.u''* $'"nned to t"&e into "ount the s".et* o. the %e# "nd the -ene%"'
$u('i "nd "n* $%odution ontin-enies, The 8nished musi !ideo #i'' (e
"!"i'"('e .o% !ie#in- "t "n "$$%o$%i"te time in o%de% .o% "n* h"n-es to (e m"de
(e.o%e the su--ested %e'e"se d"te,
Sources of requirements
2n te%ms o. #he%e #e #ou'd (e su$$'ied ou% eDui$ment .%om, #e #ou'd h"!e to
hi%e it .%om 6'entho%ne 7i-h Shoo' #hih #ou'd on'* -i!e us " e%t"in Du"ntit*
o. eDui$ment .o% the musi !ideo, Fo% the ostumes "nd $%o$s the* #ou'd (e
su$$'ies (* the t#o "%tist 5h%*st'*n 3i'son "nd C'"%e OAM"%" .%om ou%
su%%oundin-s, This is to s"!e mone* "nd &ee$ to ou% (ud-ets .o% the musi !ideo,
2n te%ms o. %e# #e m"* not need " '"%-e "mount o. $eo$'e .o% the !ideo
(e"use it m"* (e on.usin- to the "udiene #ho the "%tists "%e, The 'o"tions
on the othe% h"nd .o% the musi !ideo #hih "%e 6'entho%ne 7i-h Shoo', Sutton
7i-h St%eet, 5in-ston 7i-h St%eet, Mode%n, O+.o%d St%eet "nd =ondon "n (e
.ound !e%* e"si'* th%ou-h the use o. -oo-'e m"$s, "s #e'' "s -ettin- to the
destin"tion, This is to ensu%e #e donAt -et 'ose "nd th"t #e "n -et to the
'o"tion s".e'* "nd e"si'*,
Guarantee of Satisfaction
2niti"' disussion on the musi !ideo ontent #i'' t"&e $'"e "t 5in-ston,
Sutton, Mo%den, O+.o%d St%eet "nd 3"te%'oo,
P%odution eDui$ment #i'' (e used in " s".e o$e%"tion"' m"nne% "t "''
times,
Att"& P%omo is o!e%ed (* Pu('i =i"(i'it* 2nsu%"ne to the sum o.
C;,000,000,
A o$* o. "'' G%ushesA Ni&on D3;00 #i'' (e su$$'ied on %eDuest in DHD
.o%m"t,
A G%ou-h utA o. the !e%sion o. the musi !ideo #ith the A%tist )n&no#n
#i'' (e su$$'ied .o% ins$etion "nd disussion,
A meetin- to disuss the 8n"' m"ste% !e%sion #i'' (e o%-"nised #ith "
.ous -%ou$ o. inte%ested $"%ties,
The om$'eted musi !ideo #i'' (e $%o!ided on DHD .o% ins$etion,
The om$'eted Musi !ideo o. the son- )n&no#n #i'' not (e %e'e"sed unti'
the 'ient is om$'ete'* s"tis8ed #ith tehni"' Du"'it* "nd ontent,
Att"& P%omo
Thu%sd"* 2B
T7
Se$tem(e% 20;/
Attack Promo asserts its rights as authors of this treatment in
accordance with the Copyright !esigns and Patents act "#$$% Any
unauthorised copying of this work will result in prosecution.